Wanting to scale content marketing for your software company but don’t have the time and expertise to do so?
Well, good news: partnering with a good software content marketing agency can be the solution for you!
But here’s the catch: while there are many agencies to choose from, the genuinely good ones are few and far in between.
To help you cut through the noise, we’ve compiled this list of the best software content marketing agencies for you, across all niches:
- B2B technology
- B2B/B2C SaaS
- Developer tools
- APIs
- Robotics
- AI
- Aerospace
- Telecommunications
The problem with Software Content Marketing
The core issue with most software content marketing programs is that the people behind them don’t have enough technical expertise to translate features into punchy marketing copies.
The result: you end up with marketing copies filled with either jargon or fluff, like this:
When you bring on a software content marketing agency, you are essentially building a bridge between the technical and non-technical. You need to make sure that they can conveyed “that which can’t be easily conveyed”.
And rest assured that the agencies I selected below will be able to handle that daunting task.
The Best Software Content Marketing Agencies
Here’s the list of 9 best agencies that I will cover in this article:
- Perceptric (Best for software content with strong technical rigor and SEO value)
- Draft.dev (Best for dev-grade software content with engineering accuracy)
- Dev Spotlight (Best for dev-focused SEO for technology companies)
- Column Five (Best for visual storytelling for software products.)
- Wizard on Demand (Best for deep technical, PLG-focused content for developer and SaaS products)
- Grow and Convert (Best for bottom-funnel, SEO-driven content that converts SaaS buyers)
- YesOptimist (Best for strategic B2B SEO and content marketing in SaaS, HealthTech, RetailTech, FinTech)
- Ironpaper (Best for demand-driven software content marketing)
- Animalz (Best for high-quality thought leadership content marketing)
Want a quick overview? Here’s a comparison table for you before we take the deep-dive into each agency:
| Agency | Best For | Core Strength |
|---|---|---|
| Perceptric | Software content with technical rigor and SEO value | Revenue-led SEO and technically accurate content systems built to rank in competitive software categories and convert buyers. |
| Draft.dev | Dev-grade software content | Engineer-written articles, guides, and thought leadership tailored for developer tools and technical audiences. |
| Dev Spotlight | Dev-focused SEO for technology companies | Deep technical SEO content optimized for developers, IT buyers, and advanced technical search intent. |
| Column Five | Visual storytelling for software products | Data-driven visual systems, infographics, and creative assets that clarify complex software narratives. |
| Wizard on Demand | Deep technical, PLG-focused software content | Engineering-grade product content that improves activation, onboarding, and feature adoption. |
| Grow and Convert | Bottom-funnel SEO that converts SaaS buyers | Pain-point-driven SEO content targeting high-intent keywords tied directly to demos and revenue. |
| YesOptimist | Strategic B2B SEO and content marketing | SME-led content strategy focused on insight, positioning, and long-term outcomes across regulated SaaS verticals. |
| Ironpaper | Demand-driven software content marketing | Inbound and ABM programs aligning content, SEO, paid media, and RevOps for complex buying journeys. |
| Animalz | High-quality thought leadership content | Editorial-grade thought leadership that builds brand authority and long-term audience trust. |
1. Perceptric (Best for software product education and content operations)
Perceptric is an SEO/content marketing agency that help B2B technical products and services (fintech, retail tech, HR tech, healthtech, manufacturing, and beyond) to build revenue-led content engines.
How Perceptric approaches B2B technology content marketing?
We use the Knowledge-Narrative model. It’s the same approach you’ll see behind the strongest content programs out there like HubSpot, Notion, and a handful of other brands that consistently communicate with clarity and confidence. And it’s the exact playbook I use for our clients, as well as for Perceptric’s own content.
The idea is simple:
- Knowledge content gives your audience the “how”, with frameworks, explanations, practical breakdowns. This is the content that actually ranks on Google and gets people coming to your site in the first place.
- Narrative content gives them the “why”, with the perspective, the point of view, the bigger picture that makes the work feel meaningful and relevant. This is the content that sets your brand apart and gives people a reason to return to your site.
When the two come together and the writing is tight, you get the best of both worlds:
| Model | Pros | Cons |
|---|---|---|
| Knowledge |
– Drives consistent SEO traffic – Evergreen content compounds over time – Great for product education and acquisition – Scales well with small teams |
– Slower to show results – Less engaging on social – Can feel impersonal without human voice – Requires keyword research and SEO rigor |
| Narrative |
– Builds brand voice and trust – Great for social and email engagement – Flexible and timely – Showcases thought leadership and POV |
– Needs strong distribution – Less SEO value over time – Content decays quickly – Harder to scale without a team or audience |
Perceptric also follows several key principles when creating content:
1. We start at the bottom of the funnel
When someone is at the bottom of the funnel, they’re already comparing options and trying to make a decision. If you show up here with clear, helpful content, you meet people at the exact moment they’re looking for you.
If you’ve ever watched a deal stall because a prospect didn’t understand something, you know the pain. We create content at the bottom-funnel stage to do the heavy lifting for you: answering objections, clarifying differentiation, showing outcomes, making the “why you” much clearer.
And when you publish this kind of content, sales teams feel the impact right away.
If you’re in B2B, your audience are probably veterans in the field. Instead, we target people who are in the Decision stage with high-intent keywords. Think of articles like:
- [Your product] vs [Your competitor]: Why your product is superior
- [Competitor 1] vs [Competitor 2]: Which is better, and why your product is better than both
- How to [solve a problem with your product]
- Thought leadership article that shows why you’re disrupting the market
These are the types of content that gets shared in dark socials (private Slack channels, LinkedIn messages, tool discussion meetings, etc.).
2. We bring a team of technical experts to the table
- Our writers come from real technical backgrounds, through training, experience, or both, so we can produce content that advanced users actually trust and connect with.
- We take time to understand your product by talking to your team and customers, watching demos, reading docs, and trying the product ourselves. Our content is definitely written from real experience.
- We bring your technical stakeholders into the process just enough to keep them comfortable and confident in the content, without taking too much of their time.
- You get a team that can scale smoothly, adjust to changes on either side, and keep the work moving without interruptions.
- You can start quickly because our team is already set up, aligned, and ready to deliver real results within the first month.
If you want a DIY guide (or you want to check how we approach SEO/content marketing for tech companies), here are some articles we produced:
- A guide to SEO for B2B software companies
- How to do content marketing for B2B technology companies?
- 14 B2B SaaS marketing strategies
2. Draft.dev (Best for engineering-grade marketing for developers)
If you’re more of a developer tool company, Draft.dev is a solid choice. Draft.dev is a content marketing agency tailored for developer tools and platforms.
Draft.dev was founded in 2020 by former CTO Karl Hughes, who saw the need for deep-tech content in the software industry. He leverages a network of 300+ seasoned engineers to produce technically accurate content that resonates with developer audiences, search and answer engines, and algorithms.
They have worked with a lot of niche, developer-focused brands to help them produce technical content, by developers, for developers:
- Services offered: Developer-focused content, technical guides, API/SDK documentation, dev-focused video production
- What makes them stand out: You get engineer-written content for IT services, ideal when you need deeply technical articles that build trust.
- Draft.dev pricing: Many of their clients start small as a test, adding in paid growth options over time. They offer plans starting at $8K/month with an initial minimum commitment of 3 months. You can book a Discovery Call to discuss more.
- It’s a great fit for: Developer-focused brands that want strong and high-impact thought leadership content.
Website: Draft.dev
3. Dev Spotlight (Best for dev-focused content at enterprise scale)
Fairly similar to Draft.dev, Dev Spotlight is another good content marketing agency that offers technical long-form content that reaches developers, engineers, IT leaders, and technical influencers. From devops to microservices to fintech to blockchain, they have a deep understanding of the tech they write about, so you can totally entrust them with your technical marketing programs.
Dev Spotlight has written in-depth content for AI, DevOps, cloud, data, APIs, blockchain, and many more niche industries:
- Services offered: Engineering-grade technical content, tutorials deep dives, developer education
- What makes them stand out: You get engineering-grade content that supports SEO for advanced IT service offerings like DevOps, cloud migration, and SOC services.
- Dev Spotlight pricing: Dev Spotlight uses custom pricing for technical content and does not list a starting retainer.
- It’s a great fit for: Developer-focused companies needing highly technical, engineer-written product content.
Website: Dev Spotlight
4. Column Five (Best for visual storytelling for software products)
Column Five is a content marketing agency with strong technical expertise that can help technology companies produce SEO content along with infographics.
They actually were one of the first agencies that introduced the concept of using infographic for content marketing, and have achieved lot of success for tech companies in the SF-bay area with it.
Here are some core services from Column Five:
- Services offered: Data storytelling, visual content, brand creative
- What makes them stand out: You get clean visual content and structured pages made by subject matter experts.
- Column Five pricing: Listings show minimum project sizes around $10K, and real projects start from $15K. Their hourly rates float in the $150–$199 range.
- It’s a great fit for: Brands that want strong visual storytelling, data-driven content, and high-end creative to elevate their identity.
Website: Column Five
5. Wizard on Demand (Best for deep technical content for developer-facing products.)
Wizard on Demand is a content marketing agency built specifically for technical products and services. If your target audience is engineers/developers, they are a perfect fit.
What’s great about Wizard on Demand is that besides technical writing they also apply SEO best practices into every article they produce. This allows the content to rank and promote themselves. It’s like having an SEO agency and technology marketing agency under one roof.
- Services offered: information architecture consulting, technical content writing, product-led content, developer documentation, SEO content
- What makes them stand out: You get deep technical content that improves adoption while also ranking high for SEO
- Wizard on Demand pricing: Typical engagements land in the five-figure range.
- It’s a great fit for: Technical software, dev-tools, and engineering-heavy products needing deeply technical, developer-friendly content.
Website: Wizard on Demand
6. Grow and Convert (Best for SEO-driven long-form content for SaaS companies)
Grow and Convert is another awesome SEO/content marketing agency that works primarily with SaaS companies, both B2B and B2C.
They champion bottom-funnel content since that’s exactly where most conversions happen. They also help you map customer pain point with content strategy to produce assets that support evaluation-stage buyers.
If you’re in SaaS, Grow and Convert is a solid choice.
- Services offered: Long-form SEO content, conversion-focused strategy, keyword research
- What makes them stand out: You get SEO-focused content that attracts technical and business buyers searching for solutions like yours.
- Grow and Convert pricing: Their content packages are pretty straightforward. The public plans land at roughly $10,000, $15,000, and $25,000/month, mainly changing based on how many pieces you want and how much promotion you add. PPC is an optional add-on that runs about $3,500/month on top.
- It’s a great fit for: Companies that want content SEO built specifically to drive qualified leads, not vanity traffic.
Website: Grow and Convert
7. YesOptimist (Best for strategic B2B SEO and content marketing in SaaS, HealthTech, RetailTech, FinTech)
YesOptimist is a B2B SEO and content agency who believes that it’s time for content teams to “step off the content treadmill” and start becoming more strategic.
They offer a wide range of services for technical niches (B2B SaaS, Fintech, Retail SaaS, Healthcare SaaS):
- SME interviews
- Content planning
- SEO content
- Social content
- Campaign content
- Visual assets
- Sales enablement
- Technical content
YesOptimist has a track record of working with the best B2B companies:
- Services offered: SEO content, content strategy, SME interviews, campaign content, social content, sales enablement assets, visual content, technical content
- What makes them stand out: You get a strategic, SME-led content team focused on helping SaaS companies step off the content treadmill and build content systems tied to real business outcomes
- YesOptimist pricing: YesOptimist does not publish a public rate card. Pricing is custom and typically scoped based on content strategy needs and the scale of execution
- It’s a great fit for: B2B companies that want a more strategic, insight-driven content marketing partner rather than a high-volume production shop
Website: YesOptimist
8. Ironpaper (Best for B2B tech demand engines content)
Ironpaper is an inbound marketing and content marketing agency that helps you attract and nurture high-value B2B technology buyers.
Their work blends content, strategy, design, technology, marketing, sales, and business consulting in order to solve real-world growth issues for clients. And they have delivered a lot of success for major enterprise B2B companies.
- Services offered: B2B demand generation, content-driven SEO, paid ads, revenue operations
- What makes them stand out: Their inbound programs tie ABM, lifecycle marketing, and educational content together to improve conversion throughout the buyer journey.
- Ironpaper pricing: Pricing is fully custom here.
- It’s a great fit for: B2B companies with complex sales cycles that need tight demand-gen, ABM, and revenue-focused marketing.
Website: Ironpaper
9. Animalz (Best for premium SaaS thought leadership and survey-driven whitepaper)
Animalz is a content marketing agency that provides thought leadership and survey-driven industry analysis content services. They help SaaS companies define their narrative and influence enterprise buyers through expert-level content.
- Services offered: Thought leadership content, long-form SaaS writing, strategic content planning
- What makes them stand out: You get premium thought leadership that strengthens your position in the technology category.
- Animalz pricing: Retainers tend to start around $10,000/month, and per-piece work often sits between $1,000–$3,000 depending on complexity. Definitely a premium shop.
- It’s a great fit for: Mid-market and enterprise teams needing SEO-driven content and link-building at scale to dominate rankings.
Website: Animalz
Why should you hire a Software content marketing agency?
Working with a software content marketing agency can be a rewarding investment for any business that wants to communicate product capabilities, support sales cycles, and educate technical buyers.
The right software content marketing agency can help you express complex product capabilities clearly and support buyers comparing software options.
Here are some of the top reasons to partner with a Software content marketing agency:
Reason #1: You have too much on your plate already
Even if you’re a software content marketing expert, there are only so many hours in a day. Turning technical features into clear, helpful content requires deep attention. And once assets are published, you still need someone to distribute them and spark engagement.
Reason #2: You want access to specialized expertise
A software content marketing agency brings professionals who understand how to turn technical features into clear, buyer-focused narratives. Partnering with an agency gives you specialists who know how to create targeted content that supports software evaluation.
Reason #3: You care about long-term growth
You might expect a claim that software content marketing accelerates adoption quickly. Software buyers often need time to fully understand value and compare solutions. Real growth emerges when you produce consistent, helpful, long-term content that supports product education and user confidence.
Partner with software content marketers who go beyond content
Looking for a full-stack software content marketing agency that is serious about driving growth? We’d love to chat about how we can help your software business build a scalable growth strategy.
Let’s find out if Perceptric is the right agency for you. Let’s have a quick chat today!
