CASE STUDY
How Precision Brake Tripled Their Bookings with Perceptric
Precision Brake & Tire is a local auto repair shop specializing in brake replacements, tire alignments, and suspension repairs. Known for expert service and reliability, they had a solid reputation but struggled with low online visibility and inconsistent bookings. Competitors with stronger local SEO were ranking higher, capturing more high-intent customers.
Perceptric stepped in to optimize their local SEO, improve their Google Business Profile, and refine their paid search strategy. See how we did that below.
Words from our client
“Honestly, I never would’ve done half this stuff on my own. But they handled everything, the content, the ads, the reviews, and now we’re getting way more calls and walk-ins.”
— Mike Reynolds, Owner, Precision Brake & Tire
📝 Services provided:
- SEO Strategy
- SEO content creation
- Social Media
🚀 Results:
- 4.5K+ monthly organic traffic, a 125% increase in 6 months
- 2.25x growth in inbound service inquiries and appointment bookings
- 60% increase in Google Business Profile views and direct calls
- +350 top-ranking keywords
- 133% increase in monthly revenue, driven by higher online conversions
The Client
🚗 Precision Brake is a specialized auto repair shop dedicated to providing high-quality brake replacements, tire alignments, and suspension repairs for drivers who prioritize safety and performance. Unlike general auto repair shops, they focus exclusively on precision-driven services.
🚗 Precision Brake has built a strong reputation for expert craftsmanship, transparent pricing, and fast, reliable service in their community.
The Challenge
With more auto repair shops competing for local customers, standing out in searches for brake replacements, alignments, and suspension repairs required more than just great service. Precision Brake needed a stronger online presence to capture high-intent, local customers actively searching for their services.
When Perceptric stepped in, key opportunities for improvement became clear:
✅ Google Business Profile was underutilized. The listing lacked optimized descriptions, service categories, and customer engagement, limiting local visibility.
✅ Local SEO wasn’t driving enough traffic. Competitors ranked higher for searches like “brake repair near me” and “best suspension shop in [city],” leaving Precision Brake out of key search results.
✅ Website lacked conversion optimization. Visitors weren’t booking appointments due to unclear CTAs, slow load times, and missing trust signals like customer reviews and service guarantees.
The Solution
🔍 Local SEO & Content
- Researched auto repair-specific long-tail keywords like “affordable brake pad replacement near me” and “best suspension repair in [city]” to attract high-intent local customers.
- Optimized service pages and Google Business Profile descriptions to improve search rankings and increase visibility.
- Created educational blog content on topics like “How to Know When Your Brakes Need Replacing” and “Why Tire Alignments Matter for Your Car’s Safety” to build trust and organic traffic.
- Encouraged customer testimonials and case studies to showcase real experiences and boost credibility in local searches.
- Built high-quality local backlinks from automotive directories, local business listings, and industry blogs to strengthen domain authority.
💰 Website & Conversion Optimization
- Revamped the website for faster load times, mobile responsiveness, and easy navigation.
- Improved service pages with clear CTAs, pricing transparency, and trust signals like customer reviews.
📢 Google Business Profile & Local Engagement
- Fully optimized Google Business Profile with keyword-rich descriptions, updated images, and accurate service details to improve visibility in “near me” searches.
- Implemented a review generation strategy to encourage satisfied customers to leave positive feedback.
- Added frequently asked questions (FAQs) to the profile to address common customer concerns.
The Results
🚀 Results:
👉 4.5K monthly organic traffic, a 125% increase from 2K in just 6 months
👉 2.25x increase in inbound service inquiries and appointment bookings
👉 60% growth in Google Business Profile views and direct calls
👉 +350 increase in top 3 ranking keywords
Within 6 months, Precision Brake’s organic traffic more than doubled, their high-ranking keywords grew by 117%, and their monthly revenue increased by 133%, proving the impact of a focused local SEO and conversion strategy
