9 Best Software SEO Agencies With Proven Track Record

You have built an awesome software that solves a pain point. Congratulations. But users don’t automatically know about your tool (unless you spend thousands of dollars in ad spend to bring people in).

Good news: SEO can be the solution for you! A good software SEO agency usually only need maximum 90 days to build the groundwork that can compound into success for years to come.

To help you cut through the noise, we’ve compiled this list of the best SEO agencies for software companies, across a wide range of niches:

• B2B SaaS
• B2C SaaS
• Developer tools
• APIs
• On-prem software

Let’s dive in!

Why SEO for software companies is different?

SaaS and software is a niche where I find SEO to be extremely effective because:

1. SaaS and software companies rely heavily on their online presence. Business transactions also happen online, which creates the perfect environment for SEO to work and flourish.
2. People indeed use Google to discover software. Devs, engineers, or anyone that needs a SaaS are usually office workers who use Google on a daily and sometimes hourly basis. That’s literally where they spend the majority of their day on. What better place can you appear and get their attention?

The Best Software SEO Agencies

Here’s the list of 9 best agencies that I will cover in this article:

1. Perceptric (Best for technology SEO and competitive category ranking)
2. Wizard on Demand (Best for deep technical, PLG-focused content for developer and SaaS products)
3. Draft.dev (Best for engineering-written SEO and thought leadership for developer tools)
4. Grow and Convert (Best for bottom-funnel, SEO-driven content that converts SaaS buyers)
5. Dev Spotlight (Best for dev-focused SEO and highly technical IT content)
6. First Page Sage (Best for BOFU-led SEO and thought leadership with predictable ROI)
7. YesOptimist (Best for strategic, SME-led B2B SEO and content systems tied to outcomes)
8. Column Five (Best for visual storytelling and data-driven brand systems for tech companies)
9. Powered by Search (Full‑funnel pipeline software SEO alongside paid and ABM)

Here’s a comparison table if you want to have a quick overview of those agencies:

Agency	Best For	Core Strength
Perceptric	Technology SEO and competitive category ranking	Revenue-led BOFU SEO and Knowledge–Narrative content systems designed to win high-intent keywords and buyer trust.
Wizard on Demand	Deep technical, PLG-focused SaaS content	Engineering-grade product content that improves activation, adoption, and technical buyer understanding.
Draft.dev	Engineering-written SEO for developer tools	Developer-authored SEO and thought leadership content that resonates with technical audiences.
Grow and Convert	Bottom-funnel SaaS SEO that converts	Pain-point-led SEO content targeting high-intent keywords tied directly to demos and revenue.
Dev Spotlight	Dev-focused SEO for IT services	Long-form, engineering-grade tutorials and deep dives optimized for advanced technical search intent.
First Page Sage	BOFU-led SEO and thought leadership	Predictable, ROI-driven SEO programs focused on competitive, revenue-generating keywords.
YesOptimist	Strategic, SME-led B2B SEO and content	Insight-driven content systems designed to replace volume production with business impact.
Column Five	Visual storytelling for tech brands	Data-driven visual systems and infographics that elevate brand clarity and authority.
Powered by Search	Full-funnel SaaS SEO with paid and ABM	Integrated SEO, paid media, ABM, and RevOps programs built to influence pipeline end to end.

1. Perceptric (Best for competitive software SEO and long-tail keyword growth)

Perceptric is an SEO/content marketing agency that help B2B technical products and services (fintech, retail tech, HR tech, health tech, manufacturing, and beyond) to build revenue-led content engines.

What problems do Perceptric solve for Software Companies?

Perceptric was built out of seeing problems with most content marketing programs across a wide range of software companies.

To be sustainable, content marketing must drive real outcomes like conversions, market share, and lower acquisition costs. I saw most content marketing programs in software fail because:

• They lack people with the right skills (technical writers, editors, illustrators).
• They don’t have a clear, repeatable process.
• They lack proper quality control, leading to weak output and weak results.

When these issues aren’t addressed, companies either miss their goals or burn unnecessary time and resources to get there. Here are some examples of common failures in technical content marketing:

1. Non-technical writers producing technical content: Content gets published but shows no impact after months because it’s too shallow and misses audience expectations. Time and budget are wasted, and the work must be redone.
2. No qualified technical writer on the project: Leadership blocks publication due to quality concerns. Months of rewrites follow, and marketing leaders are forced to step in to fix fundamental issues the writers can’t handle.
3. Good content but no promotion plan: Content launches with minimal traction. Leadership concludes content “doesn’t work,” cuts budgets, and loses trust in the initiative.

How does Perceptric approach SEO for software companies?

We use the Knowledge-Narrative model. It’s the same approach you’ll see behind the strongest content programs out there like HubSpot, Notion, and a handful of other brands that consistently communicate with clarity and confidence. And it’s the exact playbook I use for our clients, as well as for Perceptric’s own content.

The idea is simple:

• Knowledge content gives your audience the “how”, with frameworks, explanations, practical breakdowns. This is the content that actually ranks on Google and gets people coming to your site in the first place.
• Narrative content gives them the “why”, with the perspective, the point of view, the bigger picture that makes the work feel meaningful and relevant. This is the content that sets your brand apart and gives people a reason to return to your site.

When the two come together and the writing is tight, you get the best of both worlds:

Model	Pros	Cons
Knowledge	– Drives consistent SEO traffic – Evergreen content compounds over time – Great for product education and acquisition – Scales well with small teams	– Slower to show results – Less engaging on social – Can feel impersonal without human voice – Requires keyword research and SEO rigor
Narrative	– Builds brand voice and trust – Great for social and email engagement – Flexible and timely – Showcases thought leadership and POV	– Needs strong distribution – Less SEO value over time – Content decays quickly – Harder to scale without a team or audience

Perceptric also follows several key principles when creating content:

1. We start at the bottom of the funnel

When someone is at the bottom of the funnel, they’re already comparing options and trying to make a decision. If you show up here with clear, helpful content, you meet people at the exact moment they’re looking for you.

Think of high-intent content like:

• [vendor] alternatives
• [solution] vs [solution]
• best [category] platforms for [industry/role]
• [vendor] pricing
• [vendor] reviews
• top [industry] providers
• [solution] for [specific workflow or department]
• [solution] ROI
• [service provider] case studies in [industry]

When you publish this kind of content, sales teams feel the impact right away. These are the types of content that gets shared in dark socials (private Slack channels, LinkedIn messages, tool discussion meetings, etc.) and brings in the leads.

2. We bring technical expertise to the table

• Our writers come from real technical backgrounds, through training, experience, or both, so we can produce content that advanced users actually trust.
• We take time to understand your product by talking to your team and customers, watching demos, reading docs, and trying the product ourselves.
• We bring your technical stakeholders into the process just enough to keep them comfortable and confident in the content, without taking too much of their time.
• You get a team that can scale smoothly, adjust to changes on either side, and keep the work moving without interruptions.
• You can start quickly because our team is already set up, aligned, and ready to deliver real results within the first month.

So, if you’re looking for a strategic SEO partner that understands technical complexities, Perceptric belongs at the top of your list. Here are the results we measure for you:

• Generating leads or MQLs attributable to content published
• Increasing the number of sign-ups or other conversion events
• Increasing revenue
• Landing high-value clients and contracts through inbound requests

If you want a DIY guide to do SEO/content marketing for software companies, here are some articles we produced:

• SEO for Software companies: A complete guide
• A guide to B2B tech SEO

2. Wizard on Demand (Best for PLG content for developers)

If your software is too complex to communicate properly, Wizard on Demand is a solid choice. Wizard on Demand is a software SEO and content marketing agency that offers deeply technical explainers/articles, all at engineering-grade.

They also apply SEO best practices into every article they produce so that the content promotes themselves. It’s like having an SEO agency and software marketing agency under one roof.

• Services offered: Technical SaaS writing, product-led content, developer documentation
• What makes them stand out: You get deep technical content that improves adoption and explains how your product actually functions.
• Wizard on Demand pricing: Typical engagements land in the five-figure range. Directories consistently show a minimum project size around $10,000, with most actual projects falling between $10,000–$24,999. They quote everything custom, so you end up on a call before they shape your retainer or project.
• It’s a great fit for: Technical software, dev-tools, and engineering-heavy products needing deeply technical, developer-friendly content.

Website: Wizard on Demand

3. Draft.dev (Best for engineering-grade marketing for developers)

If you’re a developer tool company, Draft.dev is a solid choice. Draft.dev is a content marketing agency tailored for developer tools and platforms. It was founded in 2020 by former CTO Karl Hughes, who saw the need for deep-tech content in the IT world. He leverages a network of 300+ seasoned engineers to produce technically accurate content that resonates with developer audiences, search and answer engines, and algorithms.

They have worked with a lot of niche, developer-focused brands to help them produce technical content, by developers, for developers:

• Services offered: Developer-focused content, technical guides, API/SDK documentation, dev-focused video production
• What makes them stand out: You get engineer-written content for IT services, ideal when you need deeply technical articles that build trust.
• Draft.dev pricing: Many of their clients start small as a test, adding in paid growth options over time. They offer plans starting at $8K/month with an initial minimum commitment of 3 months. You can book a Discovery Call to discuss more.
• It’s a great fit for: Developer-focused brands that want strong and high-impact thought leadership content.

Website: Draft.dev

4. Grow and Convert (Best for SEO-driven long-form content for SaaS companies)

Grow and Convert is another awesome SEO/content marketing agency that works primarily with SaaS companies, both B2B and B2C.

They champion bottom-funnel content since that’s exactly where most conversions happen. They also help you map customer pain point with content strategy to produce assets that support evaluation-stage buyers.

If you’re in SaaS, Grow and Convert is a solid choice.

• Services offered: Long-form SEO content, conversion-focused strategy, keyword research
• What makes them stand out: You get SEO-focused content that attracts technical and business buyers searching for solutions like yours.
• Grow and Convert pricing: Their content packages are pretty straightforward. The public plans land at roughly $10,000, $15,000, and $25,000/month, mainly changing based on how many pieces you want and how much promotion you add. PPC is an optional add-on that runs about $3,500/month on top.
• It’s a great fit for: Companies that want content SEO built specifically to drive qualified leads, not vanity traffic.

Website: Grow and Convert

5. Dev Spotlight (Best for dev-focused content for software companies)

Dev Spotlight is a content agency that offers technical long-form content that reaches developers, engineers, IT leaders, and technical influencers. From devops to microservices to fintech to blockchain, they have a deep understanding of the tech they write about, so you can totally entrust them with your technical marketing programs.

Dev Spotlight has written in-depth content for AI, DevOps, cloud, data, APIs, blockchain, and many more niche industries:

• Services offered: Engineering-grade technical content, tutorials deep dives, developer education
• What makes them stand out: You get engineering-grade content that supports SEO for advanced IT service offerings like DevOps, cloud migration, and SOC services.
• Dev Spotlight pricing: Dev Spotlight uses custom pricing for technical content and does not list a starting retainer.
• It’s a great fit for: Developer-focused companies needing highly technical, engineer-written product content.

Website: Dev Spotlight

5. First Page Sage (Best for software SEO programs targeted at high-intent queries)

First Page Sage is another SEO agency with strong proficiency in software, especially B2B SaaS. From a quick analysis of First Page Sage’s SEO strategy, I can see that they also use the BOFU-led approach for their content production, and they’re using it really well. They know how to target the keywords with highest revenue potential for your brand.

First Page Sage also offer Thought Leadership content services for software clients. They understand that thought leadership is what genuinely drives buyer decision in this space.

To achieve this, they hire experienced writers who are intimately familiar with writing for software companies so that they can effectively ghostwrite thought leadership for their clients.

• Services offered: Thought-leadership and SEO content for B2B SaaS, keyword dominance, high-frequency publishing
• What makes them stand out: Solid understanding of SEO in the B2B SaaS space
• First Page Sage pricing: They don’t list packages publicly, but their article on SEO pricing research tells you the ballpark. For First Page Sage, premium, custom SEO pricing typically starts at $3,500-$7,500/month for content-focused plans and escalating to $12,000+/month for full-service, strategy-driven packages.
• It’s a great fit for: B2B SaaS companies needing integrated demand-gen, PR, brand authority, and content under one roof.

Website: First Page Sage

7. YesOptimist (Best for strategic B2B SEO and content marketing)

YesOptimist is a B2B SEO and content agency who believes that it’s time for content teams to “step off the content treadmill” and start becoming more strategic.

They offer a wide range of services for technical niches (B2B SaaS, Fintech, Retail SaaS, Healthcare SaaS):

• SME interviews
• Content planning
• SEO content
• Social content
• Campaign content
• Visual assets
• Sales enablement
• Technical content

YesOptimist has a track record of working with the best software companies:

• Services offered: SEO content, content strategy, SME interviews, campaign content, social content, sales enablement assets, visual content, technical content
• What makes them stand out: You get a strategic, SME-led content team focused on helping SaaS companies step off the content treadmill and build content systems tied to real business outcomes
• YesOptimist pricing: YesOptimist does not publish a public rate card. Pricing is custom and typically scoped based on content strategy needs and the scale of execution
• It’s a great fit for: B2B companies that want a more strategic, insight-driven content marketing partner rather than a high-volume production shop

Website: YesOptimist

8. Column Five (Best for visual storytelling brand systems for software companies)

Column Five is a content marketing agency with strong technical expertise that can help software companies produce SEO content along with infographics.

They actually were one of the first agencies that introduced the concept of using infographic for content marketing, and have achieved lot of success for tech companies in the SF-bay area with it.

Here are some core services from Column Five:

• Services offered: Data storytelling, visual content, brand creative
• What makes them stand out: You get clean visual content and structured pages made by subject matter experts.
• Column Five pricing: Listings show minimum project sizes around $10K, and real projects start from $15K. Their hourly rates float in the $150–$199 range.
• It’s a great fit for: Brands that want strong visual storytelling, data-driven content, and high-end creative to elevate their identity.

Website: Column Five

9. Powered by Search (Full‑funnel pipeline software SEO alongside paid and ABM)

Powered by Search is a B2B SaaS marketing agency focused on connecting organic search to every stage of the funnel. Since 2009 they have helped B2B software and technology clients dominate competitive industries in verticals including insurance, finance, legal, healthcare, logistics, shipping, manufacturing, network security, cloud computing, and investor relations.

Looking at their website, it’s easy to see how Powered by Search is a full-service B2B SaaS agency that provides both organic and paid growth. They also offer HubSpot MoSP and RevOps services, which shows that they want to have deep influence on lead lifecycle and infrastructure.

• Services offered: SEO, demand generation strategy, paid ads, web development
• What makes them stand out: They only do B2B SaaS, and more than just SEO, you get a wide range of services that you could ever wanted from a B2B SaaS marketing agency.
• Powered by Search pricing: custom

Website: Powered by Search

Why should you hire a Software SEO agency?

Working with a software SEO agency can be a rewarding investment for any business that wants to rank for competitive software queries and generate consistent inbound demand.

The right software SEO agency can help you rank for crucial product-led keywords and drive stronger inbound performance.

Here are some of the top reasons to partner with a Software SEO agency:

Reason #1: You have too much on your plate already

Even if you’re a software SEO specialist, there are only so many hours in a day. Producing optimized content that explains complex products is heavy, ongoing work. And once pages are live, you still need someone to create backlinks and boost ranking strength.

Reason #2: You want access to specialized expertise

A software SEO agency provides professionals who understand how to optimize complex software content for competitive search landscapes. Partnering with an agency gives you specialists who know how to build targeted visibility for product-driven growth.

Reason #3: You care about long-term growth

It’s tempting to claim SEO will drive rapid adoption, but software buyers rarely move fast. They research deeply, validate solutions, and need certainty. Real traction comes from consistent, search-aligned education that builds confidence gradually.

Partner with software SEO strategists who go beyond ranking

Looking for a full-stack software SEO agency that is serious about driving growth? We’d love to chat about how we can help your software business build a scalable growth strategy.

Let’s find out if Perceptric is the right agency for you. Let’s have a quick chat today!