20 Best B2B SEO Agencies With Proven Results

A solid advice I have for you: don’t hire a B2B SEO agency just for traffic.

Traffic is easy to get. wWat’s difficult is bringing in actual revenue from SEO, and not many B2B SEO agencies can do that.

In this guide, I’ve curated the best B2B SEO agencies, each with their own strength, specialty, and proven success. And of course, they drive revenue for you.

The 20 best B2B SEO agencies

Here’s the list of the 20 best B2B SEO agencies I’m going to cover:

1. Perceptric (Best B2B SEO agency with BOFU-focused, expert-led content)
2. BreakingB2B (Best BOFU-focused SEO agency for B2B & SaaS companies)
3. Growfusely (Best boutique, India-based B2B SEO & content agency)
4. First Page Sage (Best for BOFU-led, ROI-driven SEO for B2B companies)
5. Powered by Search (Best for full-funnel B2B SaaS SEO and demand generation)
6. Grow and Convert (Best for long-form SaaS SEO content that ranks and converts)
7. Ironpaper (Best for scalable B2B inbound marketing and complex sales cycles)
8. TripleDart (Best for ABM-infused inbound programs for B2B SaaS)
9. SaaStorm (Best for revenue-focused B2B SaaS SEO and content)
10. Wizard on Demand (Best for deeply technical, developer-focused B2B content)
11. Kalungi (Best fractional CMO–led inbound marketing for B2B SaaS)
12. Omnius (Best for programmatic SEO in B2B fintech & financial services)
13. Refine Labs (Best for demand-gen–led content marketing in B2B SaaS)
14. Codeless (Best for high-volume, scaled SEO content for SaaS)
15. Omniscient Digital (Best for SEO and content tightly tied to pipeline and revenue)
16. YesOptimist (Best for strategic, SME-led B2B SEO and content marketing)
17. Walker Sands (Best for enterprise B2B communications, PR, and SEO)
18. Altitude Marketing (Best for data-first B2B marketing in regulated industries)
19. Directive Consulting (Best for revenue-focused B2B performance SEO)
20. TenSpeed (Best for US-based organic growth and SEO for Seed–Series C SaaS)

Let’s dive right in!

1. Perceptric (Best B2B SEO agency with BOFU-focused, expert-led content)

Perceptric is a B2B SEO and content marketing agency designed to help B2B technology companies (fintech, retail tech, HR tech, health tech, manufacturing, and beyond) build content engines that drive revenue.

How Perceptric approach B2B SEO differently

Perceptric uses the Knowledge – Narrative approach to do B2B content marketing. Simply put, it means we produce two types of content:

• Narrative content gives them the “why”, with the perspective, the point of view, the bigger picture that makes the work feel meaningful and relevant. This is the content that sets your brand apart and gives people a reason to return to your site (which signals to Google that your website is engaging, which further boosts other SEO articles).
• Knowledge content gives your audience the “how”, with frameworks, explanations, practical breakdowns (all optimized for search engines). This is the content that ranks on Google and gets people coming to your site in the first place.

Model	Strengths	Trade-offs
Knowledge	– Captures high-intent, search-driven demand – Compounds value through long-term SEO performance – Supports product education and sales conversations – Scales well with structured processes and lean teams	– Results accrue over time rather than immediately – Requires alignment with technical accuracy and buyer intent – Benefits from complementary brand or narrative content – Ongoing optimization needed as markets evolve
Narrative	– Builds trust, credibility, and brand affinity – Elevates executive POV and product vision – Performs strongly in social, email, and community channels – Shapes demand earlier in the buyer journey	– Impact is closely tied to distribution and reach – More qualitative to measure than SEO-driven content – Often benefits from consistent publishing cadence – Best leveraged alongside evergreen knowledge assets

Perceptric also follows several key principles when creating content:

• Our writers come from real technical backgrounds, through training, experience, or both, so we can produce content that advanced users actually trust.
• We take time to understand your product by talking to your team and customers, watching demos, reading docs, and trying the product ourselves.
• We bring your technical stakeholders into the process just enough to keep them comfortable and confident in the content, without taking too much of their time.
• You get a team that can scale smoothly, adjust to changes on either side, and keep the work moving without interruptions.
• You can start quickly because our team is already set up, aligned, and ready to deliver real results within the first month.

So, if you’re looking for a strategic B2B SEO partner that aligns with pipeline goals, Perceptric belongs at the top of your list. Here are the results we measure for you:

• Generating leads or MQLs attributable to content published
• Increasing the number of sign-ups or other conversion events
• Increasing revenue
• Landing high-value clients and contracts through inbound requests

Or, if you want a DIY guide to B2B SEO, here are some of guides that I produced:

• A guide to B2B SEO
• A simple (and complete) guide to B2B content marketing
• Why you must go beyond SEO in B2B?

2. BreakingB2B (Best SEO agency for B2B/SaaS companies)

BreakingB2B is the B2B SEO agency of Sam Dunning, who is also the host of the Breaking B2B podcast and the owner of the newsletter with the same name. His approach is also really BOFU-focused, which means he makes sure to target keywords that only people at the final decision stage are searching.

Some major clients of BreakingB2B include RB2B, Chili Piper, ClickHouse, Porter Logistics, and more.

• Services offered: B2B SEO services
• What makes them stand out: Solid understanding of SEO in the B2B space
• Breaking B2B pricing: Plans often start around $3,000–$4,000/month (approximately £2.5k–£3k+), with many fast-growth clients spending $5k–$7k+ per month on comprehensive B2B SEO services.
• It’s a great fit for: B2B companies needing strong SEO that drives consistent revenue.

Website: BreakingB2B

3. Growfusely (An India-based SEO/GEO/content agency for B2B)

Growfusely is a good boutique content agency with strong SEO skills for B2B companies. Headquartered in Ahmedabad, Gujarat, India, they operate with a small team focused on strategic execution rather than mass production. Their case studies include strong organic traffic growth for clients like Mind the Graph, JetOctopus, Document360, and Whatfix.

• Services offered: B2B SEO, link building, creative graphic design, content marketing
• What makes them stand out: They’re really B2B & SaaS-centric, and they em
• Growfusely pricing: Growfusely is often positioned as a mid-range boutique agency, and a typical monthly retainer in this range are approx. $2,200–$5,500+ USD depending on your scope.
• It’s a great fit for: B2B companies needing strong SEO that drives consistent revenue.

Website: Growfusely

4. First Page Sage (A traffic-led SEO agency with understanding of BOFU)

First Page Sage is another SEO agency with a decent portfolio of B2B clients. One of their notable clients is Cadence Design Systems Inc, who FPS helped to build an SEO-driven content engine written entirely by electronics engineers to be published on the company’s Resources page. This shows they have a strong team with technical expertise to help you achieve the same results:

First Page Sage also offer Thought Leadership content services for B2B clients. They understand that thought leadership is what genuinely drives buyer decision in this space. To achieve this, they hire experienced writers who are intimately familiar with writing for B2B companies so that they can effectively ghostwrite thought leadership for their clients.

• Services offered: Thought-leadership and SEO content for B2B, keyword dominance, high-frequency publishing
• What makes them stand out: Solid understanding of SEO in the B2B SaaS space
• First Page Sage pricing: They don’t list packages publicly, but their article on SEO pricing research tells you the ballpark. For First Page Sage, premium, custom SEO pricing typically starts at $3,500-$7,500/month for content-focused plans and escalating to $12,000+/month for full-service, strategy-driven packages.
• It’s a great fit for: B2B SaaS companies needing integrated demand-gen, PR, brand authority, and content under one roof.

Website: First Page Sage

5. Powered by Search (A full-funnel B2B SEO and demand generation agency with deep SaaS expertise)

Powered by Search is a good B2B marketing agency that focuses primarily on SaaS. Since 2009 they have helped B2B software and technology clients dominate competitive industries in verticals including insurance, finance, legal, healthcare, logistics, shipping, manufacturing, network security, cloud computing, and investor relations.

Looking at their website, you can see how Powered by Search provides both organic, paid growth, as well as HubSpot MoSP and RevOps services. This diversity allows them to have better control over the lead quality throughout the entire lifecycle.

• Services offered: SEO, demand generation strategy, paid ads, web development
• What makes them stand out: They only do B2B SaaS, and more than just SEO, you get a wide range of services that you could ever wanted from a B2B SaaS marketing agency.
• Powered by Search pricing: custom

Website: Powered by Search

6. Grow and Convert (A long-form content SEO agency for B2B SaaS)

Grow and Convert is a content marketing agency best known for its “Pain-Point SEO” framework. Pain-point SEO is a methodology designed to prioritize high-intent keywords that drive signups and demos instead of vanity traffic.

They emphasizes a lot on attribution with tutorials and consulting around GA4 setups that let teams prove how content contributes to trials, demos, and closed revenue. I personally like the way Grow & Convert invests into the content creation process. They set the bar high for each and every single piece of content they write.

• Services offered: Long-form SEO content, conversion-focused strategy, keyword research
• What makes them stand out: Their inbound strategy centers on high-intent content that brings in buyers already researching problems, not top-funnel traffic that never converts.
• Grow and Convert pricing: Their content packages are pretty straightforward. The public plans land at roughly $10,000 and $15,000/month. PPC is an optional add-on that runs about $3,500/month on top.
• It’s a great fit for: Companies that want content SEO built specifically to drive qualified leads, not vanity traffic.

Website: Grow and Convert

7. Ironpaper (A B2B growth agency for IT, tech, manufacturing companies)

Ironpaper is a B2B growth agency that helps SaaS companies attract organic leads through clear messaging and useful content. They are a full-service agency with services spanning across organic growth, paid ads, ABM, content, to web development. Anything you need to grow your B2B SaaS, Ironpaper has.

• Services offered: B2B demand generation, content-driven SEO, revenue operations
• What makes them stand out: They deeply understand the challenges of the long and complex B2B sales cycle, so they tailor their strategy to engage with your audience throughout the entire buyer journey. They also bring their subject matter experts to the table when your product is too complex for generic content shops to communicate effectively.

• Ironpaper pricing: Pricing is fully custom here. Everything is positioned as a tailored B2B growth program, and they don’t publish a rate card anywhere. From what I can tell, you only get numbers after a strategy call, and there’s no reliable public minimum I can point to.
• It’s a great fit for: B2B companies with complex sales cycles that need tight demand-gen, ABM, and revenue-focused marketing.

Website: Ironpaper

8. TripleDart (A B2B SaaS marketing agency with ABM programs)

TripleDart is a B2B SaaS inbound marketing agency that helps you build an engine across SEO, paid, ABM, with additional services in Webflow web development and RevOps-as-a-service.

Here’s the full TripleDart’s service offerings:

Here are some notable logos from TripleDart:

• Services offered: PPC/SEO/CRO, performance marketing, ABM, web development, RevOps
• What makes them stand out: Their inbound programs combine SEO, content, and paid performance so all channels work toward pipeline instead of isolated metrics.
• TripleDart pricing: TripleDart doesn’t publish pricing; everything is tailored based on channels, volume, and growth goals.
• It’s a great fit for: Startups and scale-ups needing performance marketing, paid acquisition, and fast iterative growth.

Website: TripleDart

9. SaaStorm (A revenue-focused B2B SaaS SEO and marketing agency)

SaaStorm is a B2B SaaS marketing agency based in the UK that has quickly built a reputation for content-led, revenue-focused growth.

Founded by Romana Kuts, SaaStorm services focus a lot on SEO-led strategies, most notably SEO, content writing, and link building, with additional services on demand gen, email marketing, PPC, and ABM.

• Services offered: B2B SaaS SEO & content creation, link building
• What makes them stand out: Strong understanding of B2B SaaS market
• SaaStorm pricing: Their pricing starts from around €3,750 to €10,000/month.

Website: SaaStorm

10. Wizard on Demand (A technical content agency with solid SEO understanding)

Wizard on Demand is a technology marketing agency that offers deeply technical explainers/content, all at engineering-grade. An agency like Wizard on Demand is perfect if your B2B product is highly technical or developer-focused.

They apply SEO best practices into every article they produce so that the content promotes themselves. It’s like having an SEO agency and technology marketing agency under one roof. Although they lean more towards content marketing than SEO, they understand the powers of SEO when marketing to an audience that usually hates seeing ads (and use ad blockers a lot).

• Services offered: Technical SaaS writing, product-led content, developer documentation
• What makes them stand out: You get deep technical content that improves adoption and explains how your product actually functions.
• Wizard on Demand pricing: Typical engagements land in the five-figure range. Directories consistently show a minimum project size around $10,000, with most actual projects falling between $10,000–$24,999. They quote everything custom, so you end up on a call before they shape your retainer or project.
• It’s a great fit for: Technical software, dev-tools, and engineering-heavy products needing deeply technical, developer-friendly content.
• Perhaps not a great fit if: You need a high-output SEO content program without deep conversion focus or qualitative research.

Website: Wizard on Demand

11. Kalungi (A fractional CMO B2B SaaS marketing agency)

Kalungi is a fractional CMO agency that builds inbound foundations for B2B SaaS teams without internal structure. Most startups don’t have the time and resources to build a marketing team from scratch, and that’s where Kalungi comes in and acts as an instant marketing team. They give you a strategic marketing leader and tactical marketing team you can hold accountable to results.

• Services offered: Fractional CMO support, full GTM buildout, demand-gen systems
• What makes them stand out: Their fractional CMO team sets strategy while their content and SEO team executes the inbound workflows, giving companies end-to-end coverage.
• Kalungi pricing: A typical full-service engagement with a fractional CMO and team of specialists starts at $45,000 per month. However, they also offer a range of smaller-scope engagements with a significantly lower price tag, including coaching, audits, and more. Fractional CMO coaching engagements start at $6,500/mo, and scoped agency services start at $15,000/mo.
• It’s a great fit for: B2B SaaS brands wanting growth strategy, funnel optimization, and marketing operations without having to invest significantly into a full marketing team.

Website: Kalungi

12. Omnius (An SEO agency for B2B fintech/financial services companies)

If you’re more of a B2B fintech/finance companies, Omnius is a great choice. Although they serve all B2B SaaS niches, their client portfolio consists primarily of companies in the finance industry. They are a programmatic SEO and website optimization agency that helps fintech brands (especially) in Europe grow SEO and capture high-intent search queries.

• Services offered: AI-driven SEO, programmatic SEO, fintech and financial services content production
• What makes them stand out: Their team uses programmatic SEO along with expert-led content creation to help fintech companies capture long-tail financial keywords at scale without heavy manual production.
• Omnius pricing: Omnius keeps pricing unpublished, and all engagements are quoted individually.
• It’s a great fit for: B2B fintech organizations wanting data-driven content, analytics-backed SEO, and structured content operations.

Website: Omnius

13. Refine Labs (A B2B Demand Gen agency)

Refine Labs is a B2B demand generation agency best known for pioneering shifting the focus from lead volume to revenue impact in B2B marketing. The idea behind Refine Labs is that:

• There is a ‘cognitive dissonance’ of some kind in the way that most marketing and sales departments work together. Usually, marketers try generate as many leads as possible (with an ebook) then pass all those leads to sales. But someone inserting their email to download an ebook is in no way an indication they want to buy from your company. That’s only overloading the sales reps with very low-quality leads.
• Instead, he believes that the best lead is inbound. A buyer that knows what you do, and comes to you when they are in need of your services. To do that, you need brand awareness. You want to be the credible, top-of-mind company when anyone needs a service like yours so you are the first one they think of.

Therefore, Chris advocates for a content-led approach to demand gen. His agency helps you produce content that helps your customers in many parts of their work. Building credibility is 98% of the hard work, so that the remaining 2% will happen when the time is right.

What I like about Refine Labs is their knowledge platform for B2B demand generation and GTM teams, called The Vault. It has a lot of good information about modern demand-gen strategy (versus traditional lead-gen), revenue forecasting & planning, and measurement frameworks. Refine Labs also has a lot of great video resources on data attribution topics on YouTube that you can check out:

• Services offered: marketing strategy consulting, content marketing, performance marketing, revenue forecasting & planning
• What makes them stand out: they have a unique approach to Demand Gen that challenges the way too many marketers are doing wrong.
• Refine Labs Pricing: custom

Website: Refine Labs

14. Codeless (A SEO content agency at scale)

Codeless is a high-volume content agency that helps SaaS companies scale SEO content quickly.

They’re behind the tremendous growth of Monday.com. Their secret is high-volume content targeted at very specific topics to win SEO topical authority. All content written by Codeless is powered by a lot of research. If you want to produce content at scale, quickly, Codeless is the ultimate choice.

• Services offered: SEO content at scale, editorial operations, keyword-driven production
• What makes them stand out: Their large-scale production teams build high-volume SEO content that gives SaaS companies the topical coverage required to compete with larger players.
• Codeless pricing: Codeless prices content programs custom and doesn’t publish fixed starting rates.
• It’s a great fit for: Companies wanting premium long-form content with data research at high volume

Website: Codeless

15. Omniscient Digital (An SEO, GEO, and content agency with revenue-driven approach)

Omniscient Digital is a strategic inbound agency that helps you connect SEO, content, and lifecycle marketing to revenue.

Their leadership team has led initiatives in those exact roles at big B2B SaaS companies like HubSpot, Shopify, and Workato and run large-scale editorial processes at companies like Backcountry and Clearlink, so you can rest assured that they will apply that well-earned knowledge into your campaigns.

They have worked with the big clients like Jasper or HotJar:

• Services offered: SEO and content strategy that drives pipeline, programmatic SEO, technical SEO, GEO, link building, content production
• What makes them stand out: Their analysts prioritize topics based on revenue and ignore vanity keywords, so inbound actually contributes to pipeline. They also integrate deeply into your team so they can look at the bigger picture of how their work fits in with (and potentially augments) other channels and campaigns you’re building.
• Omniscient Digital pricing: Omniscient Digital runs fully custom programs.
• It’s a great fit for: Companies wanting deep SEO-focused content that ranks through topic authority and high-quality editorial.

Website: Omniscient Digital

16. YesOptimist (A B2B SEO and content marketing agency)

YesOptimist is a B2B SEO and content agency who believes that it’s time for content teams to “step off the content treadmill” and start becoming more strategic.

They offer a wide range of services for technical niches (B2B SaaS, Fintech, Retail SaaS, Healthcare SaaS):

• SME interviews
• Content planning
• SEO content
• Social content
• Campaign content
• Visual assets
• Sales enablement
• Technical content

YesOptimist has a track record of working with the best B2B companies:

• Services offered: SEO content, content strategy, SME interviews, campaign content, social content, sales enablement assets, visual content, technical content
• What makes them stand out: You get a strategic, SME-led content team focused on helping SaaS companies step off the content treadmill and build content systems tied to real business outcomes
• YesOptimist pricing: YesOptimist does not publish a public rate card. Pricing is custom and typically scoped based on content strategy needs and the scale of execution
• It’s a great fit for: B2B companies that want a more strategic, insight-driven content marketing partner rather than a high-volume production shop

Website: YesOptimist

17. Walker Sands (A communications, content, and SEO agency for B2B brands)

Walker Sands is a B2B marketing agency that offers a wide range of services, from PR planning, analyst outreach, content creation support, to integrated messaging for enterprise companies. They serve companies in technology, healthcare, manufacturing, professional services, and logistics.

• Services offered: B2B PR, integrated marketing, B2B demand-gen campaigns
• What makes them stand out: Their fintech PR content programs build authority with analysts, media, and enterprise financial buyers.
• Walker Sands pricing: Pricing is custom here too. Their site and directories emphasize complex, multi-channel B2B programs with no published minimum. They’re clearly targeting mid-market and enterprise budgets, and you only see the actual number after scoping.
• It’s a great fit for: Enterprises that need structured, strategic content operations and UX-driven content programs.

Website: Walker Sands

18. Altitude Marketing (A data-first B2B marketing agency for regulated industries)

Altitude Marketing is an integrated B2B agency built for companies in complex, highly technical industries like life sciences, manufacturing, and technology. Although they are a B2B marketing agency that serves all B2B niches, from their portfolio they appear to have more expertise and experience working with Life Science companies.

• Services offered: Marketing strategy, enterprise branding, SEO, web development, digital advertising (search, social, programmatic), technical content development, trade shows, PR, creative, video, lead generation, email marketing, marketing automation, analytics, and full integrated communications support. Everything that a B2B marketing engine needs.
• What makes them stand out: They support all aspects of B2B marketing, from SEO, PPC to event and trade shows
• Altitude Marketing pricing: Integrated marketing retainers typically fall in the $10,000–$25,000/month range based on scope.
• It’s a great fit for: B2B companies in life sciences, manufacturing, or technology that want to scale all aspects of marketing

Website: Altitude Marketing

19. Directive Consulting (A B2B performance marketing agency with solid SEO)

Directive Consulting is a B2B SaaS marketing agency that helps technology and software companies generate measurable revenue growth through performance marketing. Founded in 2013 and headquartered in Irvine, California, the agency is known for its “Customer Generation” methodology, which replaces traditional lead metrics with revenue and lifetime value outcomes.

• Services offered: Paid search & social, SEO, revenue-focused lifecycle marketing
• What makes them stand out: You get revenue-focused SEO consulting that aligns with your pipeline goals.
• Directive Consulting pricing: SEO work tends to start around $3,000/month, with some “startup” packages closer to $5,000/month.
• It’s a great fit for: Brands looking for comprehensive SaaS marketing

Website: Directive Consulting

20. TenSpeed (A US-based organic growth agency that helps B2B companies do better SEO)

Ten Speed is an SEO & Content Marketing agency that partners with Seed to Series C SaaS companies to grow SEO, content, and content distribution via social media. The founders of Ten Speed is Nate Turner and Kevin King, who started the agency after building and scaling the successful SEO-focused content engine at Sprout Social that helped fuel growth to over $100m in ARR.

• Services offered: SEO, content production, content distribution
• What makes them stand out: You get access to a wealth of knowledge and expertise from the founders that have successfully scaled a blog to over 1M+ visitors that also generate millions in ARR.
• TenSpeed pricing: Depending on your needs and scope, costs may range between $5,000 and $25,000 per month.

Website: TenSpeed

How To Choose The Best B2B SEO Agency For Your Business?

Even with these recommendations, you need to do your due diligence to make sure a specific agency is the right fit for your brand. Here are a few tips to guide you:

1. Choose a niche agency

B2B SEO is vastly different from B2C SEO when you take into account the long and complex sales cycle that the B2B Sales reps are going through. That’s why you need to choose a B2B SEO agency that knows exactly how your internal team operates.

Make sure to look past who ranks #1 for “best SEO agency”. Instead, go for more niche keywords, like:

• Best B2B SEO agency for SaaS
• B2B SaaS SEO agency
• SEO agency for B2B software companies
• B2B SEO agency for long sales cycles
• B2B content marketing agency for SaaS
• SEO agency for enterprise B2B companies

The more niche you go the better. Also, now that we have ChatGPT, why not ask it to recommend you a few agencies that perfectly match what you want to find? Make sure that you browse through their websites to see if their copywriting reflect their understanding of the field or not.

2. Make sure they know how to tie SEO to business goals

SEO is often excluded from CAC (customer acquisition cost) conversations, largely because B2B SEO teams are uncomfortable justifying spend in financial terms. But avoiding CAC does more harm than good, because leadership will eventually demand customer-level accountability.

Paid acquisition has fixed economics. If you pay $1 per click and need 100 clicks to convert, your CAC is $100 every time. Spend another $100, and the next customer still costs $100. Improvements only come from better conversion rates or lower ad costs.

SEO works differently. You might invest heavily upfront, see high CAC in year one, and look inefficient compared to paid. But in year two and three, if conversions continue without proportional new spend, CAC drops sharply. Over time, SEO often becomes significantly cheaper than paid channels.

Here’s a simple table to demonstrate that:

Month	Content Creation ($)	Link Building ($)	SEO Tools ($)	Total Monthly SEO Spend ($)	Cumulative SEO Spend ($)	Monthly SEO Conversions (First-Touch)
1/1/2026	5,000	3,000	2,000	10,000	10,000	2
2/1/2026	5,000	2,500	2,000	9,500	19,500	6
3/1/2026	5,000	2,000	2,000	9,000	28,500	12
4/1/2026	5,000	1,800	2,000	8,800	37,300	20
5/1/2026	5,000	1,500	2,000	8,500	45,800	30
6/1/2026	5,000	1,200	2,000	8,200	54,000	42
7/1/2026	5,000	1,000	2,000	8,000	62,000	55
8/1/2026	5,000	1,000	2,000	8,000	70,000	62
9/1/2026	5,000	1,000	2,000	8,000	78,000	68
10/1/2026	5,000	1,000	2,000	8,000	86,000	72
11/1/2026	5,000	1,000	2,000	8,000	94,000	76
12/1/2026	5,000	1,000	2,000	8,000	102,000	80

You can see how SEO has:

• Heavy upfront investment with slow early conversions
• Monthly SEO spend stabilizes after the foundation phase
• Conversions compound over time without proportional spend increases
• CAC improves every month when viewed cumulatively
• SEO economics outperform paid channels over longer time horizons

3. Make sure their keyword strategy is revenue-led

I’ve seen way too many B2B SEO agencies chase after traffic keywords. They are “What is […]” keywords, which usually have incredibly high volume, look good on paper, and when ranked they bring in lots of traffic for you. However, not much of that traffic converts into meaningful revenue.

Instead, a good B2B SEO agency knows to invest into the “money keywords”, which are keywords that target users at the final research stage, and they’re ready to contact and convert.

FAQs About Choosing a B2B SEO Agency

1. How much should B2B tech companies budget for SEO services?

B2B tech companies typically invest $10,000–$50,000 per month in SEO, but the final number really depends on your goals, the level of competition in your space, and whether content creation is part of the engagement.

2. Why SEO is important for B2B?

SEO is important for B2B companies because it is the stable and scalable channel. For paid ads, you need to continuously pour money into the ad platforms, and the moment you turn off the campaigns, the leads stop coming in. Events and tradeshows certainly work but they aren’t scalable and executives aren’t always at those events. SEO opens another venue for you to target leaders since the very early stage of researching for solutions.

3. What results can I expect from a B2B SEO company in the first year?

In the first year, many B2B tech companies see a significant lift in organic traffic often from 50–200%. On the lead side, it’s common to start generating 20–50 qualified leads per month depending on your starting point and industry.

4. Can a B2B SEO marketing agency help with competitor analysis?

Absolutely. In fact, to build a good SEO strategy, B2B SEO agencies must start from a deep competitor analysis. This helps them uncover which keywords are driving their results and what gaps can be capitalize on.

5. Is B2B SEO better suited for startups or more established companies?

It depends a lot on the industry, but generally my advice is that startups should leverage paid ads to quickly ramp up their user base and get the initial cashflow, then reinvesting that into SEO to slowly build a more sustainable foundation in case the cost-per-click rises. For established companies, SEO is certainly a good channel, even better if the competitors aren’t building their online presence yet.

6. How do B2B SEO agencies measure success beyond traffic?

The best B2B SEO agencies track success through:

• Qualified leads
• Conversions
• Pipeline influence
• Revenue attribution

Keyword rankings is good, but it helps to go one step further and look at the revenue impact of SEO.

Partner with a B2B SEO agency that go above and beyond

Welcome to Perceptric, where you’ll get the best-in-class:

• We understand your product (we’ll work with your internal team to make sure our content strategy strikes!)
• Revenue-driven SEO strategy tailored for the B2B industries
• Expert-written content to build trust with your audience
• Conversion tracking configuration for your favorite CRM