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The B2B SEO and GEO library.

The guides, checklists, templates and data we use with our own B2B and SaaS clients. Pick one, download it and use it this week.

12free resources
348pages of playbooks
2Excel templates
NewReport

AI Search Benchmark Report 2026

A sourced report on how AI search changed traffic and citations in 2026, with original B2B citation data from Arrowsterr. It is for B2B and SaaS marketing teams planning SEO and GEO work for the year ahead.

2.5B+monthly users of Google AI Overviews
68.01%US Google searches that ended without a click
84%AI citations that point to earned media
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Cover of AI Search Benchmark Report 2026
6 guides

Guides

Step-by-step playbooks with the frameworks, examples and data we use with clients.

Guide/PDF, 38 pages

How to Get Recommended by ChatGPT and AI Overviews

A seven step guide for B2B and SaaS teams to get named by ChatGPT, Perplexity, Gemini and Google AI Overviews, with a 30-day plan.

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Guide/PDF, 33 pages

B2B SaaS SEO Agency Comparison Guide

Compare five types of SEO partners for B2B SaaS, with sourced price ranges, 12 criteria, 20 sales call questions and a fill-in scorecard.

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Guide/PDF, 31 pages

90-Day B2B SEO Roadmap

A week-by-week 90-day SEO plan for B2B teams: tracking, technical fixes, BOFU pages, outreach, GEO and the KPIs to report each month.

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Guide/PDF, 32 pages

The B2B SaaS Keyword Research Guide

A 7-step B2B SaaS keyword research guide: mine customer language, fill in BOFU templates, score keywords and build a keyword map and content plan.

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Guide/PDF, 32 pages

The B2B SaaS Metrics Guide

20 B2B SaaS revenue metrics for marketing teams, with formulas, worked examples, public benchmarks and a monthly report template.

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Guide/PDF, 30 pages

The B2B LinkedIn Thought Leadership Playbook

A free playbook for B2B founders and executives: content pillars, post templates, a weekly workflow, metrics and a 30-day LinkedIn starter plan.

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3 checklists

Checklists

Print them, tick them off and hand them to your team.

56GEO checks you can tick off,

GEO Checklist for B2B SaaS

56 GEO checks for B2B SaaS teams to get named and cited in ChatGPT, Perplexity, Gemini and Google AI answers, with a priority table.
29pages

E-E-A-T Checklist for B2B Websites

54 E-E-A-T checks for B2B and SaaS sites, built on Google's rater guidelines, with a scoring table and a 30-day fix plan.
73audit checks, each with a te

The B2B SEO Audit Checklist

73 SEO audit checks for B2B websites, each with a test, plus a findings table and a scoring method to decide which fixes come first.
2 templates

Templates

Excel workbooks with formulas and examples, plus a short guide.

Template/Excel template + PDF guide, 20 pages

SEO Agency Evaluation Scorecard

Score up to three SEO agencies side by side on 39 weighted criteria, from pipeline focus to AI search. Free Excel scorecard and PDF guide.

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Template/Excel template + PDF guide, 20 pages

Content Brief and Content Calendar Template

Free Excel content brief and content calendar template for B2B teams, with a filled example brief and a guide to planning a quarter.

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