The B2B SEO Audit Checklist
A checklist of 73 SEO audit checks for B2B websites, each with a clear test you can run in Search Console, GA4, a crawler or PageSpeed Insights. It is for marketing leads and in-house SEO teams who want to find what holds their site back and fix the right things first.
free
The B2B SEO Audit Checklist, chapter by chapter.
- How to run the audit
- Technical checks
- Page and content checks
- Growth checks
- The findings table
- How to prioritize the fixes
- A setup plan for the audit with the four core tools, what each one costs and how long the audit takes.
- Checks for indexing, crawling, site structure and internal links, with the exact report or filter to use.
- Speed and mobile checks built on Google's published Core Web Vitals thresholds.
- On-page, content quality, cannibalization, structured data and link checks for every key page.
- Conversion path and tracking checks that make sure key pages turn visits into counted leads.
- AI search readiness checks, from AI crawler access to tracking whether AI answers name you.
- A findings table with example rows and a simple impact and effort score to order your fixes.
Real pages from the checklist. No filler.
Built for the people who do the work.
Marketing leads
Use the findings table and scoring method to decide which SEO fixes get budget and sprint time first.
In-house SEO teams
Run all 73 checks twice a year and recheck indexing and tracking every month between audits.
Web developers and marketing ops
Take the technical, conversion and tracking checks they own, with the exact report or filter for each test.
Before you download.
How long does an SEO audit take with this checklist?
We plan two to three working days for one person on a site under 1,000 URLs. Larger sites take longer, mostly in the crawl and content checks.
Which tools do I need?
Google Search Console, Google Analytics 4, Screaming Frog SEO Spider and PageSpeed Insights. Three are free, and Screaming Frog is free up to 500 URLs per crawl.
How often should I run an SEO audit?
Run the full audit twice a year and again after any redesign, migration or CMS change. Recheck the indexing and tracking groups every month.
Does the checklist cover AI search?
Yes. Seven checks cover AI crawler access, raw HTML content, comparison pages, Bing Webmaster Tools and tracking whether AI answers name you.
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