Okay so now you know that content marketing is still pretty important for your B2B business. But you can’t get away with publishing mediocre content anymore:
- AI-generated content is raising the bar of content quality. Authentic content is the key.
- Even if you have written a world-class piece of content, you still need a strategy to distribute it for the world to see.
- You also need nurturing, measurement, and testing strategy for your content.
My B2B content marketing strategy checklist got you covered.
(I’ve got an Excel template for you to download at the end of this article.)
If you don’t want to look at the [boring] template [yet], here is a [more-interesting] B2B content marketing strategy checklist with a little bit of storytelling:
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B2B Content Marketing Strategy Checklist: Excel download
If you’ve read through the B2B content marketing strategy checklist above, congrats! We put quite a bit of our creativity juice into it, and it was certainly a fun process.
If you’re looking for a real checklist pre-formatted for you, then we also got you covered.
All of the cool insights from the carousel above have been condensed into the checklist below.

Free B2B Content Marketing Strategy Checklist
Plan and streamline your content marketing with these free templates:
- ✓ Goal Tracking Template
- ✓ Expertise Extraction Guide
- ✓ Audience Mapping
- ✓ Editorial Calendar
Download your Content Marketing Strategy Checklist here 👇
Just fill in the details, and your download starts right away!
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