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For Heads of SEO and demand gen

BOFU SEO and AI Search for Heads of SEO and Demand Gen

You already know which keywords matter. What you need is a team to write and ship those pages every month, plus AI search tracking that holds up in a pipeline review.

We take the BOFU work off your plate and report in numbers your sales team can check in the CRM.

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Katalon: 80%+ of ARR growth from SEO Clients: Katalon, Arrowsterr and Omniscient
Illustration of a Greek temple with a search bar for a roof, with buyers climbing the steps toward a glowing door

Sound familiar?

What SEO and demand gen leads tell us on the first call.

"I have a list of BOFU keywords and no one to write them."

Comparison, alternatives and integration pages need someone who understands the product and the buyer. Your writers are booked on launches, so the searches with the most buying intent stay open for competitors.

"Leadership asks about ChatGPT, and I don't have a number for it."

Rank trackers don't show whether AI tools name you, and GA4 files many AI visits as Direct. So you can't say whether AI search is helping you or a competitor.

"Our technical fixes sit in the dev backlog for months."

You found the crawl and indexation issues long ago. But every fix competes with product work, so new pages go live on a site with the same old problems.

"Sales doesn't trust our SEO numbers."

Traffic and rankings mean little to a sales leader. Until you can show the demos and deals a page brought in, SEO stays a cost line in every planning meeting.

How we help SEO and demand gen leads ship and prove BOFU work

We do the research, writing, building and tracking. You keep the strategy and the calendar.

BOFU SEO

Keywords closest to a demo

We map your category, competitor and integration searches and build the pages that win them. I used to work in automation testing, where buyers search for things as specific as "best Selenium alternative for enterprise". Those are the searches we go after first. On Growth and above, we write, design and build comparison, alternative, use-case and integration pages live on your site.

Technical SEO comes first. With Katalon, we audited crawlability, indexation, Core Web Vitals and internal links before we wrote a single word. You get the same audit, with fixes ranked so your developers know where to start.

SEO for B2B SaaS

AI search (GEO)

Tracked prompt by prompt

We pick the prompts your buyers type into ChatGPT, Google AI Overviews and Perplexity, and track every month whether you're named. Growth adds tracking across all major AI models and your AI share of voice next to competitors.

Links matter here too. We earn backlinks to the pages you most want cited, and the Authority plan adds press coverage and placements in the guides AI tools cite.

GEO for B2B SaaS

Content marketing

Pages sales can use

We build the pages your sales team uses on calls: integration pages, pricing explainers and a side-by-side with the competitor they hear about most. GA4, Search Console and your CRM are connected, so each page shows the booked calls it brought in.

Content marketing for B2B SaaS

Paid ads

Same keyword list, faster data

Google and LinkedIn ads run on the same keyword research as your SEO, so you can test which searches convert before the organic page ranks. Once it ranks, you can decide whether that term still needs paid spend.

Paid ads for B2B SaaS

Proof from B2B software brands

The SEO results and clients we can share from our B2B software work.

Developer tools / Test automation

How SEO became Katalon's main growth channel

Katalon sells test automation software to QA and engineering teams. We rebuilt its content engine around the searches closest to a purchase. Today ChatGPT, Claude and Perplexity cite Katalon when buyers ask for test automation tools.

4x
ARR growth
80%+
Of ARR growth from SEO
Read the Katalon case study
B2B software clients

We've worked with B2B software brands like Katalon, Arrowsterr and Omniscient

  • Katalon

    Katalon, test automation software for QA teams.

  • Arrowsterr

    Arrowsterr, an agentic SEO and GEO platform.

  • Omniscient

    Omniscient, an agentic CRM.

1,000+posts published

These results come from our B2B software work, and the Katalon case study walks through the full SEO program. See every project in our case studies.

What you get in the first 90 days

The same four steps we run for every client, starting with a technical audit and a tracking baseline.

  1. 01
    Weeks 1 to 2

    Discovery

    We get access to Search Console, GA4 and your current tracking, and we interview sales about the deals they win. We also read sales call notes to find the words buyers use.

  2. 02
    Weeks 2 to 4

    Strategy

    • Technical SEO audit with fixes ranked by impact
    • BOFU keyword map with competitor and SERP gaps
    • Prompt list and AI visibility baseline
    • Demo and trial tracking tied to your CRM
  3. 03
    Month 2 onward

    Publishing

    Comparison, alternative and integration pages ship into your CMS on a steady schedule. Older pages get refreshed with new Search Console data.

  4. 04
    Month 3

    Measure

    A monthly report your sales team can check against the CRM: rankings, AI mentions, demo requests and pipeline by page. Then we double down on what brings in deals.

Questions SEO and demand gen leads ask us

The ones we hear on almost every first call. For anything else, book a call.

Do you handle technical SEO?

Yes. Every program starts with a technical SEO audit of crawlability, indexation, Core Web Vitals and internal links, and your developers get a list of fixes ranked by impact.

On the Growth plan and above, we also design and build the sales pages live on your site.

How do you track AI search visibility?

We track the prompts your buyers use and report how often AI answers name you. Starter covers ChatGPT, Google AI Overviews and Perplexity. Growth tracks all major AI models and compares your AI share of voice with your competitors.

We also add an AI channel in GA4 and a "How did you hear about us?" question to your demo form, because many buyers who find you through AI never click a link.

Do you build links?

We earn them. As part of GEO, we build backlinks to the pages you most want cited. The Authority plan adds press coverage on trusted sites in your niche, placements in the guides AI tools cite and brand presence on Reddit and YouTube.

Can you work with our in-house SEO team?

Yes. You keep the strategy and full ownership of the content calendar, and we add research, writing, design and build capacity. We share the keyword map and the tracking setup, so your team sees the same numbers we do.

How much does it cost?

SEO and GEO plans are $4,000 a month for Starter, $8,000 for Growth and $10,000+ for Authority. LinkedIn is priced per profile: Presence is $2,500 a month, Momentum $3,000 and Authority $5,000.

Those prices are for a 12-month term. A 6-month term adds 5% and a 3-month term adds 10%. Everything each plan includes is on our pricing page.

Let's ship the BOFU pages on your list

Send us the keywords you haven't got to yet and how you report SEO today. You can also email us at vincent@perceptric.com.

Book a discovery call Get a free AI visibility audit