What if you’re ready to scale your SaaS content marketing but don’t have the time, expertise, or humanpower to support every stage of the funnel on your own?
Well, good news: partnering with a good SaaS content marketing agency can be the solution for you!
But here’s the catch: while there are loads of SaaS content marketing agencies to choose from, the genuinely good ones are few and far in between.
To help you cut through the noise, we’ve compiled this list of the best SaaS content marketing agencies.
The content marketing challenges we saw in SaaS
Most tech companies have a website, but many still don’t take full advantage of SEO and content marketing for several reasons:
- There is always this dilemma of SEO content vs thought leadership content. SEO content ranks well and brings in traffic, but the guardrails of SEO always limit the creativity of the content piece. Meanwhile, thought leadership content allows you to write whatever you want, but it absolutely brings in no traffic. Even if you actively promote it, the traffic stops once you stop promoting.
- Teams working on technical products often misunderstand their SEO potential. They see low search volume in SEO tools and assume there’s no real opportunity to drive sign-ups or leads. This can delay SEO until competitors have already invested heavily, making it harder and more expensive to catch up later.
- And finally, many SEO agencies lack experience with technical subjects. They may not fully grasp search intent, and even when they do, they often miss the nuance required for technical topics. A developer researching a problem needs very different content from someone shopping for a tool, even if their search terms look similar. Without that understanding, agencies end up producing content that misses the mark, wastes time, and drains budget.
The Best SaaS Content Marketing Agencies
Here’s the list of 9 best agencies that I will cover in this article:
- Perceptric (Best for full-funnel SaaS content engines and pipeline growth)
- Animalz (Best for premium SaaS thought leadership content)
- Grow and Convert (Best for conversion-driven SaaS long-form SEO content)
- Siege Media (Best for SEO-driven SaaS content with design and link building)
- Draft.dev (Best for engineering-grade SaaS technical content)
- Brafton (Best for full-service, scaled SaaS content production)
- YesOptimist (Best for strategic, SME-led SaaS content systems)
- Wizard on Demand (Best for deep technical SaaS content for buyer engineers)
- First Page Sage (Best for ROI-driven SaaS SEO and thought leadership systems)
Here’s a comparison table for you to have a brief overview:
| Agency | Best For | Core Strength | Rating |
|---|---|---|---|
| 1. Perceptric | Full-funnel SaaS content engines and pipeline growth | Expert-led SaaS SEO and thought leadership using the Knowledge–Narrative model, with a strong bottom-funnel focus. | 4.8/5 |
| 2. Animalz | Premium SaaS thought leadership content | Long-form, research-driven SaaS content systems built to strengthen positioning and category authority. | 4.7/5 |
| 3. Grow and Convert | Conversion-driven SaaS long-form SEO | Bottom-funnel SEO targeting high-intent keywords that convert into demos, pipeline, and revenue. | 4.7/5 |
| 4. Siege Media | SEO-driven content with design and link-building | High-volume SEO content paired with infographics, visual storytelling, and digital PR. | 4.6/5 |
| 5. Draft.dev | Engineering-grade SaaS technical content | Engineer-written tutorials, API explainers, and technical content for developer-focused SaaS products. | 4.6/5 |
| 6. Brafton | Full-service B2B content and demand generation | End-to-end content production across SEO, video, design, and web with strong operational reliability. | 4.6/5 |
| 7. YesOptimist | Strategic, SME-led B2B content marketing | Insight-driven SaaS content systems designed to replace volume-first publishing with strategic impact. | 4.6/5 |
| 8. Wizard on Demand | Deep technical SaaS content for engineers | Highly technical product explainers and onboarding content that support activation and adoption. | 4.6/5 |
| 9. First Page Sage | ROI-driven SaaS SEO and thought leadership | Structured SEO publishing systems that produce authoritative SaaS content tied to revenue outcomes. | 4.6/5 |
1. Perceptric (Best for full-funnel SaaS content engines and pipeline growth)
Okay, since I’m writing this article, I’ll take the opportunity to show you what makes Perceptric the right choice for your SaaS content program.
Perceptric is an SEO/content marketing agency that help B2B SaaS (fintech, retail tech, HR tech, health tech, manufacturing, and beyond) to build content engines that drive true business results.
Sounds good? Let’s get into how Perceptric approach SaaS content marketing.
How Perceptric approaches SaaS content marketing differently?
I use what I call the Knowledge-Narrative model. It’s the same approach you’ll see behind the strongest content programs out there like HubSpot, Notion, and a handful of other brands that consistently communicate with clarity and confidence. And it’s the exact playbook I use for our clients, as well as for Perceptric’s own content.
The idea is simple:
- Knowledge content gives your audience the “how”, with frameworks, explanations, practical breakdowns. This is the content that actually ranks on Google and gets people coming to your site in the first place.
- Narrative content gives them the “why”, with the perspective, the point of view, the bigger picture that makes the work feel meaningful and relevant. This is the content that sets your brand apart and gives people a reason to return to your site.
When the two come together and the writing is tight, you get the best of both worlds:
| Model | Pros | Cons |
|---|---|---|
| Knowledge |
– Drives consistent SEO traffic – Evergreen content compounds over time – Great for product education and acquisition – Scales well with small teams |
– Slower to show results – Less engaging on social – Can feel impersonal without human voice – Requires keyword research and SEO rigor |
| Narrative |
– Builds brand voice and trust – Great for social and email engagement – Flexible and timely – Showcases thought leadership and POV |
– Needs strong distribution – Less SEO value over time – Content decays quickly – Harder to scale without a team or audience |
This approach solves the dilemma of “SEO or thought leadership” we mentioned earlier.
Also, I follow these principles when it comes to your SaaS content:
1. Perceptric starts at the bottom of the funnel
When someone is at the bottom of the funnel, they’re already comparing options and trying to make a decision. If you show up here with clear, helpful content, you meet people at the exact moment they’re looking for you.
Think of high-intent content like:
- [vendor] alternatives
- [solution] vs [solution]
- best [category] platforms for [industry/role]
- [vendor] pricing
- [vendor] reviews
- top [industry] providers
- [solution] for [specific workflow or department]
- [solution] ROI
- [service provider] case studies in [industry]
When you publish this kind of content, sales teams feel the impact right away. That’s exactly where the leads come from.
2. We bring technical expertise to the table
- Our writers come from real technical backgrounds, through training, experience, or both, so we can produce content that advanced users actually trust.
- We take time to understand your product by talking to your team and customers, watching demos, reading docs, and trying the product ourselves.
- We bring your technical stakeholders into the process just enough to keep them comfortable and confident in the content, without taking too much of their time.
- You get a team that can scale smoothly, adjust to changes on either side, and keep the work moving without interruptions.
- You can start quickly because our team is already set up, aligned, and ready to deliver real results within the first month.
So, if you’re looking for a strategic SaaS content partner that aligns with pipeline goals, Perceptric belongs at the top of your list. Here are the results we measure for you:
- Generating leads or MQLs attributable to content published
- Increasing the number of sign-ups or other conversion events
- Increasing revenue
- Landing high-value clients and contracts through inbound requests
If you want a DIY guide to SEO/content marketing for SaaS, here are some articles I produced:
2. Animalz (Best for premium SaaS thought leadership content.)
Animalz is one of the most well-known content marketing agencies in the SaaS space. They work closely with growth-stage and enterprise companies that need thought leadership and SEO content at scale.
They’ve supported leading names in SaaS, finance, and productivity software. Aside from AEO service, Animalz also offers a survey-driven whitepaper writing services. This is a really good type of content that has the potential to move your brand narrative forward.
- Services offered: Thought leadership content, long-form SaaS writing, strategic content planning
- What makes them stand out: You get premium SaaS content systems that strengthen positioning and category authority.
- Animalz pricing: No published rate card
- It’s a great fit for: Mid-market and enterprise teams needing SEO-driven content and link-building at scale to dominate rankings.
- Perhaps not a great fit if: You want a fast-turnaround production shop rather than brand storytelling and design-led content.
Website: Animalz
3. Grow and Convert (Best for conversion-driven SaaS long-form SEO content.)
Grow and Convert is a content marketing agency best known for its strong focus on bottom-of-the-funnel keyword strategy and content creation. Their approach prioritizes high-intent content designed to attract the right buyers who are already evaluating options and most likely to convert into pipeline and revenue.
Grow and Convert is also known for their “Pain-Point SEO” framework:
But the true selling point of Grow and Convert is that they emphasize the importance of attribution for content. To them, content teams should have a means to prove the impact of their work on the bottom line. If you want to prove that you got ROI from content, Grow and Convert is there to help.
- Services offered: Long-form SEO content, conversion-focused strategy, keyword research
- What makes them stand out: You get search-focused SaaS content that brings in high-intent traffic and pipeline.
- Grow and Convert pricing: Their content packages are pretty straightforward. The public plans land at roughly $10,000, $15,000, and $25,000/month, mainly changing based on how many pieces you want and how much promotion you add. PPC is an optional add-on that runs about $3,500/month on top.
- It’s a great fit for: Companies that want content SEO built specifically to drive qualified leads, not vanity traffic.
Website: Grow and Convert
4. Siege Media (SEO-driven content creation with design and link building)
Siege Media is a content marketing agency that focuses on SEO-driven content layered with infographics, interactive elements, and strong visual narratives. Here are some of their samples:
Siege Media serves primarily only 3 industries: SaaS, Fintech, and E-commerce, so you know they have deep expertise in these fields.
If you want an SEO agency and a graphic design agency under one roof, Siege Media is a solid choice.
- Services offered: SEO content at scale, digital PR link-building, content strategy, graphic design
- What makes them stand out: You get high-volume content and beautifully designed visuals that work together to improve your rankings. Authoritative link-building activities are recommended if you are in more competitive SaaS niches.
- Siege Media pricing: Although Siege Media doesn’t publish their pricing, their blog mentions retainers should start around $6,000/month.
- It’s a great fit for: Businesses that want polished, reliable content production and graphic design
Website: Siege Media
5. Draft.dev (Best for engineering-grade SaaS technical content.)
Draft.dev is a content marketing agency tailored for developer tools and platforms. It was founded in 2020 by former CTO Karl Hughes, who saw the need for deep-tech content in the IT world. He leverages a network of 300+ seasoned engineers to produce technically accurate content that resonates with developer audiences, search and answer engines, and algorithms.
They have worked with a lot of niche, developer-focused brands to help them produce technical content, by developers, for developers:
- Services offered: Developer-focused content, technical guides, API/SDK documentation, dev-focused video production
- What makes them stand out: You get engineer-written content for IT services, ideal when you need deeply technical articles that build trust.
- Draft.dev pricing: Many of their clients start small as a test, adding in paid growth options over time. They offer plans starting at $8K/month with an initial minimum commitment of 3 months. You can book a Discovery Call to discuss more.
- It’s a great fit for: Developer-focused brands that want strong and high-impact thought leadership content.
Website: Draft.dev
6. Brafton (Full-service content marketing and demand-gen for B2B)
Brafton is a well-established B2B content marketing agency that helps companies build and scale demand generation programs. Their team covers every part of the content process, from planning to promotion.
With strong roots in SEO, video, and design, they offer a broad set of capabilities for growth-focused teams, and they’re perfect for support marketing leaders who want a full-service partner.
- Services offered: SEO content, copywriting, video production and editing, infographics, web design, white paper
- What makes them stand out: You get a full in-house content marketing team when you work with Brafton.
- Siege Media pricing: Brafton is really transparent in terms of pricing. SEO audits typically range from $600 to $8,000 depending on scope and depth, while technical SEO consulting is billed at $200 per hour. Keyword research is packaged as search performance briefs at $300 per brief, and SEO content creation is priced at $1 per word.
- It’s a great fit for: Businesses that want polished, reliable content production and graphic design, all under one roof.
7. YesOptimist (Best for strategic B2B content marketing)
YesOptimist is a B2B content marketing agency who believes that it’s time for content teams to “step off the content treadmill” and start becoming more strategic.
They offer a wide range of services:
- SME interviews
- Content planning
- SEO content
- Social content
- Campaign content
- Visual assets
- Sales enablement
- Technical content
YesOptimist has a track record of working with the best B2B companies:
- Services offered: SEO content, content strategy, SME interviews, campaign content, social content, sales enablement assets, visual content, technical content
- What makes them stand out: You get a strategic, SME-led content team focused on helping SaaS companies step off the content treadmill and build content systems tied to real business outcomes
- YesOptimist pricing: YesOptimist does not publish a public rate card. Pricing is custom and typically scoped based on content strategy needs and the scale of execution
- It’s a great fit for: B2B companies that want a more strategic, insight-driven content marketing partner rather than a high-volume production shop
Website: YesOptimist
8. Wizard on Demand (Best for deep technical SaaS content for buyers engineers.)
If your SaaS is highly technical and dev-focused, go with Wizard on Demand. They are a content marketing agency built for complex deep-tech products/platforms. Similar to Draft.dev, they have strong technical proficiency to help you translate engineering jargons to marketing copies.
- Services offered: Technical SaaS writing, product-led content, developer documentation
- What makes them stand out: You get technical deep-dives and onboarding content that improve activation and product adoption.
- Wizard on Demand pricing: Typical engagements land in the five-figure range. Directories consistently show a minimum project size around $10,000.
- It’s a great fit for: Technical software, dev-tools, and engineering-heavy products needing deeply technical, developer-friendly content.
- Perhaps not a great fit if: You’re not a deep-tech/IT company
Website: Wizard on Demand
9. First Page Sage (Best for BOFU-led SEO for B2B SaaS)
First Page Sage is another good SEO agency with strong proficiency in SaaS. From a quick analysis of First Page Sage’s SEO strategy, I can see that they also use the BOFU-led approach for their content production, and they’re using it really well. They know how to target the keywords with highest revenue potential for your brand.
One of their notable clients is Cadence Design Systems Inc, a leading electronics design automation (EDA) software provider serving the electronics industry. First Page Sage helped them compose SEO-driven content written by electronics engineers to be published on the company’s PCB Resources page.
This shows they have a strong team with technical expertise to help you achieve the same results:
First Page Sage also offer Thought Leadership content services for B2B SaaS clients. They understand that thought leadership is what genuinely drives buyer decision in this space. To achieve this, they hire experienced writers who are intimately familiar with writing for B2B SaaS companies so that they can effectively ghostwrite thought leadership for their clients.
- Services offered: Thought-leadership fintech SEO, keyword dominance, high-frequency publishing
- What makes them stand out: Their structured publishing system produces authoritative financial explainers that rank consistently, helping fintech brands earn long-term organic visibility.
- First Page Sage pricing: They don’t list packages publicly, but their fintech SEO pricing research tells you the ballpark. For First Page Sage, premium, custom SEO pricing typically starts at $3,500-$7,500/month for content-focused plans and escalating to $12,000+/month for full-service, strategy-driven packages.
- It’s a great fit for: Fintech companies needing integrated demand-gen, PR, brand authority, and content under one roof.
Website: First Page Sage
Why should you hire a SaaS content marketing agency?
Working with a SaaS content marketing agency can be a rewarding investment for any SaaS business that wants to explain product benefits, support product-led growth, and strengthen demand generation.
The right SaaS content marketing agency can help you highlight product value and support customers evaluating new software.
Here are some of the top reasons to partner with a SaaS content marketing agency:
Reason #1: You have too much on your plate already
Even if you focus on SaaS content marketing, there are only so many hours in a day. Creating strategic content that clearly explains complex software takes relentless effort. And once it’s out there, you still need someone to promote it across every relevant channel.
Reason #2: You want access to specialized expertise
A SaaS content marketing agency gives you access to experts who understand how to communicate complex software clearly and persuasively. Partnering with an agency provides specialists who know how to build targeted content that supports every stage of the SaaS funnel.
Reason #3: You care about long-term growth
You might expect someone to say SaaS content marketing delivers immediate traction in a crowded market. Most SaaS buyers need more time than that. Growth appears when you invest in a steady stream of helpful, product-aligned content that slowly strengthens your reputation and search footprint.
Partner with SaaS content marketers who go beyond content
Looking for a full-stack SaaS content marketing agency that is serious about driving growth? We’d love to chat about how we can help your SaaS business build a scalable growth strategy.
Let’s find out if Perceptric is the right agency for you. Let’s have a quick chat today!
