Fintech SEO isn’t just about targeting transactional keywords and hoping volume converts.
From keyword clustering and search opportunity mapping to content, optimization, and authority building, there is a ton of work behind the scenes to bring effective fintech SEO to life.
What if you’re ready to scale your fintech SEO efforts but don’t have the time, expertise, or humanpower to dominate competitive money-related terms on your own?
Well, good news: partnering with a good Fintech SEO agency can be the solution for you!
But here’s the catch: while there are loads of Fintech SEO agencies to choose from, the genuinely good ones are few and far in between.
To help you cut through the noise, we’ve compiled this list of the best Fintech SEO agencies.
What makes a good Fintech SEO agency?
Finance people are some of the most analytical and detail-oriented professionals you’ll encounter. They operate in environments where precision matter, which means they spot marketing fluff a mile away.
- Shallow content doesn’t work in this space. To engage them, you need content writing that’s clear, useful, and grounded in the technical realities of your product. Basic SEO content just won’t cut it.
- Credibility is non-negotiable. Whether you’re selling embedded payments, fraud prevention, or API-first banking infrastructure, your SEO content may need to explain complex concepts. Good fintech SEO needs to come from someone who knows the industry.
- The user journey doesn’t end at sign-up. In fintech, activation often depends on integrating with live systems or migrating data from legacy vendors. Fintech SEO extends way beyond the acquisition stage and also contributes to onboarding, retention, and long-term value realization.
The problem is that the average SEO agency doesn’t understand fintech. It takes real training and experience to be able to do good SEO in this space. That’s why I recommend that you go after fintech SEO agencies that:
- Employ writers and specialists who have experience in finance, or at least can understand financial terminologies
- Have repeatable and scalable processes in place
- Understand the market well enough to be able to produce good thought leadership content
The Best Fintech SEO Agencies
Here’s the list of 9 best agencies that I will cover in this article:
- Perceptric (Best for competitive fintech SEO and organic lead generation)
- Mint Copywriting Studios (Best for crisp, authority-driven fintech SEO copy.)
- Omnius (Best for programmatic fintech SEO with scalable keyword coverage.)
- Grow and Convert (Best for long-form fintech SEO content that ranks converts.)
- Rock the Rankings (Best for ICP-aligned fintech SEO with heavy competitive analysis.)
- Directive Consulting (Best for performance-driven SEO paid for fintech pipeline.)
- Seer Interactive (Best for technical, enterprise-grade fintech SEO execution.)
- CSTMR (Best for regulated-industry SEO with strong demand DNA.)
- Re:signal (Best for large-site SEO and architecture for fintech brands.)
1. Perceptric (Best for competitive fintech SEO and organic lead generation)
Let me show you what makes Perceptric the right choice for you. Perceptric is an SEO/content marketing agency that help B2B technical products and services (not just fintech, but also retail tech, HR tech, health tech, manufacturing, and beyond) to build content engines that drive measurable business results.
How Perceptric approaches Fintech SEO differently?
1. We start at the bottom of the funnel
When someone is at the bottom of the funnel, they’re already comparing options and trying to make a decision. If you show up here with clear, helpful content, you meet people at the exact moment they’re looking for you.
If you’ve ever watched a deal stall because a prospect didn’t understand something, you know the pain. We create content at the bottom-funnel stage to do the heavy lifting for you: answering objections, clarifying differentiation, showing outcomes, making the “why you” much clearer.
And when you publish this kind of content, sales teams feel the impact right away. It’s closely tied to revenue, shows clear ROI, and captures customers right when they need you.
Instead of generic beginner-level articles, think of articles like:
- [Your product] vs [Your competitor]: Why your product is superior
- [Competitor 1] vs [Competitor 2]: Which is better, and why your product is better than both
- How to [solve a problem with your product]
- Thought leadership article that shows why you’re disrupting the market
These are the types of content that gets shared in dark socials (private Slack channels, LinkedIn messages, tool discussion meetings, etc.).
2. We build opinionated, expert-led thought leadership fintech content
We know that AI is the hot topic, but let’s face it, we don’t want to read an article that’s regurgitated by a machine. We only connect with content that takes a bold stance, that has a personality, that has a perspective that challenges what you always think.
For example, one of the article that Perceptric has on our blog is “Why you must go beyond SEO in content marketing?“. It’s the kind of article that asks a real question and makes you think twice. In fact, it’s one of the key articles that has influenced a lot of our clients’ final decision to work with us.
We believe that thought leadership shouldn’t be “big words, big ideas”. Thought leadership can be embedded everywhere in your content, you just need to know how to extract ideas for thought leadership content.
And Perceptric is confident that we can bring you all of that:
- Our writers come from real technical backgrounds, through training, experience, or both, so we can produce fintech content that advanced users actually trust.
- We take time to understand your product by talking to your team and customers, watching demos, reading docs, and trying the product ourselves.
- We bring your technical stakeholders into the process just enough to keep them comfortable and confident in the content, without taking too much of their time.
- You get a team that can scale smoothly, adjust to changes on either side, and keep the work moving without interruptions.
- You can start quickly because our team is already set up, aligned, and ready to deliver real results within the first month.
So, if you’re looking for a strategic fintech SEO partner that aligns with pipeline goals, Perceptric belongs at the top of your list. Here are the results we measure for you:
- Generating leads or MQLs attributable to content published
- Increasing the number of sign-ups or other conversion events
- Increasing revenue
- Landing high-value clients and contracts through inbound requests
If you want a DIY guide to Fintech SEO, here are some articles we produced:
2. Grow and Convert (Best for long-form fintech SEO content that ranks converts.)
Grow and Convert is a content and SEO agency with a conversion-led approach to fintech SEO. Rather than letting writers do research on their own, they involve subject matter experts into the process to ensure that the content created is based on technical accuracy.
- Services offered: Long-form SEO content, conversion-focused strategy, BOFU-led keyword research
- What makes them stand out: You get long-form, intent-matched content that ranks and converts reliably.
- Grow and Convert pricing: Their content packages are pretty straightforward. The public plans land at roughly $10,000, $15,000, and $25,000/month, mainly changing based on how many pieces you want and how much promotion you add. PPC is an optional add-on that runs about $3,500/month on top.
- It’s a great fit for: Companies that want content SEO built specifically to drive qualified leads
Website: Grow and Convert
3. Rock the Rankings (Best for ICP-aligned fintech SEO with heavy competitive analysis.)
Rock the Rankings is an SEO agency that offers SEO, content, graphic design, and authority link building services for technical products, including SaaS and Fintech. One of their notable fintech clients is MoonPay, a platform to buy/sell Bitcoin, Ethereum and other cryptos.
- Services offered: ICP-focused SaaS SEO, content creation, link building, product page creation at scale
- What makes them stand out: You get ICP-targeted SEO strategies that bring in trial-ready and demo-ready SaaS buyers.
- Rock the Rankings pricing: Rock the Rankings is very open about pricing. The investment of working together with them starts at $5,000 per month with an initial 120-day commitment timeframe.
- It’s a great fit for: B2B SaaS brands that want to expand their content and LLM visibility. Rock the Rankings has a solid track record of working with Fintech and Healthcare SaaS companies too.
Website: Rock the Rankings
4. Directive Consulting (Best for performance-driven SEO paid for fintech pipeline.)
Directive Consulting is a fintech SEO agency that offers SEO optimization, content engineering, and organic-to-pipeline growth strategy. They help fintech brands acquire leads through data-driven organic programs.
Services offered: Paid search & social, SEO, revenue-focused lifecycle marketing
What makes them stand out: Their revenue-led SEO paid framework helps fintech companies rank and convert simultaneously.
Directive Consulting pricing: At least here you get a starting point. SEO work tends to start around $3,000/month, with some “startup” packages closer to $5,000/month. Any multi-channel or paid support pushes that upward quickly.
It’s a great fit for: Brands looking for aggressive SEO, authority building, and long-term organic growth.
Perhaps not a great fit if: You need fast content volume without the upfront work of content governance and architectural planning.
Website: Directive Consulting
5. Seer Interactive (Best for technical, enterprise-grade fintech SEO execution.)
Seer Interactive is a fintech SEO agency that offers large-scale data analysis, technical SEO improvements, and content refinement. They help fintech companies uncover search opportunities that drive sustainable organic visibility.
Services offered: SEO strategy, analytics-driven content, CRO insights
What makes them stand out: Their enterprise SEO improves visibility for competitive fintech queries using data-heavy research.
Seer Interactive pricing: Seer Interactive prices at the enterprise level and offers no public starting rate. Everything is scoped.
It’s a great fit for: Companies needing advanced analytics, SEO, paid media, and deep testing to unlock scalable traffic and conversions.
Perhaps not a great fit if: You want quick-channel execution without the analytics-heavy experimentation Seer is built on.
Website: Seer Interactive
6. CSTMR (Best for regulated-industry SEO with strong demand DNA.)
CSTMR is a fintech SEO agency that offers keyword targeting, SEO content, site architecture improvements, and on-page optimization. They help fintech brands expand organic discoverability and reduce reliance on paid channels.
Services offered: Fintech marketing, PR & messaging, demand generation
What makes them stand out: Their compliant-focused SEO ensures fintech companies safely compete for regulated financial search terms.
CSTMR pricing: For fintech, pricing jumps. Minimum project sizes show up around $50,000, and some clients report $10,000/month retainers. So you’re looking at large upfront scopes or sizable monthly programs, not small tests.
It’s a great fit for: Companies needing full-service content creation at volume—blogs, ebooks, SEO, and editorial execution.
Perhaps not a great fit if: You’re looking for a narrow, execution-only vendor rather than a fractional leadership and GTM team.
Website: CSTMR
7. Re:signal (Best for large-site SEO and architecture for fintech brands.)
Re:signal is a fintech SEO agency that offers technical SEO, link acquisition, and structured content optimization. They help fintech companies increase rankings in competitive and regulated financial categories.
Services offered: Advanced technical SEO, architecture optimization, site diagnostics
What makes them stand out: Their technical SEO helps fintech firms with complex architectures compete against entrenched incumbents.
Re:signal pricing: Re:signal uses custom SEO retainers, and I couldn’t find any consistent public minimum.
It’s a great fit for: Businesses needing advanced SEO strategy, technical audits, and organic growth in competitive verticals.
Perhaps not a great fit if: You need broad marketing services rather than a deep, search-first organic strategy.
Website: Re:signal
8. Mint Copywriting Studios (Best for crisp, authority-driven fintech SEO copy.)
Mint Copywriting Studios is an SEO and content marketing agency that is deeply specialized in fintech. They have expert writers who either have background in finance or have been extensively trained to write finance content, so rest assured that your contet will resonate with buyers. They also advocate for the BOFU-led approach to SEO where content is specifically designed to convert.
Services offered: SEO copywriting, fintech/finance content, product messaging
What makes them stand out: Their SEO writing breaks down financial concepts with clarity while meeting strict keyword quality.
Mint Copywriting Studios pricing: This isn’t cheap copywriting. Profiles show minimum monthly budgets in the $5,000–$10,000 range, and the same numbers for minimum engagements. Realistically, you’re budgeting mid-four figures at the floor, and full programs drift into low five figures depending on content volume.
It’s a great fit for: Organizations focused on ROI-driven SEO programs designed to generate pipeline from high-intent traffic.
Perhaps not a great fit if: You want a pure execution partner without the emphasis on authority building and link acquisition.
Website: Mint Copywriting Studios
9. Omnius (Best for programmatic fintech SEO with scalable keyword coverage.)
Omnius is a fintech SEO agency that offers content optimization, cluster-based SEO planning, and workflow-driven editorial systems. They help fintech companies grow organic reach with structured, research-first content.
Services offered: AI-driven SEO, programmatic SEO, technical improvements
What makes them stand out: Their programmatic SEO expands fintech keyword coverage using automation and structured content generation.
Omnius pricing: Omnius keeps pricing unpublished, and all engagements appear to be quoted individually.
It’s a great fit for: B2B organizations wanting data-driven content, analytics-backed SEO, and structured content operations.
Perhaps not a great fit if: You’re seeking quick content production without the analytics and system-building Omnius focuses on.
Website: Omnius
Why should you hire a Fintech SEO agency?
Working with a fintech SEO agency can be a rewarding investment for any business that wants to dominate fintech search results and capture qualified demand.
The right fintech SEO agency can help you compete for fintech search demand and bring in high-quality inbound traffic.
Here are some of the top reasons to partner with a Fintech SEO agency:
Reason #1: You have too much on your plate already
Even if you’re a fintech SEO expert, there are only so many hours in a day. Creating optimized, trustworthy content around technical topics takes heavy lifting. And once pages go live, you still need someone to build authority and strengthen rankings.
Reason #2: You want access to specialized expertise
A fintech SEO agency gives you experts who understand how to optimize complex fintech content for highly competitive queries. Partnering with an agency provides specialists who know how to build targeted organic visibility that attracts qualified buyers.
Reason #3: You care about long-term growth
You might expect a pitch that fintech SEO produces fast ranking movement. That isn’t how search develops in competitive sectors. Real traction appears when you build depth, stay consistent, and let your expertise compound over time.
Partner with fintech SEO experts who go beyond traffic
Looking for a full-stack fintech SEO agency that is serious about driving growth? We’d love to chat about how we can help your fintech business build a scalable growth strategy.
Let’s find out if Perceptric is the right agency for you. Let’s have a quick chat today!
