14 Best SaaS Content Marketing Agencies With Proven Track Record

What if you’re ready to scale your SaaS content marketing but don’t have the time to do so on your own?

Well, good news: partnering with a good SaaS content marketing agency can be the solution for you (it’s more cost effective than hiring a full team)!

But here’s the catch: while there are loads of SaaS content marketing agencies to choose from, the genuinely good ones are few and far in between.

To help you cut through the noise, we’ve compiled this list of the best SaaS content marketing agencies.

The content marketing challenges we saw in SaaS

Most tech companies have a website, but many still don’t take full advantage of SEO and content marketing for several reasons:

1. There is always this dilemma of SEO content vs thought leadership content. SEO content ranks well and brings in traffic, but the guardrails of SEO always limit the creativity of the content piece. Meanwhile, thought leadership content allows you to write whatever you want, but it absolutely brings in no traffic. Even if you actively promote it, the traffic stops once you stop promoting.
2. Teams working on technical products often misunderstand their SEO potential. They see low search volume in SEO tools and assume there’s no real opportunity to drive sign-ups or leads. This can delay SEO until competitors have already invested heavily, making it harder and more expensive to catch up later.
3. And finally, many SEO agencies lack experience with technical subjects. They may not fully grasp search intent, and even when they do, they often miss the nuance required for technical topics. A developer researching a problem needs very different content from someone shopping for a tool, even if their search terms look similar. Without that understanding, agencies end up producing content that misses the mark, wastes time, and drains budget.

The Best SaaS Content Marketing Agencies

Here’s the list of 14 best SaaS content marketing agencies that I will cover in this article:

1. Perceptric (Best for full-funnel SaaS content engines and pipeline growth)
2. YesOptimist (A strategic B2B SaaS content marketing agency
3. Animalz (Best for premium SaaS thought leadership content)
4. Powered by Search (A full-funnel B2B SaaS SEO, content, paid ads, and ABM for B2B SaaS)
5. Grow and Convert (Best for conversion-driven SaaS long-form SEO content)
6. Siege Media (Best for SEO-driven SaaS content with design and link building)
7. SaaStorm (A revenue-focused B2B SaaS SEO/GEO agency)
8. Grizzle (A high-quality SaaS content marketing agency)
9. Brafton (Best for full-service, scaled SaaS content production)
10. Skale (A SEO and link building agency for B2B SaaS)
11. Draft.dev (Best for engineering-grade SaaS technical content)
12. First Page Sage (Best for ROI-driven SaaS SEO and thought leadership systems)
13. Writing Studio (Best for scalable SaaS content with SEO-first production)
14. RankingPen (Best for SaaS content blending SEO and conversion intent)

1. Perceptric (Best BOFU-first SaaS content marketing agency)

Okay, since I’m writing this article, I’ll take the opportunity to show you what makes Perceptric the right choice for your SaaS content program.

Perceptric is a B2B SEO agency that help B2B companies (SaaS, fintech, retail tech, HR tech, health tech, manufacturing, and beyond) to build content engines that drive true business results.

Sounds good? Let’s get into how Perceptric approach SaaS content marketing.

How Perceptric approaches SaaS content marketing differently?

We use what I call the Knowledge-Narrative model. It’s the same approach you’ll see behind the strongest content programs out there like HubSpot, Notion, and a handful of other brands that consistently communicate with clarity and confidence. And it’s the exact playbook I use for our clients, as well as for Perceptric’s own content.

The idea is simple:

• Knowledge content gives your audience the “how”, with frameworks, explanations, practical breakdowns. This is the content that actually ranks on Google and gets people coming to your site in the first place.
• Narrative content gives them the “why”, with the perspective, the point of view, the bigger picture that makes the work feel meaningful and relevant. This is the content that sets your brand apart and gives people a reason to return to your site.

When the two come together and the writing is tight, you get the best of both worlds:

Model	Pros	Cons
Knowledge	– Drives consistent SEO traffic – Evergreen content compounds over time – Great for product education and acquisition – Scales well with small teams	– Slower to show results – Less engaging on social – Can feel impersonal without human voice – Requires keyword research and SEO rigor
Narrative	– Builds brand voice and trust – Great for social and email engagement – Flexible and timely – Showcases thought leadership and POV	– Needs strong distribution – Less SEO value over time – Content decays quickly – Harder to scale without a team or audience

This approach solves the dilemma of “SEO or thought leadership” we mentioned earlier.

Also, I follow these principles when it comes to your SaaS content:

1. Perceptric starts at the bottom of the funnel

When someone is at the bottom of the funnel, they’re already comparing options and trying to make a decision. If you show up here with clear, helpful content, you meet people at the exact moment they’re looking for you.

Think of high-intent content like:

• [vendor] alternatives
• [solution] vs [solution]
• best [category] platforms for [industry/role]
• [vendor] pricing
• [vendor] reviews
• top [industry] providers
• [solution] for [specific workflow or department]
• [solution] ROI
• [service provider] case studies in [industry]

When you publish this kind of content, sales teams feel the impact right away. That’s exactly where the leads come from.

2. We bring technical expertise to the table

• Our writers come from real technical backgrounds, through training, experience, or both, so we can produce content that advanced users actually trust.
• We take time to understand your product by talking to your team and customers, watching demos, reading docs, and trying the product ourselves.
• We bring your technical stakeholders into the process just enough to keep them comfortable and confident in the content, without taking too much of their time.
• You get a team that can scale smoothly, adjust to changes on either side, and keep the work moving without interruptions.
• You can start quickly because our team is already set up, aligned, and ready to deliver real results within the first month.

So, if you’re looking for a strategic SaaS content partner that aligns with pipeline goals, Perceptric belongs at the top of your list. Here are the results we measure for you:

• Generating leads or MQLs attributable to content published
• Increasing the number of sign-ups or other conversion events
• Increasing revenue
• Landing high-value clients and contracts through inbound requests

If you want a DIY guide to SEO/content marketing for SaaS, here are some articles I produced:

• B2B content marketing strategy checklist
• A guide to B2B SaaS SEO
• 14 B2B SaaS marketing strategies

2. YesOptimist

YesOptimist is a B2B content marketing agency who believes that it’s time for content teams to “step off the content treadmill” and start becoming more strategic.

They offer a wide range of services:

• SME interviews
• Content planning
• SEO content
• Social content
• Campaign content
• Visual assets
• Sales enablement
• Technical content

YesOptimist has a track record of working with the best B2B companies:

• Services offered: SEO content, content strategy, SME interviews, campaign content, social content, sales enablement assets, visual content, technical content
• What makes them stand out: You get a strategic, SME-led content team focused on helping SaaS companies step off the content treadmill and build content systems tied to real business outcomes
• YesOptimist pricing: YesOptimist does not publish a public rate card. Pricing is custom and typically scoped based on content strategy needs and the scale of execution
• It’s a great fit for: B2B companies that want a more strategic, insight-driven content marketing partner rather than a high-volume production shop

Website: YesOptimist

3. Animalz

Animalz is one of the most well-known content marketing agencies in the SaaS space. They work closely with growth-stage and enterprise companies that need thought leadership and SEO content at scale.

They’ve supported leading names in SaaS, finance, and productivity software. Aside from AEO service, Animalz also offers a survey-driven whitepaper writing services. This is a really good type of content that has the potential to move your brand narrative forward.

• Services offered: Thought leadership content, long-form SaaS writing, strategic content planning
• What makes them stand out: You get premium SaaS content systems that strengthen positioning and category authority.
• Animalz pricing: No published rate card
• It’s a great fit for: Mid-market and enterprise teams needing SEO-driven content and link-building at scale to dominate rankings.
• Perhaps not a great fit if: You want a fast-turnaround production shop rather than brand storytelling and design-led content.

Website: Animalz

4. Powered by Search

Powered by Search is a B2B SaaS marketing agency focused on connecting organic search to every stage of the funnel. Since 2009 they have helped B2B software and technology clients dominate competitive industries in verticals including insurance, finance, legal, healthcare, logistics, shipping, manufacturing, network security, cloud computing, and investor relations.

Looking at their website, it’s easy to see how Powered by Search is a full-service B2B SaaS agency that provides both organic and paid growth. They also offer HubSpot MoSP and RevOps services, which shows that they want to have deep influence on lead lifecycle and infrastructure.

• Services offered: SEO, demand generation strategy, paid ads, web development
• What makes them stand out: They only do B2B SaaS, and more than just SEO, you get a wide range of services that you could ever wanted from a B2B SaaS marketing agency.
• Powered by Search pricing: custom

Website: Powered by Search

5. Grow and Convert

Grow and Convert is a content marketing agency best known for its strong focus on bottom-of-the-funnel keyword strategy and content creation. Their approach prioritizes high-intent content designed to attract the right buyers who are already evaluating options and most likely to convert into pipeline and revenue.

Grow and Convert is also known for their “Pain-Point SEO” framework:

But the true selling point of Grow and Convert is that they emphasize the importance of attribution for content. To them, content teams should have a means to prove the impact of their work on the bottom line. If you want to prove that you got ROI from content, Grow and Convert is there to help.

• Services offered: Long-form SEO content, conversion-focused strategy, keyword research
• What makes them stand out: You get search-focused SaaS content that brings in high-intent traffic and pipeline.
• Grow and Convert pricing: Their content packages are pretty straightforward. The public plans land at roughly $10,000, $15,000, and $25,000/month, mainly changing based on how many pieces you want and how much promotion you add. PPC is an optional add-on that runs about $3,500/month on top.
• It’s a great fit for: Companies that want content SEO built specifically to drive qualified leads, not vanity traffic.

Website: Grow and Convert

6. Siege Media

Siege Media is a content marketing agency that focuses on SEO-driven content layered with infographics, interactive elements, and strong visual narratives. Here are some of their samples:

Siege Media serves primarily only 3 industries: SaaS, Fintech, and E-commerce, so you know they have deep expertise in these fields.

If you want an SEO agency and a graphic design agency under one roof, Siege Media is a solid choice.

• Services offered: SEO content at scale, digital PR link-building, content strategy, graphic design
• What makes them stand out: You get high-volume content and beautifully designed visuals that work together to improve your rankings. Authoritative link-building activities are recommended if you are in more competitive SaaS niches.
• Siege Media pricing: Although Siege Media doesn’t publish their pricing, their blog mentions retainers should start around $6,000/month.
• It’s a great fit for: Businesses that want polished, reliable content production and graphic design

Website: Siege Media

7. SaaStorm

SaaStorm is a B2B SaaS marketing agency based in the UK that has quickly built a reputation for content-led, revenue-focused growth.

Founded by Romana Kuts, SaaStorm services focus a lot on SEO-led strategies, most notably SEO, content writing, and link building, with additional services on demand gen, email marketing, PPC, and ABM.

• Services offered: B2B SaaS SEO & content creation, link building
• What makes them stand out: Strong understanding of B2B SaaS market
• SaaStorm pricing: Their pricing starts from around €3,750 to €10,000/month.

Website: SaaStorm

8. Grizzle

Grizzle is a good content marketing agency for B2B SaaS. They started as a simple digital PR company, producing and distributing great content in leading industry publications. However, over time, their clients quickly realized that the quality of their content was far too good to create exclusively for other brands. So they start to offer content services on their own.

Besides product-led BOFU content, Grizzle also provides video content creation and product marketing activities. They also have a really good podcast featuring some of the most prominent figures in B2B content marketing:

• Services offered: content production, video production, content refreshing, content repurposing
• What makes them stand out: Their content-led lead generation system creates bottom-funnel assets that give SaaS companies direct paths to demo-ready leads.
• Grizzle pricing: Grizzle keeps things custom.
• It’s a great fit for: B2B SaaS and solutions companies that want an organic-growth engine from content, SEO, to digital PR

Website: Grizzle

9. Brafton

Brafton is a well-established B2B content marketing agency that helps companies build and scale demand generation programs. Their team covers every part of the content process, from planning to promotion.

With strong roots in SEO, video, and design, they offer a broad set of capabilities for growth-focused teams, and they’re perfect for support marketing leaders who want a full-service partner.

• It’s a great fit for: Businesses that want polished, reliable content production and graphic design, all under one roof.
• Services offered: SEO content, copywriting, video production and editing, infographics, web design, white paper
• What makes them stand out: You get a full in-house content marketing team when you work with Brafton.
• Siege Media pricing: Brafton is really transparent in terms of pricing. SEO audits typically range from $600 to $8,000 depending on scope and depth, while technical SEO consulting is billed at $200 per hour. Keyword research is packaged as search performance briefs at $300 per brief, and SEO content creation is priced at $1 per word.

Website: Brafton

10. Skale

Skale is a SaaS organic growth agency that offers SEO services and content marketing services only for B2B companies, including companies in the Fintech, Crypto, services space.

They emphasize a lot of link building activities to improve SEO and GEO simultaneously. Skale can also help you produce product pages at scale with programmatic SEO activities, all designed to generate high-quality leads at speed.

• What makes them stand out: Strong backlink outreach and programmatic SEO content production
• Skale pricing: SaaS SEO projects here typically start around $5,000, with everything else custom. Realistically, the minimum meaningful engagement ends up being a low five-figure quarterly commitment, especially once you layer links and content.
• It’s a great fit for: Companies seeking SEO-focused content that moves rankings fast in hyper-competitive B2B niches.

Website: Skale

11. Draft.dev

Draft.dev is a content marketing agency tailored for developer tools and platforms. It was founded in 2020 by former CTO Karl Hughes, who saw the need for deep-tech content in the IT world. He leverages a network of 300+ seasoned engineers to produce technically accurate content that resonates with developer audiences, search and answer engines, and algorithms.

They have worked with a lot of niche, developer-focused brands to help them produce technical content, by developers, for developers:

• Services offered: Developer-focused content, technical guides, API/SDK documentation, dev-focused video production
• What makes them stand out: You get engineer-written content for IT services, ideal when you need deeply technical articles that build trust.
• Draft.dev pricing: Many of their clients start small as a test, adding in paid growth options over time. They offer plans starting at $8K/month with an initial minimum commitment of 3 months. You can book a Discovery Call to discuss more.
• It’s a great fit for: Developer-focused brands that want strong and high-impact thought leadership content.

Website: Draft.dev

12. First Page Sage

First Page Sage is another good SEO agency with strong proficiency in SaaS. From a quick analysis of First Page Sage’s SEO strategy, I can see that they also use the BOFU-led approach for their content production, and they’re using it really well. They know how to target the keywords with highest revenue potential for your brand.

One of their notable clients is Cadence Design Systems Inc, a leading electronics design automation (EDA) software provider serving the electronics industry. First Page Sage helped them compose SEO-driven content written by electronics engineers to be published on the company’s PCB Resources page.

This shows they have a strong team with technical expertise to help you achieve the same results:

First Page Sage also offer Thought Leadership content services for B2B SaaS clients. They understand that thought leadership is what genuinely drives buyer decision in this space. To achieve this, they hire experienced writers who are intimately familiar with writing for B2B SaaS companies so that they can effectively ghostwrite thought leadership for their clients.

• Services offered: Thought-leadership fintech SEO, keyword dominance, high-frequency publishing
• What makes them stand out: Their structured publishing system produces authoritative financial explainers that rank consistently, helping fintech brands earn long-term organic visibility.
• First Page Sage pricing: They don’t list packages publicly, but their fintech SEO pricing research tells you the ballpark. For First Page Sage, premium, custom SEO pricing typically starts at $3,500-$7,500/month for content-focused plans and escalating to $12,000+/month for full-service, strategy-driven packages.
• It’s a great fit for: Fintech companies needing integrated demand-gen, PR, brand authority, and content under one roof.

Website: First Page Sage

13. Writing Studio

Writing Studio is a content writing agency that delivers clean, dependable content for B2B teams. They help you maintain a consistent publishing cadence without heavy editorial oversight. Their strength is producing search-aligned blog posts that fit seamlessly into your content calendar.

They are also really flexible in their service offering, since they can go with virtually any content writing needs that your company may have:

• Services offered: Full-service blog writing, content at scale, multi-purpose content
• What makes them stand out: Their writers follow consistent SEO templates and deliver steady blog volume, which is useful for teams that need predictable publishing without managing freelancers.
• Writing Studio pricing: Writing Studio sells content packages but oddly doesn’t list a clear starting monthly retainer. They price per piece, but the actual ongoing cost is custom.
• It’s a great fit for: Teams that need a reliable SEO content engine. If you already have a content strategy and just want a team to do the grunt work, Writing Studio is a great fit.

Website: Writing Studio

14. RankingPen

RankingPen is an SEO writing agency specializing in keyword-led, intent-driven blogs with deep expertise in SaaS. They help you capture high-intent traffic with structured, ICP-aligned editorial output.

• Services offered: SEO content creation, keyword-focused blogging, on-page optimization
• What makes them stand out: Their core services are tailored for SaaS companies across all stages of growth with all needs, from content strategy to content ops and content production.
• RankingPen pricing: You can contact RankingPen for detailed quote.

It’s a great fit for: SaaS and B2B companies wanting product-led, long-form SEO content that steadily earns rankings, trials, and signups.

Perhaps not a great fit if: You’re seeking a high-volume SEO content engine rather than a curated, product-oriented content program.

Website: RankingPen

Why should you hire a SaaS content marketing agency?

Working with a SaaS content marketing agency can be a rewarding investment for any SaaS business that wants to explain product benefits, support product-led growth, and strengthen demand generation.

The right SaaS content marketing agency can help you highlight product value and support customers evaluating new software.

Here are some of the top reasons to partner with a SaaS content marketing agency:

Reason #1: You have too much on your plate already

Even if you focus on SaaS content marketing, there are only so many hours in a day. Creating strategic content that clearly explains complex software takes relentless effort. And once it’s out there, you still need someone to promote it across every relevant channel.

Reason #2: You want access to specialized expertise

A SaaS content marketing agency gives you access to experts who understand how to communicate complex software clearly and persuasively. Partnering with an agency provides specialists who know how to build targeted content that supports every stage of the SaaS funnel.

Reason #3: You care about long-term growth

You might expect someone to say SaaS content marketing delivers immediate traction in a crowded market. Most SaaS buyers need more time than that. Growth appears when you invest in a steady stream of helpful, product-aligned content that slowly strengthens your reputation and search footprint.

Partner with SaaS content marketers who go beyond content

Welcome to Perceptric, where you’ll get the best-in-class:

• We understand your product (we’ll work with your internal team to make sure our content strategy strikes!)
• Revenue-driven SEO strategy tailored for the tech industries
• Expert-written content to build trust with your audience
• Conversion tracking configuration for your favorite CRM