Law Firm SEO Agency
Get more clients for your Law Firm
from Google and AI, on autopilot
When someone needs a lawyer, they search Google. Perceptric makes sure your firm is what they find. Personal injury, family law, criminal defense, estate planning. More of the cases you want, coming in consistently.
Here is what we do for you:
- Get your law firm to the top of Google in your area
- Build a site that turns visitors into booked consultations
- Keep qualified case inquiries coming in every month on autopilot
Law firms that filled their caseload with Google
Rated 4.9/5 by our clients
Why law firms choose Perceptric
You focus on your clients. We focus on making sure new clients find you on Google before they find anyone else.
Exclusive to your market
We take on only one firm per practice area in each area we serve. The moment you sign, your local competitors are locked out. We grow your rankings and only yours, so the cases come to you instead of the firm down the street.
Built for law firms
We understand how people search for legal help. Urgent representation, free consultations, personal injury, family law, criminal defense, estate planning. We know which searches bring in the highest-value clients and build around those.
Results within 90 days
Most agencies tell you to wait 6 to 12 months. We move fast. Many of our law firm clients start seeing more case inquiries within the first 60 to 90 days. You will know something is working.
What we actually do
All the cool (and revenue‑driving) things we do
Everything included in your plan, broken down clearly. Click a tab to explore.
Core Service
Local SEO for Law Firms
We get your law firm ranking at the top of Google in your area. People searching for a lawyer find you first, book a consultation, and become clients. Everything below is included.
Google Business Profile optimisation
Fully build out your GBP so you appear in the local map pack for searches like "lawyer near me" and "personal injury attorney."
Local keyword research
Find exactly what people in your area search for and build the whole strategy around the searches that bring in new cases.
Practice area and location pages
Dedicated pages for every practice area you handle and every area you serve. Personal injury, family law, criminal defense, estate planning, business litigation.
On-page and technical SEO
Titles, schema markup, page speed, mobile performance. Everything Google needs to trust your site and rank it above the competition.
Review generation and citation building
A simple process for collecting 5-star Google reviews after every matter, plus consistent listings across 50+ legal directories.
Link building and monthly reporting
Backlinks from local and legal sites to grow Google's trust, plus a plain-English monthly update on your rankings and new case inquiries.
Add-on Service
PPC / Google Ads for Law Firms
SEO builds your long-term client pipeline. Google Ads puts you at the top from day one. We run your campaigns so case inquiries come in fast, without wasting budget on clicks that do not convert.
Campaign setup and keyword targeting
Tightly structured campaigns for your most profitable practice areas, with high-intent keywords and negative lists to stop every dollar of wasted spend.
Ad copy writing and testing
Ads that lead with what makes your firm different. Free consultation, no fee unless you win, available 24/7. Tested to find what books the most consultations.
Google Local Service Ads (Google Screened)
The highest-trust placement on Google. Your firm appears at the very top with the Google Screened badge before a potential client clicks anything.
Landing pages and conversion tracking
Pages built to convert visitors into consultation requests, with full tracking so you know exactly which ads are generating real new cases.
Bid management and geo-targeting
Daily bid adjustments to keep your cost-per-case low, with campaigns locked to your actual service area so nothing gets wasted.
Monthly PPC performance report
Spend, consultations booked, cost per new case. Clear numbers every month so you always know your return on investment.
Add-on Service
Social Media Management
A professional social presence builds trust before a client ever calls. We manage your Facebook, Instagram, LinkedIn, and Google profile so your firm stays visible and credible in your community without you spending time on it.
Profile setup and optimisation
Fully built-out Facebook, Instagram, and LinkedIn profiles with your firm branding, practice areas, and a bio that turns visitors into consultation bookings.
Content calendar, posts, and design
We write, design, and schedule everything. Legal education content, case results, community involvement, seasonal awareness. You never have to think about it.
Case result and testimonial content
Settlements, verdicts, and client testimonials turned into compelling, compliant posts. Nothing builds trust with prospective clients faster.
LinkedIn presence management
We manage and grow your firm's LinkedIn, positioning your attorneys as credible authorities and keeping your firm visible to referral sources and clients.
Facebook and Instagram paid ads
Targeted campaigns to people in your service area promoting free consultations, case evaluations, and your highest-value practice areas.
Inbox management and monthly report
We reply to comments and DMs on your behalf, and send a plain-English monthly summary of reach, engagement, and new client leads generated.
The tools we use to get you found
Behind the scenes, we use the best research and tracking tools available. You do not need to understand any of it. We handle everything.
Hover over each tool to learn what it does
Claude AIWe use advanced AI to find out exactly what people in your area search for when looking for a lawyer, then write content that puts your firm at the top of those results.
ClickUpThis is where we manage every task for your firm. Every piece of content, every deadline, every update is tracked so nothing ever falls through the cracks.
FigmaOur design tool. We use it to create professional graphics and visuals that make your website look like a firm clients can trust.
Google SheetsWe share a live document with you so you can always see what is being worked on, what has gone live, and how your rankings are moving.
GoogleEverything we do is aimed at getting you ranked on Google. We use Google's own tools to see exactly where you show up in search results across your service area.
Google AnalyticsWe track how many people visit your website, where they came from, and whether they booked a consultation or filled out a contact form. You always know your numbers.
MiroWe map out the journey a potential client takes from searching Google to booking a consultation at your firm, then make sure every step of that journey points to you.
SEMrushThis shows us exactly what people in your area are searching for, and which searches your local competitors are showing up for that you are currently missing.
VS CodeSometimes we build tools like consultation request forms or case evaluation widgets that we embed in your website to turn more visitors into booked clients.
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How it works
Simple. Fast. You just keep practicing law.
We handle Google. You handle the cases.
01
Strategy Call
We look at your Google presence together
A quick 30-minute call where we show you exactly how your firm looks on Google right now, where the gaps are, and what it would take to bring in more of the cases you want.
You get a clear plan
No jargon. We send you a plain-English breakdown of what we will do and what you can expect in the first 90 days.
02
Launch and scale
We get to work immediately
From day one, we optimise your Google Business Profile, strengthen your website, and make sure you show up when people in your area search for a lawyer.
New case inquiries start within 30 to 60 days
Most of our law firm clients start seeing more consultation requests within the first couple of months. We send a simple monthly update so you always know what is working.
03
Grow
More cases, better clients, every month
As your Google rankings grow, new case inquiries keep coming in. Consultations, personal injury claims, family law matters, estate planning. A steady stream of the clients you actually want.
You focus on practicing law. We handle everything else.
Your job is to represent your clients well. Our job is to make sure clients find you first. We manage the SEO, content, and online visibility so you never have to think about it.
Law firms we have helped
Helping law firms across the US grow their caseload and keep their calendars full
DH
Daniel Hartley
Managing Partner, Hartley & Brennan Law
"We were getting by on referrals but wanted to grow faster. Perceptric got us ranking for personal injury and family law specifically, and within three months those consultations were coming in consistently from Google. It has genuinely changed the revenue mix of the firm."
Ready for more qualified cases?
Let us make your firm the first name people see when they search for a lawyer in your area. Spots are limited by market.
Book a Free Strategy Call
Limited availability in each market
30-60
days to first new cases
$0
cancellation fee, ever
4.9★
avg client rating
The collective impact
The results of
our work.
our work.
Our content accounts for approximately $5.6M per month in client traffic value. That is $67.2M per year.
Get a free analysis
$0M
monthly traffic value generated for our clients
$0M
annualised traffic value across all clients
Questions law firms ask us all the time
Plain answers. No tech talk.
Ready to own legal searches in your area?
Book a free 30-minute call. We will show you exactly where your firm stands on Google and what it would take to bring in more of the cases you want.
Book a Free Strategy Call