This established maker of intelligent automation systems was deploying serious ad budget with no clear read on what it earned. We rebuilt the program around booked revenue and made paid search the highest-earning channel in the business.
This company designs and builds the control systems and automation hardware that keep high-throughput production lines running. Its customers are engineering teams who specify equipment carefully and expect it to perform for years.
As a recognized name in a technical category, the company had strong demand and a real budget to deploy. What it lacked was a paid program that could prove which of that spend actually produced revenue.
When we audited the account, the picture was familiar for a company at this scale. The brand was strong and the spend was significant, yet almost none of it could be traced to a booked order.
We did not tune the existing campaigns. We rebuilt the program so the platform optimized toward the one number the business respected: closed revenue.
We stopped treating form fills as success. The primary objective became a closed order, so every bidding decision the platform made was aimed at deals rather than inquiries.
We built offline conversion tracking that imported booked revenue from the CRM straight into the ad platform. For the first time, real deal values flowed back to the campaigns that sourced them, which exposed exactly where budget earned and where it leaked.
Why this changed everything:
With clean revenue data in place, we restructured the account around Performance Max and steered budget toward the audiences and queries showing genuine buying intent. High-value actions were prioritized while low-intent traffic was cut loose.
What we optimized for:
We rewrote ad copy and rebuilt assets so the messaging spoke to engineers evaluating equipment, then reviewed performance daily. Bids, targeting, creative, and copy were all tuned as the data arrived, which kept the account compounding week over week.