According to Wynter’s State of B2B SaaS Brand Marketing report, 92% of B2B SaaS buyers only purchase from the vendors already on their Day-1 shortlist.
That means by the time someone books a demo, they’ve already done over 60% of their research and narrowed it down to just a few contenders. Getting on that shortlist is half the battle.
That’s why you need to invest into technical content marketing. Unlike short-lived ad campaigns, good content compounds over time. A well-structured piece of tech content can generate qualified leads for years and build authority in a crowded space where buying decisions are long and complex.
In this blog, I’ve curated the 9 best tech content marketing agencies that can really help you create/refine/execute a content marketing strategy that drives growth.
Why work with a B2B tech content marketing agency?
I would say that technical content marketing is so different from the rest of the content marketing niches. Here are some of the key challenges:
- The buyer journey is so long that it’s hard to attribute results to one single channel.
- The product is abstract and highly technical, which makes it challenging for the average content creators to write about it
- The search queries are often really low-volume, stuff like “HubSpot vs Pipedrive for B2B outbound”, and that query might get searched 10 times a month, but all 10 are really high-intent with the potential to bring in deals worth $10K+.
And, despite all of these challenges, I still find that there’s a really big opportunity for smart, strategic, human-driven tech SEO content that:
- Enables Sales with content that accelerates deals
- Wins Google by targeting intent-rich, high-value queries
- Bridges the gap between marketers and subject-matter experts
Or, as Noah Greenberg from Stacker has put it:
How I chose the B2B tech content marketing agencies in this list
Personally, I believe that the way an agency writes content for itself is often the clearest signal of how they’ll write for their clients.
The principle is simple: if your business is built on content strategy, your brand should exemplify it.
So here’s what to look for when shortlisting your B2B tech content marketing agency:
- Do they walk their talk? Is their own content as strategic as they promise to deliver?
- Is the writing actually good? Not just SEO-optimized, but human, specific, and informed.
- Is the voice consistent and intentional? Or does it feel templated or generic?
- Do the topics signal expertise? Are they saying something new, or just chasing keywords?
- Does the content serve a business purpose? Or is it just filler to look “active”?
Alright, with that criteria, here are the agencies I have shortlisted:
1. Perceptric (Best for BOFU-focused, expert-led B2B SEO content)
That’s exactly why I started Perceptric: a boutique content-led SEO agency purpose-built for tech and IT companies who care about quality over quantity. Whether you’re in AI, devtools, fintech, or API infrastructure, we help you create content that actually aligns with buyer intent and long-term brand positioning.
How Perceptric approach B2B SaaS SEO content differently?
1. Perceptric starts at the bottom of the funnel
When someone is at the bottom of the funnel, they’re already comparing options and trying to make a decision. If you show up here with clear, helpful content, you meet people at the exact moment they’re looking for you.
If you’ve ever watched a deal stall because a prospect didn’t understand something, you know the pain. We create content at the bottom-funnel stage to do the heavy lifting for you: answering objections, clarifying differentiation, showing outcomes, making the “why you” much clearer.
Think of high-intent content like:
- [vendor] alternatives
- [solution] vs [solution]
- best [category] platforms for [industry/role]
- [vendor] pricing
- [vendor] reviews
- top [industry] providers
- [solution] for [specific workflow or department]
- [solution] ROI
- [service provider] case studies in [industry]
When you publish this kind of content, sales teams feel the impact right away. That’s exactly where the leads come from.
2. We bring technical expertise to the table
- Our writers come from real technical backgrounds, through training, experience, or both, so we can produce content that advanced users actually trust.
- We take time to understand your product by talking to your team and customers, watching demos, reading docs, and trying the product ourselves.
- We bring your technical stakeholders into the process just enough to keep them comfortable and confident in the content, without taking too much of their time.
- You get a team that can scale smoothly, adjust to changes on either side, and keep the work moving without interruptions.
- You can start quickly because our team is already set up, aligned, and ready to deliver real results within the first month.
So, if you’re looking for a strategic SaaS content partner that aligns with pipeline goals, Perceptric belongs at the top of your list. Here are the results we measure for you:
- Generating leads or MQLs attributable to content published
- Increasing the number of sign-ups or other conversion events
- Increasing revenue
- Landing high-value clients and contracts through inbound requests
If you want a DIY guide to SEO/content marketing for SaaS, here are some articles we produced:
- 14 B2B SaaS marketing strategies
- B2B content marketing strategy checklist
- A guide to B2B SaaS SEO
- How to do SEO for IT and tech companies?
2. Skale (Product‑led growth SEO & trial‑focused content strategy)
Skale is a SaaS SEO agency that offers SEO services only for SaaS companies, including companies in the Fintech, Crypto, services space. They emphasize a lot of link building activities to improve SEO and GEO simultaneously. Skale can also help you produce product pages at scale with programmatic SEO activities.
- Services offered: backlink-led SaaS SEO, content production, website migration
- What makes them stand out: Strong backlink outreach and programmatic SEO content production
- Skale pricing: SaaS SEO projects here typically start around $5,000, with everything else custom. Realistically, the minimum meaningful engagement ends up being a low five-figure quarterly commitment, especially once you layer links and content.
- It’s a great fit for: Companies seeking SEO-focused content that moves rankings fast in hyper-competitive B2B niches.
Website: Skale
3. Embarque (Organic growth and revenue‑focused SaaS SEO execution)
Embarque is an SEO agency that caters to a wide range of niches, from SaaS, gaming, Legal, to job boards. They have a lot of good case studies over how they achieved success for their clients.
- Services offered: SEO for content-heavy niches, link building
- What makes them stand out: Strong backlink outreach and programmatic SEO content production
- Skale pricing: Embarque has a Trial tier for individuals or teams taking their first SEO step at only $299/month, with basic optimizations. Higher tier services include more advanced content creation, AI/LLM SEO, programmatic SEO, and enterprise SEO.
- It’s a great fit for: Companies seeking SEO-focused content that moves rankings fast in hyper-competitive B2B niches.
4. Grow and Convert (Best for conversion-focused B2B SEO content for SaaS startups)
Grow and Convert is a content marketing agency best known for its “Pain-Point SEO” framework. Pain-point SEO is a methodology designed to prioritize high-intent keywords that drive signups and demos instead of vanity traffic.
They emphasizes a lot on attribution with tutorials and consulting around GA4 setups that let teams prove how content contributes to trials, demos, and closed revenue.
They are best for:
- SaaS startups and mid-market teams needing measurable ROI from content
- Lean teams that want a structured, done-for-you approach
- Companies frustrated with vanity metrics and eager for lead and revenue impact
I personally like the way Grow & Convert invests into the content creation process. They set the bar high for each and every single piece of content they put out. Their BOFU-focused approach to content is also particularly interesting, since it allows them to actually drive revenue with SEO rather than vanity metrics.
5. Powered by Search (Full‑funnel pipeline SEO tied to demand generation)
Powered by Search is a B2B tech content marketing agency focused on connecting organic search to every stage of the funnel. Since 2009 they have helped B2B software and technology clients dominate competitive industries in verticals including insurance, finance, legal, healthcare, logistics, shipping, manufacturing, network security, cloud computing, and investor relations.
Looking at their website, it’s easy to see how Powered by Search is a full-service B2B SaaS agency that provides both organic and paid growth. They also offer HubSpot MoSP and RevOps services, which shows that they want to have deep influence on lead lifecycle and infrastructure.
6. Draft.dev (Specialists in developer-focused content: tutorials, API docs, and technical blogs)
Draft.dev is a technical content marketing agency built for developer tools and platforms. They focus on creating resources that help engineers, product teams, and technical buyers use your software with confidence.
Every piece is written by a developer, that’s their promise. This approach keeps the writing accurate and useful for technical readers. It also helps reduce the back-and-forth often required when marketing teams write about complex systems.
Draft.dev creates content like:
- How-to tutorials for real-world use cases
- API integration guides and code walkthroughs
- Technical blog posts designed for engineering teams
They work well for SaaS companies that sell to engineers or want to expand into developer communities. If your product includes an SDK, an API, or a CLI, they know how to explain it clearly.
Clients rely on Draft.dev when they need content that shows rather than tells. The team builds samples, runs tests, and makes sure the code works before publishing. They also offer topic ideation, content strategy, and editorial support. This gives your internal team more time to focus on product growth and customer success.
For developer-first SaaS companies, Draft.dev is a reliable partner that understands both your audience and your product.
7. MADX (AI‑driven SEO, content automation & generative search readiness)
MADX is a B2B SEO and content creation agency built for companies that want visibility in both traditional search and AI‑driven results. They combine SEO, content automation, and Generative Engine Optimization (GEO) to prepare your brand for the evolving search landscape. Their core services show that SEO expertise is the cornerstone of their agency:
They are an ideal match for SaaS brands seeking content that performs in both conventional SEO and AI‑powered search. If your growth depends on being seen where buyers ask for answers, MADX delivers that next‑gen visibility. Packages start from £3,750/month.
What are the pros? They prioritize revenue-driving Pages to make SEO ROI measurable.
Are there any cons? While generally satisfied, one client suggested simplifying project sheets for easier management.
8. Kalungi (Fractional SaaS SEO & marketing teams for growth-stage startups)
Kalungi is a good B2B SaaS SEO content creation agency designed for growth-stage startups that need marketing leadership without hiring full-time staff. They offer a full-stack marketing team led by a fractional CMO and powered by a proven SaaS playbook that delivers pipeline and ARR impact.
They embed as your marketing partner: fractional CMOs, content strategists, SEO specialists, GTM planners, and automation experts work together. The model brings structure, leadership, and execution aligned with your SaaS growth path.
Their strengths include:
- Pay‑for‑performance structure that aligns their results with your goals
- Full-service content marketing, SEO, GTM strategy, CRO, branding, and automation under one roof
- Fractional CMO leadership for instant senior marketing vision and execution
- Proven SaaS T2D3 playbook and execution framework
9. Codeless (Editorially driven, scaled content programs for SaaS SEO)
Codeless is an SEO and content marketing agency built for companies that need consistent, high‑quality editorial output at scale.
Codeless prides themselves as the agency behind the magical growth of monday.com to 1.4M monthly visitors. The secret behind that magical growth is that they push out content with such high volume that they become the ultimate source of information in the “project management” topic. Pair that with authoritative link building and you have a solid content engine for any niche in B2B tech.
Codeless has a highly editorial process to content marketing:
- Their packages are priced per blog post
- Each blog post is written with care and goes through a rigorous editing/researching/data-driven process
What are the pros? Codeless consistently delivers high-quality SEO and content marketing services. Clients appreciate their ability to craft content that boosts search engine rankings and organic traffic, proving their expertise in these areas.
Are there any cons? While clients are highly satisfied with Codeless’ current offerings, some expressed a desire for the company to expand their range of services.
What makes a top B2B tech content marketing agency different from a generic agency?
Not every SEO agency is built for tech. The best B2B tech content creation agencies think differently. They align content with product adoption, sales motion, and trial intent. Their strategy is shaped by recurring revenue goals, not just rankings.
Here’s how a B2B tech content marketing agency truly differentiates itself:
- They build narratives around the full buyer journey from problem awareness to solution adoption.
- They create assets that empower GTM teams, from demand gen to product marketing and sales enablement.
- They turn complex technology into clear, credible stories that drive engagement and qualified pipeline.
- They measure success in revenue impact, not vanity metrics like impressions or clicks.
The best B2B tech content agencies see content as infrastructure, not output. Their strategies weave thought leadership, SEO, and enablement together to strengthen positioning, accelerate sales, and improve retention.
How do the best agencies prove ROI from blog writing?
Great blog writing services do more than deliver traffic. They connect content directly to business results. The best agencies in 2025 focus on metrics that matter to growth, not vanity numbers.
Key indicators of ROI include:
- Tracking sales-qualified leads and pipeline influenced by blog content
- Tying posts to product signups, demos, and customer activations
- Refreshing content to maintain rankings and keep conversions compounding over time
| Metric type | Vanity metric | Revenue metric |
|---|---|---|
| Traffic | Pageviews | Signups or demo requests |
| Engagement | Time on page | SQLs and opportunities created |
| Rankings | Keyword position | Pipeline and ARR influenced |
Perceptric is a prime example of an agency that proves ROI from blog writing. Their BOFU-focused strategy creates content that directly generates revenue. Case studies, comparison pages, and ROI sheets move prospects from research to action. Paired with thought leadership and expert-led insights, this approach ensures every piece has measurable impact.
