20 Best B2B Content Marketing Agencies You’d Love

If you’re running a B2B company, you probably already know how much impact content marketing can have on your growth.

For B2B, content marketing is an entirely different game, because:

• Most B2B niches are technical, and it takes a lot of research and market understanding to produce decent content for them.
• Even when content is published, it takes significant effort to distribute it properly and turn it into actual pipeline.
• How do you know what content resonates with buyers? How do you know which pieces influence revenue? Unless you connect content performance with real business data, it’s nearly impossible to tell.

That’s when a B2B content marketing agency really shines.

In this article, I will share with you:

• A list of the best B2B content marketing agencies I’ve personally explored
• Why they stand out
• Who they’re best suited for
• Pricing expectations

Let’s dive right in.

The 20 best B2B content marketing agencies

This is the 20 B2B content marketing agencies that I’ll review in this article:

1. Perceptric (The best B2B content marketing agency to bring evergreen revenue)
2. Animalz (A content marketing agency for whitepaper and enterprise thought leadership content)
3. Codeless (A high-volume B2B content agency)
4. Grizzle (A SaaS content agency with built-in product marketing)
5. Grow & Convert (A conversion-focused content agency for B2B SaaS)
6. Siege Media (An SEO-driven content agency with strong design and video production)
7. Omniscient Digital (A full-funnel B2B SaaS marketing agency)
8. Content Allies (A B2B podcast agency)
9. Kalungi (A fractional CMO B2B SaaS agency)
10. Brafton (A full-service B2B content marketing and demand generation agency)
11. YesOptimist (A strategic, SME-led B2B content agency)
12. Powered by Search (A full-funnel B2B SaaS SEO, content, paid ads, and ABM for B2B SaaS)
13. Rock the Rankings (A B2B SaaS SEO agency to drive pipeline)
14. First Page Sage (A traffic-led SEO agency with understanding of BOFU)
15. SaaStorm (A revenue-focused B2B SaaS SEO/GEO agency)
16. TenSpeed (A US-based organic growth agency that helps B2B companies do better SEO)
17. Altitude Marketing (A data-first B2B marketing agency for regulated industries)
18. Skale (A SaaS SEO agency with strong link building)
19. Draft.dev (A dev-focused SEO/content marketing agency)
20. Directive Consulting (A performance marketing agency with good SEO)

Let’s dive right in!

1. Perceptric (The best B2B content marketing agency to bring evergreen revenue)

Perceptric is a B2B content marketing agency that help B2B technical products and services (fintech, retail tech, HR tech, health tech, manufacturing, and beyond) to build content engines that drive revenue.

Perceptric uses the Knowledge – Narrative approach to do B2B content marketing. Simply put, it means we produce two types of content:

• Knowledge content gives your audience the “how”, with frameworks, explanations, practical breakdowns (all optimized for search engines). This is the content that ranks on Google and gets people coming to your site in the first place.
• Narrative content gives them the “why”, with the perspective, the point of view, the bigger picture that makes the work feel meaningful and relevant. This is the content that sets your brand apart and gives people a reason to return to your site (which signals to Google that your website is engaging, which further boosts other SEO articles).

When the two come together and the writing is tight, you get the best of both worlds:

Model	Pros	Cons
Knowledge	– Drives consistent SEO traffic – Evergreen content compounds over time – Great for product education and acquisition – Scales well with small teams	– Slower to show results – Less engaging on social – Can feel impersonal without human voice – Requires keyword research and SEO rigor
Narrative	– Builds brand voice and trust – Great for social and email engagement – Flexible and timely – Showcases thought leadership and POV	– Needs strong distribution – Less SEO value over time – Content decays quickly – Harder to scale without a team or audience

Perceptric also follows several key principles when creating content:

1. Perceptric creates content for the bottom of the funnel

When someone is at the bottom of the funnel, they’re already comparing options and trying to make a decision. If you show up here with clear, helpful content, you meet people at the exact moment they’re looking for you.

If you’ve ever watched a deal stall because a prospect didn’t understand something, you know the pain. We create content at the bottom-funnel stage to do the heavy lifting for you: answering objections, clarifying differentiation, showing outcomes, making the “why you” much clearer.

Think of high-intent content like:

• [vendor] alternatives
• [solution] vs [solution]
• best [category] platforms for [industry/role]
• [vendor] pricing
• [vendor] reviews
• top [industry] providers
• [solution] for [specific workflow or department]
• [solution] ROI
• [service provider] case studies in [industry]

When you publish this kind of content, sales teams feel the impact right away. That’s exactly where the leads come from.

2. We bring technical expertise to the table

• Our writers come from real technical backgrounds, through training, experience, or both, so we can produce content that advanced users actually trust.
• We take time to understand your product by talking to your team and customers, watching demos, reading docs, and trying the product ourselves.
• We bring your technical stakeholders into the process just enough to keep them comfortable and confident in the content, without taking too much of their time.
• You get a team that can scale smoothly, adjust to changes on either side, and keep the work moving without interruptions.
• You can start quickly because our team is already set up, aligned, and ready to deliver real results within the first month.

So, if you’re looking for a strategic B2B content marketing partner that aligns with pipeline goals, Perceptric belongs at the top of your list. Here are the results we measure for you:

• Generating leads or MQLs attributable to content published
• Increasing the number of sign-ups or other conversion events
• Increasing revenue
• Landing high-value clients and contracts through inbound requests

If you want a DIY guide to SEO/content marketing for SaaS, here are some articles we produced:

• B2B content marketing strategy checklist
• How to do SEO for B2B companies?

2. Animalz (A content marketing agency for whitepaper and enterprise thought leadership content)

Animalz is one of the most well-known content marketing agencies in the SaaS space. They work closely with growth-stage and enterprise companies that need thought leadership and SEO content at scale.

They’ve supported leading names in SaaS, finance, and productivity software. Aside from AEO service, Animalz also offers a survey-driven whitepaper writing services. This is a really good type of content that has the potential to move your brand narrative forward.

• Services offered: Thought leadership content, long-form SaaS writing, strategic content planning
• What makes them stand out: You get premium SaaS content systems that strengthen positioning and category authority.
• Animalz pricing: No published rate card
• It’s a great fit for: Mid-market and enterprise teams needing SEO and thought leadership content

Website: Animalz

3. Codeless (A high-volume B2B content agency)

Codeless is a B2B SaaS content agency built to deliver high-volume, high-quality SEO-driven editorial at scale.

Known for powering breakout growth for brands like monday.com (remember when their ads were everywhere?), Codeless has become the quiet engine behind some of the most prolific content operations in tech.

• Services offered: SEO content at scale, editorial operations, keyword-driven production
• What makes them stand out: Their large-scale production teams build high-volume SEO content that gives SaaS companies the topical coverage required to compete with larger players.
• Codeless pricing: Codeless prices content programs custom and doesn’t publish fixed starting rates.
• It’s a great fit for: Companies wanting premium long-form content with data research at high volume

Website: Codeless

4. Grizzle (A SaaS content agency with built-in product marketing)

Grizzle is a good content marketing agency for B2B SaaS. They started as a simple digital PR company, producing and distributing great content in leading industry publications. However, over time, their clients quickly realized that the quality of their content was far too good to create exclusively for other brands. So they start to offer content services on their own.

Besides product-led BOFU content, Grizzle also provides video content creation and product marketing activities. They also have a really good podcast featuring some of the most prominent figures in B2B content marketing:

• Services offered: content production, video production, content refreshing, content repurposing
• What makes them stand out: Their content-led lead generation system creates bottom-funnel assets that give SaaS companies direct paths to demo-ready leads.
• Grizzle pricing: Grizzle keeps things custom.
• It’s a great fit for: B2B SaaS and solutions companies that want an organic-growth engine from content, SEO, to digital PR

Website: Grizzle

5. Grow & Convert (A conversion-focused content agency for B2B SaaS)

Grow and Convert is a content marketing agency best known for its strong emphasis on the Bottom of the Funnel for keyword strategy and content creation. They believe that only content at that stage attracts the right people that will eventually convert into pipeline and revenue.

Grow and Convert is also known for their “Pain-Point SEO” framework:

Definition of Grow and Convert’s flagship Pain point SEO content strategy

They even offer revenue attribution services, including consulting and setting up tracking for your content success in GA4 or CRMs. This helps your team better prove how content contributes to closed revenue. I personally like the way Grow & Convert invests effort into the content creation process. They set the bar high for each and every single piece of content they produce for their clients.

• Services offered: Long-form SEO content, conversion-focused strategy, keyword research
• What makes them stand out: Their inbound strategy centers on high-intent content that brings in buyers already researching problems, not top-funnel traffic that never converts.
• Grow and Convert pricing: Their content packages are pretty straightforward. The public plans land at roughly $10,000 and $15,000/month. PPC is an optional add-on that runs about $3,500/month on top.
• It’s a great fit for: Companies that want content SEO built specifically to drive qualified leads, not vanity traffic.

Website: Grow and Convert

6. Siege Media (An SEO-driven content agency with strong design and video production)

Siege Media is a content marketing agency that focuses on SEO-driven content layered with infographics, interactive elements, and strong visual narratives. Here are some of their samples:

Siege Media serves primarily only 3 industries: SaaS, Fintech, and E-commerce, so you know they have deep expertise in these fields.

If you want an SEO agency and a graphic design agency under one roof, Siege Media is a solid choice.

• Services offered: SEO content at scale, digital PR link-building, content strategy, graphic design
• What makes them stand out: You get high-volume content and beautifully designed visuals that work together to improve your rankings. Authoritative link-building activities are recommended if you are in more competitive SaaS niches.
• Siege Media pricing: Although Siege Media doesn’t publish their pricing, their blog mentions retainers should start around $6,000/month.
• It’s a great fit for: Businesses that want polished, reliable content production and graphic design
• Website: Siege Media

7. Omniscient Digital (A full-funnel B2B SaaS marketing agency)

Omniscient Digital is a marketing agency that blends SEO, content strategy, and editorial depth for B2B companies, but from their case studies it shows that they lean more towards B2B SaaS. They also have a track record of working with top B2B SaaS companies, including Jasper, Smartling, and 360learning:

• Services offered: SEO and content strategy that drives pipeline, programmatic SEO, technical SEO, GEO, link building, content production
• What makes them stand out: Their analysts prioritize topics based on revenue and ignore vanity keywords, so inbound actually contributes to pipeline. They also integrate deeply into your team so they can look at the bigger picture of how their work fits in with (and potentially augments) other channels and campaigns you’re building.
• Omniscient Digital pricing: Omniscient Digital runs fully custom programs.
• It’s a great fit for: Companies wanting deep SEO-focused content that ranks through topic authority and high-quality editorial.

Website: Omniscient Digital

8. Content Allies (A B2B podcast agency)

Content Allies helps B2B companies produce podcasts. They specialize in podcast production and thought leadership content that positions your brand as a trusted voice in your industry.

Their model is built for busy executives who want to share their perspective without spending hours writing or recording.

They provide:

• Podcast production with end-to-end support
• Repurposing of episodes into blogs, social posts, and email content
• Guest booking for maximum reach and industry relevance
• Content systems that create a steady stream of thought leadership

Website: Content Allies

9. Kalungi (A fractional CMO B2B SaaS agency)

Kalungi is a fractional CMO and GTM agency that helps you build inbound foundations even if you feel like you are starting from scratch. They help you define your ICP, build your nurture flows, and organize the messaging your team uses every day. Their strength is giving you experienced leadership without requiring you to hire a full internal team.

• Services offered: Fractional CMO support, full GTM buildout, demand-gen systems
• What makes them stand out: Their fractional CMO model gives SaaS companies a complete inbound strategy and execution layer without hiring internally.
• Kalungi pricing: This one is expensive. Their fractional CMO team model starts around $45,000/month, and performance-based elements stack on top. Definitely an enterprise-budget partner.
• It’s a great fit for: Fintech and finance-related brands wanting growth strategy, funnel optimization, and marketing operations.

Website: Kalungi

10. Brafton (Full-service content marketing and demand-gen for B2B)

Brafton is a well-established B2B content marketing agency that helps companies build and scale demand generation programs. Their team covers every part of the content process, from planning to promotion.

With strong roots in SEO, video, and design, they offer a broad set of capabilities for growth-focused teams, and they’re perfect for support marketing leaders who want a full-service partner.

• Services offered: SEO content, copywriting, video production and editing, infographics, web design, white paper
• What makes them stand out: You get a full in-house content marketing team when you work with Brafton.
• Siege Media pricing: Brafton is really transparent in terms of pricing. SEO audits typically range from $600 to $8,000 depending on scope and depth, while technical SEO consulting is billed at $200 per hour. Keyword research is packaged as search performance briefs at $300 per brief, and SEO content creation is priced at $1 per word.
• It’s a great fit for: Businesses that want polished, reliable content production and graphic design, all under one roof.

Website: Brafton

11. YesOptimist (A strategic, SME-led B2B content agency)

YesOptimist is a B2B content marketing agency who believes that it’s time for content teams to “step off the content treadmill” and start becoming more strategic.

They offer a wide range of services:

• SME interviews
• Content planning
• SEO content
• Social content
• Campaign content
• Visual assets
• Sales enablement
• Technical content

YesOptimist has a track record of working with the best B2B companies:

• Services offered: SEO content, content strategy, SME interviews, campaign content, social content, sales enablement assets, visual content, technical content
• What makes them stand out: You get a strategic, SME-led content team focused on helping SaaS companies step off the content treadmill and build content systems tied to real business outcomes
• YesOptimist pricing: YesOptimist does not publish a public rate card. Pricing is custom and typically scoped based on content strategy needs and the scale of execution
• It’s a great fit for: B2B companies that want a more strategic, insight-driven content marketing partner rather than a high-volume production shop

Website: YesOptimist

12. Powered by Search (A full‑funnel pipeline B2B SaaS SEO/paid ads agency)

Powered by Search is a B2B SaaS marketing agency focused on connecting organic search to every stage of the funnel. Since 2009 they have helped B2B software and technology clients dominate competitive industries in verticals including insurance, finance, legal, healthcare, logistics, shipping, manufacturing, network security, cloud computing, and investor relations.

Looking at their website, it’s easy to see how Powered by Search is a full-service B2B SaaS agency that provides both organic and paid growth. They also offer HubSpot MoSP and RevOps services, which shows that they want to have deep influence on lead lifecycle and infrastructure.

• Services offered: SEO, demand generation strategy, paid ads, web development
• What makes them stand out: They only do B2B SaaS, and more than just SEO, you get a wide range of services that you could ever wanted from a B2B SaaS marketing agency.
• Powered by Search pricing: custom

Website: Powered by Search

13. Rock the Rankings (A B2B SaaS SEO agency to drive pipeline)

Rock The Rankings is a SaaS SEO agency that helps SaaS and Tech companies accelerate growth through a revenue-driven SEO framework. They have a 120-day Grow Faster program that focuses on delivering immediate.

Some key clients of Rock the Rankings include RegFox (event registration SaaS), TicketSpice (ticketing SaaS), Keragon (Healthcare Automation SaaS) and MoonPay (Fintech).

• Services offered: ICP-focused SaaS SEO, content creation, ranking optimization
• What makes them stand out: You get ICP-targeted SEO strategies that bring in trial-ready and demo-ready SaaS buyers.
• Rock the Rankings pricing: Rock the Rankings is very open about pricing. Strategy-only plans start at $5,000/month, their combined strategy content links plan begins at $7,500/month, and their heavy “Authority” tier kicks off at $14,000/month.
• It’s a great fit for: B2B SaaS brands that want to expand their content and LLM visibility. Rock the Rankings has a solid track record of working with Fintech and Healthcare SaaS companies too.

Website: Rock the Rankings

14. First Page Sage (A traffic-led SEO agency with understanding of BOFU)

First Page Sage is another SEO agency with strong proficiency in B2B SaaS. From a quick analysis of First Page Sage’s SEO strategy, I can see that they also use the BOFU-led approach for their content production, and they’re using it really well. They know how to target the keywords with highest revenue potential for your brand.

One of their notable clients is Cadence Design Systems Inc, a leading electronics design automation (EDA) software provider serving the electronics industry. First Page Sage helped them compose SEO-driven content written by electronics engineers to be published on the company’s PCB Resources page.

This shows they have a strong team with technical expertise to help you achieve the same results:

First Page Sage also offer Thought Leadership content services for B2B SaaS clients. They understand that thought leadership is what genuinely drives buyer decision in this space. To achieve this, they hire experienced writers who are intimately familiar with writing for B2B SaaS companies so that they can effectively ghostwrite thought leadership for their clients.

• Services offered: Thought-leadership and SEO content for B2B SaaS, keyword dominance, high-frequency publishing
• What makes them stand out: Solid understanding of SEO in the B2B SaaS space
• First Page Sage pricing: They don’t list packages publicly, but their article on SEO pricing research tells you the ballpark. For First Page Sage, premium, custom SEO pricing typically starts at $3,500-$7,500/month for content-focused plans and escalating to $12,000+/month for full-service, strategy-driven packages.
• It’s a great fit for: B2B SaaS companies needing integrated demand-gen, PR, brand authority, and content under one roof.

Website: First Page Sage

15. SaaStorm (A revenue-focused B2B SaaS SEO and marketing agency)

SaaStorm is a B2B SaaS marketing agency based in the UK that has quickly built a reputation for content-led, revenue-focused growth.

Founded by Romana Kuts, SaaStorm services focus a lot on SEO-led strategies, most notably SEO, content writing, and link building, with additional services on demand gen, email marketing, PPC, and ABM.

• Services offered: B2B SaaS SEO & content creation, link building
• What makes them stand out: Strong understanding of B2B SaaS market
• SaaStorm pricing: Their pricing starts from around €3,750 to €10,000/month.

Website: SaaStorm

16. TenSpeed (A US-based organic growth agency that helps B2B companies do better SEO)

Ten Speed is an SEO & Content Marketing agency that partners with Seed to Series C SaaS companies to grow SEO, content, and content distribution via social media. The founders of Ten Speed is Nate Turner and Kevin King, who started the agency after building and scaling the successful SEO-focused content engine at Sprout Social that helped fuel growth to over $100m in ARR.

• Services offered: SEO, content production, content distribution
• What makes them stand out: You get access to a wealth of knowledge and expertise from the founders that have successfully scaled a blog to over 1M+ visitors that also generate millions in ARR.
• TenSpeed pricing: Depending on your needs and scope, costs may range between $5,000 and $25,000 per month.

Website: TenSpeed

17. Altitude Marketing (A data-first B2B marketing agency for regulated industries)

Altitude Marketing is an integrated B2B agency built for companies in complex, highly technical industries like life sciences, manufacturing, and technology. Although they are a B2B marketing agency that serves all B2B niches, from their portfolio they appear to have more expertise and experience working with Life Science companies.

• Services offered: Marketing strategy, enterprise branding, SEO, web development, digital advertising (search, social, programmatic), technical content development, trade shows, PR, creative, video, lead generation, email marketing, marketing automation, analytics, and full integrated communications support. Everything that a B2B marketing engine needs.
• What makes them stand out: They support all aspects of B2B marketing, from SEO, PPC to event and trade shows
• Altitude Marketing pricing: Integrated marketing retainers typically fall in the $10,000–$25,000/month range based on scope.
• It’s a great fit for: B2B companies in life sciences, manufacturing, or technology that want to scale all aspects of marketing

Website: Altitude Marketing

18. Draft.dev (A dev-focused SEO/content marketing agency)

If you’re a developer tool company, Draft.dev is a solid choice. Draft.dev is a content marketing agency tailored for developer tools and platforms. It was founded in 2020 by former CTO Karl Hughes, who saw the need for deep-tech content in the IT world. He leverages a network of 300+ seasoned engineers to produce technically accurate content that resonates with developer audiences, search and answer engines, and algorithms.

They have worked with a lot of niche, developer-focused brands to help them produce technical content, by developers, for developers:

• Services offered: Developer-focused content, technical guides, API/SDK documentation, dev-focused video production
• What makes them stand out: You get engineer-written content for IT services, ideal when you need deeply technical articles that build trust.
• Draft.dev pricing: Many of their clients start small as a test, adding in paid growth options over time. They offer plans starting at $8K/month with an initial minimum commitment of 3 months. You can book a Discovery Call to discuss more.
• It’s a great fit for: Developer-focused brands that want strong and high-impact thought leadership content.

Website: Draft.dev

19. Skale (A content marketing and link building agency for B2B SaaS)

Skale is a SaaS organic growth agency that offers SEO services and content marketing services only for B2B companies, including companies in the Fintech, Crypto, services space.

They emphasize a lot of link building activities to improve SEO and GEO simultaneously. Skale can also help you produce product pages at scale with programmatic SEO activities, all designed to generate high-quality leads at speed.

• What makes them stand out: Strong backlink outreach and programmatic SEO content production
• Skale pricing: SaaS SEO projects here typically start around $5,000, with everything else custom. Realistically, the minimum meaningful engagement ends up being a low five-figure quarterly commitment, especially once you layer links and content.
• It’s a great fit for: Companies seeking SEO-focused content that moves rankings fast in hyper-competitive B2B niches.

Website: Skale

20. Directive Consulting (A B2B performance marketing agency with solid SEO)

Directive Consulting is a B2B marketing agency that helps technology and software companies generate measurable revenue growth through performance marketing. Founded in 2013 and headquartered in Irvine, California, the agency is known for its “Customer Generation” methodology, which replaces traditional lead metrics with revenue and lifetime value outcomes.

• Services offered: Paid search & social, SEO, revenue-focused lifecycle marketing
• What makes them stand out: You get revenue-focused SEO consulting that aligns with your pipeline goals.
• Directive Consulting pricing: SEO work tends to start around $3,000/month, with some “startup” packages closer to $5,000/month.
• It’s a great fit for: Brands looking for comprehensive SaaS marketing

Website: Directive Consulting

FAQs About Choosing a B2B content marketing agency

1. How much should B2B companies budget for content marketing services?

Most B2B companies invest between $8,000–$40,000 per month in content marketing. The exact budget depends on your growth goals, how competitive your market is, and the scope of work.

2. Why is content marketing important for B2B companies?

Content marketing is one of the most sustainable and scalable growth channels in B2B.

With paid ads, results stop the moment you stop spending. Events and webinars can be effective, but they’re difficult to scale and only reach buyers who show up. Content marketing allows you to consistently reach decision-makers early in their buying journey, when they’re researching solutions long before they talk to sales.

3. What results can I expect from a B2B content marketing agency in the first year?

In the first 6–12 months, many B2B companies see:

• 50–200% growth in organic traffic depending on the starting point
• A steady increase in qualified inbound leads
• Stronger brand authority in their niche

Lead volume varies by industry and starting point, but it’s common to see 20–50 qualified leads per month once content gains traction and distribution is dialed in.

4. Can a B2B content marketing agency help with competitor analysis?

Absolutely. A strong content marketing strategy starts with deep competitor research.

Agencies analyze competitors’ content, keywords, messaging, and distribution channels to identify what’s working, what’s missing, and where your company can differentiate and win attention.

5. Is B2B content marketing better for startups or established companies?

Both works, but in different ways.

Startups often use paid acquisition to gain early traction, then invest in content marketing to build long-term visibility and reduce that dependence on paid ads over time.

Established companies benefit even more from content marketing, especially if competitors haven’t invested heavily in content yet. This creates an opportunity to dominate mindshare and search results.

6. How do B2B content marketing agencies measure success beyond traffic?

The best agencies go beyond vanity metrics and focus on business impact, such as:

• Qualified leads
• Conversion rates
• Pipeline contribution
• Revenue influence

Traffic and rankings matter, but content marketing success is ultimately measured by how it drives growth and revenue, not just pageviews.

Partner with B2B content marketing agencies who go above and beyond

Welcome to Perceptric, where you’ll get the best-in-class:

• We understand your product (we’ll work with your internal team to make sure our content strategy strikes!)
• Revenue-driven SEO strategy tailored for the tech industries
• Expert-written content to build trust with your audience
• Conversion tracking configuration for your favorite CRM