CASE STUDY
How Verdicto Grows Their Organic Presence By 5x
Verdicto is an all-in-one legal CRM and case management platform built for law firms that want to streamline client intake and automate workflows.
The result was a significant boost in online sales and customer engagement.
Words from our client
We knew Verdicto had the features to rival the biggest names in legal tech, but we weren’t cutting through the noise. Perceptric helped us reposition from just “another all-in-one platform” to the CRM built for human-first law firms. They clarified our messaging, revamped our content strategy, and brought in traffic that actually converted.
— Camille Reyes, Head of Marketing at Verdicto
📝 Services provided:
- SEO strategy development
- Product-led BOFU SEO content creation
- Technical SEO
- Social Media Strategy & Execution
- Conversion Rate Optimization
🚀 Results:
5× increase in qualified organic traffic
78% lift in demo requests
42% increase in SQL-to-user conversion rate
Ranked on page 1 for high-intent legal CRM keywords
Strengthened brand presence across LinkedIn and legal tech communities
The Client
Verdicto is an all-in-one legal CRM and case management platform designed for modern law firms that want to scale efficiently without losing the personal touch that defines their client relationships.
Built for small to midsize firms, Verdicto combines client intake, smart case management, workflow automation, secure communication, billing, and analytics into one intuitive, cloud-based platform.
The Challenge
When Verdicto partnered with us, they were facing several key challenges that are all too common in the crowded legal tech landscape:
1. Despite having a powerful platform, Verdicto struggled to differentiate itself from well-established competitors like Clio, MyCase, and Lawmatics. Their messaging lacked clarity and emotional resonance with legal buyers.
2. Their organic visibility was limited. Most traffic came from branded keywords or irrelevant search terms, while high-intent legal CRM and case management queries were dominated by competitors.
3. The website lacked conversion-optimized pages for key features like intake, billing, or workflow automation. There was no structured funnel to guide visitors from awareness to demo request.
The Solution
Verdicto partnered with Perceptric to stand out in a saturated legal tech market. The results reflect a focused, execution-driven SEO and content strategy.
What We Did
Published 60+ pieces of high-intent, SEO-optimized content tailored specifically to law firms
Improved domain rating from 21 to 38
Increased referring domains by 90% through targeted legal tech link-building
Resolved critical technical SEO issues impacting crawlability and indexation
Built conversion-focused landing pages for CRM, intake, billing, and case automation
Developed thought leadership content to position Verdicto as a human-first legal tech solution
How We Did It
Step 1: Technical Foundation
We began by fixing site structure, page speed, schema, and crawl errors to ensure search engines could properly understand and rank Verdicto’s content. A scalable SEO strategy requires a strong technical foundation.
Step 2: Buyer-Driven Strategy
We mapped how attorneys and law firm administrators research legal technology, focusing on:
Frustrations with legacy tools
Questions asked before booking a demo
Specific needs of small and midsize law firms
From this research, we built an SEO and content strategy centered on bottom-of-funnel (BOFU) intent. This buyer-led approach is a core differentiator in how Perceptric approaches SEO.
Step 3: Content Creation at Scale
Our content execution followed clear principles:
Grounded in real conversations with law firm leaders
Focused on solving operational problems rather than forcing product mentions
Supported by industry-specific data relevant to running a law firm
Written in a clear, human, non-marketing tone
Once published, content was distributed across LinkedIn, legal communities, and newsletters to extend reach and reinforce authority.
The Results
👉 5× increase in qualified organic traffic
👉 78% lift in demo requests
👉 42% increase in SQL-to-user conversion rate
👉 Ranked on page 1 for high-intent legal CRM keywords
👉 Strengthened brand presence across LinkedIn and legal tech communities
At the start of 2024, Verdicto’s website was averaging just over 7,000 monthly visitors — mostly from branded and low-intent search terms. We began our engagement in April 2024.
By the end of the year, Verdicto’s traffic had grown to over 39,000 monthly visitors. That’s a 5× increase in under 12 months, driven by high-intent legal CRM and case management keywords.
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