Nexora trusts Perceptric because we have a proven framework and a number of successful case studies that show our results in driving leads through content and SEO in this saturated fintech niche.

💡 What We Did:

✅ Published 80+ high-intent fintech content pieces
✅ Boosted domain rating from 19 to 37
✅ Improved site health score from 6 to 88
✅ Increased referring domains from 96 to 186
✅ Reached 260K+ monthly organic sessions
✅ Brought in 64,000+ new users via SEO
✅ Increased signups by 118.2% in 6 months
✅ Doubled enterprise lead volume year-over-year

🤝 How We Did That:

Step 1. We address ALL of the technical SEO issues from the very beginning. A good SEO strategy must be executed on a solid foundation.

Step 2. Next, we look at the Nexora product and try to understand:

• • What are their user’s pain points?
  • What is the user journey?
  • How does the product onboarding/trial flow look like?
  • What actions Nexora want users to take before and after they use the product?
  • What are the main features to be showcased?

Nexora targeted decision makers from mid-market and enterprise SaaS companies, especially those with multi-entity, multi-currency operations. We looked at some of its competitors, from Trovata, Zeni, to Ramp and analyzed their keywords to come up with a plan for Nexora.

Here are some keywords:

• Finance automation tools for SaaS

• B2B treasury management system

• FP&A tools for SaaS

From that, we map the keywords we found to the TOFU-MOFU-BOFU content funnel:

We focused primarily on the BOFU stage, not TOFU or MOFU, and there are reasons for that. The types of content to create fall into the following formats:

• Best tool for [use cases]
• [Competitor] alternatives
• How to [solve a task Nexora can do]
• Best practices to do [something Nexora solves]

Step 3. We then started the content creation process at scale. Of course, we don’t do generic SEO content. Here’s how we approach it differently for Nexora:

• Every piece includes real insights from our users or trusted industry experts.

• Instead of awkward product mentions, we guide readers toward solving their problems with Nexora in a natural, helpful way.

• Our content is backed by relevant statistics and data.

• It’s written in a clear, authentic storytelling style that connects.

• After publishing, we distribute it across social media, and when appropriate, we support it with paid promotion.