CASE STUDY
How DeepIDV Scaled Enterprise Growth And Acquired 150% New Users
DeepIDV is an identity verification platform targeting businesses that need to onboard and verify users. Fintechs, real estate platforms, lenders, gig economy apps, and similar platforms leverage IDV for end-to-end identity verification. It covers both online verification and in-person verification (via a companion hardware product called deepcam).
Discover the strategies we used we double DeepIDV’s user growth within just 3 months.
📝 Services provided:
- SEO Consulting
- SEO content production
- Conversion tracking
🚀 Results:
- 20K+ monthly organic traffic
- 150% growth in free trial sign-ups
- 2.3x increase in qualified leads YoY
- More frequently cited in LLMs (ChatGPT, Claude, Perplexity) for relevant queries
The Client
DeepIDV is a full-stack identity verification platform targeting businesses that need to onboard and verify users.
Fintechs, real estate platforms, lenders, gig economy apps, and similar platforms leverage IDV for end-to-end identity verification. It covers both online verification and in-person verification (via a companion hardware product called deepcam).
The Challenge
When we began working with DeepIDV, their content engine wasn’t producing the level of qualified traffic or revenue expected for a company in their position.
After a deep audit, we identified several structural issues holding them back:
🚨 Highly Competitive Niche: The identity verification and document intelligence space is increasingly crowded, with both legacy players and well-funded startups vying for the same SERPs. Ranking for high-value queries demands deep technical authority and content that speaks directly to the nuanced concerns of compliance officers, fraud teams, and product leaders.
🚨 High-Volume, Low-Intent Keyword Targeting: Their previous strategy leaned on broad informational queries like “What is identity verification?” or “How does KYC work?”. These terms that attract researchers and students, not buyers. While these articles may generate traffic, they pull in top-of-funnel visitors with little to no purchase intent, resulting in volume that looks good in a dashboard but doesn’t move revenue.
The Solution
They took Perceptric on board because we have a proven framework and a number of successful case studies that show our results in driving leads through content and SEO in a saturated AI niche.
Here’s how we did it:
Step 1. We first address ALL of the technical SEO issues from the very beginning. A good SEO strategy must be executed on a solid foundation.
Step 2. Next, we book meetings with Product, Engineering, and Sales to understand the pain points that customers are having, and how DeepIDV is solving those pain with their product. We also explore many online communities/forums to connect with potential users and learn about their pain points.
We want to answer key questions:
-
- What are their user’s pain points?
- What is the user journey?
- How does the product onboarding/trial flow look like?
- What actions DeepIDV want users to take before and after they use the product?
- What are the main features to be showcased?
From that, we launch a keyword research and map the keywords we found to the TOFU-MOFU-BOFU content funnel:
We focused primarily on the BOFU stage, and there are reasons for that:
1. BOFU is the stage with highest buying intent.
2. BOFU content is generally written in the format of listicles, which happens to be the favorite content type that LLMs cite.
Here are some keywords we targeted:
Once done, we built an Editorial Calendar to manage their content program.
Step 3. After that, we started the content creation process at scale.
And of course, we don’t create the normal SEO content. We make sure that:
- Each article features real opinion from either current users or industry experts.
- Rather than “mentioning” the product in the content, we guide users to solve their problems with DeepIDV in a natural and genuine way so readers don’t feel that they are helped rather than advertised.
- Content is backed by statistics.
- Content is written in an authentic storytelling style.
- Content is later distributed on social media
The Results
👉 20K+ monthly organic traffic
👉 150% growth in free trial sign-ups
👉 2.3x increase in qualified leads YoY
👉 More frequently cited in LLMs (ChatGPT, Claude, Perplexity) for relevant queries
Their number of top 3 keywords also went from 2.4K to nearly 3K (+600).
🏆 The Secret 🏆
If you’ve read this far, you deserve to know what truly drives our results.
At Perceptric, we operate on a simple belief: SEO content should be written for the users, not search engines.
Yes, Google has been repeating that for years. But very few in the industry actually follow it.
Instead, most SEO content is created with one objective: Rank first, at the expense of reading experience.
Google’s ranking systems are far more sophisticated than keyword density or metadata tweaks. You can only do so many SEO optimization. The true “ranking factor” is the most intangible factor: reader experience. Google’s algorithm is built entirely to deliver the results that ultimately brings the best experience for the highest number of searchers. Utilitarianism.
Google has also explicitly stated that user signals and satisfaction matter. In fact, a former long-time Google engineer who worked on search ranking once presented internally a presentation called: “Google is Magical”, which outlines how Google search works. The core idea is that Google’s system learns from users rather than relying on its own “knowledge” to judge content.
Here’s how it looks like:
User searches → search engine generates results
Results are displayed on the SERP
User interacts (clicks, scrolls, skips, stays, bounces)
Search engine tracks and analyzes those interactions
System learns patterns from user behavior
Rankings are adjusted and improved
Cycle repeats with better results over time
That means Google rewards whatever content the delivers the best user experience. While “experience” is not a single visible metric you can directly manipulate, it manifests through:
Clarity of thought
Depth of insight
Logical structure
Genuine originality
Strong narrative flow
Brand authority
Memorable framing
That’s exactly why Perceptric does not follow any traditional SEO best practices you normally see, such as on-page optimization, meta title optimization, etc.
When users genuinely enjoy your content, stay longer, trust your brand, and return, Google rewards that behavior.
At the end of the day, Google just wants people to use their search engine more and more.
That’s exactly what we did for DeepIDV, for many of our clients, and who knows, maybe for your brand, too.
Let's chat about your success!
Book a call on my calendar. I'm here to consult on your SEO and content needs.
