Cookie Policy
Last updated: Oct 31, 2025
1. Introduction
Perceptric uses cookies to distinguish you from other visitors and enhance your experience on our website. Cookies help us improve site functionality, measure performance, remember your preferences, and serve relevant content and advertising.
By continuing to browse our site, you agree to our use of cookies in accordance with this policy.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They store information about your visit and interactions to improve your experience, enable functionality, and provide analytical insight.
Cookies may be stored directly by our website (first-party) or by external services we use (third-party cookies).
3. Cookies We Use
a. Strictly Necessary Cookies
Always active. Required for the website to function properly. These include login sessions, form submissions, and secure checkout features.
⚠️ Disabling these may cause parts of the website to break or become inaccessible.
b. Analytical / Performance Cookies
Help us measure site traffic, identify popular pages, and improve usability. We use tools like Google Analytics to understand how visitors navigate and engage with our content.
c. Functionality Cookies
Remember user preferences such as language or region. These cookies help personalize your experience when you return.
d. Targeting / Advertising Cookies
Track your activity across pages to serve you more relevant ads on platforms like Google, LinkedIn, and Facebook. These may also be used to measure ad performance and conversions.
4. Cookies in Use
| Cookie Title | Cookie Name(s) | Purpose | More Info |
|---|---|---|---|
| Google Analytics | _ga, _gid, _gat, AMP_TOKEN | Tracks website usage data to help us improve site performance. | More Info |
| Site Session | PHPSESSID | Maintains user sessions during visits (e.g., login persistence). | Expires on browser close |
| Consent Banner | cookieconsent_status | Remembers your cookie preferences. | Expires after 1 year |
| HubSpot | __hstc, hubspotutk, timestamps, etc. | Tracks form submissions, site activity, and leads. | More Info |
5. Third-Party Cookies
We may use third-party services that place cookies beyond our direct control. These providers may include:
- Google Analytics – site analytics
- Google Ads – ad targeting & remarketing
- Facebook Pixel – ad conversion tracking
- LinkedIn Insight Tag – B2B ad performance
- YouTube – embedded video tracking
- Cloudflare – security & performance caching
- HubSpot – marketing automation & forms
You may opt out of specific services by adjusting your browser settings or using the provider’s opt-out tools:
🔗 Opt out of Google Analytics
🔗 Manage Facebook Ads Preferences
🔗 LinkedIn Ads Settings
6. Managing Your Cookie Choices
You can choose which cookies we may use (except essential ones) via the cookie banner or your browser settings.
| Cookie Type | Your Control |
|---|---|
| Strictly necessary | Always Active |
| Analytical / Performance | Default: OFF |
| Functionality | Default: OFF |
| Targeting / Advertising | Default: OFF |
You may also click “Reject All” on the banner to opt out entirely (except for essential cookies).
Note: Disabling all cookies may affect website functionality or limit your experience.
7. Expiry
Unless stated otherwise, all non-essential cookies expire after 12 months.
8. Contact Us
Questions about this Cookie Policy? Reach out to us at:
📧 privacy@perceptric.com
