Vincent founded Perceptric to give post-PMF B2B SaaS teams an inbound program that delivers pipeline every quarter. He leads strategy on every engagement, from keyword research and AI search plans to executive LinkedIn programs.
His work spans SEO, GEO, content strategy and LinkedIn thought leadership for companies such as Katalon, ScoutQA and Anduin, across SaaS, fintech and healthcare. He has been building content engines for B2B brands since 2019.
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We show you why last-click analytics misses most AI-influenced leads and how to measure AI search with GA4, Search Console, form answers, CRM fields and prompt tracking.
We walk you through 10 reasons your brand is missing from Google AI Overviews, with a diagnostic flowchart, a check for each cause and the fix.
We show how many searches end without a click, which B2B queries still send buyers to your site and the five changes we make to SEO plans because of it.
We show why listicles drive traffic from Google and AI answers, with Ahrefs, Wix, Seer and Arrowsterr data, and how to write lists buyers trust.
We explain what topical authority means for a B2B site, what Google says about expertise and site focus, and how to build it in six steps with a coverage tracker.
We walk you through website revamp SEO in three phases, from the redirect map and staging setup to launch day checks and the eight weeks after.
We compare 10 SEO automation tools for SaaS teams across research, briefs, audits, internal links, reporting and workflow glue, with prices checked on each vendor's pricing page.
We explain how NerdWallet built its SEO on calculators, reviews and trust, and why its keyword strategy keeps working.
We explain how Airtable builds a page for each job people search for, from templates to Universe, and why each search ends one click from the product.
We explain how Atlassian's guides, plays, templates and comparison pages win the searches teams make before they choose a tool, and what B2B teams can use.
We explain how Wix turned a weak spot into a growth engine by building a page for each step before a website, with plays your B2B team can use.
We explain how Segment built its search strategy on integration pages and public docs, and what B2B teams can use from it.
We explain how Investopedia built its SEO on a financial dictionary, free tools and trust, what AI Overviews changed, and what B2B teams can use from it.
We look at how Buffer grew from 150 guest posts to a site built on task searches, original data and free tools, and what B2B teams can use.
We explain how Headspace turned beginner questions about meditation and sleep into search traffic, and which of its plays B2B teams can use.
We show you how to make content convert with 12 fixes for B2B blogs, each with a real example, plus eight call to action examples and the checks we run first.
We show you how to find, brief, vet and keep freelance writers, editors, designers and SEO specialists, with a scorecard, sourced 2026 rates and a checklist.
We pulled 59 sourced conversion rates for organic, paid, email, social, referral, direct and AI search traffic, with B2B and lead-to-customer data by channel.
We pulled together 54 sourced benchmarks on SEO conversion rates by industry, page type, search intent, channel and device, plus how AI search referrals compare with organic.
We gathered 51 sourced B2B conversion benchmarks for 2026, by industry, channel and funnel stage, plus demo, free trial and win rate data.
We collect 2026 lead to MQL conversion benchmarks by industry and channel, show the funnel around the MQL and give six steps to raise your own rate.
We collected 55 sourced cost per lead benchmarks for 2026 by industry, channel and funnel stage, with charts and a full B2B and B2C industry table.
We compare 12 B2B lead generation software tools for data, outreach, visitor identification and inbound booking, with prices checked on each vendor's own pricing page.
We show you how to build a B2B customer acquisition strategy, from CAC and payback math to channel choice, with six steps, four real examples and a checklist.
We show you which 14 B2B website metrics to track, where to find each one in GA4 or your CRM, and how to build a monthly dashboard in five steps.
We compare B2B and B2C content marketing on eight differences, with examples from Gong, HubSpot, Duolingo and Red Bull and a checklist you can use.
We explain each stage of the B2B content marketing funnel with its buyer question, formats and metric, then show how to build one in five steps with four real examples.
We compare 12 B2B content distribution channels by effort, cost and time to results, with a real B2B example for each and a simple monthly plan.
We show you how to get every piece of content used by sales, in email, in ads, by partners and in your product, with six steps, four real examples and a checklist.
We weigh the eight advantages and six disadvantages of SEO for B2B companies with sourced data, compare it with paid search and show when SEO is the right call.
A practical guide to B2B lead generation in 2026: how to define an ICP, capture and qualify leads, choose channels, build a lead scoring model, and measure pipeline rather than form fills.
A practical guide to B2B marketing in 2026: how buyers research, how to position a product, which channels to use, how to build a content engine, and how to measure marketing by pipeline rather than by leads.
How the B2B demand generation funnel works in 2026. The four stages, what to run and measure at each one, real…
A practical guide to SaaS demand generation. Learn how to create and capture demand, fit your plan to your sales…
A step-by-step system to generate B2B leads that turn into pipeline. Define your ICP, build an offer, pick the right…
The B2B SEO numbers that matter in 2026, traced back to the original studies. ROI, conversion rates, AI Overviews…
Learn how B2B SaaS companies use content marketing to attract the right buyers, build trust, and generate qualified…
Learn how B2B SaaS companies use inbound marketing to attract, convert, and close high-intent buyers. Explore SEO…
Looking to improve your visibility in ChatGPT, Google AI Overviews, and other AI search platforms? In this article…
Looking to improve your visibility in ChatGPT, Google AI Overviews, and other AI search platforms but don’t have the…
Inbound attracts buyers who are already searching for a solution. Outbound reaches accounts that fit your ICP but…
Demand generation focuses on creating awareness, building trust, and developing buying intent, while lead generation…
In this article, we’ll show you the 7 most effective lead generation strategies for tech companies in 2026.
Want to invest in marketing for your SaaS but don’t have the internal bandwidth or technical expertise? We’ve got you…
In this article, we’ll show you what B2B SaaS marketing agencies charge in 2026 and how to pick the pricing model that…
In this article, we’ll share the playbook of how we drove $500K in pipeline for a B2B SaaS company with the power of…
Want to invest in Managed IT service marketing but don’t have the internal bandwidth or technical expertise? We’ve got…
Want to invest in IT MSP content marketing but don’t have the internal bandwidth or technical expertise? We’ve got you…
Want to invest in Fintech SEO but don’t have the internal bandwidth or technical expertise? We’ve got you covered!…
Want to invest in Fintech content marketing but don’t have the internal bandwidth or technical expertise? We’ve got…
Want to invest in Financial services SEO but don’t have the internal bandwidth or technical expertise? We’ve got you…
Want to invest in Financial services content marketing but don’t have the internal bandwidth or technical expertise?…
Want to invest in B2B technology marketing but don’t have the internal bandwidth or technical expertise? We’ve got you…
Content marketing can actually work very well for financial services. Content marketing is a form of education and…
I love doing SEO for fintech companies, because I think it has the perfect environment for SEO to work like a charm…
Buyers have shortlisted the products they want to buy long before they book a call with you. Demand Gen is how you…
SaaS marketing sits at a unique intersection: the relationship-driven nature of traditional B2B selling combined with…
Already invested in SEO for your B2B website but want to see even better results? Here are some B2B SEO best practices…
We are living in a world overwhelmed by AI slop. If you want really good results from content marketing, it’s a wise…
Want to appear in AI search? Here’s the list of the 14 best AI SEO agencies that I have carefully vetted for you.
For B2B, content marketing is king, and it will continue to be so in 2025, 2026, and many more years to come. Of…
We are living in a world overwhelmed by AI slop. If you want really good results from content marketing, it’s a wise…
AI is the future, and content marketing agencies are all preparing for it. If you’re looking for an AI tool to improve…
The machines now recommend the brands to the users. How do you get YOUR brands to be considered by the Almighty…
We know that you have a great idea, a great product, and strong product-market fit. The only missing piece of the…
We know that you have a great idea, a great product, and strong product-market fit. The only missing piece of the…
Want your B2B SaaS to appear in AI search? Here’s the list of the 14 best AI SEO agencies specializing in B2B SaaS…
We are living in a world overwhelmed by AI slop. If you want really good results from content marketing, it’s a wise…
Want to appear in AI search? Here’s the list of the 15 best Generative Engine Optimizaton agencies that I have…
Want to appear in AI search? Here’s the list of the 14 best AI SEO agencies that I have carefully vetted for you.
Want to invest in SEO for your business but can’t decide on which SEO agency to go with? We’ve got you covered! Here’s…
Want to invest in marketing for your SaaS but don’t have the internal bandwidth or technical expertise? We’ve got you…
For products/services with complex buying journeys, SEO plays the role of product education. Your end goal is to show…
Want to look at some stunning B2B websites? I’ve curated 12 B2B websites for you, across all niches: B2B SaaS…
Congratulations on having built a wonderful SaaS product. Now the problem becomes user acquisition and retention. SEO…
Apart from running paid ads, SEO and content marketing are the only two ways that can bring sustainable and consistent…
I love doing SEO for brands with complex buying journeys, because I think it has the perfect environment for SEO to…
I love doing SEO for software companies, because I think it has the perfect environment for SEO to work like a charm…
If you’re in a niche B2B vertical, I recommend that you choose a B2B SEO agency that understands your niche. SEO is…
SEO is the channel that should be invested from as early as possible. In B2B, where there is huge competition from big…
The B2B buying process is incredibly long. Sometimes it can drag on for months. If you have a good content pipeline…
Sometimes it can be a challenging decision to choose a marketing channel to invest into for your B2B company. SEO is…
Already invested in SEO for your B2B website but want to see even better results? Here are some B2B SEO best practices…
Want to find some inspiration to launch your B2B content marketing programs? Here are some B2B content marketing…
Top-down or bottom-up content strategy is nothing new. It has been around for decades, but not many agencies, or even…
I love doing SEO for Engineering companies, because I think it has the perfect environment for SEO to work like a…
Content marketing can actually work very well for industrial equipment. Content marketing is a form of education and…
Want to invest in Technology SEO but don’t have the internal bandwidth or technical expertise? We’ve got you covered!…
Want to invest in Technology marketing but don’t have the internal bandwidth or technical expertise? We’ve got you…
Want to invest in Software content marketing but don’t have the internal bandwidth or technical expertise? We’ve got…
Want to invest in SEO for manufacturers but don’t have the internal bandwidth or technical expertise? We’ve got you…
Want to invest in SaaS thought leadership but don’t have the internal bandwidth or technical expertise? We’ve got you…
Want to invest in SaaS paid and organic growth but don’t have the internal bandwidth or technical expertise? We’ve got…
Want to invest in SaaS content marketing but don’t have the internal bandwidth or technical expertise? We’ve got you…
Want to invest in Professional services SEO but don’t have the internal bandwidth or technical expertise? We’ve got…
Want to invest in Enterprise SEO but don’t have the internal bandwidth or technical expertise? We’ve got you covered!…
Want to invest in B2B SaaS SEO but don’t have the internal bandwidth or technical expertise? We’ve got you covered!…
Want to invest in Enterprise thought leadership but don’t have the internal bandwidth or technical expertise? We’ve…
Want to invest in Enterprise B2B marketing but don’t have the internal bandwidth or technical expertise? We’ve got you…
Want to invest in B2B SaaS inbound marketing but don’t have the internal bandwidth or technical expertise? We’ve got…
Want to invest in B2B SaaS thought leadership but don’t have the internal bandwidth or technical expertise? We’ve got…
Want to invest in B2B marketing but don’t have the internal bandwidth or technical expertise? We’ve got you covered!…
Want to invest in B2B SaaS lead generation but don’t have the internal bandwidth or technical expertise? We’ve got you…
Want to invest in SEO consulting but don’t have the internal bandwidth or technical expertise? We’ve got you covered!…
I love doing SEO for B2B companies, because I think it has the perfect environment for SEO to work like a charm. Learn…
Want to invest in SaaS blog writing but don’t have the internal bandwidth or technical expertise? We’ve got you…
Want to invest in Technology marketing but don’t have the internal bandwidth or technical expertise? We’ve got you…
Want to invest in B2B SaaS content marketing but don’t have the internal bandwidth or technical expertise? We’ve got…
Content marketing can actually work very well for manufacturing industry. Content marketing is a form of education and…
Want to invest in SaaS SEO but don’t have the internal bandwidth or technical expertise? We’ve got you covered! Here’s…
The right demand generation agency can help your B2B SaaS get in front of buyers before they’re ready to buy and turn…
Content marketing can actually work very well for professional services. Content marketing is a form of education and…
Want to invest in Enterprise content marketing but don’t have the internal bandwidth or technical expertise? We’ve got…
Want to invest in B2B growth marketing but don’t have the internal bandwidth or technical expertise? We’ve got you…
Content marketing can actually work very well for SaaS startups. Content marketing is a form of education and…
Want to invest in B2B inbound marketing but don’t have the internal bandwidth? We’ve got you covered! Here’s the list…
Content marketing can actually work very well for private capital. Content marketing is a form of education and…
Want to invest in B2B lead generation but don’t have the internal bandwidth or technical expertise? We’ve got you…
Want to invest in B2B blog writing but don’t have the internal bandwidth or technical expertise? We’ve got you…
Content marketing can actually work very well for industrial automation. Content marketing is a form of education and…
In this post, I’ll share my list of go-to AI rank tracking tools that help you see whether LLMs are recommending your…
We are living in a world overwhelmed by AI slop. If you want really good results from content marketing, it’s a wise…
SEO has the perfect environment for SEO to work like a charm. Learn all the B2B SaaS SEO strategies in this article.
I love doing SEO for B2B Tech companies, because I think it has the perfect environment for SEO to work like a charm…
We have curated leading B2B tech content marketing agencies. They’re all specialists in API docs, tutorials, and…
How B2B teams turn content into qualified leads in 2026. Map content to buying intent, decide what to gate, get cited…
Not all agencies can handle technical content. That’s why I’m curating list of the best 14 SEO agencies for tech and…
Everyone wants to be a thought leader, but most of the time they just recycle what everybody is saying. Personally, I…
B2B content marketing in 2025 and beyond is a red ocean: extreme competition with low entry barrier. To stand out, you…
B2B SaaS is the most fascinating B2B field, since it combines the tradition of B2B sector and the innovation of SaaS…
There’s a great need for good B2B healthcare content marketing. It’s all about demonstrating expertise and establish…
Reddit is pretty cool. It’s actually the secret sauce that can help you find content topics that genuinely resonate…
Doing B2B keyword research properly can give you a lot of fascinating insights into the market and the product itself…
The Knowledge – Narrative content strategy allows you to get the best of both worlds.
People love to claim that content marketing is officially dead. However, I believe there is never a better time to do…
Want to know how to do B2B marketing for tech companies (which is a really tough niche to do marketing for)? Here’s my…
B2B is an incredibly fertile field for content marketing to flourish, and there are valid reasons for that.
Want to know how to do SEO for tech and IT companies (which is a really tough niche to do marketing for)? Here’s my…
Find the best blog writing services in 2025. Scale content output with vetted agencies delivering SEO-optimized…
Everyone loves a detailed and comprehensive B2B content marketing strategy checklist, so we’ve built one for you! It…
Explore the top SaaS content agencies in 2025. From SEO-driven blogs to technical content, discover partners proven to…
Sales and Content doesn’t always work together. It’s rare to see them work together, even. But that’s a goldmine that…
Good digital marketing for professional services is all about demonstrating expertise. And I’m going to show you how…
It’s a brave-new-world. Time to think about a new strategy for your B2B blog. Time to be unbelievably original.
Meet the best B2B SaaS thought leadership content agencies in 2025. Build authority with executive ghostwriting, PR…
On the scout for the best B2B SEO agencies in 2026? We have curated a list for you here! They are: Perceptric…
On the scout for leading B2B content marketing agencies to bring in the pipeline and MQLs for 2026? We have curated…
What is a Marketing-as-a-Service (MaaS) agency in 2025? Learn how MaaS delivers scalable, subscription-based growth…
Discover the top B2B SaaS SEO content creation agencies in 2025. Scale growth with experts who turn technical SaaS…
We have curated leading technical content marketing agencies for your company. They’re all specialists in API docs…
Guess what? Content is not dead yet.
SEO is hailed as the “organic growth engine”. However, for B2B content marketing, SEO sometimes limits the potential…
Want to know how to do B2B tech content marketing (which is a really difficult niche to do marketing for)? Here’s my…
You’ve probably heard it before: “Content is King”. That is true. However, too many people are missing the second part…
We're here to consult on your SEO and content needs. You can also email us at vincent@perceptric.com.