So you’ve decided to look for a B2B SEO agency to help you scale pipeline. It’s a good move, because you can see of paid ads is getting increasingly expensive and competitive day after day. Having an evergreen channel that works for you 24/7 is a great safety.
Here I’ll give you my 9 tips to help you choose the best B2B SEO agency for your business.
What a strong B2B SEO agency is actually good at?
A real B2B SEO/content partner should be able to do all of this without hand-waving:
- They know how to position your product and use cases around keywords that map to real buying intent (problem-aware → solution-aware → vendor-aware)
- They can build a long-term SEO + content strategy designed to influence pipeline, not just publish volumes of articles then call it a day
- They tailor the program to your constraints in terms of budget, internal resources, dev bandwidth, SME availability
- They monitor performance continuously and make changes based on leading indicators (not “wait 6 months”)
- They include CRO best practices in all of their content
- They continuously refresh, consolidate, and interlink old content to keep your site active in Google’s eyes
How to choose a good B2B SEO agency?
1. Choose a niche agency
B2B SEO is vastly different from B2C SEO when you take into account the long and complex sales cycle that the B2B Sales reps are going through.
That’s why you need to choose a B2B SEO agency that knows exactly how your internal team operates. You can start by evaluating multiple agencies and looking past who ranks #1 for “best SEO agency”. Instead, go for more niche keywords, like:
- Best B2B SEO agency for SaaS
- B2B SaaS SEO agency
- SEO agency for B2B software companies
- B2B SEO agency for long sales cycles
- B2B content marketing agency for SaaS
- SEO agency for enterprise B2B companies
The more niche you go the better. Also, now that we have ChatGPT, why not ask it to recommend you a few agencies that perfectly match what you want to find? Make sure that you browse through their websites to see if their copywriting reflect their understanding of the field or not.
2. Make sure they know how to tie SEO to business goals
SEO is often excluded from CAC (customer acquisition cost) conversations, largely because SEO teams are uncomfortable justifying spend in financial terms. SEO costs feel scattered across content, tools, engineering, and time, and returns arrive months later. But avoiding CAC does more harm than good, because leadership will eventually demand customer-level accountability.
Paid acquisition has fixed economics. If you pay $1 per click and need 100 clicks to convert, your CAC is $100 every time. Spend another $100, and the next customer still costs $100. Improvements only come from better conversion rates or lower ad costs.
SEO works differently. You might invest heavily upfront, see high CAC in year one, and look inefficient compared to paid. But in year two and three, if conversions continue without proportional new spend, CAC drops sharply. Over time, SEO often becomes significantly cheaper than paid channels.
Here’s a simple table to demonstrate that:
| Month | Content Creation ($) | Link Building ($) | SEO Tools ($) | Total Monthly SEO Spend ($) | Cumulative SEO Spend ($) | Monthly SEO Conversions (First-Touch) |
|---|---|---|---|---|---|---|
| 1/1/2026 | 5,000 | 3,000 | 2,000 | 10,000 | 10,000 | 2 |
| 2/1/2026 | 5,000 | 2,500 | 2,000 | 9,500 | 19,500 | 6 |
| 3/1/2026 | 5,000 | 2,000 | 2,000 | 9,000 | 28,500 | 12 |
| 4/1/2026 | 5,000 | 1,800 | 2,000 | 8,800 | 37,300 | 20 |
| 5/1/2026 | 5,000 | 1,500 | 2,000 | 8,500 | 45,800 | 30 |
| 6/1/2026 | 5,000 | 1,200 | 2,000 | 8,200 | 54,000 | 42 |
| 7/1/2026 | 5,000 | 1,000 | 2,000 | 8,000 | 62,000 | 55 |
| 8/1/2026 | 5,000 | 1,000 | 2,000 | 8,000 | 70,000 | 62 |
| 9/1/2026 | 5,000 | 1,000 | 2,000 | 8,000 | 78,000 | 68 |
| 10/1/2026 | 5,000 | 1,000 | 2,000 | 8,000 | 86,000 | 72 |
| 11/1/2026 | 5,000 | 1,000 | 2,000 | 8,000 | 94,000 | 76 |
| 12/1/2026 | 5,000 | 1,000 | 2,000 | 8,000 | 102,000 | 80 |
You can see how SEO has:
- Heavy upfront investment with slow early conversions
- Monthly SEO spend stabilizes after the foundation phase
- Conversions compound over time without proportional spend increases
- CAC improves every month when viewed cumulatively
- SEO economics outperform paid channels over longer time horizons
3. Make sure their keyword strategy is revenue-led
I’ve seen way too many SEO agencies chase after traffic keywords. They are “What is […]” keywords, which usually have incredibly high volume, look good on paper, and when ranked they bring in lots of traffic for you. However, not much of that traffic converts into meaningful revenue.
Instead, a good B2B SEO agency knows to invest into the “money keywords”, which are keywords that target users at the final research stage, and they’re ready to contact and convert.
Think of keywords like:
- [vendor] alternatives
- [solution] vs [solution]
- best [category] platforms for [industry/role]
- [vendor] pricing
- [vendor] reviews
- top [industry] providers
- [solution] for [specific workflow or department]
- [solution] ROI
- [service provider] case studies in [industry]
When you publish this kind of content, sales teams feel the impact right away. That’s exactly where the leads come from.
Best B2B SEO agencies to choose from
Here are the top 3 B2B SEO agencies that I see fit the criteria I laid out above:
1. Perceptric
If you’re looking for a B2B SEO agency that prioritizes bottom-of-funnel impact and buyer trust over raw traffic, Perceptric is built for that exact problem.
Key strengths of Perceptric include:
- Writers with real technical backgrounds who can earn the trust of advanced users
- Deep product immersion through direct collaboration with your team
- Content designed to support pipeline and rankings
- A scalable delivery model that does not overload your internal stakeholders
- Clear success metrics tied to leads, sign-ups, revenue influence, and inbound deal quality
If your goal is SEO that aligns tightly with buyer intent and long-term brand positioning, Perceptric should be at the top of your list.
2. Powered by Search
Powered by Search is a good fit if you want full-funnel B2B SEO tied to demand generation and revenue outcomes. With more than a decade of experience working with SaaS and technical B2B companies, they bring a structured, data-driven approach to competitive markets.
They focus on connecting organic search to every stage of the funnel, from early awareness through evaluation and conversion. SEO is not treated as a standalone channel but as part of a coordinated system alongside paid media and demand generation programs.
Key strengths:
- Deep experience in SaaS and technical verticals like finance, security, logistics, and healthcare
- Strong understanding of how SEO and PPC work together across the funnel
- Emphasis on revenue impact rather than isolated keyword wins
- Mature processes suited for companies operating at scale
If you want an agency that understands how SEO fits into a broader growth engine, Powered by Search is a solid contender.
3. Grow and Convert
Grow and Convert is best known for their revenue-led approach to B2B SaaS SEO. Their content philosophy reflects their brand: it’s literally designed to grow your reputation and convert visitors into paying customers. All articles are written with a lot of depth, mapped directly to customer pain, and built to drive qualified leads rather than vanity traffic.
They help B2B and B2C SaaS companies replace paid acquisition with sustainable organic demand by focusing on intent-matched content and conversion-led strategy.
Core strengths:
- Long-form, intent-driven SEO content designed to convert
- Clear focus on qualified leads and revenue impact
- Well-defined content and pricing structure
- Strong track record with SaaS companies looking for predictable organic growth
Grow and Convert is a great fit if you are ready to invest in a structured, long-term SEO program and want content that supports real buying decisions, not just awareness.
Want a more in-depth reiew? Here’s a list of the best B2B SEO agencies with proven track record
Conclusion
At the end of the day, here’s what make a good B2B SEO agency:
- They are specialized in your niche, which gives them a deeper and more nuanced understanding of your audience.
- They know how to tie SEO to business goals, so that SEO and content is not seen as just “taking orders” from other departments, but it can stand as an individual contributor the overall success of marketing.
- Their keyword strategy is centered around keywords that actively contribute to revenue.
Read more: How to improve your B2B SEO?
