B2B Content Marketing Strategy Checklist

Everyone loves a detailed and comprehensive B2B content marketing strategy checklist, so we've built one for you! It has everything: from a Goal Tracking Template to Audience Mapping and Editorial Calendar. And of course, you can download this content strategy checklist in Excel format to customize for your team.

Okay so now you know that content marketing is still pretty important for your B2B business. But you can’t get away with publishing mediocre content anymore:

  • AI-generated content is raising the bar of content quality. Authentic content is the key.
  • Even if you have written a world-class piece of content, you still need a strategy to distribute it for the world to see.
  • You also need nurturing, measurement, and testing strategy for your content.

My B2B content marketing strategy checklist got you covered.

(I’ve got an Excel template for you to download at the end of this article.)

If you don’t want to look at the [boring] template [yet], here is a [more-interesting] B2B content marketing strategy checklist with a little bit of storytelling:

Powered By EmbedPress

B2B Content Marketing Strategy Checklist: Excel download

If you’ve read through the B2B content marketing strategy checklist above, congrats! We put quite a bit of our creativity juice into it, and it was certainly a fun process.

If you’re looking for a real checklist pre-formatted for you, then we also got you covered.

All of the cool insights from the carousel above have been condensed into the checklist below.

B2B Content Marketing Strategy Checklist

Free B2B Content Marketing Strategy Checklist

Plan and streamline your content marketing with these free templates:

  • Goal Tracking Template
  • Expertise Extraction Guide
  • Audience Mapping
  • Editorial Calendar

Download your Content Marketing Strategy Checklist here 👇

Just fill in the details, and your download starts right away!


We’re committed to your privacy. Perceptric uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time.

Ready to kickstart your B2B content engine?

Perceptric is here to craft expert-led content (like this article) and turn it into revenue for you 💰

Let's get started