Want to know how to do B2B tech content marketing (which is a really difficult niche to do marketing for)? Here’s my simple guide on how I built my organic content marketing engine for tech brands.
At Perceptric, we usually (and highly) recommends product-led content strategy for our clients, especially those in the B2B SaaS space. The ingenuity of product-led content is that it re-positions content marketing from merely educational to commercial. Content is more than just articles that teach visitors about a certain topic. It should (and must) drive sign-ups,…
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