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SEO and LinkedIn for Seed-Stage SaaS Companies
You have paying customers, a small team and a marketing budget that has to prove itself fast. We help you build your first content engine at a size that fits seed.
The founder posts on LinkedIn from a short call every two weeks, and we publish the pages buyers find when they search for what you sell.
Sound familiar?
What seed-stage teams tell us on the first call.
"Marketing is me, a few hours a week."
The founder or one early hire runs marketing between sales calls, hiring and product work. Anything that needs a full day every week just doesn't get done.
"Every deal still comes from the founder's network."
Intros and warm outreach got you your first customers. But a network only goes so far, and the next stage needs buyers who find you on their own.
"We can't afford a year of the wrong content."
You get one real shot at a content budget before the next raise. Broad blog posts bring visitors who never sign up, and by the time you notice, the money is spent.
"Our category is so new that few people search for it."
Buyers describe the problem in their own words, and many don't know your kind of product has a name yet. So the obvious keywords bring almost no traffic.
How we help seed-stage teams build a first content engine
Start with the founder's voice and the searches closest to a demo. Add more once those bring in deals.
Founder-led LinkedIn
You talk, we writeAt seed, the founder is the brand. Buyers would rather hear from the person who built the product than from a company page that few people follow yet. A ghostwriter interviews you every two weeks and turns your stories and opinions into posts, and you approve every one.
For a founder starting out, I'd suggest our Presence plan: 15 posts a month and 4 branded visuals from one profile, for $2,500 a month on a 12-month term.
LinkedIn thought leadershipBOFU SEO
The Starter planWe start with the searches closest to a purchase: a bigger competitor's name plus "alternatives", your category plus "software" and the problem your product fixes, written the way buyers say it. I research keywords with SEMRush, Google and Reddit, and for a new category Reddit is often where you find the words buyers really use.
Starter covers 5 content assets a month, each built to rank for around 20 related searches, for $4,000 a month on a 12-month term. We connect GA4, Search Console and your CRM so you can see which pages bring booked calls.
SEO for B2B SaaSAI search (GEO)
A second way inMore buyers ask ChatGPT, Claude or Perplexity for a shortlist before they visit any vendor site. For a young domain, that's a second way in while the biggest Google searches are still out of reach. Starter tracks how often you show up in ChatGPT, Google AI Overviews and Perplexity, and we report the movement every month.
GEO for B2B SaaSContent marketing
Built from your callsEvery article starts from what you already know: your sales calls, your support tickets and the founder's interviews. That's how a small team publishes content with a real point of view, without writing it themselves.
Content marketing for B2B SaaSPaid ads
Demos this monthSEO and LinkedIn build over months. If you need demos this month, a small Google Ads test on the same keyword list brings them sooner. It also shows which searches turn into demos before we write a page for each one.
Paid ads for B2B SaaSProof from lean teams and B2B software brands
A lean team that started with almost no content, and the B2B software clients we work with.
A first content engine on a bootstrapped budget
ScoutQA is an AI testing tool for vibe coders and solo founders. When we started, it had a lean team, a bootstrapped budget and fewer than 10 blog posts. We fixed the technical SEO, then went BOFU-first with comparison and alternatives pages.
We've worked with B2B software brands like Katalon, Arrowsterr and Omniscient
Katalon, test automation software for QA teams.
Arrowsterr, an agentic SEO and GEO platform.
Omniscient, an agentic CRM.
These results come from our B2B software work. See every project in our case studies.
What you get in the first 90 days
The same four steps we run for every client, sized for a small team.
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01Weeks 1 to 2
Discovery
One longer interview with the founder about your customers and the deals you've won. We also read your sales call notes, support tickets and product docs.
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02Weeks 2 to 4
Strategy
- LinkedIn content pillars and a voice guide
- Keyword map built around BOFU searches
- SEO and GEO audit and AI search plan
- 90-day content calendar
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03Month 2 onward
Publishing
Posts go out from the founder's profile on a steady schedule, and 5 content assets a month ship into your CMS. Your part is a short interview call every two weeks and a quick review of drafts.
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04Month 3
Measure
A monthly report on rankings, AI mentions, profile visits and booked calls. Then we put more into the topics and pages that start sales conversations.
Related reading
Guides from our blog for early teams building their first channel.
Questions seed-stage founders ask us
The ones we hear on almost every first call. For anything else, book a call.
Is seed too early for SEO?
It depends on fit. We built our process for B2B SaaS companies after product-market fit, so if you have paying customers and a clear ICP, it can work at seed.
If you're still looking for fit, other agencies will suit you better, and your time is better spent on customer conversations.
Can we start with just one channel?
Yes. If buyers don't know your name yet, start with LinkedIn Presence for the founder. If people already search for what you sell, start with SEO and GEO Starter.
We usually suggest running both, because the founder's posts give us topics for the site and the site gives those posts somewhere to send people.
How long until SEO brings in demos?
SEO builds over months, so it won't fill this quarter's pipeline on its own. The first BOFU pages go live in month 2, and the monthly report shows rankings, AI mentions and booked calls as they move.
If you need demos sooner, run a small paid search test next to it on the same keyword list.
How much of the founder's time does this take?
A short interview call every two weeks and a quick review of drafts. We handle the strategy, writing, design and publishing.
How much does it cost?
LinkedIn is priced per profile: Presence is $2,500 a month, Momentum $3,000 and Authority $5,000. SEO and GEO plans are $4,000 a month for Starter, $8,000 for Growth and $10,000+ for Authority.
Those prices are for a 12-month term. A 6-month term adds 5% and a 3-month term adds 10%. Everything each plan includes is on our pricing page.
Let's build your first content engine
Tell us about your customers and what you need from the next two quarters. You can also email us at vincent@perceptric.com.