CASE STUDY
How Liora Home Grows Their Organic Presence By 5x
Perceptric partnered with Liora Home, a nature-based skincare and homecare brand to improve their digital presence through targeted campaign and aesthetic storytelling on social media.
The result was a significant boost in online sales and customer engagement.
Words from our client
We wanted Liora Home to grow, but we didn’t want to feel like another mass-market brand. Perceptric helped us refine our story and get our products in front of the right people.
— Isla Vance, Founder of Liora Home
Services provided:
- Keyword research
- SEO strategy development
- SEO content creation
- Technical SEO
- Local SEO
Results:
- 5x increase in organic traffic
- 122% growth in online sales
- 82% follower growth on Instagram
- Expanded brand presence
The Client
Liora Home was created for those who appreciate soft, airy spaces, warm textures, and timeless pieces that feel personal. Rooted in a philosophy thoughtful living, the brand curates handcrafted home essentials designed to bring a sense of calm, comfort, and connection to nature.
Every piece is designed with organic elements in mind with soft, muted aesthetic that seamlessly blends into any space.
Through intentional design and sustainable craftsmanship, Liora Home embraces the beauty of imperfection. They bring to your home pieces that feel timeless, intimate, and uniquely yours.
The Challenge
Outranked by larger home decor brands and struggling to gain traction on social media, Liora Home wasn’t reaching enough new customers or converting website visitors into buyers.
Perceptric launched an audit on their website and check their social media performance. We immediately see the solution:
- A keyword research is what they need to guide their content strategy
- They have articles written by people who are passionate about the topics, but a balance between creativity and SEO can bring better rankings.
- Their Instagram and Pinterest had engaged followers, but weren’t bringing in enough actual traffic or conversions.
The Solution
SEO & Content
- Researched long-tail keywords like “minimalist home decor” & “handmade ceramics”
- Optimized product pages & blogs for search rankings
- Created articles on seasonal home styling guide that generated a lot of traffic
- Place banners and product offerings to drive interested customers to purchase
Website Optimization
- A comprehensive website revamp to improve UI/UX
- We paid special attention to simplifying the checkout process for fewer drop-offs
- Our team also offers A/B testing on layouts & CTAs to find the optimal design for conversions.
Social Media
- Planned engaging content + BTS videos + styling tips
- Actively engaged & grew community
- Created Pinterest boards with shoppable pins, which drives traffic to both the blog and the product pages
Local SEO
- Optimized Google Business Profile & location-based keywords
- Built local citations & secured high-quality backlinks
- Encouraged & optimized customer reviews for credibility
The Results
5x increase in organic traffic
122% growth in online sales
82% follower growth on Instagram
Expanded brand presence
At the start of 2024, Liora Home had around 7K monthly visitors. We started working with them in April 2024.
By the end of 2024, Liora Home’s audience had grown to 39K – a 5.5x increase in under a year.
