- Home
- Who we help
- Series A and B
SEO, GEO and LinkedIn for Series A and B SaaS
Your board has a pipeline target, and paid and outbound can't carry all of it. We build the organic channel that brings demos every quarter, without the months it takes to hire a team for it.
SEO and AI search pages catch buyers while they compare vendors, and LinkedIn posts from your leaders build trust before the first call.
Sound familiar?
What Series A and B teams tell us on the first call.
"Paid and outbound got us here, but every meeting costs more."
Each quarter needs more ad spend and more SDR hours for the same number of meetings. The board wants a channel whose cost per demo goes down as it grows.
"The pipeline target doubled and the team didn't."
You raised to grow, and the plan expects marketing to bring a bigger share of pipeline. But your marketing team is small, and everyone on it is already full.
"Do we hire a content team or bring in an agency?"
An SEO lead, writers and a designer take months to hire and ramp up. An agency can start in weeks, but the last one you tried wrote posts that could be on any competitor's site.
"We rank for things that never turn into deals."
Your blog gets traffic from people learning the basics of your category. Few of them are buyers, so the traffic graph goes up and the pipeline report stays flat.
How we help Series A and B teams add a pipeline channel
One keyword list runs every channel, so SEO, AI search, LinkedIn and ads all point at the same buyers.
BOFU SEO
The Growth planWe start with the searches closest to a purchase, like a competitor's name plus "alternatives" or your category plus "software". The Growth plan covers 10 content assets a month, each built to rank for around 20 related searches, plus refreshes of the pages you already have.
It's $8,000 a month on a 12-month term. We connect GA4, Search Console and your CRM, so you can trace visits to booked calls and show the board which pages bring pipeline.
SEO for B2B SaaSAI search (GEO)
Your share of AI answersYour buyers ask ChatGPT, Claude or Perplexity which tools to look at, and the answer often names your bigger competitors first. Growth tracks your brand across all major AI models and benchmarks your share of AI answers against your competitors, so you can see where you're missing and fix it.
GEO for B2B SaaSSales pages and content
Pages your reps sendGrowth includes the pages your sales team keeps asking for: comparison, alternative, use-case and integration pages. We write, design and build them live on your site, with on-brand graphics on every page.
Each piece starts from interviews with your sales and product teams, so it answers the questions buyers really ask on calls.
Content marketing for B2B SaaSLinkedIn thought leadership
Your leaders, in their voiceBuyers at this stage still want to hear from the founder, and often from your CTO or head of product too. A ghostwriter interviews each person every two weeks and turns their opinions into posts. LinkedIn is priced per profile, so you can start with one voice and add more later.
Thought leadership is the Narrative part of my Knowledge-Narrative content strategy. The posts build trust, and the BOFU pages turn that trust into demos.
LinkedIn thought leadershipPaid ads
Demos while SEO buildsIf this quarter's target can't wait for SEO, Google and LinkedIn ads on the same keyword list bring demos now. As the organic pages start to rank, you can decide which searches still need paid budget.
Paid ads for B2B SaaSProof from B2B software brands
Two projects where we built the content around the searches closest to a purchase.
How SEO became Katalon's main growth channel
Katalon's content ranked for broad questions like "what is automation testing", which brought in students and researchers more than buyers. We fixed the technical SEO, then rebuilt the content engine around the searches closest to a purchase.
A BOFU roadmap for a buying committee of four roles
Fund operations, legal, investor relations and finance all weigh in when a fund buys Anduin, and each one searches for a different part of the problem. We matched their words to keywords and weighted the roadmap toward the bottom of the funnel.
We've also worked with B2B software brands like Arrowsterr and Omniscient. See every project in our case studies.
What you get in the first 90 days
The same four steps we run for every client, with a report your board can read.
-
01Weeks 1 to 2
Discovery
Interviews with your founder, sales and customer success teams about the deals you win and lose. We also read sales call notes and audit your site's technical SEO.
-
02Weeks 2 to 4
Strategy
- Keyword map built around BOFU searches
- Competitor AI share-of-voice benchmark
- LinkedIn content pillars and voice guides
- 90-day content calendar
-
03Month 2 onward
Publishing
10 content assets a month ship into your CMS, along with the comparison and alternative pages your sales team asked for. LinkedIn posts go out from each profile on a steady schedule.
-
04Month 3
Measure
A monthly report on rankings, AI share of voice and booked calls traced from GA4 to your CRM. Bi-weekly video updates keep your team in the loop between reports.
Related reading
Guides from our blog for teams growing pipeline after a raise.
Questions Series A and B teams ask us
The ones we hear on almost every first call. For anything else, book a call.
Should we hire an in-house team or work with an agency?
It depends on how fast you need results and how much you want to manage. Hiring a full content team takes months before anything ships. With us, publishing starts in month 2.
My advice is to keep one person in-house who owns the plan and the numbers, and let us handle the research, writing, design and publishing.
Which plan fits a Series A or B company?
We usually recommend SEO and GEO Growth at $8,000 a month. It covers 10 content assets a month, the sales pages your reps need and AI share-of-voice benchmarking against your competitors.
LinkedIn is priced per profile, so you can add the founder or other leaders when you're ready.
How do we show the board that content brings pipeline?
We connect GA4, Google Search Console and your CRM so visits can be traced to booked calls. The monthly report shows which pages and posts started sales conversations, and AI mentions are tracked across all major AI models.
Will this replace our paid and outbound programs?
It adds a channel next to them. SEO and LinkedIn build over months, so keep paid and outbound running while the organic side grows.
Over time, the BOFU pages start to rank for searches you're paying for today, and you can decide where your budget works hardest.
How much does it cost?
LinkedIn is priced per profile: Presence is $2,500 a month, Momentum $3,000 and Authority $5,000. SEO and GEO plans are $4,000 a month for Starter, $8,000 for Growth and $10,000+ for Authority.
Those prices are for a 12-month term. A 6-month term adds 5% and a 3-month term adds 10%. Everything each plan includes is on our pricing page.
Let's add a channel to your pipeline plan
Tell us about your pipeline target and where your demos come from today. You can also email us at vincent@perceptric.com.