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Organic Pipeline for SaaS CMOs and VPs of Marketing

You have a pipeline number to hit and a board that wants to know where it comes from. We run SEO, AI search and LinkedIn as one program that brings demo requests you can trace in your CRM.

Every month you get one report with the pipeline each page brought in.

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Katalon: ARR grew 4x Clients: Katalon, Arrowsterr and Omniscient
Illustration of a Greek waterwheel and aqueduct turning content tablets into gold coins for a temple treasury

Sound familiar?

What marketing leaders with a number to hit tell us.

"My pipeline target went up, and my budget didn't."

You're asked for more sourced pipeline every quarter with the same team and spend. Paid clicks cost more each year, so you need a channel that keeps bringing demos after the work is done.

"The board asks what content brings in, and I can't show it."

GA4 gives the credit to Google or Direct, and your CRM just says "website". So the pages that shaped the deal look like they did nothing, and their budget is the first one questioned.

"Buyers show up with a shortlist from ChatGPT, and we're not on it."

Your sales team hears it on calls: the prospect already has three vendors in mind before the first meeting. If AI tools don't name you, you never get the chance to compete.

"Should I hire an SEO lead or bring in an agency?"

One senior hire can set the strategy, but they still need writers, a designer and developer time to ship pages. And an agency only helps if it reports on the same pipeline number you do.

How we help marketing leaders hit a pipeline target

Every channel is planned against demos and pipeline, and reported the same way.

BOFU SEO

Pipeline that keeps coming

We start with the searches closest to a purchase: your category plus "software", a competitor's name plus "alternatives", one tool "vs" another. These pages bring fewer visitors than a glossary, but they bring the ones who book demos. After 10+ years growing B2B SaaS brands, I'd rather give you ten pages that bring demos than a hundred that bring traffic.

We connect GA4, Google Search Console and your CRM, so every page shows the booked calls it brought in.

SEO for B2B SaaS

AI search (GEO)

On the AI shortlist

We find the prompts your buyers type into ChatGPT, Claude and Perplexity, track whether you're named and build the pages and mentions that change the answer. On the Growth plan, you also see your AI share of voice next to your competitors every month.

GEO for B2B SaaS

LinkedIn thought leadership

Your executives, posting every week

We ghostwrite LinkedIn posts for your CEO, your product lead or you, from a short interview call every two weeks and a quick review of drafts. Those posts build the name recognition that makes buyers more likely to pick you when they search.

LinkedIn thought leadership

Paid ads

Demos this quarter

SEO and LinkedIn take months to build. When this quarter's number can't wait, we run Google and LinkedIn ads on the same keyword research, so you learn which searches convert before the organic pages rank.

Paid ads for B2B SaaS

Proof from B2B software brands

The results and clients we can share from our B2B software work.

Developer tools / Test automation

How SEO became Katalon's main growth channel

Katalon sells test automation software to QA and engineering teams. We rebuilt its content engine around the searches closest to a purchase. Today ChatGPT, Claude and Perplexity cite Katalon when buyers ask for test automation tools.

4x
ARR growth
80%+
Of ARR growth from SEO
Read the Katalon case study
B2B software clients

We've worked with B2B software brands like Katalon, Arrowsterr and Omniscient

  • Katalon

    Katalon, test automation software for QA teams.

  • Arrowsterr

    Arrowsterr, an agentic SEO and GEO platform.

  • Omniscient

    Omniscient, an agentic CRM.

1,000+posts published

These results come from our B2B software work, and the Katalon case study shows how we got there. See every project in our case studies.

What you get in the first 90 days

The same four steps we run for every client, with tracking set up before the first page ships.

  1. 01
    Weeks 1 to 2

    Discovery

    We interview you, sales and product about your ICP, your pipeline target and the deals you win. We also look at how your CRM records lead source today.

  2. 02
    Weeks 2 to 4

    Strategy

    • Keyword map tied to buying stage
    • AI search prompts and a baseline of where you're named
    • Tracking in GA4, Search Console and your CRM, plus a "How did you hear about us?" field
    • 90-day plan by channel
  3. 03
    Month 2 onward

    Publishing

    BOFU pages ship into your CMS on a steady schedule. If LinkedIn is part of the plan, posts go out from your executives' profiles too.

  4. 04
    Month 3

    Measure

    A monthly report you can take to the board: rankings, AI mentions, demo requests and pipeline from content, page by page. Then we put more into the pages that bring in deals.

Questions marketing leaders ask us

The ones we hear on almost every first call. For anything else, book a call.

How do you show pipeline from SEO and AI search?

We connect GA4, Google Search Console and your CRM, so you can see which pages bring in booked calls. For AI search, we add the signals last-click reports miss: an AI channel in GA4, branded search trends, CRM source fields and a "How did you hear about us?" question on your demo form.

Each month you get one report with rankings, AI mentions, demo requests and pipeline from content. Our guide to AI search attribution walks through the full setup.

Should we hire an in-house SEO lead or work with an agency?

Hire if you want one person who knows your product inside out and you have time to build writers and design around them. Work with an agency if you need pages shipping next quarter, because you get the strategist, writers, designer and developer from the first month.

You can also do both. Your in-house marketer owns the plan and the internal approvals, and we do the research, writing and publishing. You keep full ownership of the content calendar either way.

How soon will we see pipeline?

The first BOFU pages go live in month two, and we aim for measurable traction within 90 days. Results build over months, so plan SEO and GEO as a channel you grow across the year.

If you need demos this quarter, run paid ads next to the organic work.

Can you work alongside our team and other agencies?

Yes. We fit around your demand gen, product marketing and design teams, and we work from your brand guide so every page looks like the rest of your site.

If you already have a paid agency, we share the keyword research, so both teams work from the same list of buyer searches.

How much does it cost?

SEO and GEO plans are $4,000 a month for Starter, $8,000 for Growth and $10,000+ for Authority. LinkedIn is priced per profile: Presence is $2,500 a month, Momentum $3,000 and Authority $5,000.

Those prices are for a 12-month term. A 6-month term adds 5% and a 3-month term adds 10%. Everything each plan includes is on our pricing page.

Let's plan your next two quarters of pipeline

Tell us your pipeline target and how you report on it today. You can also email us at vincent@perceptric.com.

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