AI Use Policy

Last updated: Oct 31, 2025

1. Purpose of This Policy

This policy outlines how Perceptric uses artificial intelligence (AI) technologies to support and enhance our marketing services. It applies to all clients, including those with active agreements, and exists to ensure transparency, quality control, and responsible AI adoption across all projects.

2. Scope of AI Usage

Perceptric uses AI in a strategic and supervised manner to accelerate creative workflows, support analysis, and optimize delivery — never as a substitute for human expertise. We currently use AI for:

a. Content Development Support

AI tools may assist in generating or refining content drafts, helping our team improve clarity, tone, consistency, and structure across blogs, social media, email, and long-form marketing assets.

b. Strategic Research & Analysis

We may use AI to research client industries, surface competitor trends, and summarize complex topics to better position your brand and messaging.

c. Workflow Optimization

We use AI to streamline internal processes like project planning, content structuring, SEO metadata generation, and task automation to enhance service speed and consistency.

d. Technology Testing & Exploration

We test emerging AI tools in a sandboxed environment to evaluate their potential for improving delivery. No client data is exposed in these test environments.

3. Guardrails and Quality Standards

To ensure ethical, secure, and high-quality outcomes, Perceptric enforces the following principles:

• Human Review Required: No AI-generated output is published or delivered without editing, review, and approval by our expert team.
• No Autonomous Decisions: Strategic, creative, or messaging-related decisions are never made by AI. They are led by human professionals.
• Trusted AI Platforms Only: We use only reputable, commercially licensed AI platforms with strong data privacy controls (e.g., OpenAI, Writer, Jasper).
• No Exposure of Sensitive Data: Client-confidential data is never submitted to public or self-training models. Proprietary information is protected with strict internal controls.

4. Responsibility and Accountability

Perceptric is fully responsible for the quality, accuracy, and integrity of all deliverables — regardless of whether AI was used in the production process. AI augments our capabilities, but human talent drives every strategic and creative decision.

5. Questions or Concerns

If you have questions about how AI is being used in your project, or if you’d like AI involvement limited or excluded, please reach out to your Perceptric account lead. We’re happy to tailor workflows to your preferences.

6. Policy Updates

As AI technology evolves, this policy may be updated to reflect new capabilities, legal developments, or changes in industry best practices. We encourage clients to revisit this document periodically. Major changes will be communicated in advance where applicable.