How Perceptric Works
Let us walk you through the thought process behind each service we deliver to you.
There are three major pillars Perceptric stands on:
✏️ [BOFU-focused]
✏️ [Expert-driven]
✏️ [Internal-knowledge-transfer]
1. BOFU-focused 💰
(AKA conversion-first)
📌 What we solved #1: Sometimes SEO teams are too busy chasing vanity metrics.
You don’t need millions of traffic that don’t convert.
You only need a few hundred traffic that convert into deals worth hundreds of thousands of dollars.
Quality over quantity. We all know it.
However, too many SEOs and (even) SEO agencies are chasing high-traffic keywords. Those keywords look good on the surface, yet don’t bring in that much revenue.
You’re better off focusing on the BOFU. Bottom-of-the-Funnel Keywords.
They are niche, long-tail, unpopular. Almost nobody searches them. But once someone searches them, they are ready to buy, or at least ready to hop on a Sales call.
That’s exactly where we nudge them toward conversion.
And Perceptric’s content always aims to target exactly those keywords.
2. Expert-driven 🧠
📌 What we solved #2: Sometimes writers aren’t fully equipped to write the content you need.
We’ve seen SEO people write content without exactly knowing what they’re writing about.
This is especially true in B2B, or highly technical field, where it is extremely hard to find writers with in-depth technical knowledge.
What Marketing teams have are content writers who have to research everything [all-by-themselves].
The result? Writers go on the Internet, read other high-ranking SEO articles, rewrite them, and produce practically the same content everyone else is producing.
That’s not…optimal.
Perceptric approached it differently.
We vetted writers with actual industry knowledge to create content for you. They know the terminology, the pain point, the little nuances that you wouldn’t know if you haven’t [been-there] and [done-that].
We also have people editing and proofreading the final results to ensure that it is optimized for SEO and aligns with your brand voice.
(Side note: we can leverage these technical writers to make your website stand out from the AI content everyone is producing too. We’ll let you know how in the Discovery Call 😉)
3. Internal-knowledge-transfer 📚
📌 What we solved #3: [Your-OWN-team] carries more knowledge than you realize. 🚨
Who knows more about your business than…your own people?
Although we are an [external] team, we still want to remind you that the real insights do not come from the external. They come from [within] your team.
The insights you need come from Product, Sales, Support, Technology. They meet and talk with your Customers on a daily basis.
The job of Marketing team is to gather and turn that [internal-knowledge] into content and campaigns.
We understand that sometimes the way teams are structured may not always facilitate the best knowledge transfer. That’s why we’re here to help you do that.
🚀 Activate your SEO growth today with 
Unlock [battle-tested] strategies with a [brave-new-way] of doing SEO & content creation 😉
