CASE STUDY
How Nimbus HR Scaled SMB Growth and Increased ARR With Perceptric
Nimbus HR is a B2B SaaS platform designed to streamline HR operations for small and mid-sized businesses across Southeast Asia. Focused on simplifying payroll, compliance, and talent management, Nimbus HR sought to expand its reach and attract more businesses in need of efficient, localized HR solutions.
Partnering with Perceptric, Nimbus HR leveraged organic digital marketing strategies to enhance brand visibility, drive website traffic, and increase free trial sign-ups. As a result, they saw significant growth in user engagement, lead conversions, and customer acquisition—helping more businesses optimize their HR processes with ease.
👇 See how we did it below.
Words from our client
Our goal is simple: to reach more businesses and grow our customer base every year. Perceptric has been instrumental in making that happen by optimizing our SEO, refining our paid search strategy, and enhancing our digital presence. We’ve seen incredible growth, and we highly recommend their expertise.
– Sofia Nguyen, Performance Marketing Manager
📝 Services provided:
- SEO Consulting
- SEO content creation
- PPC
- Social Media
- Web Development
🚀 Results:
- 25K+ monthly organic traffic
- 152% growth in free trial sign-ups
- 78% increase in PPC conversion rates
- 110% follower growth on LinkedIn
The Client
💼 Nimbus HR provides AI-powered HR solutions tailored for SMEs in Southeast Asia, automating payroll processing, tax compliance, employee benefits, and talent acquisition to reduce manual workload and human errors.
💼 Built for businesses navigating complex labor laws and high employee turnover, Nimbus HR ensures accurate payroll calculations, real-time compliance updates, and AI-driven hiring tools for companies to scale faster while maintaining an engaged and legally compliant workforce.
The Challenge
With a growing number of HR solutions on the market, standing out to SMEs seeking payroll automation, compliance support, and talent management requires more than just a great product. It demands a strong digital presence and a strategic marketing approach.
When Perceptric stepped in, key opportunities for improvement became clear:
✅ SEO optimization was lacking. The website had untapped potential to attract organic traffic.
✅ LinkedIn engagement was minimal. Paid ads work best when supported by an active presence on organic channels.
✅ Landing pages needed refinement. Without conversion-focused design, valuable leads weren’t being maximized.
The Solution
🔍 SEO & Content
- Researched HR-specific long-tail keywords like “AI payroll software for SMEs” and “automated HR compliance Southeast Asia” to target decision-makers.
- Optimized landing pages and blog content to improve search rankings and attract high-intent traffic.
- Created in-depth HR resources on payroll regulations, hiring trends, and compliance best practices, driving steady organic growth.
- Added clear CTAs and trust signals to improve trial sign-ups and lead conversions.
- Built high-quality backlinks from HR industry sites and business publications.
Encouraged and showcased client testimonials and case studies to strengthen credibility.
💰 Website Optimization
- Revamped the website for seamless navigation and faster load times, ensuring a smooth user experience.
- Optimized the free trial signup process to reduce drop-offs and increase conversion rates.
- A/B tested homepage layouts and CTA placements to maximize engagement and drive signups.
📢 Social Media Growth
- Developed a LinkedIn strategy where we feature HR insights, case studies, and industry trends.
- Increased brand visibility through thought leadership content and interactive posts.
- Launched a multi-channel content strategy, repurposing high-performing blogs into engaging social media posts.
🔍 PPC (Paid Ads)
- Created targeted ad campaigns on Google and LinkedIn to drive high-quality leads.
- Optimized ad copy and landing pages to improve Quality Score and lower CPC.
- Ran retargeting campaigns to convert trial users into paying customers.
The Results
👉 28K+ monthly organic traffic from high-intent HR searches
👉 165% increase in free trial sign-ups and demo requests
👉 82% growth on LinkedIn
👉 40% decrease in paid ad cost per acquisition (CPA) through optimized PPC campaigns
👉 2.3x increase in qualified leads YoY
Within 3 months (Sep – Dec 2023), NimbusHR monthly organic traffic grew significantly from under 50K to nearly 90K.
Their number of top 3 keywords also went from 2.4K to nearly 3K (+600).
