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SEO, GEO and LinkedIn for Fintech Companies
Fintech buyers do a lot of homework before they talk to sales. Compliance leads, finance teams and fund operators search Google, ask ChatGPT for a shortlist and read what your founder posts on LinkedIn.
We build the pages and posts that put your product in front of them at each of those moments, written in the words your buyers use.
Sound familiar?
What we hear from fintech marketing teams on discovery calls.
"Big incumbents own every search we care about."
Terms like virtual data room or kyc software have belonged to large vendors and review sites for years. A new page from a smaller fintech needs a sharper angle and a better answer to get onto page one.
"Our site describes the product the way our product team does."
Fund operators, compliance officers and CFOs describe the problem in their own terms. When your pages use internal feature names, they rarely match the searches that turn into demos.
"Four teams sign off on every deal."
Operations, legal or compliance, finance and IT all weigh in on the same purchase. Each one searches for a different part of the problem, and one product page can't answer all of them.
"Outbound brings almost all of our pipeline."
Risk and compliance teams often research vendors on their own before they talk to anyone, and more of them now ask AI tools to compare options. Without pages for those searches, that demand goes to whoever does show up.
How we help fintech teams grow pipeline
Pick the mix that fits your stage. Each service is planned around how fintech buyers research and buy.
BOFU SEO
Searches close to a purchaseWe start with the searches people make when they're ready to compare vendors, like kyc software, investor portal software or a competitor's name plus "alternatives". Then we build comparison, use case and alternative pages around them, each one linked to a demo.
SEO for B2B SaaSAI search (GEO)
Named in ChatGPT and PerplexityA finance lead might ask ChatGPT for the best AML software for a mid-size bank before visiting a single vendor site. We write pages AI tools can quote, with clear definitions, comparison tables and specific numbers, and we track which prompts name your brand.
GEO for B2B SaaSLinkedIn thought leadership
Trust before the first callIn finance, people buy from people they trust. We interview your founder or head of compliance every two weeks and turn their views on regulation, fraud or fund operations into posts in their voice. You review every draft before it goes out.
LinkedIn thought leadershipContent marketing
Writers who get financeYour buyers can tell when a writer doesn't understand UBO checks or capital calls. Our writers learn your product from interviews with your team and sales call notes, and every draft goes to your team for review, so compliance can sign off before anything is published.
Content marketing for B2B SaaSPaid ads
Demos while SEO buildsSEO takes a few months to bring demos. Google Ads on the same keyword list can bring them sooner, and both channels learn from the same data. That's the setup we planned for a KYC and compliance platform.
Paid ads for B2B SaaSFintech work you can read in full
Two fintech projects, with the numbers each case study reports.
A BOFU content engine for fund operations software
Anduin sells fund subscription and investor onboarding software to venture capital and private equity firms. We matched the words buyers use in sales calls and fund admin communities to keywords, then planned the content around the searches closest to a purchase.
A 3-channel inbound plan for a sales-led compliance platform
Most of this client's pipeline came from outbound. We planned SEO and GEO, Google Ads and founder-led LinkedIn around one keyword list, starting with searches like aml software and kyc software. It's a phased plan, so these numbers come from our keyword research.
We've also worked with B2B software brands like Katalon, Arrowsterr and Omniscient. See every project in our case studies.
What you get in the first 90 days
The same four steps we run for every client, set up for buyers in a regulated market.
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01Weeks 1 to 2
Discovery
We interview your product, sales and compliance people and read sales call notes. The goal is to learn how your buyers describe the problem in their own words.
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02Weeks 2 to 4
Strategy
- Technical SEO audit with quick wins
- Keyword map for each buyer role
- AI search plan
- 90-day content calendar
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03Month 2 onward
Publishing
BOFU pages ship first, then guides on topics like KYB checks or fund subscriptions. Every piece goes through your review, and LinkedIn posts start if they're in your plan.
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04Month 3
Measure
You get a report on rankings, AI answer mentions and demo requests, tied to your CRM. Then we put more into the pages that bring pipeline.
Related reading
Guides from our blog for fintech marketers.
Fintech SEO and GEO questions
What fintech founders and marketers ask us most. For anything else, book a call.
Can SEO work in a regulated market like fintech?
Yes, as long as the content is careful. Google treats finance topics as "Your Money or Your Life" content, so it looks harder at who wrote a page and whether the facts hold up.
That's why every page we write starts from interviews with your experts, cites its sources and goes through your team's review before it's published.
Do you have fintech experience?
Yes. We built the keyword map and BOFU content plan for Anduin, a fund operations platform, and a 3-channel inbound plan for a KYC and compliance platform. Both case studies are on our site.
How do you handle compliance review?
Your team reviews every draft before it goes live, on the site and on LinkedIn. We add their feedback to the voice guide, so later drafts need fewer changes and reviews get faster.
How long until SEO brings in demos?
Rankings usually start moving within 30 to 45 days. Demo requests from search tend to show up around 90 to 120 days.
In categories with large incumbents it can take longer. That's why we start with the searches closest to a purchase, where a smaller brand has the best shot.
How much does it cost?
SEO and GEO plans are $4,000 a month for Starter, $8,000 for Growth and $10,000+ for Authority, on a 12-month term. LinkedIn is priced per profile, from $2,500 a month.
A 6-month term adds 5% and a 3-month term adds 10%. Everything each plan includes is on our pricing page.
Let's grow your fintech pipeline
Tell us about your product and your buyers. You can also email us at vincent@perceptric.com.