Why you must go beyond SEO in B2B content marketing?
SEO is hailed as the “organic growth engine”. However, for B2B content marketing, SEO sometimes limits the potential of your content. Here’s why.
How to do B2B tech content marketing in 2025 (my proven approach)
Want to know how to do B2B tech content marketing (which is a really difficult niche to do marketing for)? Here’s my simple guide on how I built my organic content marketing engine for tech brands.
Product-led Content For B2B SaaS: The Guide
At Perceptric, we usually (and highly) recommends product-led content strategy for our clients, especially those in the B2B SaaS space. The ingenuity of product-led content is that it re-positions content marketing from merely educational to commercial. Content is more than just articles that teach visitors about a certain topic. It should (and must) drive sign-ups,…
BOFU Content: The Secret Sauce Of Successful B2B Content
You’ve probably heard it before: “Content is King”. That is true. However, too many people are missing the second part of the phrase, which is “if your content is not driving revenue, then it is not any better than a peasant”. At Perceptric, we’ve been in the trenches and seen this happen in many B2B…
Bottom-up Content Strategy: The Secret Of Success For Your Brand
Top-down or bottom-up content strategy is nothing new. It has been around for decades, but not many agencies, or even content marketers, are doing it the right way. At Perceptric, we want to champion this approach. The problem with going after TOFU content Many content marketers and agencies fall into the trap of creating content…
How Perceptric Grows Your Business: An Overview
We built Perceptric to do things differently—or, as we love to say, in the brave-new-way. Yes, it’s a nod to Aldous Huxley’s Brave New World, but don’t worry—we’re not here to create a dystopia. We’re here to build something smarter, sharper, and more effective. On The Technical SEO Front A castle must be built on…
Most content marketing agencies are doing it wrong. Perceptric is here to fix that.
There are hundreds, if not thousands, of content marketing agencies on the market for companies to choose from. If you’re reading this, chances are you’re also looking for one, or at least interested in content marketing in general. From the outside looking in, content marketing looks like an oversaturated industry. However, for those who have…
