B2B fintech SEO isn’t just about optimizing a handful of pages and waiting for rankings.
From keyword strategy and SERP analysis to content builds, technical optimization, and link acquisition, there is a ton of work behind the scenes to bring effective B2B fintech SEO to life.
What if you’re ready to scale your B2B fintech SEO efforts but don’t have the time, expertise, or humanpower to build rankings in a competitive, compliance-heavy landscape on your own?
Well, good news: partnering with a good B2B fintech SEO agency can be the solution for you!
But here’s the catch: while there are loads of B2B fintech SEO agencies to choose from, the genuinely good ones are few and far in between.
To help you cut through the noise, we’ve compiled this list of the best B2B fintech SEO agencies.
How I Choose The Best B2B Fintech SEO Agencies?
I have only one single principle: look at the way that agency markets itself.
I personally believe that the way a B2B fintech SEO agency structures and optimizes its own content is usually a strong indicator of how it will approach rankings and strategy for clients. Internal discipline usually maps directly to external execution.
TL;DR – What to look for when shortlisting your B2B fintech SEO agency:
- Do they walk their talk? Is their own content as strategic as they promise to deliver?
- Is the writing actually good? Not just SEO-optimized, but human, specific, and informed.
- Is the voice consistent and intentional? Or does it feel templated or generic?
- Do the topics signal expertise? Are they saying something new, or just chasing keywords?
- Does their content serve a business purpose? Or is it just filler to look “active”?
Also, to fully reap the rewards of partnering with a B2B fintech SEO agency, you’ll need to choose one that best aligns with your needs and goals.
For instance, some agencies are full-service partners while others are production focused. Likewise, some of them specialize in SEO-focused content while others lean towards thought leadership.
The Best B2B Fintech SEO Agencies
Here’s the list of 9 best agencies that I will cover in this article:
- Perceptric (Best for high-intent fintech SEO and organic lead generation)
- Omnius (Best for programmatic fintech SEO that scales keywords and landing pages at speed.)
- First Page Sage (Best for SEO systems producing ROI-driven fintech content at consistent quality.)
- Mint Copywriting Studios (Best for fintech copy tuned for precision, clarity, and search performance.)
- Stratabeat (Best for fintech SEO rooted in sharp messaging and expert positioning.)
- SimpleTiger (Best for SaaS-leaning fintech SEO with strong technical fundamentals.)
- Skale (Best for ICP-aligned fintech SEO tied directly to pipeline and demand.)
- Embarque (Best for lean, startup-friendly fintech SEO with fast execution.)
- Flying Cat Marketing (Best for fintech SEO content that builds topical authority and organic momentum.)
1. Perceptric (Best for high-intent fintech SEO and organic lead generation)
Okay, since I’m writing this article, this is going to be quite a self-promo, but let me show you what makes Perceptric the right choice for you. Perceptric is B2B SEO/content marketing agency that help B2B technical products and services (fintech, retail tech, HR tech, health tech, manufacturing, and beyond) to build content engines that drive differentiation, authority, and measurable business results.
How Perceptric approaches B2B fintech SEO differently?
I use what I call the Knowledge-Narrative model. It’s the same approach you’ll see behind the strongest content programs out there like HubSpot, Notion, and a handful of other brands that consistently communicate with clarity and confidence. And it’s the exact playbook I use for our clients, as well as for Perceptric’s own content.
The idea is simple:
- Knowledge content gives your audience the “how”, with frameworks, explanations, practical breakdowns. This is the content that actually ranks on Google and gets people coming to your site in the first place.
- Narrative content gives them the “why”, with the perspective, the point of view, the bigger picture that makes the work feel meaningful and relevant. This is the content that sets your brand apart and gives people a reason to return to your site.
When the two come together and the writing is tight, you get the best of both worlds:
| Model | Pros | Cons |
|---|---|---|
| Knowledge |
– Drives consistent SEO traffic – Evergreen content compounds over time – Great for product education and acquisition – Scales well with small teams |
– Slower to show results – Less engaging on social – Can feel impersonal without human voice – Requires keyword research and SEO rigor |
| Narrative |
– Builds brand voice and trust – Great for social and email engagement – Flexible and timely – Showcases thought leadership and POV |
– Needs strong distribution – Less SEO value over time – Content decays quickly – Harder to scale without a team or audience |
Perceptric also follows several key principles when creating content:
1. We start at the bottom of the funnel
When someone is at the bottom of the funnel, they’re already comparing options and trying to make a decision. If you show up here with clear, helpful content, you meet people at the exact moment they’re looking for you.
If you’ve ever watched a deal stall because a prospect didn’t understand something, you know the pain. We create content at the bottom-funnel stage to do the heavy lifting for you: answering objections, clarifying differentiation, showing outcomes, making the “why you” much clearer.
And when you publish this kind of content, sales teams feel the impact right away.
Instead of basic, beginner-level guides, think of articles like:
- [Your product] vs [Your competitor]: Why your product is superior
- [Competitor 1] vs [Competitor 2]: Which is better, and why your product is better than both
- How to [solve a problem with your product]
- Thought leadership article that shows why you’re disrupting the market
These are the types of content that gets shared in dark socials (private Slack channels,LinkedIn messages, tool discussion meetings, etc.).
2. We build opinionated, expert-led thought leadership Fintech content
We know that AI is the hot topic, but let’s face it, we don’t want to read an article that’s regurgitated by a machine. We only connect with content that takes a bold stance, that has a personality, that has a perspective that challenges what you always think.
For example, one of the article that Perceptric has on our blog is “Why you must go beyond SEO in content marketing?“. It’s the kind of article that asks a real question and makes you think twice. In fact, it’s one of the key articles that has influenced a lot of our clients’ final decision to work with us.
We believe that thought leadership shouldn’t be “big words, big ideas”. Thought leadership can be embedded everywhere in your content, you just need to know how to extract ideas for thought leadership content.
3. We bring you a team of technical experts
Our team is more than equipped to help you with B2B content writing:
- Our writers come from real technical backgrounds, through training, experience, or both, so we can produce content that advanced users actually trust.
- We take time to understand your product by talking to your team and customers, watching demos, reading docs, and trying the product ourselves.
- We bring your technical stakeholders into the process just enough to keep them comfortable and confident in the content, without taking too much of their time.
- You get a team that can scale smoothly, adjust to changes on either side, and keep the work moving without interruptions.
- You can start quickly because our team is already set up, aligned, and ready to deliver real results within the first month.
So, if you’re looking for a strategic B2B content partner that aligns with pipeline goals, Perceptric belongs at the top of your list. Here are the results we will measure for you:
- Generating leads or MQLs attributable to content published
- Increasing the number of sign-ups or other conversion events
- Increasing revenue
- Landing high-value clients and contracts through inbound requests
If you want a DIY guide (or you want to check how we approach SEO/content marketing for fintech), here are some articles we produced:
2. Omnius (Best for programmatic fintech SEO that scales keywords and landing pages at speed.)
Omnius is a programmatic SEO and website optimization agency that helps fintech brands in Europe capture high-intent search demand.
Paid advertising in the EU region is notoriously challenging due to GDPR regulations. Moreover, EU customer behavior leans much more towards self-serve and self-education via content consumption, which makes SEO the best channel for customer acquisition. If you’re a B2B fintech company targeting EU region, Omnius understands your challenges.
Omnius is particularly strong at programmatic SEO and SEO-led content production at scaled that help you rank faster. They also provide whitepaper content creation services. They’ve worked with noticeable clients like Anna, a UK-based neobank ranked in the Deloitte UK Fast 50 of 2024, or ApexAnalytix, a US-based enterprise company for risk resolution.
Services offered: AI-driven SEO, programmatic SEO, fintech and financial services content production
What makes them stand out: Their team uses programmatic SEO along with expert-led content creation to help fintech companies capture long-tail financial keywords at scale without heavy manual production.
Omnius pricing: Omnius keeps pricing unpublished, and all engagements are quoted individually.
It’s a great fit for: B2B fintech organizations wanting data-driven content, analytics-backed SEO, and structured content operations.
Perhaps not a great fit if: You’re seeking quick content production without the analytics and system-building Omnius focuses on.
Website: Omnius
3. First Page Sage (Best for SEO systems producing ROI-driven fintech content at consistent quality)
First Page Sage is another SEO agency with strong proficiency in fintech verticals.
From a quick analysis of First Page Sage’s SEO strategy, I can see that they also use the BOFU-led approach for their content production, and they’re using it really well. They know how to target the keywords with highest revenue potential.
Some notable fintech clients of First Page Sage include Credit Sesame, Defi Solutions, SoFi, Skeps, and many more.
First Page Sage also offer Thought Leadership content services for Fintech clients. They understand that thought leadership is what genuinely drives buyer decision in this space. To achieve this, they hire experienced financial writers who are intimately familiar with writing for fintech companies so that they can effectively ghostwrite thought leadership for their clients.
Services offered: Thought-leadership fintech SEO, keyword dominance, high-frequency publishing
What makes them stand out: Their structured publishing system produces authoritative financial explainers that rank consistently, helping fintech brands earn long-term organic visibility.
First Page Sage pricing: They don’t list packages publicly, but their fintech SEO pricing research tells you the ballpark. For First Page Sage, premium, custom SEO pricing typically starts at $3,500-$7,500/month for content-focused plans and escalating to $12,000+/month for full-service, strategy-driven packages.
It’s a great fit for: Fintech companies needing integrated demand-gen, PR, brand authority, and content under one roof.
Perhaps not a great fit if: You need broader marketing capabilities beyond specialized copywriting and messaging support.
Website: First Page Sage
4. Mint Copywriting Studios (Best for fintech SEO tuned for precision, clarity, and search performance)
Mint Copywriting Studios supports fintech SEO with clear, compliant, expertise-driven content that ranks. They write extensively about how major fintech players leverage SEO and content marketing to drive pipeline and revenue, which shows their deep understanding of the industry.
They also follow the BOFU-first approach to content marketing. Pair that with their subject matter expertise in the fintech industry, you have a content agency that provides revenue-led, technical content marketing tailored for fintech.
Services offered: SEO copywriting, fintech/finance content, product messaging
What makes them stand out: Their writers turn regulated fintech topics into clear, compliant SEO pages, reducing editing cycles and speeding up content deployment. They understand fintech deeply and have a strong team with strong financial expertise.
Mint Copywriting Studios pricing: Profiles show minimum monthly budgets in the $5,000–$10,000 range, and the same numbers for minimum engagements.
It’s a great fit for: Organizations focused on ROI-driven SEO programs designed to generate pipeline from high-intent traffic.
Perhaps not a great fit if: You want PR/link building beyond SEO-driven content
Website: Mint Copywriting Studios
5. Stratabeat (Best for fintech SEO rooted in sharp messaging and expert positioning.)
Stratabeat is now a B2B organic growth agency that has helped startups achieve seven-figure revenue, midsized companies 5X in size, and a number of Fortune 500 companies strengthen their marketing. Fintech is one of the industries they have expertise in. They have a deep understanding of how B2B fintech businesses operates and can help you implement fintech SEO best practices to improve organic visibility:
Services offered: B2B fintech messaging, website strategy, blogging, conversion-focused content
What makes them stand out: Their team aligns SEO with messaging and UX that helps fintech companies explain complex value props in a way that improves organic performance.
Stratabeat pricing: No public starting budget; pricing is scoped based on strategy and content volume.
It’s a great fit for: B2B tech firms with complex products that need positioning, messaging, and content that clearly explains value.
Website: Stratabeat
6. SimpleTiger (Best for SaaS-leaning fintech SEO with strong technical fundamentals.)
SimpleTiger is a niche SaaS marketing agency offering all services needed to grow any SaaS companies to higher levels. They are built around the idea that if you want search-led growth, you want to be work with a specialist rather than a generalist shop. Their own positioning is heavily “fastest possible SEO & PPC results for SaaS,” plus a newer angle around AI search /GEO style visibility.
Some notable clients of SimpleTiger is Gelato, VNTANA, Strategic Systems, StandupAlice, VolunteerMatters, and more. From their case studies, their approach to SEO and content revolves around blog content creation at scale, site architectural changes, and link building.
Services offered: SaaS-focused SEO, content strategy, technical optimization
What makes them stand out: They serve only SaaS clients which give them unique industry insights.
SimpleTiger pricing: SimpleTiger keeps pricing custom. Quote is available when you book a discovery call.
It’s a great fit for: SaaS brands that want focused SEO content strategy built for quick momentum in competitive markets.
Perhaps not a great fit if: You’re seeking a full creative studio rather than an SEO-led content and growth shop.
Website: SimpleTiger
7. Skale (Best for fintech SEO tied directly to pipeline and demand.)
Skale is a competitive SEO agency for SaaS and fintech teams that need fast-moving experimentation. They help you win difficult SERPs through targeted content and link acquisition at scale.
Services offered: backlink-led fintech SEO, content production website migration
What makes them stand out: Strong backlink outreach and programmatic SEO content production
Skale pricing: Fintech SEO projects here typically start around $5,000, with everything else custom. Realistically, the minimum meaningful engagement ends up being a low five-figure quarterly commitment, especially once you layer links and content.
It’s a great fit for: Companies seeking SEO-focused content that moves rankings fast in hyper-competitive B2B fintech niches.
Website: Skale
8. Embarque (Best for lean, startup-friendly fintech SEO with fast execution.)
Embarque is a startup-friendly SEO agency that helps you get traction through lean content and fast turnaround times. They focus on quick wins so you see momentum early. Their strength is agility and practical execution.
Services offered: SEO content, startup-focused blogging, keyword optimization
What makes them stand out: Their high-volume SEO content helps early-stage fintech startups gain organic traction quickly without hiring a full editorial team.
Embarque pricing: Embarque publishes starting points. Standard content plans begin around $2,000 per month, with bigger output packages climbing to $5,000 and beyond. However, they also have a Trial tier for individuals or teams taking their first SEO step, from just $299/month.
It’s a great fit for: SaaS and product-led teams that want SEO-focused content production, topical authority, and landing pages built to acquire signups and trials.
Perhaps not a great fit if: You want a full-service team rather than a specialized SEO and content production partner for fintech.
9. Flying Cat Marketing (Best for fintech SEO content that builds topical authority and organic momentum.)
Flying Cat Marketing is an SEO content agency that blends keyword strategy with customer interviews. They help you publish content that ranks and speaks directly to fintech buyers. Their strength is human-centric SEO.
Services offered: SEO content for SaaS, topical authority building, conversion-focused writing
What makes them stand out: Their SEO workflows tighten information architecture for multi-use-case fintech products, improving ranking stability across multiple categories.
Flying Cat Marketing pricing: Flying Cat Marketing keeps retainers custom; no public minimum found.
It’s a great fit for: SaaS companies needing content engines that scale through systems, style guides, and consistent writing quality.
Perhaps not a great fit if: You’re looking for production-only writing rather than thought-leadership and executive narrative development.
Website: Flying Cat Marketing
Why should you hire a B2B fintech SEO agency?
Working with a B2B fintech SEO agency can be a rewarding investment for any business that wants to improve search visibility, rank for high-intent financial keywords, and drive qualified inbound traffic.
The right B2B fintech SEO agency can help you improve rankings for high-intent fintech searches and bring in better organic traffic.
Here are some of the top reasons to partner with a B2B fintech SEO agency:
Reason #1: You have too much on your plate already
Even if you’re a B2B fintech SEO specialist, there are only so many hours in a day. Producing optimized, high-intent content and maintaining technical SEO takes continuous effort. And once pages go live, you still need someone to build links and push rankings upward.
Reason #2: You want access to specialized expertise
A B2B fintech SEO agency brings experts who understand how to optimize content for highly competitive, regulated fintech searches. Partnering with an agency gives you a team that knows how to build visibility among the exact users looking for solutions like yours.
Reason #3: You care about long-term growth
You might expect a claim that fintech SEO can push you to the top of the rankings in a short timeframe. That rarely happens. Lasting growth comes from treating SEO as an ongoing discipline where depth, expertise, and continuous optimization eventually create momentum.
Partner with fintech SEO specialists who go beyond ranking
Looking for a full-stack fintech SEO agency that is serious about driving growth? We’d love to chat about how we can help your fintech business build a scalable growth strategy.
Let’s find out if Perceptric is the right agency for you. Let’s have a quick chat today!
