Financial services SEO isn’t just about ranking for broad finance terms in a regulated space.
From keyword strategy and competitive analysis to compliance-conscious content builds and link acquisition, there is a ton of work behind the scenes to bring effective financial services SEO to life.
What if you’re ready to scale your financial services SEO program but don’t have the time, expertise, or humanpower to grow visibility in a regulated space on your own?
Well, good news: partnering with a good Financial services SEO agency can be the solution for you!
But here’s the catch: while there are loads of Financial services SEO agencies to choose from, the genuinely good ones are few and far in between.
To help you cut through the noise, we’ve compiled this list of the best Financial services SEO agencies.
How I Choose The Best Financial Services SEO Agencies?
I have only one single principle: look at the way that agency markets itself.
I personally believe that the way a financial services SEO agency builds and maintains its own presence is often a useful indicator of how it will approach search strategy for clients in regulated markets. Solid internal structure often leads to solid results.
TL;DR – What to look for when shortlisting your Financial services SEO agency:
- Do they walk their talk? Is their own content as strategic as they promise to deliver?
- Is the writing actually good? Not just SEO-optimized, but human, specific, and informed.
- Is the voice consistent and intentional? Or does it feel templated or generic?
- Do the topics signal expertise? Are they saying something new, or just chasing keywords?
- Does their content serve a business purpose? Or is it just filler to look “active”?
Also, to fully reap the rewards of partnering with a Financial services SEO agency, you’ll need to choose one that best aligns with your needs and goals.
For instance, some agencies are full-service partners while others are production focused. Likewise, some of them specialize in SEO-focused content while others lean towards thought leadership.
The Best Financial Services SEO Agencies
Here’s the list of 9 best agencies that I will cover in this article:
- Perceptric (best at expert-led, opinionated financial services SEO and thought leadership tied to pipeline)
- CSTMR (best at regulatory-safe fintech and banking content across multiple formats)
- Growth Gorilla (best at lead-gen-driven fintech content with experimentation and performance marketing)
- Inbound Fintech (best at HubSpot-driven fintech inbound and RevOps systems)
- Omnius (best at programmatic fintech SEO with scalable, structured coverage)
- Victorious (best at enterprise-grade financial services SEO systems and technical foundations)
- Mint Copywriting Studios (best at BOFU-focused financial SEO copy tied to revenue attribution)
- First Page Sage (best at ROI-driven fintech SEO and thought leadership at scale)
- Fintech Content (best at early-stage fintech content foundations and startup traction)
Here’s a quick comparison table for you to have a brief overview:
| Agency | Best For | Core Strength | Rating |
|---|---|---|---|
| Perceptric | Expert-led financial services content tied to pipeline | Opinionated, BOFU-first financial services SEO and thought leadership using the Knowledge–Narrative model. | 4.8/5 |
| CSTMR | Fintech and banking content at scale | Regulatory-safe finance messaging across blogs, ebooks, SEO, lifecycle, and brand content. | 4.7/5 |
| Growth Gorilla | Lead-gen-driven fintech content programs | Experimentation-led content combining performance marketing, finance expertise, and influencer strategies. | 4.6/5 |
| Inbound Fintech | HubSpot-driven fintech inbound systems | RevOps-led inbound content and CRM automation built for regulated financial environments. | 4.6/5 |
| Omnius | Programmatic fintech SEO at scale | AI-driven programmatic SEO systems for structured, large-scale financial content coverage. | 4.6/5 |
| Victorious | Enterprise-grade financial SEO systems | Strong technical SEO foundations paired with scalable financial services content frameworks. | 4.6/5 |
| Mint Copywriting Studios | BOFU-focused financial SEO copy | Compliance-friendly financial copywriting tied directly to revenue attribution. | 4.7/5 |
| First Page Sage | ROI-driven fintech SEO and thought leadership | Structured publishing systems producing authoritative fintech content that ranks consistently. | 4.7/5 |
| Fintech Content | Early-stage fintech content foundations | Boutique fintech content creation for startups building early traction and credibility. | 4.6/5 |
1. Perceptric (Best for financial SEO and high-value keyword performance)
Okay, since I’m writing this article, this is going to be quite a self-promo, but let me show you what makes Perceptric the right choice for you. Perceptric is an SEO/content marketing agency that help B2B technical products and services (fintech, retail tech, HR tech, health tech, manufacturing, and beyond) to build content engines that drive differentiation, authority, and measurable business results.
How Perceptric approaches Financial services SEO differently?
I use what I call the Knowledge-Narrative model. It’s the same approach you’ll see behind the strongest content programs out there like HubSpot, Notion, and a handful of other brands that consistently communicate with clarity and confidence. And it’s the exact playbook I use for our clients, as well as for Perceptric’s own content.
The idea is simple:
- Knowledge content gives your audience the “how”, with frameworks, explanations, practical breakdowns. This is the content that actually ranks on Google and gets people coming to your site in the first place.
- Narrative content gives them the “why”, with the perspective, the point of view, the bigger picture that makes the work feel meaningful and relevant. This is the content that sets your brand apart and gives people a reason to return to your site.
When the two come together and the writing is tight, you get the best of both worlds:
| Model | Pros | Cons |
|---|---|---|
| Knowledge |
– Drives consistent SEO traffic – Evergreen content compounds over time – Great for product education and acquisition – Scales well with small teams |
– Slower to show results – Less engaging on social – Can feel impersonal without human voice – Requires keyword research and SEO rigor |
| Narrative |
– Builds brand voice and trust – Great for social and email engagement – Flexible and timely – Showcases thought leadership and POV |
– Needs strong distribution – Less SEO value over time – Content decays quickly – Harder to scale without a team or audience |
Perceptric also follows several key principles when creating content:
1. We start at the bottom of the funnel
When someone is at the bottom of the funnel, they’re already comparing options and trying to make a decision. If you show up here with clear, helpful content, you meet people at the exact moment they’re looking for you.
If you’ve ever watched a deal stall because a prospect didn’t understand something, you know the pain. We create content at the bottom-funnel stage to do the heavy lifting for you: answering objections, clarifying differentiation, showing outcomes, making the “why you” much clearer.
And when you publish this kind of content, sales teams feel the impact right away.
Think of articles like:
- [vendor] alternatives
- [solution] vs [solution]
- best [category] platforms for [industry/role]
- [vendor] pricing
- [vendor] reviews
- top [industry] providers
- [solution] for [specific workflow or department]
- [solution] ROI
- [service provider] case studies in [industry]
When you publish this kind of content, sales teams feel the impact right away. That’s exactly where the leads come from.
2. We build opinionated, expert-led thought leadership financial service content
We know that AI is the hot topic, but let’s face it, we don’t want to read an article that’s regurgitated by a machine. We only connect with content that takes a bold stance, that has a personality, that has a perspective that challenges what you always think.
For example, one of the article that Perceptric has on our blog is “Why you must go beyond SEO in content marketing?“. It’s the kind of article that asks a real question and makes you think twice. In fact, it’s one of the key articles that has influenced a lot of our clients’ final decision to work with us.
We believe that thought leadership shouldn’t be “big words, big ideas”. Thought leadership can be embedded everywhere in your content, you just need to know how to extract ideas for thought leadership content.
3. We bring you a team of technical experts
As your financial services SEO & content marketing partner, Perceptric’s got the subject matter experts:
- All our writers come from technical backgrounds, either through formal education, hands-on experience, or both. This allows us to produce content at the depth your audience expects, especially when you’re speaking to advanced or expert users.
- We don’t let our writers do their own research. Instead, we interview subject matter experts so we can deeply understand your specific product or service. We also explore your product/service ourselves to best understand it.
- We bring a team with a scalable, repeatable structure. We can add more specialists to your project whenever needed. If someone leaves your team, we onboard the replacement. If someone leaves ours (rare, but possible), we train the new team member without requiring your involvement.
- You don’t have to wait months to get started. You get an already-aligned team that’s ready to begin immediately, supported by clear processes that make onboarding fast and transparent. You’ll see tangible results within the first month of working with us.
So, if you’re looking for a strategic financial services SEO content partner that aligns with pipeline goals, Perceptric belongs at the top of your list. Here are the results we will measure for you:
- Generating leads or MQLs attributable to content published
- Increasing the number of sign-ups or other conversion events
- Increasing revenue
- Landing high-value clients and contracts through inbound requests
If you want a DIY guide to financial service SEO, here are some guides we’ve produced”
- How to do B2B SEO?
- How to do content marketing for financial services?
- How I do marketing for professional services?
2. CSTMR (Best for fintech banking SEO tied to conversion and funnel.)
CSTMR is a fintech and financial marketing agency that offers a wide range of services from marketing strategy, branding, performance marketing, content, email, social media, to design for finance firms.
Some of their major clients include ValidMind, American Bankers Association, QuoteWell, Kudzu, and many more.
Services offered: Fintech & financial services marketing, PR & messaging, branding, social media, email marketing
What makes them stand out: They have strong expertise and experience helping FS firms communicate value through consistent messaging and regulatory-safe content.
CSTMR pricing: Custom quote
It’s a great fit for: Companies needing full-service finance content creation at volume across a wide range of formats like blogs, ebooks, SEO.
Website: CSTMR
3. Growth Gorilla (Financial services content marketing agency with lead-gen driven strategies)
Growth Gorilla is a performance marketing & influencer marketing agency specializing in financial services and fintech. They have worked with clients like Credit Passport, Finbits, Ark Invest, and Shojin.
They bring deep industry insight to both established players and emerging startups navigating complex acquisition funnels. They also offer influencer marketing services if you have that in your marketing strategies.
Services offered: Fintech & financial services content marketing, PR & messaging, performance marketing, influencer marketing
What makes them stand out: They believe in experimentation, so they constantly test ideas and gather feedback with a data-centric attitude. The goal is to make intelligent, informed decisions that save everyone time, money, and frustrations.
Growth Gorilla pricing: Custom quote
It’s a great fit for: Companies needing full-service finance content creation at volume across a wide range of formats like blogs, ebooks, SEO.
Website: Growth Gorilla
4. InboundFintech (Best for HubSpot-driven Fintech content)
Inbound Fintech is a London-based marketing company that focuses solely on fintech and financial services, which gives them a big track record in that space. They position themselves as experts in revenue operations (RevOps), CRM automation, HubSpot deployment, and inbound marketing tailored for regulated environments.
They are best for:
- Fintech startups that need a partner to craft their first content strategy
- Founders who want high-quality articles and resources to attract early customers
- Teams that require specialized fintech knowledge without hiring in-house staff
Website: Inbound Fintech
5. Omnius (Best for programmatic fintech SEO with scalable coverage.)
Omnius is a programmatic SEO automation company that produces large-scale SEO pages, structured content, and long-tail keyword coverage. They help financial brands expand organic footprint through automation.
Services offered: AI-driven SEO, programmatic SEO, technical improvements
What makes them stand out: Their programmatic SEO system helps FS companies build scalable search visibility for complex product lines.
Omnius pricing: Omnius keeps pricing unpublished, and all engagements appear to be quoted individually.
It’s a great fit for: B2B organizations wanting data-driven content, analytics-backed SEO, and structured content operations.
Perhaps not a great fit if: You’re seeking quick content production without the analytics and system-building Omnius focuses on.
Website: Omnius
6. Victorious (Best for enterprise-grade SEO systems with operational maturity.)
Victorious is an SEO-only agency with solid expertise in SEO content, technical SEO, link building, and structured content optimization. All content needs good SEO to be able to attract visitors, or else you have to invest a lot of effort into content distribution.
Here are some notable clients in the financial service industries of Victorious:
Services offered: Financial service SEO, technical SEO audits, scalable SEO frameworks, financial services content
What makes them stand out: They have strong processes in place to help financial companies improve technical foundations and ranking stability.
Victorious pricing: Victorious keeps pricing tailored to you. You can book a Discovery call with them to learn more
It’s a great fit for: Startups and growth-stage companies needing performance marketing, paid acquisition, and fast experimentation.
Perhaps not a great fit if: You prefer light SEO support over a more detailed technical and content strategy approach.
Website: Victorious
7. Mint Copywriting Studios (Best for high-authority financial SEO copy.)
Mint Copywriting Studios is a content studio that combines finance expertise with BOFU-first mindset. With them, you get compliance-friendly financial content closely tied to revenue attribution.
Services offered: SEO copywriting, fintech/finance content, product messaging
What makes them stand out: They focus their effort on the bottom-funnel (where people are most likely to take action and convert). They also have a revenue attribution model for every single article they create, which helps to demonstrate ROI and content impact on the bottom line.
Mint Copywriting Studios pricing: Profiles show minimum monthly budgets in the $5,000–$10,000 range.
It’s a great fit for: Organizations focused on ROI-driven SEO programs designed to generate pipeline from high-intent traffic rather than just “impressive traffic”.
Perhaps not a great fit if: You want a pure execution partner without the emphasis on authority building and link acquisition.
Website: Mint Copywriting Studios
8. First Page Sage (Best for SEO systems producing ROI-driven fintech content at consistent quality)
First Page Sage is another SEO agency with strong proficiency in financial services.
From a quick analysis of First Page Sage’s SEO strategy, I can see that they also use the BOFU-led approach for their content production. They know how to target the keywords with highest revenue potential. Some notable clients of First Page Sage that are in the financial service niche include Credit Sesame, Defi Solutions, SoFi, Skeps, and many more.
First Page Sage also offer Thought Leadership content services for Finance clients. They understand that thought leadership is what genuinely drives buyer decision in this space. To achieve this, they hire experienced financial writers who are intimately familiar with writing for fintech companies so that they can effectively ghostwrite thought leadership for their clients.
Services offered: Thought-leadership fintech SEO, keyword dominance, high-frequency publishing
What makes them stand out: Their structured publishing system produces authoritative financial explainers that rank consistently, helping fintech brands earn long-term organic visibility.
First Page Sage pricing: They don’t list packages publicly, but their financial service content pricing research tells you the ballpark. For First Page Sage, premium, custom SEO pricing typically starts at $3,500-$7,500/month for content-focused plans and escalating to $12,000+/month for full-service, strategy-driven packages.
It’s a great fit for: Financial service providers needing SEO content at scale and thought leadership under one roof.
Perhaps not a great fit if: You need broader marketing capabilities beyond specialized copywriting and messaging support.
Website: First Page Sage
9. Fintech Content (Boutique agency dedicated to content creation for fintech startups)
Fintech Content is a boutique content agency focused on helping fintech startups build early traction through tailored, industry-specific content. With them, you get startup-friendly strategies designed to establish credibility and awareness in a crowded fintech landscape.
- Services offered: Fintech content creation (blogs, guides, whitepapers), SEO support, thought leadership content, content planning and editorial calendars
- What makes them stand out: They are highly specialized in fintech and financial services
- Fintech Content pricing: Pricing is not publicly listed, but as a boutique agency, they typically work with lean startup budgets and flexible engagement models.
- It’s a great fit for: Fintech startups and founders who need their first content strategy, want high-quality educational content to attract early customers, and require deep fintech knowledge without building an internal content team.
Website: Fintech Content Marketing
Why should you hire a Financial services SEO agency?
Working with a financial services SEO agency can be a rewarding investment for any business that wants to rank for competitive financial terms and attract high-intent searchers.
The right financial services SEO agency can help you rank for high-intent financial terms and attract more qualified prospects.
Here are some of the top reasons to partner with a Financial services SEO agency:
Reason #1: You have too much on your plate already
Even if you’re a financial services SEO expert, there are only so many hours in a day. Producing search-ready content that meets regulatory requirements takes major effort. And once pages go live, you still need someone to build links and maintain authority.
Reason #2: You want access to specialized expertise
A financial services SEO agency provides experts who understand how to optimize content in a heavily regulated and competitive landscape. Partnering with an agency gives you specialists who know how to build targeted visibility among high-intent financial audiences.
Reason #3: You care about long-term growth
You might expect someone to say financial services SEO produces quick jumps in visibility. That simply is not how search behaves in this space. True performance comes from steady optimization, accuracy, and a willingness to build authority through long-term effort.
Partner with financial services SEO specialists who go beyond ranking
Looking for a full-stack financial services SEO agency that is serious about driving growth? We’d love to chat about how we can help your business build a scalable growth strategy.
Let’s find out if Perceptric is the right agency for you. Let’s have a quick chat today!
