Ready to scale your fintech SEO efforts but don’t have the resources? Well, good news: partnering with a good Fintech SEO agency can be the solution for you!
But here’s the catch: while there are many Fintech SEO agencies to choose from, the genuinely good ones are few and far in between.
To help you cut through the noise, we’ve compiled this list of the best fintech SEO agencies for you.
What makes a good Fintech SEO agency?
Finance people are some of the most analytical and detail-oriented professionals you’ll encounter. They operate in environments where precision matter, which means they spot marketing fluff a mile away.
- Shallow content doesn’t work in this space. To engage them, you need content writing that’s clear, useful, and grounded in the technical realities of your product. Basic SEO content just won’t cut it.
- Credibility is non-negotiable. Whether you’re selling embedded payments, fraud prevention, or API-first banking infrastructure, your SEO content may need to explain complex concepts. Good fintech SEO needs to come from someone who knows the industry.
- The user journey doesn’t end at sign-up. In fintech, activation often depends on integrating with live systems or migrating data from legacy vendors. Fintech SEO extends way beyond the acquisition stage and also contributes to onboarding, retention, and long-term value realization.
The problem is that the average SEO agency doesn’t understand fintech. It takes real training and experience to be able to do good SEO in this space. That’s why I recommend that you go after fintech SEO agencies that:
- Employ writers and specialists who have experience in finance, or at least can understand financial terminologies
- Have repeatable and scalable processes in place
- Understand the market well enough to be able to produce good thought leadership content
10 Best Fintech SEO Agencies
Here’s the list of 10 best agencies that I will cover in this article:
- Perceptric (Best for competitive fintech SEO and organic lead generation)
- Mint Copywriting Studios
- Omnius
- Grow and Convert
- Rock the Rankings
- Directive Consulting
- CSTMR
- Growth Gorilla
- Contentworks Agency
- Inbound Fintech
1. Perceptric (Best for competitive fintech SEO and organic lead generation)
Perceptric is an SEO/content marketing agency that help B2B technical products and services (not just fintech, but also retail tech, HR tech, health tech, manufacturing, and beyond) to build content engines that drive measurable business results.
How Perceptric approaches Fintech SEO differently?
1. We start at the bottom of the funnel
When someone is at the bottom of the funnel, they’re already comparing options and trying to make a decision. If you show up here with clear, helpful content, you meet people at the exact moment they’re looking for you.
If you’ve ever watched a deal stall because a prospect didn’t understand something, you know the pain. We create content at the bottom-funnel stage to do the heavy lifting for you: answering objections, clarifying differentiation, showing outcomes, making the “why you” much clearer.
And when you publish this kind of content, sales teams feel the impact right away. It’s closely tied to revenue, shows clear ROI, and captures customers right when they need you.
Instead of generic beginner-level articles, think of articles like:
- [Your product] vs [Your competitor]: Why your product is superior
- [Competitor 1] vs [Competitor 2]: Which is better, and why your product is better than both
- How to [solve a problem with your product]
- Thought leadership article that shows why you’re disrupting the market
These are the types of content that gets shared in dark socials (private Slack channels, LinkedIn messages, tool discussion meetings, etc.).
2. We build opinionated, expert-led thought leadership fintech content
Apart from SEO-driven content, we also publish thought leadership articles designed to connect with high-level decision makers.
We believe that thought leadership shouldn’t be “big words, big ideas”. Thought leadership can be embedded everywhere, even in the most basic LinkedIn post on a random Tuesday. You just need to know how to extract ideas for thought leadership content.
3. We bring writers with financial knowledge to the table
- Our writers come from real technical backgrounds, through training, experience, or both, so we can produce fintech content that advanced users actually trust.
- We take time to understand your product by talking to your team and customers, watching demos, reading docs, and trying the product ourselves.
- We bring your technical stakeholders into the process just enough to keep them comfortable and confident in the content, without taking too much of their time.
- You get a team that can scale smoothly, adjust to changes on either side, and keep the work moving without interruptions.
- You can start quickly because our team is already set up, aligned, and ready to deliver real results within the first month.
So, if you’re looking for a strategic fintech SEO partner that aligns with pipeline goals, Perceptric belongs at the top of your list. Here are the results we measure for you:
- Generating leads or MQLs attributable to content published
- Increasing the number of sign-ups or other conversion events
- Increasing revenue
- Landing high-value clients and contracts through inbound requests
If you want a DIY guide to Fintech SEO, here are some articles we produced:
2. Mint Copywriting Studios
Mint Copywriting Studios supports fintech SEO with clear, compliant, expertise-driven content that ranks. They write extensively about how major fintech players leverage SEO and content marketing to drive pipeline and revenue, which shows their deep understanding of the industry.
They also follow the BOFU-first approach to content marketing. Pair that with their subject matter expertise in the fintech industry, you have a content agency that provides revenue-led, technical content marketing tailored for fintech.
- Services offered: SEO copywriting, fintech/finance content, product messaging
- What makes them stand out: Their writers turn regulated fintech topics into clear, compliant SEO pages, reducing editing cycles and speeding up content deployment. They understand fintech deeply and have a strong team with strong financial expertise.
- Mint Copywriting Studios pricing: Profiles show minimum monthly budgets in the $5,000–$10,000 range, and the same numbers for minimum engagements.
- It’s a great fit for: Organizations focused on ROI-driven SEO programs designed to generate pipeline from high-intent traffic.
Website: Mint Copywriting Studios
3. Omnius
Omnius is a programmatic SEO and website optimization agency that helps fintech brands in Europe capture high-intent search demand.
Paid advertising in the EU region is notoriously challenging due to GDPR regulations. Moreover, EU customer behavior leans much more towards self-serve and self-education via content consumption, which makes SEO the best channel for customer acquisition. If you’re a B2B fintech company targeting EU region, Omnius understands your challenges.
Omnius is particularly strong at programmatic SEO and SEO-led content production at scaled that help you rank faster. They also provide whitepaper content creation services. They’ve worked with noticeable clients like Anna, a UK-based neobank ranked in the Deloitte UK Fast 50 of 2024, or ApexAnalytix, a US-based enterprise company for risk resolution.
- Services offered: AI-driven SEO, programmatic SEO, fintech and financial services content production
- What makes them stand out: Their team uses programmatic SEO along with expert-led content creation to help fintech companies capture long-tail financial keywords at scale without heavy manual production.
- Omnius pricing: Omnius keeps pricing unpublished, and all engagements are quoted individually.
- It’s a great fit for: B2B fintech organizations wanting data-driven content, analytics-backed SEO, and structured content operations.
Website: Omnius
4. Grow and Convert
Grow and Convert is a content and SEO agency with a conversion-led approach to fintech SEO. Rather than letting writers do research on their own, they involve subject matter experts into the process to ensure that the content created is based on technical accuracy.
- Services offered: Long-form SEO content, conversion-focused strategy, BOFU-led keyword research
- What makes them stand out: You get long-form, intent-matched content that ranks and converts reliably.
- Grow and Convert pricing: Their content packages are pretty straightforward. The public plans land at roughly $10,000, $15,000, and $25,000/month, mainly changing based on how many pieces you want and how much promotion you add. PPC is an optional add-on that runs about $3,500/month on top.
- It’s a great fit for: Companies that want content SEO built specifically to drive qualified leads
Website: Grow and Convert
5. Rock the Rankings
Rock the Rankings is an SEO agency that offers SEO, content, graphic design, and authority link building services for technical products, including SaaS and Fintech. One of their notable fintech clients is MoonPay, a platform to buy/sell Bitcoin, Ethereum and other cryptos.
- Services offered: ICP-focused SaaS SEO, content creation, link building, product page creation at scale
- What makes them stand out: You get ICP-targeted SEO strategies that bring in trial-ready and demo-ready SaaS buyers.
- Rock the Rankings pricing: Rock the Rankings is very open about pricing. The investment of working together with them starts at $5,000 per month with an initial 120-day commitment timeframe.
- It’s a great fit for: B2B SaaS brands that want to expand their content and LLM visibility. Rock the Rankings has a solid track record of working with Fintech and Healthcare SaaS companies too.
Website: Rock the Rankings
6. Directive Consulting
Directive Consulting is a B2B performance marketing and growth agency focused on helping B2B tech brands grow revenue. They coined the term “Customer Generation” to describe their methodology, which is a comprehensive approach aligning SEO, content, paid, CRO, and analytics to measurable business outcomes.
- Services offered: Paid search & social, content & SEO, CRO, RevOps, GTM strategy for Fintech
- What makes them stand out: Most agencies start with keywords and work backward. Directive starts with customers, pain points, and buying intent, then maps search demand to each stage of the funnel. Directive also doesn’t run SEO in isolation, but in integration with CRO, Paid, RevOps for full-funnel impact.
- Directive Consulting pricing: They scopes projects individually, but ~$5,000+ is the minimum project size. Monthly retainers commonly start from $10,000+ per month for ongoing SEO and growth marketing services.
- It’s a great fit for: Brands looking for aggressive SEO, authority building, and long-term organic growth.
Website: Directive Consulting
7. CSTMR
CSTMR (pronounced “customer”) is a boutique marketing agency focused exclusively on fintech and financial services companies. CSTMR helps early-stage startups through established brands with strategy, branding, SEO, content marketing, paid media, and digital growth programs. They’ve been operating since 2014 and are headquartered in Austin, Texas, with a distributed team.
- Services offered: Fintech marketing, PR & messaging, demand generation
- What makes them stand out: Their compliant-focused SEO ensures fintech companies safely compete for regulated financial search terms.
- CSTMR pricing: For fintech, pricing jumps. Minimum project sizes show up around $50,000, and some clients report $10,000/month retainers.
- It’s a great fit for: Companies needing full-service content creation at volume
Website: CSTMR
8. Growth Gorilla
Growth Gorilla is a performance marketing & influencer marketing agency specializing in financial services and fintech. They have worked with clients like Credit Passport, Finbits, Ark Invest, and Shojin.
They bring deep industry insight to both established players and emerging startups navigating complex acquisition funnels. They also offer influencer marketing services if you want to incorporate that into your marketing strategies.
- Services offered: Fintech & financial services content marketing, PR & messaging, performance marketing, influencer marketing
- What makes them stand out: They believe in experimentation, so they constantly test ideas and gather feedback with a data-centric attitude. The goal is to make intelligent, informed decisions that save everyone time, money, and frustrations.
- Growth Gorilla pricing: Custom quote
- It’s a great fit for: Companies needing full-service finance content creation at volume across a wide range of formats like blogs, ebooks, SEO.
Website: Growth Gorilla
9. Contentworks Agency
Contentworks is a leading financial services content marketing agency. They understand financial compliance and closely follow updates from regulators like ASIC, CySEC, MFSA, FCA, FSA, FRB and SEC. They also follow market moves, finance brands, financial services events and industry trends to ensure they stay ahead of the curve.
Contentworks is trusted by many blue chips, fintechs, forex brokers, banks, payment providers and regulators. They offer a wide range of fintech content services that you’d need:
- Content marketing campaigns: End-to-end campaign management from ideation to execution
- Regulatory content: Messaging crafted to meet compliance while keeping readers engaged
- Social media strategy: Content adapted for platforms to build reach and community engagement
- Creative storytelling: Brand narratives shaped to strengthen positioning in financial markets
What makes them stand out: They have good reputation and expertise in financial services. The range of services offered is also really diverse.
Contentworks pricing: Custom quote
It’s a great fit for: Companies needing full-service finance content creation at volume across a wide range of formats like blogs, ebooks, SEO.
Website: Contentworks
10. InboundFintech
Inbound Fintech is a London-based marketing company that focuses solely on fintech and financial services, which gives them a big track record in that space. They position themselves as experts in revenue operations (RevOps), CRM automation, HubSpot deployment, and inbound marketing tailored for regulated environments.
They are best for:
- Fintech startups that need a partner to craft their first content strategy
- Founders who want high-quality articles and resources to attract early customers
- Teams that require specialized fintech knowledge without hiring in-house staff
Website: Inbound Fintech
FAQs About Choosing a Fintech SEO Agency
1. How much should Fintech companies budget for SEO services?
Fintech companies typically invest $7,5000–$15,000 per month in SEO. The exact budget depends on your growth goals, how competitive your category is (payments, lending, crypto, banking, etc.).
2. Why is SEO important for fintech companies?
SEO is important for fintech because it is a stable and defensible growth channel. Paid ads can drive quick wins, but the moment you pause spend, signups also disappears, and many fintech categories face rising CPCs and platform restrictions.
SEO allows fintech companies to build trust and visibility early in the buyer’s research process, when decision-makers are comparing providers, evaluating risk, and educating themselves on complex financial products.
3. What results can I expect from a fintech SEO agency in the first year
In the first year, many fintech companies see a 50–200% increase in organic traffic, depending on their starting point and competitive landscape.
On the pipeline side, it’s common to begin generating 20–50 qualified leads per month, especially for B2B fintech products such as payments infrastructure, compliance tools, or financial software.
4. Can a fintech SEO agency help with competitor analysis?
Absolutely. In fintech SEO, competitor analysis is foundational. Strong fintech SEO agencies analyze how competitors acquire traffic, which regulated keywords they rank for, and how they structure content.
5. Is fintech SEO better suited for startups or more established companies?
It depends on the segment, but generally:
- Fintech startups often use paid channels to gain early traction and validate demand, then reinvest into SEO to build long-term credibility and reduce dependency on ads.
- More established fintech companies benefit significantly from SEO, especially in categories where competitors haven’t invested heavily in content, authority, or organic trust signals.
In regulated markets, early SEO investment compounds faster over time.
6. How do fintech SEO agencies measure success beyond traffic?
The best fintech SEO agencies measure success using metrics tied to the business, including:
- Qualified leads
- Conversions and demo requests
- Pipeline and deal influence
- Revenue attribution
Why should you hire a Fintech SEO agency?
Working with a fintech SEO agency can be a rewarding investment for any business that wants to dominate fintech search results and capture qualified demand.
The right fintech SEO agency can help you compete for fintech search demand and bring in high-quality inbound traffic.
Here are some of the top reasons to partner with a Fintech SEO agency:
Reason #1: You have too much on your plate already
Even if you’re a fintech SEO expert, there are only so many hours in a day. Creating optimized, trustworthy content around technical topics takes heavy lifting. And once pages go live, you still need someone to build authority and strengthen rankings.
Reason #2: You want access to specialized expertise
A fintech SEO agency gives you experts who understand how to optimize complex fintech content for highly competitive queries. Partnering with an agency provides specialists who know how to build targeted organic visibility that attracts qualified buyers.
Reason #3: You care about long-term growth
You might expect a pitch that fintech SEO produces fast ranking movement. That isn’t how search develops in competitive sectors. Real traction appears when you build depth, stay consistent, and let your expertise compound over time.
Partner with fintech SEO experts
Welcome to Perceptric, where you’ll get the best-in-class:
- We understand your product (we’ll work with your internal team to make sure our content strategy strikes!)
- Revenue-driven SEO strategy tailored for the fintech and financial service industries
- Expert-written content to build trust with your audience
- Conversion tracking configuration for your favorite CRM
