DevTools SEO isn’t just about chasing technical keywords without developer context.
From intent research and technical keyword mapping to content production, optimization, and backlink strategy, there is a ton of work behind the scenes to bring effective DevTools SEO to life.
What if you’re ready to scale your DevTools SEO efforts but don’t have the time, expertise, or humanpower to rank for the queries developers actually use on your own?
Well, good news: partnering with a good DevTools SEO agency can be the solution for you!
But here’s the catch: while there are loads of DevTools SEO agencies to choose from, the genuinely good ones are few and far in between.
To help you cut through the noise, we’ve compiled this list of the best DevTools SEO agencies.
The SEO challenges we see in DevTools companies
Most DevTools companies have a website, but many still don’t take full advantage of SEO for several reasons.
- Some marketing managers (unfortunately) don’t trust SEO, often because there’s so much low-quality or conflicting information about it. When they’re unsure about how SEO really works, they avoid using it, and without their support, the company can’t make SEO an effective channel.
- On the other side, some marketers go all-in on SEO and forget the basic reason people click on a page: they want useful information. Pages created only to rank, without offering real value, can actually hurt the brand, especially when the audience includes developers or other technical users. They are smart, and they can spot fluff content from miles away.
- Teams working on technical products often misunderstand their SEO potential. They see low search volume in SEO tools and assume there’s no real opportunity to drive sign-ups or leads. This can delay SEO until competitors have already invested heavily, making it harder and more expensive to catch up later.
- And finally, many SEO agencies lack experience with technical subjects. They may not fully grasp search intent, and even when they do, they often miss the nuance required for technical topics. A developer researching a problem needs very different content from someone shopping for a tool, even if their search terms look similar. Without that understanding, agencies end up producing content that misses the mark, wastes time, and drains budget.
The Best Devtools SEO Agencies
Here’s the list of 9 best agencies that I will cover in this article:
- Perceptric (Best for DevTools SEO and deep technical keyword coverage)
- Draft.dev (Best for developer-focused SEO with strong code-level depth.)
- XQL Group (Best for dev-centric SEO with clean technical messaging.)
- EveryDeveloper (Best for developer SEO built around docs-style content.)
- Hoopy (Best for DevRel-first SEO supporting open-source commercial tools.)
- Dev Spotlight (Best for deep technical SEO content built for engineers.)
- Powered by Search (Best for revenue-tied SEO for DevTools and PLG SaaS.)
- Dev Spotlight (Best for high-authority developer SEO content.)
- Wizard on Demand (Best for technical SaaS content with SEO depth.)
1. Perceptric (Best for DevTools SEO and deep technical keyword coverage)
Okay, since I’m writing this article, this is going to be quite a self-promo, but let me show you what makes Perceptric the right choice for you. Perceptric is an SEO/content marketing agency that help B2B technical products and services (fintech, retail tech, HR tech, health tech, manufacturing, and beyond) to build content engines that drive differentiation, authority, and measurable business results.
How Perceptric approaches DevTools SEO differently?
When someone is at the bottom of the funnel, they’re already comparing options and trying to make a decision. If you show up here with clear, helpful content, you meet people at the exact moment they’re looking for you.
If you’ve ever watched a deal stall because a prospect didn’t understand something, you know the pain. We create content at the bottom-funnel stage to do the heavy lifting for you: answering objections, clarifying differentiation, showing outcomes, making the “why you” much clearer.
Think of high-intent content like:
- [vendor] alternatives
- [solution] vs [solution]
- best [category] platforms for [industry/role]
- [vendor] pricing
- [vendor] reviews
- top [industry] providers
- [solution] for [specific workflow or department]
- [solution] ROI
- [service provider] case studies in [industry]
When you publish this kind of content, sales teams feel the impact right away. That’s exactly where the leads come from.
2. We bring technical expertise to the table
- Our writers come from real technical backgrounds, through training, experience, or both, so we can produce content that advanced users actually trust.
- We take time to understand your product by talking to your team and customers, watching demos, reading docs, and trying the product ourselves.
- We bring your technical stakeholders into the process just enough to keep them comfortable and confident in the content, without taking too much of their time.
- You get a team that can scale smoothly, adjust to changes on either side, and keep the work moving without interruptions.
- You can start quickly because our team is already set up, aligned, and ready to deliver real results within the first month.
So, if you’re looking for a strategic DevTools SEO partner that aligns with pipeline goals, Perceptric belongs at the top of your list. Here are the results we measure for you:
- Generating leads or MQLs attributable to content published
- Increasing the number of sign-ups or other conversion events
- Increasing revenue
- Landing high-value clients and contracts through inbound requests
If you want a DIY guide (or you want to check how we approach SEO/content marketing for tech), here are some articles we produced:
2. Draft.dev (Best for developer-focused SEO with strong code-level depth.)
Draft.dev is a technical SEO content agency that produces code-heavy articles, integration guides, and programming-focused content that ranks for detailed developer queries. They help you win deep technical keywords using developer-authored material.
Services offered: Developer-focused content, technical guides, API/SDK documentation
What makes them stand out: Their engineer-written SEO content targets long-tail developer queries with practical examples and real code.
Draft.dev pricing: Developer-focused content here starts at $7,000/month with a minimum three-month commitment. From there you mostly scale via article volume and optional growth support, making it a predictable monthly spend.
It’s a great fit for: B2B brands that want bold, opinionated storytelling and high-impact thought leadership to shape markets.
Perhaps not a great fit if: You’re looking for multi-discipline marketing support rather than SEO-led demand generation.
Website: Draft.dev
3. XQL Group (Best for dev-centric SEO with clean technical messaging.)
XQL Group is a DevTools-focused web and creative agency that restructures documentation, product pages, and UX flows to improve discoverability and clarity. They help you make technical content easier to navigate.
Services offered: Developer-focused creative, technical product storytelling, UX web design
What makes them stand out: Their technical SEO approach restructures docs, API references, and product pages so dev-focused queries rank more consistently.
XQL Group pricing: XQL Group keeps pricing under wraps. Everything from research to content to demand gen is quoted individually.
It’s a great fit for: Growth-stage B2B companies that want a data-heavy demand gen partner to architect and optimize pipeline across paid, outbound, and lifecycle programs.
Perhaps not a great fit if: You’re looking for broad industry support rather than data-driven marketing for emerging tech categories.
Website: XQL Group
4. EveryDeveloper (Best for developer SEO built around docs-style content.)
EveryDeveloper creates developer-style SEO content that includes API examples, engineering use cases, and documentation-like articles. They help you rank for long-tail technical searches developers actually use.
Services offered: Developer-focused SEO, documentation-style content, technical writing
What makes them stand out: Their writers create accurate, documentation-style guides that match developer search behavior precisely.
EveryDeveloper pricing: EveryDeveloper also stays away from publishing rates. Their positioning is very specialized, and I could not track down any reliable minimum monthly spend in articles or directories. If you are considering them, assume a bespoke engagement sized to your developer marketing roadmap, not a fixed productized plan.
It’s a great fit for: API, infrastructure, and developer tool companies needing messaging, positioning, and content tailored to how engineers evaluate products.
Perhaps not a great fit if: You prefer general marketing content rather than deeply technical, developer-grade explanations.
Website: EveryDeveloper
5. Hoopy (Best for DevRel-first SEO supporting open-source commercial tools.)
Hoopy is a developer relations agency that improves documentation clarity, onboarding flows, and community engagement. They help you improve discoverability by making your product easier for developers to adopt.
Services offered: Developer relations, technical content, community engagement
What makes them stand out: Their DevRel-first approach improves documentation SEO by aligning structure with how developers look for problem-solving content.
Hoopy pricing: Hoopy focuses on developer marketing and keeps pricing entirely off site. Neither their own pages nor industry roundups give concrete retainers. If you want them involved, you share product, audience, and goals, then they shape a scoped engagement around that rather than plugging you into preset tiers.
It’s a great fit for: Developer-first companies needing documentation, tutorials, and community content that engineers actually trust.
Perhaps not a great fit if: You need a full-service growth partner rather than developer-focused documentation and API content.
Website: Hoopy
6. Dev Spotlight (Best for deep technical SEO content built for engineers.)
Dev Spotlight produces engineering-level tutorials, deep-dive articles, and code examples designed to match how developers search and evaluate tools. They help you rank for highly technical queries.
Services offered: Engineering-grade technical content, tutorials deep dives, developer education
What makes them stand out: Their content clusters focus on specific frameworks or languages, boosting deep technical topical authority.
Dev Spotlight pricing: Dev Spotlight uses custom pricing for technical content and does not list a starting retainer.
It’s a great fit for: Developer-focused companies needing highly technical, engineer-written product content.
Perhaps not a great fit if: You prefer general marketing writing over highly technical, developer-grade content.
Website: Dev Spotlight
7. Powered by Search (Best for revenue-tied SEO for DevTools and PLG SaaS.)
Powered by Search builds high-intent SEO campaigns for DevTools using technical keyword research, landing pages, and structured content. They help you convert technical search traffic into signups.
Services offered: SEO for tech, paid search, content strategy
What makes them stand out: Their SEO team optimizes architecture for large devtools sites with complex documentation libraries.
Powered by Search pricing: Powered by Search keeps pricing private; everything is proposed after an audit or strategy call.
It’s a great fit for: SaaS companies needing rigorous demand-gen, SEO, and performance strategies for inbound pipeline growth.
Perhaps not a great fit if: You want simpler execution rather than strategy-heavy demand-gen built for inbound and SEO at scale.
Website: Powered by Search
8. Dev Spotlight (Best for high-authority developer SEO content.)
Dev Spotlight is a developer content agency that produces technical SEO pieces such as framework-specific tutorials, environment guides, and integration documentation. They help you expand technical keyword coverage.
Services offered: Engineering-grade technical content, tutorials deep dives, developer education
What makes them stand out: Their engineering writers produce tutorial clusters that help devtools companies own long-tail technical SERPs.
Dev Spotlight pricing: Dev Spotlight uses custom pricing for technical content and does not list a starting retainer.
It’s a great fit for: Developer-focused companies needing highly technical, engineer-written product content.
Perhaps not a great fit if: You prefer general marketing writing over highly technical, developer-grade content.
Website: Dev Spotlight
9. Wizard on Demand (Best for technical SaaS content with SEO depth.)
Wizard on Demand produces highly detailed technical articles, component breakdowns, and architecture explainers that help you compete for advanced developer queries. They help you rank for deep, specialized topics.
Services offered: Technical SaaS writing, product-led content, developer documentation
What makes them stand out: Their PLG-focused technical content moves devtools users from awareness into hands-on product understanding.
Wizard on Demand pricing: Typical engagements land in the five-figure range. Directories consistently show a minimum project size around $10,000, with most actual projects falling between $10,000–$24,999. They quote everything custom, so you end up on a call before they shape your retainer or project.
It’s a great fit for: Technical software, dev-tools, and engineering-heavy products needing deeply technical, developer-friendly content.
Perhaps not a great fit if: You need a high-output SEO content program without deep conversion focus or qualitative research.
Website: Wizard on Demand
Why should you hire a DevTools SEO agency?
Working with a DevTools SEO agency can be a rewarding investment for any business that wants to rank for developer-focused queries and drive product-led growth.
The right DevTools SEO agency can help you appear where developers search and attract users evaluating new tools.
Here are some of the top reasons to partner with a DevTools SEO agency:
Reason #1: You have too much on your plate already
Even if you’re a DevTools SEO expert, there are only so many hours in a day. Producing technically accurate, search-optimized content for developers requires focused attention. And once pages go live, you still need someone to earn links and keep rankings competitive.
Reason #2: You want access to specialized expertise
A DevTools SEO agency provides specialists who understand how to optimize technical documentation and developer-focused content. Partnering with an agency gives you access to experts who know how to reach users actively searching for tools that solve specific engineering problems.
Reason #3: You care about long-term growth
You might expect a claim that DevTools SEO ramps up quickly. That is not how developer-focused SEO behaves. Real progress appears when you stay consistent with technical accuracy, provide depth, and keep earning trust over time.
Partner with DevTools SEO specialists who go beyond keywords
Looking for a full-stack DevTools SEO agency that is serious about driving growth? We’d love to chat about how we can help your business build a scalable growth strategy.
Let’s find out if Perceptric is the right agency for you. Let’s have a quick chat today!
