Privacy Policy
Last updated: Oct 31, 2025
1. Overview
This Privacy Policy explains how Perceptric (“we”, “our”, “us”) collects, uses, and protects your personal data when you interact with our website or services. It applies to all visitors, clients, and partners engaging with our digital properties.
Perceptric is the data controller and responsible for your personal data. If you have questions about this policy or would like to exercise your data rights, see Section 10 for contact details.
This website is not intended for children, and we do not knowingly collect data relating to minors.
2. What We Collect
We may collect, use, store, and transfer the following categories of personal data:
- Identity Data – such as your name or user handle
- Contact Data – such as your email address or phone number
- Technical Data – IP address, device info, browser type, and OS
- Usage Data – browsing patterns, clicks, pages visited
- Marketing & Communications Data – preferences for receiving content or offers
We also collect aggregated data (e.g., analytics or traffic trends), which does not directly identify you and is used to improve performance and service.
3. How We Collect Your Data
We collect your data in the following ways:
- Direct interactions – when you fill out forms, subscribe to newsletters, download content, or contact us directly.
- Automated technologies – including cookies, tags, and tracking pixels (see our Cookie Policy for more info).
- Third-party sources – such as Google Analytics, advertising networks, or LinkedIn Insights.
4. How We Use Your Data
We only use your personal data when legally allowed. Most commonly, we rely on the following legal bases:
- Contractual necessity – to deliver the services you’ve requested
- Legitimate interests – to operate and improve our business, provided your rights are not overridden
- Consent – when you opt in to marketing communications
- Legal obligations – to comply with applicable laws or enforce terms
Examples of Use:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| To register you or provide a service | Identity, Contact | Contractual necessity |
| To improve website performance | Technical, Usage | Legitimate interests |
| To send marketing or updates | Identity, Contact, Usage | Consent or Legitimate interests |
| To manage client communications | Identity, Contact | Contractual necessity & Legitimate interests |
| To ensure platform security | Technical | Legal obligation & Legitimate interests |
You can opt out of marketing at any time by clicking unsubscribe or contacting us.
5. Data Sharing
We only share your personal data with trusted third-party partners when necessary to deliver services or manage our business operations. These include:
- Analytics providers (e.g., Google)
- Marketing platforms (e.g., HubSpot, Meta, LinkedIn)
- Web hosting and IT support services
We do not sell your personal data, and third parties are only permitted to use it according to our instructions.
6. International Transfers
When transferring data outside the UK or EEA, we ensure the receiving party provides an equivalent level of data protection, typically through standard contractual clauses or similar legal mechanisms.
7. Security
We implement robust security measures to prevent unauthorized access, misuse, or loss of your data. Only authorized personnel and trusted partners have access, and all access is strictly controlled.
In the unlikely event of a data breach, we will notify you and the relevant authorities when legally required.
8. Data Retention
We retain your personal data only as long as necessary to fulfil the purposes for which it was collected, including:
- Ongoing service delivery
- Legal or tax recordkeeping (typically 6 years post-service)
- Resolving disputes or enforcing agreements
You may request deletion sooner where legally applicable.
9. Your Rights
Under data protection laws, you have rights including:
- Access – to request your data and how we use it
- Correction – to fix inaccurate or incomplete information
- Erasure – to delete your data in certain cases
- Objection – to certain processing activities (e.g., marketing)
- Restriction – to pause processing if disputed or unnecessary
- Portability – to receive your data in a usable digital format
- Withdraw consent – where consent is the basis for processing
To exercise your rights, contact us via Section 10. We aim to respond within 30 days.
10. Contact Details
If you have any questions about this policy or wish to exercise your data rights:
📧 Email: privacy@perceptric.com
📍 Mail: Perceptric, 44–46 Morningside Road, Edinburgh, EH10 4BF
11. Complaints
You have the right to file a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk. We encourage you to contact us first so we can resolve the issue directly.
12. Changes to This Policy
We review and update this policy regularly. This version was last updated on July 24, 2025. We encourage you to check back periodically to stay informed.
13. Third-Party Links
Our website may include links to other websites or platforms. Clicking these may allow third parties to collect or share data. We do not control their privacy policies and recommend reviewing those policies when visiting external sites.
