E-E-A-T Checklist for B2B Websites
A 54-point checklist that shows where your B2B site proves experience, expertise, authority and trust, and where it falls short. It is for marketing leads and content teams at B2B and SaaS companies who want to earn trust from buyers, Google and AI answers.
free
E-E-A-T Checklist for B2B Websites, chapter by chapter.
- What E-E-A-T is
- E-E-A-T on B2B sites and in AI answers
- Experience checks
- Expertise checks
- Authority checks
- Trust checks
- Page-level checks for one article
- Score your site
- Your 30-day fix plan
- A plain explanation of E-E-A-T, linked to Google's Search Quality Rater Guidelines and its people-first content guide.
- How E-E-A-T applies to B2B and SaaS sites, YMYL topics and Google's AI features.
- Ten experience checks for case studies, screenshots, original data and customer quotes.
- Ten expertise checks and ten authority checks for authors, reviewers, mentions, links and brand facts.
- Fourteen trust checks for your About page, contact details, policies, security, pricing, claims and dates.
- Ten page-level checks to run on any single article before you publish or refresh it.
- A scoring table and a week-by-week 30-day plan with an owner for each step.
Real pages from the checklist. No filler.
Built for the people who do the work.
Marketing leads
Score the whole site in one session and turn the gaps into a 30-day plan with an owner for each week.
Content teams
Run the ten page-level checks on every article before it goes live or gets a refresh.
Founders at B2B and SaaS companies
See where your site fails to prove trust to buyers, Google's raters and AI answers.
Before you download.
Is E-E-A-T a Google ranking factor?
E-E-A-T is not one ranking factor. Google's systems use a mix of signals to find content that shows experience, expertise, authority and trust.
How do I score my site with this checklist?
Score each of the 54 checks 0, 1 or 2 for a total out of 108. A score of 86 or more is a strong base.
Do AI Overviews need special markup?
Google's AI Overviews and AI Mode have no extra requirements or special markup. The same people-first content and SEO basics apply.
Which checks should I fix first?
Start with the 14 trust checks. Any trust check at zero goes to the top of your list, whatever your total says.
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