CASE STUDY
How Verdicto Grows Their Organic Presence By 5x
Verdicto is an all-in-one legal CRM and case management platform built for law firms that want to streamline client intake and automate workflows.
The result was a significant boost in online sales and customer engagement.
Words from our client
We knew Verdicto had the features to rival the biggest names in legal tech, but we weren’t cutting through the noise. Perceptric helped us reposition from just “another all-in-one platform” to the CRM built for human-first law firms. They clarified our messaging, revamped our content strategy, and brought in traffic that actually converted.
— Camille Reyes, Head of Marketing at Verdicto
📝 Services provided:
- SEO strategy development
- Product-led BOFU SEO content creation
- Technical SEO
- Social Media Strategy & Execution
- Conversion Rate Optimization
🚀 Results:
5× increase in qualified organic traffic
78% lift in demo requests
42% increase in SQL-to-user conversion rate
Ranked on page 1 for high-intent legal CRM keywords
Strengthened brand presence across LinkedIn and legal tech communities
The Client
💼 Verdicto is an all-in-one legal CRM and case management platform designed for modern law firms that want to scale efficiently without losing the personal touch that defines their client relationships.
💼 Built for small to midsize firms, Verdicto combines client intake, smart case management, workflow automation, secure communication, billing, and analytics into one intuitive, cloud-based platform.
The Challenge
When Verdicto partnered with us, they were facing several key challenges that are all too common in the crowded legal tech landscape:
🚨 Despite having a powerful platform, Verdicto struggled to differentiate itself from well-established competitors like Clio, MyCase, and Lawmatics. Their messaging lacked clarity and emotional resonance with legal buyers.
🚨 Their organic visibility was limited. Most traffic came from branded keywords or irrelevant search terms, while high-intent legal CRM and case management queries were dominated by competitors.
🚨 The website lacked conversion-optimized pages for key features like intake, billing, or workflow automation. There was no structured funnel to guide visitors from awareness to demo request.
Verdicto has worked with content marketing agencies before. But these usually run into several similar problems. We notice that this is the general state of industry, as explained here.
The Solution
Verdicto partnered with Perceptric to stand out in a saturated legal tech market, and the results speak for themselves.
💡 What We Did:
✅ Published 60+ pieces of high-intent, SEO-optimized content tailored to law firms
✅ Improved domain rating from 21 to 38
✅ Increased referring domains by 90% through targeted legal tech link-building
✅ Fixed major technical SEO issues affecting crawlability and indexation
✅ Built conversion-focused landing pages for CRM, intake, billing, and case automation
✅ Developed thought leadership content to position Verdicto as a human-first solution
🤝 How We Did That:
Step 1. We began by addressing site structure, page speed, schema, and crawl errors to ensure that Google could properly understand and rank Verdicto’s content. After all, a solid strategy must be executed on a solid foundation.
Step 2. Next, we mapped how attorneys and office admins research legal tech:
What frustrates them about legacy tools?
What questions do they ask before booking a demo?
What specific needs do small and midsize law firms have?
We then designed an SEO and content strategy that focuses on the BOFU stage. We wrote an entire article to explain this strategy if you want to understand the reasons why. This is also what differentiates Perceptric from other SEO agency.
Step 3. We then started the content creation process at scale. Here’s our approach:
Every piece of content we create is grounded in real conversations with law firm leaders.
Instead of forcing product mentions in the content, we focus on helping attorneys solve real operational problems and naturally show how Verdicto fits into that solution.
Our content is backed by industry-specific data that speak to the realities of running a law firm.
Content is written in a clear, human tone.
Once published, we distribute it across LinkedIn, legal communities, and newsletters.
The Results
👉 5× increase in qualified organic traffic
👉 78% lift in demo requests
👉 42% increase in SQL-to-user conversion rate
👉 Ranked on page 1 for high-intent legal CRM keywords
👉 Strengthened brand presence across LinkedIn and legal tech communities
At the start of 2024, Verdicto’s website was averaging just over 7,000 monthly visitors — mostly from branded and low-intent search terms. We began our engagement in April 2024.
By the end of the year, Verdicto’s traffic had grown to over 39,000 monthly visitors. That’s a 5× increase in under 12 months, driven by high-intent legal CRM and case management keywords.
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