What if you’re ready to scale your B2B SaaS SEO program but don’t have the time, expertise, or humanpower to win rankings on your own?
Well, good news: partnering with a good B2B SaaS SEO agency can be the solution for you!
But here’s the catch: while there are loads of B2B SaaS SEO agencies to choose from, the genuinely good ones are few and far in between.
To help you cut through the noise, we’ve compiled this list of the best B2B SaaS SEO agencies.
The 12 Best B2B SaaS SEO Agencies
Here’s the list of 12 best agencies that I will cover in this article:
- Perceptric (A B2B SaaS SEO agency that focuses on BoFu)
- YesOptimist (Best for strategic B2B SEO and content marketing)
- Grow and Convert (Best for B2B SaaS SEO that drives pipeline, not vanity traffic)
- Powered by Search (Best for full-funnel B2B SaaS SEO alongside paid and ABM)
- Omniscient Digital (Best for SEO, GEO, and content tightly tied to pipeline)
- First Page Sage (Best for BOFU-led SEO and thought leadership for B2B SaaS)
- TripleDart (Best for ABM-infused inbound programs that convert buying groups)
- SaaStorm (Best for revenue-focused B2B SaaS SEO and content growth)
- Wizard on Demand (Best for deep technical PLG-focused B2B SaaS content)
- Kalungi (Best for SaaS growth strategy with full-funnel GTM execution)
- Ironpaper (Best for inbound demand generation for complex B2B SaaS sales cycles)
- Grizzle (Best for high-quality SaaS content along with PR)
Here’s a quick comparison table before we dive in:
| Agency | Best For | Core Strength |
|---|---|---|
| Perceptric | B2B SaaS SEO that drives revenue | BOFU-first SaaS SEO and expert-led content systems built to generate pipeline, signups, and revenue. |
| YesOptimist | Strategic B2B SEO and content marketing | SME-led content strategy focused on insight, positioning, and long-term business outcomes. |
| Grow and Convert | Pipeline-driven SaaS SEO | Pain-point SEO targeting high-intent keywords that convert into demos and revenue. |
| Powered by Search | Full-funnel B2B SaaS SEO with paid and ABM | Integrated organic, paid, and RevOps programs influencing the full lead lifecycle. |
| Omniscient Digital | SEO, GEO, and content tied to pipeline | Revenue-prioritized SEO and editorial programs mapped to buyer journeys and deal stages. |
| First Page Sage | BOFU-led SaaS SEO and thought leadership | High-frequency publishing focused on competitive, high-revenue SaaS keywords. |
| TripleDart | ABM-infused inbound programs | Inbound engines combining SEO, paid, ABM, web, and RevOps to convert buying groups. |
| SaaStorm | Revenue-focused B2B SaaS SEO | SEO-led SaaS growth programs with strong commercial and market understanding. |
| Wizard on Demand | Deep technical PLG SaaS content | Engineering-grade content that improves activation, adoption, and buyer understanding. |
| Kalungi | Full-funnel SaaS GTM execution | Fractional CMO leadership paired with inbound, SEO, and demand-gen execution. |
| Ironpaper | Inbound demand gen for complex SaaS sales cycles | Content-led inbound and ABM programs designed for long, multi-stakeholder buying journeys. |
| Grizzle | SaaS content combined with PR and GTM | Content-led GTM strategy blending product marketing, thought leadership, and distribution. |
1. Perceptric (A B2B SaaS SEO agency that focuses on BoFu)
Okay, since I’m writing this article, I’ll take the opportunity to show you what makes Perceptric the right choice for your SaaS content program.
Perceptric is an SEO/content marketing agency that help B2B SaaS (fintech, retail tech, HR tech, health tech, manufacturing, and beyond) to build content engines that drive true business results.
Perceptric’s approach to B2B SaaS SEO is pretty simple:
1. Perceptric starts at the bottom of the funnel
When someone is at the bottom of the funnel, they’re already comparing options and trying to make a decision. If you show up here with clear, helpful content, you meet people at the exact moment they’re looking for you.
If you’ve ever watched a deal stall because a prospect didn’t understand something, you know the pain. We create content at the bottom-funnel stage to do the heavy lifting for you: answering objections, clarifying differentiation, showing outcomes, making the “why you” much clearer.
Think of high-intent content like:
- [vendor] alternatives
- [solution] vs [solution]
- best [category] platforms for [industry/role]
- [vendor] pricing
- [vendor] reviews
- top [industry] providers
- [solution] for [specific workflow or department]
- [solution] ROI
- [service provider] case studies in [industry]
When you publish this kind of content, sales teams feel the impact right away. That’s exactly where the leads come from.
2. Perceptric brings technical expertise to the table
- Our writers come from real technical backgrounds, through training, experience, or both, so we can produce content that advanced users actually trust.
- We take time to understand your product by talking to your team and customers, watching demos, reading docs, and trying the product ourselves.
- We bring your technical stakeholders into the process just enough to keep them comfortable and confident in the content, without taking too much of their time.
- You get a team that can scale smoothly, adjust to changes on either side, and keep the work moving without interruptions.
- You can start quickly because our team is already set up, aligned, and ready to deliver real results within the first month.
So, if you’re looking for a strategic B2B SaaS SEO partner that aligns with pipeline goals, Perceptric belongs at the top of your list. Here are the results we measure for you:
- Generating leads or MQLs attributable to content published
- Increasing the number of sign-ups or other conversion events
- Increasing revenue
- Landing high-value clients and contracts through inbound requests
If you want a DIY guide to SEO/content marketing for B2B SaaS, here are some articles we produced:
- B2B content marketing strategy checklist
- B2B SaaS SEO: My complete guide
- 14 B2B SaaS marketing strategies
- There’s a huge opportunity for content marketing in B2B
2. YesOptimist (A full-service strategic SEO and content marketing agency)
YesOptimist is a B2B SEO and content agency who believes that it’s time for content teams to “step off the content treadmill” and start becoming more strategic.
They offer a wide range of services for companies in technical niches. Some of their services include:
- SME interviews
- Content planning
- SEO content
- Social content
- Campaign content
- Visual assets
- Sales enablement
- Technical content
YesOptimist has a track record of working with the best B2B companies:
- Services offered: SEO content, content strategy, SME interviews, campaign content, social content, sales enablement assets, visual content, technical content
- What makes them stand out: You get a strategic, SME-led content team focused on helping SaaS companies step off the content treadmill and build content systems tied to real business outcomes
- YesOptimist pricing: YesOptimist does not publish a public rate card. Pricing is custom and typically scoped based on content strategy needs and the scale of execution
- It’s a great fit for: B2B companies that want a more strategic, insight-driven content marketing partner rather than a high-volume production shop
Website: YesOptimist
3. Grow and Convert (A conversion-focused B2B SaaS content marketing and SEO agency)
Grow and Convert is a content marketing agency best known for its “Pain-Point SEO” framework. Pain-point SEO is a methodology designed to prioritize high-intent keywords that drive signups and demos instead of vanity traffic.
They emphasizes a lot on attribution with tutorials and consulting around GA4 setups that let teams prove how content contributes to trials, demos, and closed revenue. I personally like the way Grow & Convert invests into the content creation process. They set the bar high for each and every single piece of content they write.
- Services offered: Long-form SEO content, conversion-focused strategy, keyword research
- What makes them stand out: Their inbound strategy centers on high-intent content that brings in buyers already researching problems, not top-funnel traffic that never converts.
- Grow and Convert pricing: Their content packages are pretty straightforward. The public plans land at roughly $10,000 and $15,000/month. PPC is an optional add-on that runs about $3,500/month on top.
- It’s a great fit for: Companies that want content SEO built specifically to drive qualified leads, not vanity traffic.
Website: Grow and Convert
4. Powered by Search (A full‑funnel pipeline B2B SaaS SEO/paid ads agency)
Powered by Search is a B2B SaaS marketing agency focused on connecting organic search to every stage of the funnel. Since 2009 they have helped B2B software and technology clients dominate competitive industries in verticals including insurance, finance, legal, healthcare, logistics, shipping, manufacturing, network security, cloud computing, and investor relations.
Looking at their website, it’s easy to see how Powered by Search is a full-service B2B SaaS agency that provides both organic and paid growth. They also offer HubSpot MoSP and RevOps services, which shows that they want to have deep influence on lead lifecycle and infrastructure.
- Services offered: SEO, demand generation strategy, paid ads, web development
- What makes them stand out: They only do B2B SaaS, and more than just SEO, you get a wide range of services that you could ever wanted from a B2B SaaS marketing agency.
- Powered by Search pricing: custom
Website: Powered by Search
5. Omniscient Digital (Best B2B SEO, GEO, and content agency)
Omniscient Digital is a strategic inbound agency that helps you connect SEO, content, and lifecycle marketing to revenue.
Their leadership team has led initiatives in those exact roles at big B2B SaaS companies like HubSpot, Shopify, and Workato and run large-scale editorial processes at companies like Backcountry and Clearlink, so you can rest assured that they will apply that well-earned knowledge into your campaigns.
Their inbound programs emphasize the importance of organic growth. They’re also highly data-driven, and all campaigns leverage cross-functional expertise to prioritize the small percentage of actions that have the largest impact on your revenue.
They have worked with the big clients like Jasper or HotJar:
- Services offered: SEO and content strategy that drives pipeline, programmatic SEO, technical SEO, GEO, link building, content production
- What makes them stand out: Their analysts prioritize topics based on revenue and ignore vanity keywords, so inbound actually contributes to pipeline. They also integrate deeply into your team so they can look at the bigger picture of how their work fits in with (and potentially augments) other channels and campaigns you’re building.
- Omniscient Digital pricing: Omniscient Digital runs fully custom programs.
- It’s a great fit for: Companies wanting deep SEO-focused content that ranks through topic authority and high-quality editorial.
Website: Omniscient Digital
6. First Page Sage (A traffic-led SEO agency with understanding of BOFU)
First Page Sage is another SEO agency with strong proficiency in B2B SaaS. From a quick analysis of First Page Sage’s SEO strategy, I can see that they also use the BOFU-led approach for their content production, and they’re using it really well. They know how to target the keywords with highest revenue potential for your brand.
One of their notable clients is Cadence Design Systems Inc, a leading electronics design automation (EDA) software provider serving the electronics industry. First Page Sage helped them compose SEO-driven content written by electronics engineers to be published on the company’s PCB Resources page.
This shows they have a strong team with technical expertise to help you achieve the same results:
First Page Sage also offer Thought Leadership content services for B2B SaaS clients. They understand that thought leadership is what genuinely drives buyer decision in this space. To achieve this, they hire experienced writers who are intimately familiar with writing for B2B SaaS companies so that they can effectively ghostwrite thought leadership for their clients.
- Services offered: Thought-leadership and SEO content for B2B SaaS, keyword dominance, high-frequency publishing
- What makes them stand out: Solid understanding of SEO in the B2B SaaS space
- First Page Sage pricing: They don’t list packages publicly, but their article on SEO pricing research tells you the ballpark. For First Page Sage, premium, custom SEO pricing typically starts at $3,500-$7,500/month for content-focused plans and escalating to $12,000+/month for full-service, strategy-driven packages.
- It’s a great fit for: B2B SaaS companies needing integrated demand-gen, PR, brand authority, and content under one roof.
Website: First Page Sage
7. TripleDart (A B2B SaaS marketing agency with ABM programs)
TripleDart is a B2B SaaS inbound marketing agency that helps you build an engine across SEO, paid, ABM, with additional services in Webflow web development and RevOps-as-a-service.
Here’s the full TripleDart’s service offerings:
Here are some notable logos from TripleDart:
- Services offered: PPC/SEO/CRO, performance marketing, ABM, web development, RevOps
- What makes them stand out: Their inbound programs combine SEO, content, and paid performance so all channels work toward pipeline instead of isolated metrics.
- TripleDart pricing: TripleDart doesn’t publish pricing; everything is tailored based on channels, volume, and growth goals.
- It’s a great fit for: Startups and scale-ups needing performance marketing, paid acquisition, and fast iterative growth.
Website: TripleDart
8. SaaStorm (A revenue-focused B2B SaaS SEO and marketing agency)
SaaStorm is a B2B SaaS marketing agency based in the UK that has quickly built a reputation for content-led, revenue-focused growth.
Founded by Romana Kuts, SaaStorm services focus a lot on SEO-led strategies, most notably SEO, content writing, and link building, with additional services on demand gen, email marketing, PPC, and ABM.
- Services offered: B2B SaaS SEO & content creation, link building
- What makes them stand out: Strong understanding of B2B SaaS market
- SaaStorm pricing: Their pricing starts from around €3,750 to €10,000/month.
Website: SaaStorm
9. Wizard on Demand (A technical B2B SaaS content agency with solid SEO understanding)
Wizard on Demand is a technology marketing agency that offers deeply technical explainers/content, all at engineering-grade. An agency like Wizard on Demand is perfect if your SaaS is highly technical or developer-focused.
They apply SEO best practices into every article they produce so that the content promotes themselves. It’s like having an SEO agency and technology marketing agency under one roof. Although they lean more towards content marketing than SEO, they understand the powers of SEO when marketing to an audience that usually hates seeing ads (and use ad blockers a lot).
- Services offered: Technical SaaS writing, product-led content, developer documentation
- What makes them stand out: You get deep technical content that improves adoption and explains how your product actually functions.
- Wizard on Demand pricing: Typical engagements land in the five-figure range. Directories consistently show a minimum project size around $10,000, with most actual projects falling between $10,000–$24,999. They quote everything custom, so you end up on a call before they shape your retainer or project.
- It’s a great fit for: Technical software, dev-tools, and engineering-heavy products needing deeply technical, developer-friendly content.
- Perhaps not a great fit if: You need a high-output SEO content program without deep conversion focus or qualitative research.
Website: Wizard on Demand
10. Kalungi (A fractional CMO SaaS growth strategy)
Kalungi is a fractional CMO agency that builds inbound foundations for B2B SaaS teams without internal structure. Most startups don’t have the time and resources to build a marketing team from scratch, and that’s where Kalungi comes in and acts as an instant marketing team. They give you a strategic marketing leader and tactical marketing team you can hold accountable to results.
- Services offered: Fractional CMO support, full GTM buildout, demand-gen systems
- What makes them stand out: Their fractional CMO team sets strategy while their content and SEO team executes the inbound workflows, giving companies end-to-end coverage.
- Kalungi pricing: A typical full-service engagement with a fractional CMO and team of specialists starts at $45,000 per month. However, they also offer a range of smaller-scope engagements with a significantly lower price tag, including coaching, audits, and more. Fractional CMO coaching engagements start at $6,500/mo, and scoped agency services start at $15,000/mo.
- It’s a great fit for: B2B SaaS brands wanting growth strategy, funnel optimization, and marketing operations without having to invest significantly into a full marketing team.
Website: Kalungi
11. Ironpaper (A good B2B inbound marketing agency)
Ironpaper is a B2B growth agency that helps SaaS companies attract organic leads through clear messaging and useful content. They are a full-service agency with services spanning across organic growth, paid ads, ABM, content, to web development. Anything you need to grow your B2B SaaS, Ironpaper has.
- Services offered: B2B demand generation, content-driven SEO, revenue operations
- What makes them stand out: They deeply understand the challenges of the long and complex B2B sales cycle, so they tailor their strategy to engage with your audience throughout the entire buyer journey. They also bring their subject matter experts to the table when your product is too complex for generic content shops to communicate effectively.
- Ironpaper pricing: Pricing is fully custom here. Everything is positioned as a tailored B2B growth program, and they don’t publish a rate card anywhere. From what I can tell, you only get numbers after a strategy call, and there’s no reliable public minimum I can point to.
- It’s a great fit for: B2B companies with complex sales cycles that need tight demand-gen, ABM, and revenue-focused marketing.
Website: Ironpaper
12. Grizzle (A SaaS content + PR agency)
Grizzle is a good content marketing agency for B2B SaaS. They started as a simple digital PR company, producing and distributing great content in leading industry publications. However, over time, their clients quickly realized that the quality of their content was far too good to create exclusively for other brands. So they start to offer content services on their own.
Besides product-led BOFU content, Grizzle also provides video content creation and product marketing activities.
- Services offered: content production, video production, content refreshing, content repurposing
- What makes them stand out: Their content-led lead generation system creates bottom-funnel assets that give SaaS companies direct paths to demo-ready leads.
- Grizzle pricing: Grizzle keeps things custom.
- It’s a great fit for: B2B SaaS and solutions companies that want an organic-growth engine from content, SEO, to digital PR
Website: Grizzle
Why should you hire a B2B SaaS SEO agency?
Working with a B2B SaaS SEO agency can be a rewarding investment for any SaaS business that wants to dominate competitive SERPs, rank for product-led keywords, and drive continuous inbound signups.
The right B2B SaaS SEO agency can help you rank for SaaS keywords that matter most and reduce dependency on paid channels.
Here are some of the top reasons to partner with a B2B SaaS SEO agency:
Reason #1: You have too much on your plate already
Even if you’re a B2B SaaS SEO specialist, there are only so many hours in a day. Producing authoritative, keyword-aligned content and maintaining optimization takes nonstop work. And once pages go live, you still need someone to earn backlinks and strengthen rankings.
Reason #2: You want access to specialized expertise
A B2B SaaS SEO agency brings experts who know how to optimize content for competitive SaaS keywords and high-intent searches. Partnering with an agency gives you access to specialists who know how to drive organic growth through targeted SEO content.
Reason #3: You care about long-term growth
You might expect someone to say SaaS SEO will push your rankings up right away. SEO doesn’t operate on that kind of timeline. Effective growth comes from steady content development, patient refinement, and giving search engines enough time to recognize your expertise.
Partner with SaaS SEO specialists who go beyond traffic
Looking for a full-stack B2B SaaS SEO agency that is serious about driving growth? We’d love to chat about how we can help your SaaS business build a scalable growth strategy.
Let’s find out if Perceptric is the right agency for you. Let’s have a quick chat today!
