Free guidePDF, 31 pages

90-Day B2B SEO Roadmap

A week-by-week plan for your first 90 days of B2B SEO, from tracking setup to the day 91 review. It is for marketing leaders and SEO owners at B2B and SaaS companies who need to show progress in one quarter.

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1.74%of new pages reached Google's top 10 within a yearAhrefs, 2025
272 dayson average from first touch to a closed B2B dealDreamdata, 2026
94%of business buyers use AI in their buying processForrester, 2025

What's inside

90-Day B2B SEO Roadmap, chapter by chapter.

What 90 days can and can't do
Before day 1: goals, baselines and tracking
Days 1 to 30: foundation
Days 31 to 60: build
Days 61 to 90: grow
The 13-week plan
KPIs by month and what good looks like
What to do on day 91

Sourced data on how long new pages take to rank and what 90 days can realistically deliver.
A setup checklist for GA4, Search Console and the CRM source fields that tie leads to pages.
A month one plan for technical fixes, your keyword map and an AI search baseline.
A frame for bottom-of-funnel and comparison pages, plus roundup and PR outreach steps.
Month three steps for middle-funnel content, refreshes, conversion paths and GEO work.
A 13-week table with an owner, a deliverable and a done-when test for every week.
A KPI scorecard by month and a day 91 review table that tells you what to fix next.

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Look inside

Real pages from the guide. No filler.

Page 2 of 90-Day B2B SEO Roadmap — Page 2

Page 9 of 90-Day B2B SEO Roadmap — Page 9

Page 16 of 90-Day B2B SEO Roadmap — Page 16

Page 24 of 90-Day B2B SEO Roadmap — Page 24

Page 31 of 90-Day B2B SEO Roadmap — Page 31

Who it's for

Built for the people who do the work.

Marketing leaders

Use the expectations note and monthly report to show leadership progress before pipeline arrives.

SEO and content owners

Run the 13-week plan as a project schedule, with an owner and a done-when test for every week.

RevOps teams

Set up GA4 key events and CRM source fields so organic and AI leads get credit.

Questions

Before you download.

Can B2B SEO show results in 90 days?

It can show leading signs such as indexed pages, rising impressions and first demo requests. Top rankings and revenue usually take longer, since only 1.74% of new pages reached Google's top 10 within a year.

What should I do before day 1?

Pick one business goal, set up GA4 key events and Search Console, and add source fields to your CRM. Then save a baseline so you can prove what moved on day 90.

Does the roadmap cover AI search?

Yes. Month one sets an AI prompt baseline, month two earns mentions on cited roundups and month three adds GEO work on your own pages.

Which KPIs should I report each month?

Report output in month one, impressions and outreach in month two, and clicks, positions, demo requests and AI mentions in month three. The guide includes a scorecard for each month.

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