How Perceptric Grows Your Business: An Overview
We built Perceptric to do things differently—or, as we love to say, in the brave-new-way.
Yes, it’s a nod to Aldous Huxley’s Brave New World, but don’t worry—we’re not here to create a dystopia. We’re here to build something smarter, sharper, and more effective.
On The Technical SEO Front
A castle must be built on solid ground. A good SEO strategy must be executed on a well-optimized, stable, fast-loading website.
The very first thing we do is making sure that your technical SEO is on point. At its core, we want to ensure that:
- Search engines can easily access and understand your pages.
- Page speed, Core Web Vitals, and server response times are fully optimized.
- Your website delivers a seamless experience across all devices.
- Proper HTML, schema markup, and metadata are in place.
- No broken links, duplicate content, or indexation issues that hurt rankings.
On The SEO Content Marketing Front
1. Perceptric cherry-picks topics that convert
TOFU (Top-of-Funnel) content might be great for traffic, but traffic doesn’t pay the bills. Conversions do. That’s why we focus on BOFU (Bottom-of-Funnel) content where real revenue growth happens.
And we don’t just create any BOFU content.
We laser-focus on the keywords that reflect your customers’ actual pain points. Before we even begin crafting a content strategy, we deep-dive into your business:
- What exactly do you offer?
- What problems are your customers facing?
- What are they searching for when they land on your website?
Every piece of content we produce is built to answer those questions and position your product or service as the solution.
Here are several examples of what content we’ll create for you:
🚀 “Best [Product Use-Case] Tools” (The ultimate showdown of the best tools for high-intent buyers.)
🚀 “[Product] vs [Product]” (Head-to-head battles that help buyers make the right choice.)
🚀 “How to [Achieve a Specific Goal]” (High-intent, actionable guides that solve real problems.)
🚀 “[Topic] Guide” (Deep, evergreen content that ranks and converts.)
🚀 “[Number] Steps to [Achieve a Goal]” (Straight-up, step-by-step action plans that drive execution.)
We also devise a Content Angle Matrix to categorize your content. A common approach we use is dividing content by:
- Industry Use Case (e.g. tools for Finance/IT/Public Sector)
- Product features
- ICP (e.g. Practitioner, Manager, Decision-maker)
2. Perceptric writes content that actually ranks and converts
We don’t just hire content writers. We hire experts and industry professionals—real practitioners who have lived and breathed their fields.
Our writers come from a wide range of backgrounds:
- Software developers
- Industrial engineers
- Doctors
- Therapists
- Business owners
These people have been in the trenches. The insights they share come from firsthand experience, not a mashup of regurgitated articles found online.
To add even more depth, we actively involve real professionals in the content creation process. We send out surveys to hundreds or thousands of industry experts, gathering opinions and insights on key topics.
Then, we turn that data into a research-backed article.
Why does this approach work?
- One survey fuels multiple content pieces. A single round of data collection can power an entire content series.
- Surveys double as lead generation. The responses themselves can be repurposed into reports, whitepapers, and other valuable resources.
- The insights are pure gold. Businesses gain real, actionable knowledge on industry trends.
More importantly, it shows effort. It proves that the content we create isn’t just another article stitched together from existing ones. It’s crafted with care, intent, and respect for the audience.
3. Perceptric goes beyond SEO
We don’t just publish your content and hope for the best. We make sure it gets seen.
Here’s how:
- Social media amplification. Once your content is live, we repurpose it into multiple social media posts, adjusting the format and tone for the platform that best fits your audience, whether it’s LinkedIn, Twitter, or Instagram.
- Targeted content ads. We run small-scale ad campaigns to ensure your content reaches the right people. This targeted boost also helps Google pick up engagement signals faster, which can lead to quicker rankings.
- Strategic link building. We secure high-authority backlinks to strengthen your content’s position in search results, ensuring long-term visibility and organic growth.
Our strategy doesn’t just focus on getting content out there. It ensures that content drives action.
On The Social Media Front
Venturing to the social media side, we can help you work on improving social media presence.
Many companies forget that LinkedIn is a goldmine to promote their brand. Too many social media people create low-level, boring, corporate content that nobody wants to read (even people within the company).
Meanwhile, HubSpot are going wild.
Or Duolingo
That is not to say that we’ll go completely unhinged on social media. We’ve browsed through the good, the bad, and the ugly of LinkedIn, Facebook, Twitter, Instagram to understand the behavior of the audience there. We’ll help you craft content that actually engages on these sites.
Examples of the things we’ll do:
- Repurpose the expertly written SEO articles into a LinkedIn post that people’ll love
- Repost SEO articles on these platforms
- Run a paid ads campaign to drive people to your articles (specifics to be discussed)
- Grow a newsletter that positions yourself as the leader in the niche
- And many more…
