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SEO and GEO for Martech and Sales Tech SaaS

Your buyers are marketers, sales leaders and RevOps people. They read marketing content all day, and many of them ask ChatGPT for a shortlist before they book a single demo.

We build the pages and posts that get your tool onto that shortlist, written for readers who spot filler in one line.

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Katalon: ARR grew 4x Clients: Katalon, Arrowsterr and Omniscient
Illustration of the Oracle of Delphi giving off an AI chat bubble, with answer cards linked to a small temple

Sound familiar?

What martech and sales tech teams tell us on discovery calls.

"Our buyers are marketers. They can tell a generic blog post in one line."

Most of them have written an "ultimate guide" or two themselves. If an article never opens your product and shows a real workflow, they close the tab and keep looking.

"ChatGPT gives buyers five CRMs to try, and we're not on the list."

AI tools build those lists from comparison articles, review sites and what people write about each vendor. If your brand rarely shows up in those places, it rarely shows up in the answer.

"People search for our integrations and land on a wall of logos."

Someone who searches for a HubSpot or Slack integration already uses that tool and wants to know if yours fits next to it. A logo grid doesn't tell them what syncs or how long setup takes.

"Other vendors rank for our name plus 'alternatives'."

In crowded categories like CRM or email marketing, buyers compare a handful of tools before they pick one. Without your own comparison pages, other vendors and review sites tell that story for you.

How we help martech and sales tech teams win the shortlist

Your buyers compare tools in AI answers, in search and on LinkedIn. We plan each channel around that comparison.

AI search (GEO)

On the AI shortlist

Ask ChatGPT for the best CRM for a 10-person sales team and you get a short list with one line on each tool. What AI tools say about you depends on your own pages and on what's written about you elsewhere, like comparison articles and LinkedIn posts.

We work on both, and we track which prompts name you and which name a competitor instead.

GEO for B2B SaaS

BOFU SEO

Alternatives, comparisons and integrations

We start with the searches people make when they're ready to switch or add a tool, like pipedrive alternatives, best email warmup tools or salesforce slack integration. Each one gets its own page with a fair comparison, screenshots of the setup and a clear path to a trial or demo.

SEO for B2B SaaS

LinkedIn thought leadership

Where your buyers talk shop

Marketing and sales people trade ideas on LinkedIn every day, so your founder or head of growth has an audience there already. We interview them every two weeks and turn what they've learned about pipeline, outbound or attribution into posts in their voice. You review every draft.

LinkedIn thought leadership

Content marketing

Show the workflow

A marketer won't trust an article about lead scoring that never shows a lead being scored. Our writers interview your product team and your customers, then build each guide around a real workflow, with screenshots of your tool doing the job.

These guides are the Knowledge part of my Knowledge-Narrative content strategy: they answer the questions your buyers already search for.

Content marketing for B2B SaaS

Paid ads

Trials and demos sooner

If you need sign-ups this quarter, Google and LinkedIn ads on the same keyword list can bring them while SEO builds. We send trial and demo data from your CRM back to the ad platforms, so bids follow pipeline instead of clicks.

Paid ads for B2B SaaS

Proof from B2B software brands

Results and clients from our B2B software work.

Developer tools / Test automation

How SEO became Katalon's main growth channel

Katalon sells test automation software to QA and engineering teams. We rebuilt its content engine around the searches closest to a purchase. Today ChatGPT, Claude and Perplexity cite Katalon when buyers ask for test automation tools.

4x
ARR growth
80%+
Of ARR growth from SEO
Read the Katalon case study
B2B software clients

We've worked with B2B software brands like Katalon, Arrowsterr and Omniscient

  • Katalon

    Katalon, test automation software for QA teams.

  • Arrowsterr

    Arrowsterr, an agentic SEO and GEO platform.

  • Omniscient

    Omniscient, an agentic CRM.

1,000+posts published

These results come from our B2B software work, and we haven't published a martech or sales tech case study yet. See every project in our case studies.

What you get in the first 90 days

The same four steps we run for every client, set up for a crowded category.

  1. 01
    Weeks 1 to 2

    Discovery

    We interview your product, sales and customer success people and read call notes and lost-deal reasons. We also ask ChatGPT, Claude and Perplexity the questions your buyers ask, to see which tools they name today.

  2. 02
    Weeks 2 to 4

    Strategy

    • Competitor and alternatives map
    • Integration page plan
    • AI search plan with target prompts
    • 90-day content calendar
  3. 03
    Month 2 onward

    Publishing

    Alternatives, comparison and integration pages ship first, then workflow guides. Every piece goes through your review, and LinkedIn posts start if they're in your plan.

  4. 04
    Month 3

    Measure

    You get a report on rankings, AI answer mentions, trials and demo requests, tied to your CRM. Then we put more into the pages that bring pipeline.

Martech and sales tech questions

What martech and sales tech teams ask us most. For anything else, book a call.

Do you have martech or sales tech experience?

We work with B2B software companies, and one of our clients is Omniscient, an agentic CRM. We haven't published a martech or sales tech case study yet.

Our published results come from other B2B software work, like Katalon, where SEO drove 80%+ of ARR growth. On a call we can walk you through how we'd plan the same kind of program for your category.

Can we still rank when review sites own our category searches?

Often, yes. Big terms like crm software are hard to win. So we start with narrower searches closer to a purchase, like a competitor's name plus "alternatives" or a use case such as crm for real estate teams.

Those pages help in AI search too, because comparison content is one of the places AI tools look when they build a shortlist.

Are integration pages worth the effort?

For most martech and sales tech products, yes. Someone who searches for a specific integration already uses one of the two tools, so they're close to trying yours.

We build one page for each integration people actually search for, with what syncs, how setup works and a screenshot or two. The rest can stay on your integrations directory.

How long until SEO brings in trials or demos?

Rankings usually start moving within 30 to 45 days. Trials and demo requests from search tend to show up around 90 to 120 days.

In crowded categories it can take longer. That's why alternatives and integration pages come first, since they sit closest to a sign-up.

How much does it cost?

SEO and GEO plans are $4,000 a month for Starter, $8,000 for Growth and $10,000+ for Authority, on a 12-month term. LinkedIn is priced per profile, from $2,500 a month.

A 6-month term adds 5% and a 3-month term adds 10%. Everything each plan includes is on our pricing page.

Let's get your tool onto the shortlist

Tell us about your product, the tools you compete with and the buyers you want more of. You can also email us at vincent@perceptric.com.

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