The B2B SaaS Keyword Research Guide
A practical guide to finding the searches and AI prompts that bring B2B SaaS companies demos and trials. It's for SaaS marketers and founders who want a keyword plan tied to pipeline instead of traffic.
free
The B2B SaaS Keyword Research Guide, chapter by chapter.
- Why B2B SaaS keyword research is different
- Step 1: Start from your customers
- Step 2: Map the buying journey and intent
- Step 3: Bottom-of-funnel patterns to fill in
- Step 4: Expand the list with tools
- Step 5: Judge difficulty and fit
- Step 6: Prioritize with a scoring model
- Step 7: Build the keyword map and content plan
- AI search prompts, the new keyword type
- The keyword research checklist
- Why low-volume keywords can be worth more than big ones in B2B SaaS, with a simple way to estimate what one page could earn.
- A method for pulling buyer language from sales calls, support tickets, G2 and Capterra reviews and win/loss notes, with a phrase log template.
- An intent map that matches each type of search to the page you should build for it.
- Six bottom-of-funnel keyword patterns, from alternatives and comparisons to integrations and use cases, with fill-in templates.
- A scoring model that weighs business value, intent and ease so you know which pages to write first.
- An example 12-row keyword map and content plan for a fictional product that you can copy into your own sheet.
- How to treat AI search prompts as their own keyword type, plus a checklist to run each quarter.
Real pages from the guide. No filler.
Built for the people who do the work.
SaaS content and SEO leads
Use the scoring model and keyword map to decide which pages to write each month.
Founders and heads of marketing
Tie keyword choices to demos and deals before you fund a content plan.
Product marketers
Turn sales calls, reviews and win/loss notes into comparison, integration and use-case pages.
Before you download.
Why should B2B SaaS teams target low-volume keywords?
One deal from a niche term can pay for a year of content. Almost 93% of US keywords get fewer than 10 searches a month, so volume filters skip many buying searches.
What is in the guide?
Seven steps with a phrase log, six bottom-of-funnel patterns, a scoring model, an example keyword map and a 20-point quarterly checklist. It also has worksheets you can fill in as you go.
How do AI search prompts fit into keyword research?
Treat prompts as their own keyword type with their own list and tracking. Turn each bottom-of-funnel keyword into natural questions, run them in AI engines and map each one to a page.
How should I prioritize keywords?
Score each term from 1 to 3 on business value, intent and ease, weighted 3, 2 and 1. Write pages scoring 15 to 18 now and plan 11 to 14 for next quarter.
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