Playbooks, frameworks and data from the team that builds organic content engines for B2B SaaS companies.
The newest addition to the Perceptric playbook.
We show you how to plan B2B lead generation from your pipeline goal back to the leads you need each month, with a calculator, five real examples and a checklist.
Read articleHow we help B2B teams grow pipeline through search, AI visibility and thought leadership.
We walk you through B2B marketing in 2026, from your ideal customer to a pipeline target, with five real examples and a calculator you can use today.
109 SEO statistics for 2026, each traced to the study that produced it. Search share, zero-click searches, CTR by position, rankings, links, technical SEO, local, video, AI search and B2B…
The AI search numbers that matter in 2026, each traced to the original study, plus an…
SEO vs PPC in 2026, traced back to the original studies. Conversion rates, cost per lead, cost per customer, click…
We break down 15 business blog examples from B2B, SaaS and consumer brands, with what each blog covers, why it works…
We picked 15 ecommerce website examples, from DTC brands to B2B stores, and grouped them by what each one does best. For…
We broke down 12 content strategy examples from B2B brands like Zapier, Gong and Notion, with the steps behind each one,…
We break down 12 pillar page examples from B2B and SaaS companies, with how each page is built and what you can borrow.…
A practical guide to creative content: the six types that work, real B2B and B2C examples of each, and how to find…
Evergreen content keeps earning traffic for years. Here is how to pick lasting topics and refresh them so they keep…
How to write financial content that ranks on Google and passes compliance review, with a writing and review workflow, a…
A practical guide to homepage SEO for B2B companies: what your homepage should target, how to set up each part of it,…
How the B2B demand generation funnel works in 2026. The four stages, what to run and measure at each one, real…
A practical guide to SaaS demand generation. Learn how to create and capture demand, fit your plan to your sales…
A step-by-step system to generate B2B leads that turn into pipeline. Define your ICP, build an offer, pick the right…
The B2B SEO numbers that matter in 2026, traced back to the original studies. ROI, conversion rates, AI Overviews…
Learn how B2B SaaS companies use content marketing to attract the right buyers, build trust, and generate qualified…
Learn how B2B SaaS companies use inbound marketing to attract, convert, and close high-intent buyers. Explore SEO, LinkedIn,…
Looking to improve your visibility in ChatGPT, Google AI Overviews, and other AI search platforms? In this article…
Looking to improve your visibility in ChatGPT, Google AI Overviews, and other AI search platforms but don't have…
Inbound attracts buyers who are already searching for a solution. Outbound reaches accounts that fit your ICP but…
Demand generation focuses on creating awareness, building trust, and developing buying intent, while lead generation focuses on capturing…
In this article, we'll show you the 7 most effective lead generation strategies for tech companies in 2026.
Want to invest in marketing for your SaaS but don't have the internal bandwidth or technical expertise? We've…
In this article, we'll show you what B2B SaaS marketing agencies charge in 2026 and how to pick…
In this article, we'll share the playbook of how we drove $500K in pipeline for a B2B SaaS…
Want to invest in Managed IT service marketing but don't have the internal bandwidth or technical expertise? We've…
Want to invest in IT MSP content marketing but don't have the internal bandwidth or technical expertise? We've…
Want to invest in Fintech SEO but don't have the internal bandwidth or technical expertise? We've got you…
Want to invest in Fintech content marketing but don't have the internal bandwidth or technical expertise? We've got…
Want to invest in Financial services SEO but don't have the internal bandwidth or technical expertise? We've got…
Want to invest in Financial services content marketing but don't have the internal bandwidth or technical expertise? We've…
Want to invest in B2B technology marketing but don't have the internal bandwidth or technical expertise? We've got…
Content marketing can actually work very well for financial services. Content marketing is a form of education and…
I love doing SEO for fintech companies, because I think it has the perfect environment for SEO to…
Buyers have shortlisted the products they want to buy long before they book a call with you. Demand…
SaaS marketing sits at a unique intersection: the relationship-driven nature of traditional B2B selling combined with the speed…
Already invested in SEO for your B2B website but want to see even better results? Here are some…
We are living in a world overwhelmed by AI slop. If you want really good results from content…
Want to appear in AI search? Here's the list of the 14 best AI SEO agencies that I…
For B2B, content marketing is king, and it will continue to be so in 2025, 2026, and many…
We're here to consult on your SEO and content needs. You can also email us at vincent@perceptric.com.