B2B Paid Ads Agency That Turns Ad Spend
Into Pipeline and Revenue

Your buyers see dozens of ads every day. Most B2B ads get clicks from the wrong people and hand your sales team junk leads.

Meanwhile, Google and LinkedIn keep charging you. The bill grows every month while pipeline stays flat.

Perceptric is the paid ads agency built for B2B. We grow demo requests and qualified pipeline with two core plays:

  1. Google Ads that catch buyers who are already searching for a tool like yours
  2. LinkedIn Ads that put your offer in front of the exact job titles and accounts that sign contracts
B2B pipeline growth chart from paid ads with Perceptric
Book a Free Paid Ads Call Get a Free Ad Account Audit
Trusted by B2B teams at
Katalon ScoutQA Anduin DeepIDV Boltic Altexsoft

Sound like your ad accounts?

If even one of these hits home, we should talk.

Lots of leads, few real buyers
Your forms fill up with students and job seekers. Now your sales team has stopped following up on marketing leads.
LinkedIn eats the budget by mid-month
Clicks cost $10 or more. Without tight targeting and a strong offer, the money runs out long before the leads show up.
Google Ads pays for the wrong searches
Broad match and auto settings pull in searches from people who will never buy. You pay for every single click.
No one can tie ad spend to revenue
The ad platforms report one number. Your CRM shows another. So which campaigns actually make you money?

How we grow B2B pipeline from paid ads

A framework built around SQLs and closed deals.

01

High-intent Google Ads

We bid on the searches with the most buying intent. Think "[category] software" or "[competitor] alternative".

We cut wasted spend in week one. Then we build tight ad groups that send each search to a page made for it.

02

LinkedIn Ads for B2B

LinkedIn lets you target by job title and company at the same time. No other platform comes close for B2B.

We build audiences around your best-fit accounts. Then we pair them with offers buyers actually want, like a benchmark report or a live demo.

03

Landing pages and tracking that prove ROI

Most B2B ads send clicks to the homepage. Then the visitor leaves.

We build a focused landing page for each campaign. We also send closed deals from your CRM back to Google and LinkedIn, so the platforms learn to find more buyers like your best customers.

Pipeline from paid ads

12-month projection
$660K
Pipeline created
Tracked in CRM
140
SQLs generated
Sales-approved
−42%
Cost per SQL
vs. month 1
4.1x
Pipeline per $1 spent
Return on spend
Day 1
Start with Perceptric
Deliverables
  • Google and LinkedIn Ads management
  • Landing pages for each campaign
  • CRM and offline conversion sync
  • Weekly ad and offer tests
  • Live pipeline dashboard
Book a Free Paid Ads Call

From kickoff to paid pipeline in 90 days

A proven process that turns ad spend into demos. Here's how it works.

Step 01 / Weeks 1–2
Account audit and discovery

We dig into your ad accounts and CRM to find where money is leaking.

We also talk with your sales team. The goal is to learn exactly what a good lead looks like for your business.

Step 02 / Weeks 2–4
Tracking and strategy

Next, we build a paid ads plan tied to SQLs and revenue. This includes:

  • Conversion tracking audit and fixes
  • CRM sync that sends closed deals back to the ad platforms
  • Keyword and audience research mapped to your ideal customer
  • Review of the ads and offers your competitors run
  • Channel plan and budget split
  • Landing page plan for each campaign
Step 03 / Month 2+
Launch and test

This is where the engine starts running. Every month you get:

  • New Google Search and LinkedIn campaigns built around your best offers
  • Fresh ad copy and creative tests every week
  • Landing pages written, designed and built live on your site
  • Weekly bid and budget changes
  • Ongoing cleanup of bad searches and audiences
Step 04 / Ongoing
Scale what works

We move budget toward the campaigns that bring in SQLs and cut the rest. As pipeline grows, we add retargeting and new offers to bring your cost per deal down even more.

Simple, public pricing for B2B paid ads

Clear monthly fees for managing your ads. Longer contracts get the best rate.

B2B Paid Ads Growth Partner

Your ad spend is paid straight to Google and LinkedIn. You keep full control of your budget.

Tier 01
Starter

One ad channel, set up the right way and run well.

$3,000

per month / 12-month term

Book intro call
  • Google Ads or LinkedIn Ads management
  • Ad spend up to $20K / monthAbove this, we move you to Growth so your account gets more hands-on time.
  • Full account audit and rebuild
  • Conversion tracking setupWe make sure every form fill and demo request is tracked the right way in GA4 and the ad platform.
  • Weekly bid and budget changes
  • 2 new ad tests / month
  • Monthly performance report
Tier 02
GrowthMost popular

Google and LinkedIn working together to fill your pipeline, done for you.

$5,000

per month / 12-month term

Book intro call
  • Everything in Starter, plus:
  • Google Ads and LinkedIn Ads together
  • Ad spend up to $60K / monthAbove this, we move you to Scale for more channels and deeper testing.
  • 2 landing pages built / monthEach page is written, designed and built live on your site around one campaign offer.
  • CRM sync for offline conversionsWe send SQLs and closed deals from your CRM back to Google and LinkedIn so they find more buyers like them.
  • Retargeting on both channels
  • Weekly ad creative tests
  • Bi-weekly video progress updates
  • Monthly strategy session
Tier 03
Scale

Full-funnel paid growth for teams ready to spend big and win target accounts.

$8,000+

per month / 12-month term

Book intro call
  • Everything in Growth, plus:
  • Ad spend above $60K / month
  • Account-based campaignsAds built around your sales team's target account list, with reports on which accounts engage.
  • Extra channels like Meta and Reddit Ads
  • Landing page A/B testing
  • Custom pipeline dashboard
  • Weekly strategy calls
Your dedicated paid ads team
Paid Ads Manager Media Buyer Ad Copywriter UI/UX Designer Developer

Not ready for a call? Start with a free ad account audit.

We review your Google and LinkedIn accounts and show you where your budget goes to waste. You get a written report and a clear plan to fix it.

  • 01
    Wasted spend report
    The searches and audiences that cost you money but never convert.
  • 02
    Tracking check
    Whether the conversions in your ad accounts match what shows up in your CRM.
  • 03
    Competitor ad review
    The offers and messages your competitors are running right now.
  • 04
    Recommended plan
    The fixes we would make first, with a recorded walkthrough.
FreeNo obligation
5 daysTypical turnaround
2Ad platforms reviewed
Request your ad account audit
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The tools behind our paid ads

We pair the top ad platforms with our own tracking and automation to grow your pipeline.

Hover over each tool to see how we use it.
Get in touch
Google AdsWhere we run search campaigns that catch buyers already looking for a tool like yours.
LinkedIn AdsWe target the job titles and companies that match your ideal customer.
HubSpotWe sync deal data back to the ad platforms so they learn what a real buyer looks like.
GA4We track traffic and demo requests, then turn the data into clear budget decisions.
Google Tag ManagerWe set up clean tags so every form fill and demo request gets counted.
Looker StudioYour live dashboard with spend and pipeline side by side.
Claude AIWe use AI and code to speed up research and write more ad tests each month.
FigmaWhere our designers build ad creative and landing pages that look like your brand.
HotjarWe watch how visitors use each landing page, then fix whatever stops them from converting.

Steal our B2B demand gen playbook

Here's exactly how we turn search and ads into B2B pipeline.

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Content

B2B Content Marketing: Strategy, Execution & Measurement

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Tech Content

B2B Tech Content Marketing: How to Educate & Convert Buyers

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Insights

How I Use Reddit to Inform Content Strategy

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B2B paid ads questions, straight answers

The questions B2B founders and marketers ask most on discovery calls. For anything else, book a call.

Should we start with Google Ads or LinkedIn Ads?

If people already search for tools like yours, start with Google Ads. You catch buyers at the exact moment they're looking.

If your category is new or few people search for it, start with LinkedIn. You can reach the right job titles before they ever open Google.

How much should we spend on ads each month?

For most B2B teams, we suggest at least $5,000 a month on Google Ads or $8,000 a month on LinkedIn Ads.

Below that, the platforms don't get enough data to learn who your buyers are. Results take much longer to show up.

How fast will we see results?
  • First 2 weeks: wasted spend drops and tracking gets fixed
  • 30 to 60 days: cost per lead falls as winning tests take over
  • 90 days: SQLs and demo requests show up in your pipeline

Paid ads move faster than SEO. Even so, the first month is mostly about cleaning up and learning.

How much does B2B paid ads management cost with Perceptric?

Perceptric keeps its prices public. Starter is $3,000 a month, Growth is $5,000 and Scale starts at $8,000.

Those prices are for a 12-month contract. A 6-month contract costs 5% more, and a 3-month contract costs 10% more. Your ad spend is separate and goes straight to Google and LinkedIn. See the full breakdown on our pricing page.

Is there a trial period?

Yes. Most new clients start with a 90-day trial, and you can cancel anytime with one day's notice.

We'd rather keep clients because the results are good. Long lock-ins are a poor way to build trust.

Do we keep our ad accounts?

Always. Your ad accounts and data belong to you. Perceptric works inside your accounts with access you can remove at any time.

If we ever part ways, every campaign and every bit of data stays with you.

How do you measure success?

Pipeline and revenue. Cheap clicks look nice in a report, but they don't pay the bills.

We connect your CRM to Google and LinkedIn. That way you can see which campaigns bring in SQLs and closed deals, and we can move budget to match.

Do you also do SEO?

Yes. Perceptric also runs revenue-driving SEO and AI SEO (GEO) for B2B companies.

Paid ads bring in pipeline now. SEO builds pipeline that keeps coming without a cost per click. Many of our clients run both.

Let's grow your pipeline with paid ads

Ready to turn ad spend into demos? You can also email us at vincent@perceptric.com.

Book a free paid ads call Request Ad Account Audit