14 Best B2B Fintech SEO Agencies With Proven Track Record

Ready to scale organic growth for B2B fintech SEO efforts but don’t have the resources?

Partnering with a good B2B fintech SEO agency can be the solution for you! But there’s the catch: fintech is a high-stakes and competitive space. Your prospects are also smart enough to do their own research.

To help you cut through the noise, we’ve compiled this list of the best B2B fintech SEO agencies.

The Best B2B Fintech SEO Agencies

Here’s the list of 14 best agencies that I will cover in this article:

1. Perceptric (Best for high-intent fintech SEO and organic lead generation)
2. Omnius
3. First Page Sage
4. Mint Copywriting Studios
5. Stratabeat
6. SimpleTiger
7. Skale
8. Embarque
9. Flying Cat Marketing
10. CSTMR
11. Growth Gorilla
12. Contentworks Agency
13. Inbound Fintech
14. Fintel Connect

1. Perceptric (Best for high-intent fintech SEO and organic lead generation)

Perceptric is B2B SEO/content marketing agency that help B2B technical products and services (fintech, retail tech, HR tech, health tech, manufacturing, and beyond) to build content engines that drive differentiation, authority, and measurable business results.

How Perceptric approaches B2B fintech SEO differently?

We use the Knowledge-Narrative model. It’s the same approach you’ll see behind the strongest content programs out there like HubSpot, Notion, and a handful of other brands that consistently communicate with clarity and confidence. And it’s the exact playbook I use for our clients, as well as for Perceptric’s own content.

The idea is simple:

• Knowledge content gives your audience the “how”, with frameworks, explanations, practical breakdowns. This is the content that actually ranks on Google and gets people coming to your site in the first place.
• Narrative content gives them the “why”, with the perspective, the point of view, the bigger picture that makes the work feel meaningful and relevant. This is the content that sets your brand apart and gives people a reason to return to your site.

When the two come together and the writing is tight, you get the best of both worlds:

Model	Pros	Cons
Knowledge	– Drives consistent SEO traffic – Evergreen content compounds over time – Great for product education and acquisition – Scales well with small teams	– Slower to show results – Less engaging on social – Can feel impersonal without human voice – Requires keyword research and SEO rigor
Narrative	– Builds brand voice and trust – Great for social and email engagement – Flexible and timely – Showcases thought leadership and POV	– Needs strong distribution – Less SEO value over time – Content decays quickly – Harder to scale without a team or audience

Perceptric also follows several key principles when creating content:

1. We start at the bottom of the funnel

When someone is at the bottom of the funnel, they’re already comparing options and trying to make a decision. If you show up here with clear, helpful content, you meet people at the exact moment they’re looking for you.

If you’ve ever watched a deal stall because a prospect didn’t understand something, you know the pain. We create content at the bottom-funnel stage to do the heavy lifting for you: answering objections, clarifying differentiation, showing outcomes, making the “why you” much clearer.

And when you publish this kind of content, sales teams feel the impact right away.

Instead of basic, beginner-level guides, think of articles like:

• [Your product] vs [Your competitor]: Why your product is superior
• [Competitor 1] vs [Competitor 2]: Which is better, and why your product is better than both
• How to [solve a problem with your product]
• Thought leadership article that shows why you’re disrupting the market

These are the types of content that gets shared in dark socials (private Slack channels,LinkedIn messages, tool discussion meetings, etc.).

2. We bring you a team of technical experts

Our team is more than equipped to help you with B2B content writing:

• Our writers come from real technical backgrounds, through training, experience, or both, so we can produce content that advanced users actually trust.
• We take time to understand your product by talking to your team and customers, watching demos, reading docs, and trying the product ourselves.
• We bring your technical stakeholders into the process just enough to keep them comfortable and confident in the content, without taking too much of their time.
• You get a team that can scale smoothly, adjust to changes on either side, and keep the work moving without interruptions.
• You can start quickly because our team is already set up, aligned, and ready to deliver real results within the first month.

So, if you’re looking for a strategic B2B content partner that aligns with pipeline goals, Perceptric belongs at the top of your list. Here are the results we will measure for you:

• Generating leads or MQLs attributable to content published
• Increasing the number of sign-ups or other conversion events
• Increasing revenue
• Landing high-value clients and contracts through inbound requests

If you want a DIY guide (or you want to check how we approach SEO/content marketing for fintech), here are some articles we produced:

• A guide to Fintech SEO
• Content marketing for Fintech: A complete guide

2. Omnius

Omnius is a programmatic SEO and website optimization agency that helps fintech brands in Europe capture high-intent search demand.

Paid advertising in the EU region is notoriously challenging due to GDPR regulations. Moreover, EU customer behavior leans much more towards self-serve and self-education via content consumption, which makes SEO the best channel for customer acquisition. If you’re a B2B fintech company targeting EU region, Omnius understands your challenges.

Omnius is particularly strong at programmatic SEO and SEO-led content production at scaled that help you rank faster. They also provide whitepaper content creation services. They’ve worked with noticeable clients like Anna, a UK-based neobank ranked in the Deloitte UK Fast 50 of 2024, or ApexAnalytix, a US-based enterprise company for risk resolution.

• Services offered: AI-driven SEO, programmatic SEO, fintech and financial services content production
• What makes them stand out: Their team uses programmatic SEO along with expert-led content creation to help fintech companies capture long-tail financial keywords at scale without heavy manual production.
• Omnius pricing: Omnius keeps pricing unpublished, and all engagements are quoted individually.
• It’s a great fit for: B2B fintech organizations wanting data-driven content, analytics-backed SEO, and structured content operations.

Website: Omnius

3. First Page Sage

First Page Sage is another SEO agency with strong proficiency in fintech verticals.

From a quick analysis of First Page Sage’s SEO strategy, I can see that they also use the BOFU-led approach for their content production, and they’re using it really well. They know how to target the keywords with highest revenue potential.

Some notable fintech clients of First Page Sage include Credit Sesame, Defi Solutions, SoFi, Skeps, and many more.

First Page Sage also offer Thought Leadership content services for Fintech clients. They understand that thought leadership is what genuinely drives buyer decision in this space. To achieve this, they hire experienced financial writers who are intimately familiar with writing for fintech companies so that they can effectively ghostwrite thought leadership for their clients.

• Services offered: Thought-leadership fintech SEO, keyword dominance, high-frequency publishing
• What makes them stand out: Their structured publishing system produces authoritative financial explainers that rank consistently, helping fintech brands earn long-term organic visibility.
• First Page Sage pricing: They don’t list packages publicly, but their fintech SEO pricing research tells you the ballpark. For First Page Sage, premium, custom SEO pricing typically starts at $3,500-$7,500/month for content-focused plans and escalating to $12,000+/month for full-service, strategy-driven packages.
• It’s a great fit for: Fintech companies needing integrated demand-gen, PR, brand authority, and content under one roof.

Website: First Page Sage

4. Mint Copywriting Studios

Mint Copywriting Studios supports fintech SEO with clear, compliant, expertise-driven content that ranks. They write extensively about how major fintech players leverage SEO and content marketing to drive pipeline and revenue, which shows their deep understanding of the industry.

They also follow the BOFU-first approach to content marketing. Pair that with their subject matter expertise in the fintech industry, you have a content agency that provides revenue-led, technical content marketing tailored for fintech.

• Services offered: SEO copywriting, fintech/finance content, product messaging
• What makes them stand out: Their writers turn regulated fintech topics into clear, compliant SEO pages, reducing editing cycles and speeding up content deployment. They understand fintech deeply and have a strong team with strong financial expertise.
• Mint Copywriting Studios pricing: Profiles show minimum monthly budgets in the $5,000–$10,000 range, and the same numbers for minimum engagements.
• It’s a great fit for: Organizations focused on ROI-driven SEO programs designed to generate pipeline from high-intent traffic.

Website: Mint Copywriting Studios

5. Stratabeat

Stratabeat is now a B2B organic growth agency that has helped startups achieve seven-figure revenue, midsized companies 5X in size, and a number of Fortune 500 companies strengthen their marketing. Fintech is one of the industries they have expertise in. They have a deep understanding of how B2B fintech businesses operates and can help you implement fintech SEO best practices to improve organic visibility:

• Services offered: B2B fintech messaging, website strategy, blogging, conversion-focused content
• What makes them stand out: Their team aligns SEO with messaging and UX that helps fintech companies explain complex value props in a way that improves organic performance.
• Stratabeat pricing: No public starting budget; pricing is scoped based on strategy and content volume.
• It’s a great fit for: B2B tech firms with complex products that need positioning, messaging, and content that clearly explains value.

Website: Stratabeat

6. SimpleTiger

SimpleTiger is a niche SaaS marketing agency offering all services needed to grow any SaaS companies to higher levels. They are built around the idea that if you want search-led growth, you want to be work with a specialist rather than a generalist shop. Their own positioning is heavily “fastest possible SEO & PPC results for SaaS,” plus a newer angle around AI search /GEO style visibility.

Some notable clients of SimpleTiger is Gelato, VNTANA, Strategic Systems, StandupAlice, VolunteerMatters, and more. From their case studies, their approach to SEO and content revolves around blog content creation at scale, site architectural changes, and link building.

• Services offered: SaaS-focused SEO, content strategy, technical optimization
• What makes them stand out: They serve only SaaS clients which give them unique industry insights.
• SimpleTiger pricing: SimpleTiger keeps pricing custom. Quote is available when you book a discovery call.
• It’s a great fit for: SaaS brands that want focused SEO content strategy built for quick momentum in competitive markets.

Website: SimpleTiger

7. Skale

Skale is a competitive SEO agency for SaaS and fintech teams that need fast-moving experimentation. They help you win difficult SERPs through targeted content and link acquisition at scale.

• Services offered: backlink-led fintech SEO, content production website migration
• What makes them stand out: Strong backlink outreach and programmatic SEO content production
• Skale pricing: Fintech SEO projects here typically start around $5,000, with everything else custom. Realistically, the minimum meaningful engagement ends up being a low five-figure quarterly commitment, especially once you layer links and content.
• It’s a great fit for: Companies seeking SEO-focused content that moves rankings fast in hyper-competitive B2B fintech niches.

Website: Skale

8. Embarque

Embarque is a startup-friendly SEO agency that helps you get traction through lean content and fast turnaround times. They focus on quick wins so you see momentum early. Their strength is agility and practical execution.

• Services offered: SEO content, startup-focused blogging, keyword optimization
• What makes them stand out: Their high-volume SEO content helps early-stage fintech startups gain organic traction quickly without hiring a full editorial team.
• Embarque pricing: Embarque publishes starting points. Standard content plans begin around $2,000 per month, with bigger output packages climbing to $5,000 and beyond. However, they also have a Trial tier for individuals or teams taking their first SEO step, from just $299/month.
• It’s a great fit for: SaaS and product-led teams that want SEO-focused content production, topical authority, and landing pages built to acquire signups and trials.

Website: Embarque

9. Flying Cat Marketing

Flying Cat Marketing is an SEO content agency that blends keyword strategy with customer interviews. They help you publish content that ranks and speaks directly to fintech buyers. Their strength is human-centric SEO.

• Services offered: SEO content for SaaS, topical authority building, conversion-focused writing
• What makes them stand out: Their SEO workflows tighten information architecture for multi-use-case fintech products, improving ranking stability across multiple categories.
• Flying Cat Marketing pricing: Flying Cat Marketing keeps retainers custom; no public minimum found.
• It’s a great fit for: SaaS companies needing content engines that scale through systems, style guides, and consistent writing quality.

Website: Flying Cat Marketing

10. CSTMR

CSTMR (pronounced “customer”) is a boutique marketing agency focused exclusively on fintech and financial services companies. CSTMR helps early-stage startups through established brands with strategy, branding, SEO, content marketing, paid media, and digital growth programs. They’ve been operating since 2014 and are headquartered in Austin, Texas, with a distributed team.

• Services offered: Fintech marketing, PR & messaging, demand generation
• What makes them stand out: Their compliant-focused SEO ensures fintech companies safely compete for regulated financial search terms.
• CSTMR pricing: For fintech, pricing jumps. Minimum project sizes show up around $50,000, and some clients report $10,000/month retainers.
• It’s a great fit for: Companies needing full-service content creation at volume

Website: CSTMR

11. Growth Gorilla

Growth Gorilla is a performance marketing & influencer marketing agency specializing in financial services and fintech. They have worked with clients like Credit Passport, Finbits, Ark Invest, and Shojin.

They bring deep industry insight to both established players and emerging startups navigating complex acquisition funnels. They also offer influencer marketing services if you want to incorporate that into your marketing strategies.

• Services offered: Fintech & financial services content marketing, PR & messaging, performance marketing, influencer marketing
• What makes them stand out: They believe in experimentation, so they constantly test ideas and gather feedback with a data-centric attitude. The goal is to make intelligent, informed decisions that save everyone time, money, and frustrations.
• Growth Gorilla pricing: Custom quote
• It’s a great fit for: Companies needing full-service finance content creation at volume across a wide range of formats like blogs, ebooks, SEO.

Website: Growth Gorilla

12. Contentworks Agency

Contentworks is a leading financial services content marketing agency. They understand financial compliance and closely follow updates from regulators like ASIC, CySEC, MFSA, FCA, FSA, FRB and SEC. They also follow market moves, finance brands, financial services events and industry trends to ensure they stay ahead of the curve.

Contentworks is trusted by many blue chips, fintechs, forex brokers, banks, payment providers and regulators. They offer a wide range of fintech content services that you’d need:

• Content marketing campaigns: End-to-end campaign management from ideation to execution
• Regulatory content: Messaging crafted to meet compliance while keeping readers engaged
• Social media strategy: Content adapted for platforms to build reach and community engagement
• Creative storytelling: Brand narratives shaped to strengthen positioning in financial markets

What makes them stand out: They have good reputation and expertise in financial services. The range of services offered is also really diverse.

Contentworks pricing: Custom quote

It’s a great fit for: Companies needing full-service finance content creation at volume across a wide range of formats like blogs, ebooks, SEO.

Website: Contentworks

13. InboundFintech

Inbound Fintech is a London-based marketing company that focuses solely on fintech and financial services, which gives them a big track record in that space. They position themselves as experts in revenue operations (RevOps), CRM automation, HubSpot deployment, and inbound marketing tailored for regulated environments.

They are best for:

• Fintech startups that need a partner to craft their first content strategy
• Founders who want high-quality articles and resources to attract early customers
• Teams that require specialized fintech knowledge without hiring in-house staff

Website: Inbound Fintech

14. Fintel Connect

Fintel Connect is a performance-based partner marketing platform and managed service built specifically for financial institutions. It helps banks, credit unions, fintechs, and lenders acquire high-intent customers through affiliates, publishers, and influencers while maintaining strict compliance and cost control.

• Services offered: Affiliate & partner marketing platform, curated financial affiliate and influencer network, managed partner strategy and optimization, performance reporting and attribution, AI-powered content monitoring and compliance review, demand generation support for banking, lending, wealth, insurance, and mortgage products.
• What makes them stand out: They are purpose-built for regulated financial services. Their CPA-based outcomes makes them safer and more scalable than general affiliate networks.
• Fintel Connect pricing: CPA-based
• It’s a great fit for: Mid-to-large financial institutions and fintechs that want to scale customer acquisition through trusted affiliates and influencers.

Website: Fintel Connect

Why should you hire a B2B fintech SEO agency?

Working with a B2B fintech SEO agency can be a rewarding investment for any business that wants to improve search visibility, rank for high-intent financial keywords, and drive qualified inbound traffic.

The right B2B fintech SEO agency can help you improve rankings for high-intent fintech searches and bring in better organic traffic.

Here are some of the top reasons to partner with a B2B fintech SEO agency:

Reason #1: You have too much on your plate already

Even if you’re a B2B fintech SEO specialist, there are only so many hours in a day. Producing optimized, high-intent content and maintaining technical SEO takes continuous effort. And once pages go live, you still need someone to build links and push rankings upward.

Reason #2: You want access to specialized expertise

A B2B fintech SEO agency brings experts who understand how to optimize content for highly competitive, regulated fintech searches. Partnering with an agency gives you a team that knows how to build visibility among the exact users looking for solutions like yours.

Reason #3: You care about long-term growth

You might expect a claim that fintech SEO can push you to the top of the rankings in a short timeframe. That rarely happens. Lasting growth comes from treating SEO as an ongoing discipline where depth, expertise, and continuous optimization eventually create momentum.

FAQs About Choosing a B2B SEO Agency

1. How much should fintech companies budget for SEO services?

Fintech companies typically invest $7,5000–$15,000 per month in SEO. The exact budget depends on your growth goals, how competitive your category is (payments, lending, crypto, banking, etc.).

2. Why is SEO important for fintech companies?

SEO is important for fintech because it is a stable and defensible growth channel. Paid ads can drive quick wins, but the moment you pause spend, signups also disappears, and many fintech categories face rising CPCs and platform restrictions.

SEO allows fintech companies to build trust and visibility early in the buyer’s research process, when decision-makers are comparing providers, evaluating risk, and educating themselves on complex financial products.

3. What results can I expect from a fintech SEO agency in the first year

In the first year, many fintech companies see a 50–200% increase in organic traffic, depending on their starting point and competitive landscape.

On the pipeline side, it’s common to begin generating 20–50 qualified leads per month, especially for B2B fintech products such as payments infrastructure, compliance tools, or financial software.

4. Can a fintech SEO agency help with competitor analysis?

Absolutely. In fintech SEO, competitor analysis is foundational. Strong fintech SEO agencies analyze how competitors acquire traffic, which regulated keywords they rank for, and how they structure content.

5. Is B2B fintech SEO better suited for startups or more established companies?

It depends on the segment, but generally:

• Fintech startups often use paid channels to gain early traction and validate demand, then reinvest into SEO to build long-term credibility and reduce dependency on ads.
• More established fintech companies benefit significantly from SEO, especially in categories where competitors haven’t invested heavily in content, authority, or organic trust signals.

In regulated markets, early SEO investment compounds faster over time.

6. How do B2B fintech SEO agencies measure success beyond traffic?

The best fintech SEO agencies measure success using metrics tied to the business, including:

• Qualified leads
• Conversions and demo requests
• Pipeline and deal influence
• Revenue attribution

Partner with fintech SEO specialists who go beyond ranking

Welcome to Perceptric, where you’ll get the best-in-class:

• We understand your product (we’ll work with your internal team to make sure our content strategy strikes!)
• Revenue-driven SEO strategy tailored for the fintech and financial service industries
• Expert-written content to build trust with your audience
• Conversion tracking configuration for your favorite CRM