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For healthtech and health IT

SEO, GEO and Content for Healthtech Companies

Health IT buyers research for months, and every claim on your site gets read by clinical, IT and compliance people. We build BOFU pages, AI search visibility and LinkedIn content with your review steps planned in from day one.

So your reviewers approve pages faster, and buyers find you when they search for what you sell.

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Katalon: 4x ARR growth, 80%+ of it from SEO Clients: Katalon, Arrowsterr and Omniscient
Illustration of a Greek temple with a search bar for a roof, with buyers climbing the steps toward a glowing door

Sound familiar?

Problems health IT marketing teams run into.

"Every article sits in compliance review for weeks."

Drafts come back covered in edits because the writer didn't know which claims you can make. By the time a piece is approved, the topic has moved on.

"Our writers don't know a payer from a provider."

A CMIO or a revenue cycle director spots that in the first paragraph and stops reading. Generalist writers also miss the workflow details that make health IT buyers trust a vendor.

"A hospital deal needs clinical, IT, security and finance to agree."

Your site usually speaks to the clinical champion. The CIO wants to know how the EHR integration works and the CFO wants a payback case, and neither can find it.

"Buyers ask about Epic before they ask about features."

Integration with the EHR comes up early in most health IT deals. If the answer sits in a PDF or a sales deck, buyers move on to a vendor whose site answers it.

How we help healthtech and health IT teams

Content your reviewers can approve, on the searches and AI answers your buyers use.

Content marketing

Built for review

Before we write, we agree on the rules with your compliance team: the claims you can make, the claims you can't, the words to avoid and who signs off on what. Every claim links to a source, and a named expert on your team checks clinical points.

That means fewer rounds of edits, and pages that hold up when a CMIO reads them closely.

Content marketing for B2B SaaS

BOFU SEO

Searches close to a purchase

We start with the searches people make when they're ready to compare, like "prior authorization software", "RCM software for small practices" or "HIPAA compliant telehealth platform". Then come integration pages, such as your Epic or Oracle Health integration, and "[competitor] alternatives" pages.

Those pages bring fewer visitors than a wellness blog post, but the people who land on them are already shopping.

SEO for B2B SaaS

AI search (GEO)

On the AI shortlist

More health IT buyers ask ChatGPT or Perplexity questions like "which ambient documentation tools integrate with Epic". AI tools answer from your site and from what others write about you, such as review sites, trade press and partner pages. We work on both and track the prompts that name you.

GEO for B2B SaaS

LinkedIn thought leadership

Experts with a name

Health system leaders listen to people who have done the work, like a clinician founder or a CMO who ran a rollout. We interview your experts every two weeks and turn what they know into posts in their voice. Your compliance team sees every post before it goes out.

LinkedIn thought leadership

Paid ads

Reach your target health systems

If you sell to health systems, your list of target accounts is often a few hundred names. LinkedIn ads can put your content in front of the CIO, CMIO and revenue cycle leaders at those accounts while SEO builds. Google ads cover the searches from your keyword map.

Paid ads for B2B SaaS

Proof from B2B software brands

We haven't published healthtech work yet. These are results from our B2B software clients.

Developer tools / Test automation

How SEO became Katalon's main growth channel

Katalon sells test automation software to QA and engineering teams. We rebuilt its content engine around the searches closest to a purchase. Today ChatGPT, Claude and Perplexity cite Katalon when buyers ask for test automation tools.

4x
ARR growth
80%+
Of ARR growth from SEO
Read the Katalon case study
B2B software clients

We've worked with B2B software brands like Katalon, Arrowsterr and Omniscient

  • Katalon

    Katalon, test automation software for QA teams.

  • Arrowsterr

    Arrowsterr, an agentic SEO and GEO platform.

  • Omniscient

    Omniscient, an agentic CRM.

1,000+posts published

These results come from our B2B software work, outside healthcare. The process carries over to health IT: long sales cycles, several people who sign off and content that has to be accurate. See every project in our case studies.

What you get in the first 90 days

The same four steps we run for every client, with time for compliance review built in.

  1. 01
    Weeks 1 to 2

    Discovery

    We interview your product, clinical and sales people and read your sales call notes. We also sit down with compliance to write the claim rules every draft follows.

  2. 02
    Weeks 2 to 4

    Strategy

    • Claim rules and a review workflow
    • Keyword map for each buyer role
    • AI search plan
    • 90-day content calendar with review dates
  3. 03
    Month 2 onward

    Publishing

    BOFU and integration pages ship first, then guides on topics your buyers search, such as prior authorization or remote patient monitoring billing. Each piece goes to your named reviewer before it's published.

  4. 04
    Month 3

    Measure

    You get a report on rankings, AI answer mentions and demo requests, tied to your CRM. We also track review time per piece, so we can see where drafts get stuck.

Questions healthtech teams ask

Short answers to common questions. For anything else, book a call.

Do you have healthtech case studies?

Not yet. Our published results come from B2B software brands like Katalon, Arrowsterr and Omniscient, and we'd rather tell you that up front.

On the first call we'll show you how that work maps to a health IT sale, and where your team's clinical knowledge has to fill the gaps.

How do you handle compliance and clinical review?

We write the rules down before the first draft: the claims you can make, the claims you can't, the words to avoid and who approves what. Every claim has a source, and a named expert on your team checks clinical points.

We plan review time into the calendar, so a slow week for your reviewers doesn't stop publishing. Your compliance team always has the final say, and we don't give legal or regulatory advice.

Will you need access to patient data?

No. We work from interviews, product docs, public sources and your website analytics. Case studies and examples use only what your team and your customers have approved for publishing.

Which buyers should our content speak to first?

The people who sign and the people who can stop a deal. For revenue cycle software, that's often the revenue cycle director and the CFO. For clinical tools, it's the CMIO or CNIO, with IT and security checking the integration.

We map your buying group in the first two weeks and plan pages for each role, so every person in the deal finds an answer.

How much does it cost?

SEO and GEO plans are $4,000 a month for Starter, $8,000 for Growth and $10,000+ for Authority. LinkedIn is priced per profile: Presence is $2,500 a month, Momentum $3,000 and Authority $5,000.

Those prices are for a 12-month term. A 6-month term adds 5% and a 3-month term adds 10%. Everything each plan includes is on our pricing page.

Let's build content your reviewers can approve

Tell us about your product, your buyers and how review works today. You can also email us at vincent@perceptric.com.

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