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Founder-Led LinkedIn and SEO for SaaS Founders and CEOs
You know your market better than anyone on your team, and buyers want to hear it from you. We turn a short call every two weeks into LinkedIn posts in your voice.
Then we build the SEO and AI search pages that catch the buyers your posts warm up. You talk, we write.
Sound familiar?
What SaaS founders tell us on the first call.
"I'm still the main source of our pipeline."
Most deals still come through your network, your intros and the calls you take yourself. That works until your calendar is full, and then growth slows down with it.
"I post for two weeks, then go quiet for two months."
The business gets busy and LinkedIn is the first thing to go. By the time you come back, the people who started to follow you have moved on.
"The content we paid for could be on any competitor's site."
You got safe, generic posts with none of your point of view. They didn't sound like you, and they didn't bring in a single demo.
"I can't tell if content is paying off."
Traffic goes up and down, but you can't connect a post or an article to a closed deal. So it's hard to defend the budget at the next board meeting.
How we help founders build an inbound engine
Your voice on LinkedIn brings attention. Search and AI answers catch it when buyers start to compare vendors.
LinkedIn thought leadership
You talk, we writeA ghostwriter interviews you every two weeks and turns your stories and opinions into posts. We design the carousels and graphics, publish on a steady schedule and report on the topics that start conversations. You approve every post.
Thought leadership is the Narrative part of my Knowledge-Narrative content strategy. Your posts give buyers a reason to trust you before they ever visit your site.
LinkedIn thought leadershipBOFU SEO
Catch buyers who are comparingYour posts make people curious. When they later search for your category plus "software", or a competitor's name plus "alternatives", your pages should be the ones they find. We start with those searches because they sit closest to a demo.
SEO for B2B SaaSAI search (GEO)
On the ChatGPT shortlistMore buyers ask ChatGPT, Claude or Perplexity for a shortlist before they visit any vendor site. What AI tools say about you depends on your site and on what's written about you elsewhere, your LinkedIn posts included. We work on both and track the prompts that name you.
GEO for B2B SaaSContent marketing
Articles your sales team sendsWe write the articles your sales team keeps pasting into follow-up emails: the comparison, the pricing explainer, the "how to choose" guide. Each one is built from interviews with you and your team, so it carries your opinions.
Content marketing for B2B SaaSPaid ads
Demos this quarterSEO and LinkedIn build over months. If your board wants demos this quarter, Google and LinkedIn ads can bring them while the organic side grows, using the same keyword research.
Paid ads for B2B SaaSProof from B2B software brands
Results and clients from our B2B software work.
How SEO became Katalon's main growth channel
Katalon sells test automation software to QA and engineering teams. We rebuilt its content engine around the searches closest to a purchase. Today ChatGPT, Claude and Perplexity cite Katalon when buyers ask for test automation tools.
We've worked with B2B software brands like Katalon, Arrowsterr and Omniscient
Katalon, test automation software for QA teams.
Arrowsterr, an agentic SEO and GEO platform.
Omniscient, an agentic CRM.
These results come from our B2B software work. See every project in our case studies.
What you get in the first 90 days
The same four steps we run for every client, built around a founder's calendar.
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01Weeks 1 to 2
Discovery
One longer interview with you about your market, your opinions and the deals you win. We also read your sales call notes and product docs.
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02Weeks 2 to 4
Strategy
- LinkedIn content pillars and a voice guide
- Keyword map for your category
- AI search plan
- 90-day content calendar
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03Month 2 onward
Publishing
Posts go out from your profile on a steady schedule, and BOFU pages ship into your CMS. Your part is a short call every two weeks and a quick review of drafts.
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04Month 3
Measure
You get a report on reach, profile visits, conversations, rankings and demo requests. Then we double down on the topics that start sales conversations.
Related reading
Guides from our blog for founders who want to build in public.
Questions founders ask us
The ones we hear on almost every first call. For anything else, book a call.
How much of my time does this take?
A short interview call every two weeks and a quick review of drafts. We handle the strategy, writing, design and publishing.
Will the posts sound like me?
They're built from your own words. We record the calls, pull out your stories and opinions and write from those, guided by a voice guide we build with you in the first month.
You approve every post before it goes out, and you can ask for as many changes as you need.
Should I start with LinkedIn or SEO?
If buyers don't know your name yet, start with LinkedIn. It builds awareness faster, and your posts give us topics for the site.
If people already search for what you sell, start with SEO on the searches closest to a purchase. Most founders end up running both, because each channel makes the other work better.
Is this a fit for an early-stage startup?
We built our process for B2B SaaS companies after product-market fit. If you have paying customers and a clear ICP, it can work even at seed.
If you're still looking for fit, other agencies will suit you better, and your time is better spent on customer conversations.
How much does it cost?
LinkedIn is priced per profile: Presence is $2,500 a month, Momentum $3,000 and Authority $5,000. SEO and GEO plans are $4,000 a month for Starter, $8,000 for Growth and $10,000+ for Authority.
Those prices are for a 12-month term. A 6-month term adds 5% and a 3-month term adds 10%. Everything each plan includes is on our pricing page.
Let's get your voice in front of buyers
Tell us about your company and your goals for the next two quarters. You can also email us at vincent@perceptric.com.