Unlike most industries, financial services hinge on trust and risk tolerance. When someone is considering how to invest their life savings, the stakes are far higher than, say, signing up for a new social platform.
This makes marketing in finance a fundamentally different challenge. Establishing and maintaining trust becomes one of the marketer’s most important functions, whether speaking to individual investors or institutional clients.
That’s why investing in fintech content marketing is never the wrong answer.
However, as someone who has been in the fintech marketing industry for nearly a decade, we see that there are not enough good fintech content out there. Most fintech content is, unfortunately, written without a genuinely deep understanding of the industry.
That’s why we curated this list to spotlight the top fintech content marketing agencies that can actually move the needle, and know what they are doing.
Let’s get into it!
How do we curate the best fintech content marketing agencies?
There are two major characteristics that, I believe, makes a good fintech content marketing agency:
- This agency brings a solid understanding of the financial services space, even in highly niche segments. They’ve navigated complex topics alongside compliance teams and know how to handle the nuances that come with regulated environments.
- They’re also well-equipped to take a strategic view of your marketing efforts to help you identify which channels and content types will deliver the greatest impact for your goals.
How do I know that the agency I’m looking at genuinely know what they are doing? I simply browse through their website and check their online presence.
True expertise and tried-hard expertise is very easy to distinguish. Just by looking at the content that the agency posts on its blog, and the content it produces for its clients, I can immediately gauge how well-versed they are in finance.
TL;DR – What to look for when shortlisting your fintech and financial services content marketing agency:
- Do they walk their talk? Is their own content as strategic as they promise to deliver?
- Is the writing actually good? Not just SEO-optimized, but human, specific, and informed.
- Is the voice consistent and intentional? Or does it feel templated or generic?
- Do the topics signal expertise? Are they saying something new, or just chasing keywords?
- Does the content serve a business purpose? Or is it just filler to look “active”?
The 8 best fintech content marketing agencies
With that said, here is my list of the 8 best content marketing agencies built for fintech and financial services companies:
1. Perceptric (Best for BOFU-focused, expert-led fintech content marketing)
Perceptric is an SEO/content marketing agency that help B2B technical products and services (fintech, retail tech, HR tech, health tech, manufacturing, and beyond) to build content engines that drive SQLs.
How Perceptric approach fintech content marketing
I use what I call the Knowledge-Narrative model. It’s how the best content teams operate (think: HubSpot, Notion), and it’s the same playbook I apply for our financial services clients and for Perceptric itself. When Knowledge content and Narrative content is combined and written well, you get the best of both worlds:
| Model | Pros | Cons |
|---|---|---|
| Knowledge |
– Drives consistent SEO traffic – Evergreen content compounds over time – Great for product education and acquisition – Scales well with small teams |
– Slower to show results – Less engaging on social – Can feel impersonal without human voice – Requires keyword research and SEO rigor |
| Narrative |
– Builds brand voice and trust – Great for social and email engagement – Flexible and timely – Showcases thought leadership and POV |
– Needs strong distribution – Less SEO value over time – Content decays quickly – Harder to scale without a team or audience |
Perceptric also follows several key principles when creating content:
1. We start at the bottom of the funnel
Think comparison pages, integration queries, high-intent keywords. The type of content that addresses buying friction directly.
We don’t focus on “What-is” keywords. If you are in B2B fintech, your audience are probably veterans in the field. They don’t want to read an article called “What is regtech?”. People who read those articles are beginners and researchers.
Instead, we target people who are in the Decision stage with high-intent keywords. Think of articles like:
- [Your product] vs [Your competitor]: Why your product is superior
- [Competitor 1] vs [Competitor 2]: Which is better, and why your product is better than both
- How to [solve a problem with your product]
- Thought leadership article that shows why you’re disrupting the market
2. We build opinionated, expert-led thought leadership fintech content
It is proven that thought leadership is the ultimate factor that influences B2B buying decisions. Up to 75% decision makers attribute their buying decisions to thought leadership content.
We know that AI is the hot topic, but let’s face it, we don’t want to read an article that’s regurgitated by a machine. We only connect with content that takes a bold stance, that has a personality, that has a perspective that challenges what you always think.
That type of content gets shared, gets clicks, gets people remember your brand.
At Perceptric, we want to achieve that for you. We strive tell the Story of your brand to differentiate you and win trust from buyers.
3. We distribute your content to where fintech buyers hang out.
Every piece of content we publish doesn’t sit idly waiting for Google to rank it. We proactively repurpose into different formats and distribute it across channels like LinkedIn and newsletters.
So, if you’re looking for a strategic fintech content partner that aligns with pipeline goals, Perceptric belongs at the top of your list. Let’s talk about the growth you’ve been looking for.
Or, if you want a DIY guide, here’s my guide to do B2B content marketing.
2. Growth Gorilla (Fintech-focused content marketing agency with lead-gen driven strategies)
Growth Gorilla is a performance marketing & influencer marketing agency specializing in financial services and fintech.
They have worked with clients like:
- Credit Passport
- Finbits
- Ark Invest
- Shojin
They bring deep industry insight to both established players and emerging startups navigating complex acquisition funnels.
3. Contentworks Agency (Finance and fintech content experts with proven global campaigns)
Contentworks Agency specializes in finance and fintech content marketing with a record of running successful global campaigns. They combine industry expertise with strategic storytelling to help brands scale in competitive markets.
They are best for:
- Fintech firms looking for global reach and multi-market campaigns
- Financial institutions that want an agency with deep finance knowledge
- Brands seeking creative content paired with strategic distribution
Contentworks Agency offers fintech content services designed for impact:
- Content marketing campaigns: End-to-end campaign management from ideation to execution
- Regulatory content: Messaging crafted to meet compliance while keeping readers engaged
- Social media strategy: Content adapted for platforms to build reach and community engagement
- Creative storytelling: Brand narratives shaped to strengthen positioning in financial markets
Their global outlook and finance-first approach give fintech companies a partner capable of running campaigns that resonate with diverse audiences. With proven results in multiple markets, Contentworks Agency stands out as a fintech content marketing agency built for scale.
4. Fintech Content (Boutique agency dedicated to content creation for fintech startups)
Fintech Content is a boutique agency focused on creating content for fintech startups. They deliver tailored strategies that help new companies build awareness and credibility in this competitive industry.
They are best for:
- Fintech startups that need a partner to craft their first content strategy
- Founders who want high-quality articles and resources to attract early customers
- Teams that require specialized fintech knowledge without hiring in-house staff
Fintech Content provides services designed to give startups momentum:
- Content creation: Blog posts, guides, and whitepapers that educate and attract prospects
- SEO support: Keyword targeting and on-page optimization for visibility in search
- Thought leadership: Articles and opinion pieces that position founders as credible voices
- Content planning: Editorial calendars and messaging frameworks aligned with growth goals
As a boutique fintech content marketing agency, they focus on personalization and agility. Startups benefit from a partner that understands early-stage growth, helps refine messaging, and builds a strong content foundation. Fintech Content is a natural choice for founders who want to grow with confidence.
5. Mint Copywriting Studios (High-quality BOFU-focused content studio for fintech and financial services)
Mint Copywriting Studios is another fintech content marketing agency that’s really dedicated to provide content that is actually engaging for the readers while also driving good revenue.
They have previously worked with many fintech brands like:
- Zai
- BigPay
- Satago
- Jeeves
The approach of Mint Copywriting Studios is also strongly BOFU-focused, with a commitment to delivering high-quality, expert-led content to the audience.
6. Fintel Connect (Marketing Software for Fintech and Banking)
Not truly following the agency model, Fintel Connect is more of a specialized partner‑marketing platform built for financial services like banks, credit unions and fintechs.
Their core services include:
Core Services
- Strategy & program management: They act as an extension of your marketing team, including managing partner onboarding, campaign optimisation, affiliate/influencer programs.
- Affiliate & influencer network: They maintain a curated set of finance‑industry publishers, influencers and affiliates (thousands) so brands can access audiences pre‑aware of financial topics.
- Technology platform: They provide tracking, reporting, campaign & partner management tools built specifically for the regulated financial vertical.
- Compliance & monitoring: A standout feature is their AI‑powered content‑monitoring tool (their “Fintel Check” offering) to help ensure partner content stays compliant.
Fintel Connect is best for brands in the financial or fintech space who:
- Are looking to scale acquisition via partnerships/affiliates rather than just paid media.
- Need a partner that understands regulatory/compliance demands of financial marketing.
- Want to tap into niche finance‑focused publishers/influencers rather than generic consumer channels.
- Are willing to work with a performance‑driven model (affiliate CPA or partnership basis).
7. mvpGrow (On-demand marketing department for Fintech)
mvpGrow is an “on‑demand marketing department” for B2B tech and SaaS companies, led by founder Eyal Katz. They focus on growth marketing, MarTech/CRM implementation and full‑stack campaign operations. They are not entirely finance-focused, but their diverse experience in other industries can bring interesting insights to the table.
Their core services include:
- Strategy & growth marketing leadership (acting as a fractional CMO)
- Full inbound + outbound marketing programs: content, SEO, paid campaigns, SDR as a service
- CRM/MarTech stack setup and integration (especially via HubSpot, of which they are a Platinum partner)
- Paid campaign management: multi‑platform, data‑driven, funnel‑oriented
- Sales development (“SDR as a Service”) to generate qualified leads and pipeline
- Content & SEO focused specifically for B2B, including tech/fintech audiences
- Sector‑specialised services (e.g., cybersecurity marketing, but the method applies to fintech too)
They are best for fintech companies (especially B2B or platform‑oriented) that:
- Are in growth/scale phase and need a partner to run or optimise most of the marketing function
- Have or need a solid value proposition, and now need to build predictable demand, CRM/automation infrastructure and growth engine
- Are comfortable with a comprehensive marketing‑operations partner rather than a narrow media‑buy or creative‑only agency
8. Inbound Fintech (Digital growth consultancy focused exclusively on financial services and fintech firms)
Inbound FinTech is a digital growth consultancy focused exclusively on financial services and fintech firms. They position themselves as experts in revenue operations (RevOps), CRM automation, HubSpot deployment, and inbound marketing tailored for regulated environments.
Inbound Fintech’s core services include:
- Inbound marketing strategy, content creation, SEO and lead‑nurturing campaigns
- CRM/MarTech stack implementation and integration (especially HubSpot)
- Web design/development for financial brands
- Lead generation via inbound + performance marketing
- Sales‑enablement and RevOps alignment
- Paid digital channels (PPC, LinkedIn, etc.) as part of a broader inbound approach
Their core strengths are:
- Deep specialization in fintech/financial services means fewer mis‑steps around compliance, message calibration, regulatory trust barriers
- Strong inbound methodology focus: content, nurture, automation, lifecycle optimisation rather than just “blast ads”
- MarTech/CRM fluency: good fit if you want to scale beyond simple acquisition and build operations
- Trust‑building approach: Recognizes that in finance, credibility, education and nurture matter intensely
Why does fintech content demand more expertise than generic B2B content?
Fintech content marketing requires a higher level of expertise compared to general B2B content. The stakes are higher in financial technology, and the audience expects both accuracy and clarity.
One key factor is regulation. Financial services operate under strict compliance frameworks. Content must follow these rules while still being engaging for readers.
Another factor is language. Fintech involves complex financial concepts that can overwhelm readers. The best fintech content agencies simplify financial jargon into clear explanations without losing meaning or precision.
The audience for fintech content is also diverse. A single piece may need to address investors, compliance officers, developers, and end users. Each group brings a different level of technical knowledge and a different set of expectations.
This is why fintech content marketing agencies matter. They create content that satisfies compliance, simplifies technical subjects, and connects with multiple audiences. Agencies like Perceptric bring subject matter expertise that ensures content is accurate, authoritative, and impactful.
How do the best fintech content agencies prove measurable ROI?
Fintech content marketing agencies build their value by showing measurable ROI. They create systems that connect content efforts directly to growth outcomes.
The most effective agencies track results across several key areas:
| Aspect | How agencies prove ROI |
|---|---|
| Conversions | Content tied to leads, free trials, demo signups, and assets under management growth |
| Investor confidence | Content that positions the company as trustworthy and stable in the eyes of stakeholders |
| Customer retention | Educational resources and enablement materials that increase product adoption |
| Evergreen updates | Refreshing content to keep pace with market shifts and industry changes |
Perceptric excels in proving ROI for fintech companies. Their bottom-of-the-funnel content generates conversions, while their expert-led opinion pieces influence stakeholders. They strengthen customer trust with data-backed resources and continuously update evergreen assets for ongoing relevance.
For SaaS and fintech brands, this approach ensures that every piece of content works toward measurable business outcomes. Partnering with Perceptric gives you a content engine designed for impact and growth.
