B2B SaaS SEO Agency Comparison Guide
A practical guide to choosing an SEO partner for a B2B SaaS company, from specialist agencies to an in-house hire. It is for founders and marketing leaders at startups, scale-ups and enterprises who want search and AI answers to drive pipeline.
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B2B SaaS SEO Agency Comparison Guide, chapter by chapter.
- Who this guide is for
- The five types of SEO partners
- What SEO partners charge
- 12 criteria to compare agencies
- 20 questions for the sales call
- Warning signs
- Your side-by-side scorecard
- How to run a 90-day trial
- A comparison table of the five types of SEO partners, with a page on each one's strengths, risks and best fit.
- Price ranges for retainers, per-article, project and hourly work from public surveys, next to our own published prices.
- Twelve criteria to compare agencies, each with what good looks like and the proof to ask for.
- Twenty questions for the sales call, with what a strong answer sounds like.
- A checklist of warning signs to watch for before you sign a contract.
- A side-by-side scorecard you can print and fill in for up to three agencies.
- A 90-day trial plan with the signals to check before you commit to a full year.
Real pages from the guide. No filler.
Built for the people who do the work.
SaaS founders
Use the stage table and price data to pick the right type of partner before the first sales call.
Marketing leaders
Score up to three agencies on the same 12 criteria and bring a clear recommendation to the leadership team.
Finance and procurement
Turn every quote into a 12-month total and set up a 90-day trial with terms you can measure.
Before you download.
What does an SEO agency cost for a B2B SaaS company?
SEO agencies average $3,209 a month on retainer, and 34% of providers in the US, UK and Australia charge $2,501 to $5,000. The guide lists price data for retainers, articles, projects and hourly work.
Should we hire an agency or an in-house SEO lead?
It depends on your stage and budget. The guide compares the yearly cost of a hire with agency and freelance fees, and many SaaS teams combine an in-house lead with a specialist.
Does the guide name or rank agencies?
No. It compares five types of SEO partners and gives you criteria, questions and a scorecard to judge any agency yourself.
How long should an SEO trial last?
We suggest 90 days to judge delivery and early signals such as indexing, impressions and first conversions. Rankings and revenue take longer, since only 1.74% of new pages reach the top 10 within a year.
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