They took Perceptric on board because we have a proven framework and a number of successful case studies that show our results in driving leads through content and SEO in a saturated AI niche.

Here’s how we did it:

Step 1. We first address ALL of the technical SEO issues from the very beginning. A good SEO strategy must be executed on a solid foundation.

Step 2. Next, we book meetings with Product, Engineering, and Sales to understand the pain points that customers are having, and how ScoutQA is solving those pain with their product. We also explore many online communities/forums to connect with potential users and learn about their pain points.

We want to answer key questions:

• What are their user’s pain points?
• What is the user journey?
• How does the product onboarding/trial flow look like?
• What actions ScoutQA want users to take before and after they use the product?
• What are the main features to be showcased?

From that, we launch a keyword research and map the keywords we found to the TOFU-MOFU-BOFU content funnel:

We focused primarily on the BOFU stage, and there are reasons for that:

1. BOFU is the stage with highest buying intent.
2. BOFU content is generally written in the format of listicles, which happens to be the favorite content type that LLMs cite.

Here are some examples of keywords we targeted:

Once done, we built an Editorial Calendar to manage our content program.

Step 3. After that, we started the content creation process at scale.

And of course, we don’t create the normal SEO content. We make sure that:

• Each article features real opinion from either current users or industry experts.
• Rather than “mentioning” the product in the content, we guide users to solve their problems with ScoutQA in a natural and genuine way so readers don’t feel that they are helped rather than advertised.
• Content is backed by statistics.
• Content is written in an authentic storytelling style.
• Content is later distributed on social media