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Expert-Led Content for B2B SaaS Heads of Content

You need writers who can talk to your engineers and come back with something worth publishing. We interview your subject matter experts, write from what they say and deliver on the schedule you set.

Briefs, design and CMS publishing come with it, so your week goes back to the plan.

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Katalon: cited by ChatGPT, Claude and Perplexity Clients: Katalon, Arrowsterr and Omniscient
Illustration of a small team working on laptops around a blueprint in a Greek workshop framed by marble columns

Sound familiar?

What content leads tell us when they first get in touch.

"Our freelancers write well, but they don't know the product."

The drafts read fine until your product manager gets to them. Then half the claims need fixing, and the piece goes back for a third round.

"Getting 30 minutes with an engineer takes three weeks."

Your experts are busy shipping, so interviews keep slipping. Without them, every article ends up repeating what's already on page one.

"I spend more time editing than planning."

Every draft needs a heavy rewrite before it sounds like your brand. So the calendar slips, and the strategy work waits for a quiet week that never comes.

"We publish in bursts, then go quiet for a month."

A launch pulls everyone off the blog, then you rush five posts out at once. The plan you built for the quarter turns into catching up.

How we help content teams publish expert content on schedule

We take on the interviews, briefs, writing, design and publishing. You keep the calendar.

Content marketing

Written from SME interviews

Each piece starts with a short interview with the person on your team who knows the topic best: an engineer, a product manager, a sales lead. Our writers turn what they say into the article, with real screenshots and examples from your product.

Your expert checks the draft for accuracy, and you check it for voice. We work with your brand guide or design team, so the graphics on every page match your site.

Content marketing for B2B SaaS

BOFU SEO

Briefs you can sign off on

Every article gets a brief before anyone writes a word: the searches it targets, the questions buyers ask, the pages it has to beat and the product angle to lead with. We research topics the way I always have, with SEMRush, Google and Reddit, because Reddit threads show the questions buyers really ask.

SEO for B2B SaaS

LinkedIn thought leadership

Your experts on LinkedIn

Your subject matter experts already have the opinions buyers want to hear. We ghostwrite LinkedIn posts for them from a short interview call every two weeks and a quick review of drafts, and the same interviews feed your blog.

LinkedIn thought leadership

AI search (GEO)

Content AI tools cite

AI tools look for depth, specific detail and first-hand experience when they pick their sources. Expert-led content gives them all three, and we structure each page so ChatGPT and Perplexity can quote it cleanly.

GEO for B2B SaaS

Proof from B2B software brands

Results and clients from our B2B software content work.

Developer tools / Test automation

How SEO became Katalon's main growth channel

Katalon sells test automation software to QA and engineering teams. We rebuilt its content engine around the searches closest to a purchase. Today ChatGPT, Claude and Perplexity cite Katalon when buyers ask for test automation tools.

4x
ARR growth
80%+
Of ARR growth from SEO
Read the Katalon case study
B2B software clients

We've worked with B2B software brands like Katalon, Arrowsterr and Omniscient

  • Katalon

    Katalon, test automation software for QA teams.

  • Arrowsterr

    Arrowsterr, an agentic SEO and GEO platform.

  • Omniscient

    Omniscient, an agentic CRM.

1,000+posts published

These results come from our B2B software work. On Katalon, we started by interviewing product, engineering and sales before we planned a single article. See every project in our case studies.

What you get in the first 90 days

The same four steps we run for every client, set up around your calendar and your experts' time.

  1. 01
    Weeks 1 to 2

    Discovery

    We read your style guide, your best posts and your product docs, and we meet the experts we'll interview. Then we agree on who reviews each draft and who gives the final approval.

  2. 02
    Weeks 2 to 4

    Strategy

    • Topic plan mapped to buyer searches
    • Brief template you approve
    • Interview schedule for your experts
    • 90-day content calendar you own
  3. 03
    Month 2 onward

    Publishing

    Articles arrive with their briefs and graphics on a fixed schedule, and go into your CMS formatted and ready to rank. Your part is the review.

  4. 04
    Month 3

    Measure

    A monthly report on rankings, AI mentions and the pages that bring in demos. Then we refresh older pieces and plan the next quarter with you.

Questions content leads ask us

The ones we hear on almost every first call. For anything else, book a call.

Who writes the articles?

Writers who know B2B SaaS, guided by a content strategist who owns the briefs and the plan. Each article is built from an interview with your subject matter expert, so the facts and opinions come from your team.

For LinkedIn, the team is a content strategist, a ghostwriter, a graphic designer and an editor.

How much time do our subject matter experts need to give?

One short interview per topic, then a quick read of the draft to check the facts. We send the questions ahead, so the call stays focused.

Experts who post on LinkedIn with us give a short interview call every two weeks and a quick review of drafts.

Do you handle design and publishing?

Yes. Every page gets graphics and images, and we work with your brand guide or design team so they match the rest of your site. We publish straight into your CMS, formatted and ready to rank.

Who owns the content calendar?

You do. We propose topics and briefs, and you decide which ones ship and when. The calendar is shared, so you always see what's in progress and what ships next.

How much does it cost?

SEO and GEO plans include content written and published to your site: Starter is $4,000 a month for 5 content assets, Growth $8,000 for 10, and Authority $10,000+. LinkedIn is priced per profile: Presence is $2,500 a month, Momentum $3,000 and Authority $5,000.

Those prices are for a 12-month term. A 6-month term adds 5% and a 3-month term adds 10%. Everything each plan includes is on our pricing page.

Let's plan your next quarter of content

Tell us what you publish today and where it gets stuck. You can also email us at vincent@perceptric.com.

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